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Web Analytics Specialist

Web Analytics Specialist Job Description

A Web Analytics Specialist is a data-driven professional responsible for collecting, analyzing, and reporting on website and digital channel performance to optimize user experience and achieve business objectives. This role involves setting up tracking, developing dashboards, interpreting complex data sets, and translating findings into actionable insights for marketing, product, and content teams. The Web Analytics Specialist is crucial for understanding user behavior, identifying trends, and informing strategic decisions that drive online growth. Candidates must possess strong analytical skills, attention to detail, and expert proficiency with web analytics platforms. A bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related quantitative field is often preferred, with an understanding of Canadian privacy regulations (e.g., PIPEDA) and consumer online behaviour being a key asset.

Typical web analytics specialist duties:

Implement, configure, and manage web analytics platforms (e.g., Google Analytics 4, Adobe Analytics), ensuring accurate data collection.Develop and maintain dashboards, reports, and data visualizations to track key performance indicators (KPIs) and trends.Analyze website traffic, user journeys, conversion funnels, and engagement metrics to identify insights and opportunities for optimization.Conduct A/B testing and multivariate testing to improve website performance and user experience.Provide actionable recommendations to marketing, content, and development teams based on data analysis.Monitor data quality and integrity, troubleshooting any tracking issues or discrepancies.Stay current with new web analytics tools, techniques, and Canadian digital privacy best practices.

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Salary for Web Analytics Specialist
64500 - 91000
Low
64500
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
77000
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
91000
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Automation Manager 80000 101500 118000 Marketing Automation Specialist 60250 77750 93000 Email Marketing Automation Specialist 77250 93250 101250 Growth Marketing Manager 78000 105000 111250 Digital Marketing Manager 83250 102750 117750 Digital Marketing Specialist 58250 65750 77750 Performance Marketing Manager 78000 97500 107500 Digital Project Manager 71500 96250 108500 Email Marketing Manager 75250 90250 98250 Email Marketing Specialist 58250 68000 76750 Digital Strategist 75250 89750 109000 SEO Content Manager 70500 88000 105500 SEO Specialist 60000 70250 81000 SEM Specialist 61750 70500 77750 Community Manager 53500 62500 74000

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.