<p>We are seeking a Senior Performance Marketing Manager who a direct-to-consumer (DTC) brand in the Greater Pittsburgh area. In this role, you will own performance marketing, taking responsibility for paid growth and drive EBITA. This is a hands on role, building campaigns from the ground up with support of a creative team. Candidates must have CPG industry experience, selling direct to consumer with expertise driving online sales. Candidates must be commutable 5 days per week.</p><p><br></p><p>Responsibilities:</p><p><br></p><ul><li>Owning Meta ads (primary growth driver), Google Shopping, Google Search, PMAX, YouTube ads (prospecting + retargeting), Retargeting across channels (site visitors, engagers, email lists), Amazon PPC + DSP strategy (in partnership with our Amazon lead) , TikTok ads and coordination with TikTok Shop affiliates, and Performance management of influencer/affiliate programs (CAC-positive focus)</li><li>Own strategy, execution and account rebuilds</li><li>Build a UGC and ad creative pipeline for Meta/YouTube/TikTok</li><li>Set performance targets and own Email & SMS lifecycle strategy (Klaviyo)</li><li>Daily/weekly reporting across all paid channels</li><li>Own A/B testing roadmap for performance pages</li><li>Experienced working in Shopify</li><li>Manage budgets upwards of $150-200K per month in spend</li></ul>
<p><strong>Position Overview:</strong></p><p>Robert Half is seeking an experienced <strong>Account Manager</strong> to join our client’s team on a <strong>long-term contract basis</strong> located in Norton, Ohio. In this role, the Account Manager will manage a portfolio of customer accounts, ensuring the seamless <strong>coordination and scheduling</strong> of services and inspections. Success in this role requires <strong>exceptional organizational skills</strong>, <strong>strong communication abilities</strong>, and a proactive approach to delivering a positive customer experience.</p><p><strong>Key Responsibilities:</strong></p><ul><li><strong>Coordination and Scheduling:</strong> Organize service appointments and inspections for assigned customer accounts, ensuring timely delivery.</li><li><strong>Customer Service:</strong> Manage high volumes of inbound calls, providing professional and efficient responses to customer inquiries.</li><li><strong>Cross-Departmental Collaboration:</strong> Work closely with internal teams such as service, payroll, accounts payable, and accounts receivable to align processes and ensure a smooth workflow.</li><li><strong>Data Management:</strong> Maintain accurate and up-to-date tracking reports utilizing Excel daily.</li><li><strong>Client Relationship Management:</strong> Build and maintain strong relationships with customers, ensuring satisfaction and long-term account performance.</li><li><strong>Progress Monitoring:</strong> Track the status of services and inspections, communicate updates to customers, and relay relevant information to internal teams.</li><li><strong>Operational Support:</strong> Address outstanding tasks, resolve customer or process-related issues efficiently, and support broader department operations.</li><li><strong>Team Growth Adaptation:</strong> Assist in scaling workloads and operations to accommodate increased customer demands.</li><li><strong>Reporting and Documentation:</strong> Prepare necessary reports and documentation for account reviews and audits as required.</li><li><strong>Performance Strategy:</strong> Participate in team meetings with supervisors and managers, presenting insights and strategies to improve account processes and performance.</li></ul>
<p>Our team is seeking a proactive Marketing Assistant to support both sales and marketing initiatives and drive business growth. This contract-to-permanent opportunity offers exposure to a range of functions, including relationship building, market research, and collaborative project execution.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Serve as a liaison between inside sales representatives and external marketing firms to enhance collaboration and customer engagement.</li><li>Conduct market research to identify potential clients and key decision-makers.</li><li>Track and manage sales and marketing activities using CRM tools to ensure accurate data reporting and progress monitoring.</li><li>Provide insights and feedback to marketing teams to help shape lead generation strategies.</li><li>Coordinate meetings and networking events to support relationship-building efforts.</li><li>Assist in the creation and execution of email campaigns, direct marketing initiatives, and social media strategies.</li><li>Organize and manage administrative tasks, such as inbox management and scheduling.</li><li>Collaborate with sales leadership to align marketing strategies with business development goals.</li><li>Monitor and evaluate the effectiveness of marketing activities and recommend adjustments to ensure optimal results.</li><li>Support event planning and execution to enhance brand visibility and customer engagement.</li></ul>
