<p>We are looking for an experienced and strategic Director of Marketing to join our team in Western Massachusetts. In this leadership role, you will oversee a dynamic marketing team, drive international marketing initiatives, and manage multimillion-dollar budgets to elevate brand awareness and business growth. The ideal candidate thrives in a fast-paced environment, has a proven track record in B2B marketing, and is passionate about executing impactful strategies and fostering team collaboration.</p><p><br></p><p>Responsibilities:</p><p>• Lead and manage a marketing team composed of graphic designers, global communications managers, eCommerce specialists, and external agencies.</p><p>• Develop and implement comprehensive marketing strategies focused on international expansion and B2B growth.</p><p>• Oversee and manage multimillion-dollar marketing budgets, ensuring optimal allocation across print ads, websites, social media, trade shows, and product launches.</p><p>• Collaborate with cross-functional teams and external vendors to ensure seamless execution of marketing campaigns.</p><p>• Utilize data-driven insights to track campaign performance and refine strategies for maximum impact.</p><p>• Drive brand awareness through innovative digital marketing techniques, including paid search and Salesforce integration.</p><p>• Mentor and empower marketing team members at the early stages of their careers, fostering growth and collaboration within the department.</p><p>• Ensure all marketing initiatives align with overarching business objectives and deliver measurable results.</p><p>• Implement and utilize project management tools such as Monday.com or Fellow to streamline workflows and task management.</p><p>• Maintain strong communication across departments, vendors, and agencies to articulate goals and align efforts.</p>
<p>Robert Half is looking to expand our network of Marketing Technology Product Managers to support an upcoming client initiative. As a Marketing Technology Product Manager, you will collaborate with stakeholders from marketing and technology teams to align on the vision, strategy, and roadmap for key marketing technology products. By becoming part of our network, you'll gain access to various opportunities with forward-thinking organizations that align with your expertise in marketing technology and Agile product management. If you are a strategic thinker with a passion for driving innovation through collaboration, this opportunity is for you!</p><p><br></p><p><strong>Responsibilities: </strong></p><ul><li>Collaborate with stakeholders on marketing product vision </li><li>Support the creation of strategic roadmaps.</li><li>Assist in establishing release plans and delivery expectations </li><li>Develop user stories and acceptance criteria to drive successful product delivery</li><li>Participate in Agile processes</li><li>Actively address and manage external dependencies and impediments that could impact goals</li><li>Partner with the Senior Product Owners and Scrum Masters to manage product budgets</li><li>Share knowledge and enhance collaboration across teams</li><li>Continuously expand knowledge of industry trends and marketing best practices</li></ul><p><strong>Why Join Us</strong></p><p>We are dedicated to driving innovation and delivering exceptional client experiences through cutting-edge marketing technology. As a Marketing Technology Product Manager, you’ll play a critical role in shaping strategy, fostering team collaboration, and facilitating transformational growth in an Agile environment.</p><p><strong> </strong></p><p><strong>Apply Now</strong></p><p>If you’re passionate about marketing technology, Agile teamwork, and driving meaningful change, apply today for this ongoing opportunity as a Marketing Technology Product Manager.</p>
<p>Senior Growth Marketing Manager with 5+ years of proven experience in a SaaS company needed for a full-time, fully onsite position with our client in Boston. Must be able to work fully onsite in Boston. Must have experience developing and driving top-of-funnel demand gen marketing programs. Salary is 150-180K + equity.</p><p><br></p><p>The Senior Growth Marketing Manager will focus on developing and executing data-driven strategies to acquire new customers, drive adoption through partner channels, build brand awareness, and enhance customer engagement. The candidate will leverage cutting-edge AI tools to rapidly iterate, optimize campaigns, and make informed decisions.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li><strong>Marketing Strategy:</strong> Develop integrated marketing plans across channels, including content marketing, digital campaigns, social media, email, events, and trade shows.</li><li><strong>Partner Marketing:</strong> Create targeted content and campaigns to drive growth through partner channels, supporting partner communication and enablement.</li><li><strong>Content Marketing:</strong> Execute content strategies, including blog posts, videos, webinars, and infographics, to engage and attract customers directly and through partners.</li><li><strong>Brand Building:</strong> Maintain a consistent brand voice and visual identity across all marketing initiatives.</li><li><strong>Digital Marketing:</strong> Launch and optimize campaigns (SEO/SEM, paid social, display ads) to increase conversions.</li><li><strong>Email Marketing:</strong> Design and manage campaigns to nurture leads, engage customers, and drive growth.</li><li><strong>Data Analysis:</strong> Track, analyze, and report on campaign performance, optimizing strategies to hit KPIs.</li><li><strong>MarTech Operations:</strong> Build and manage marketing tools and CRM platforms, ensuring efficiency and scalability.</li></ul>
<p>Robert Half's marketing & creative client is looking for a Web Content Manager for a 1 - 2 month contract in the Greater Boston area beginning in November. This is a remote, 40-hour-per-week opportunity; candidates must be willing and able to work eastern (EST) hours. The Web Content Manager will join a team responsible for updating a variety of digital experiences within Sitecore. Candidates must have specific experience using XM Cloud and ContentHub features within Sitecore.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Manage and maintain digital content using Sitecore, including updates and enhancements.</li><li>Oversee the creation and implementation of web pages to ensure accuracy and functionality.</li><li>Collaborate with cross-functional teams to optimize content flow and user experience.</li><li>Utilize HTML and other web technologies to support content production.</li><li>Ensure all published content meets quality standards and aligns with organizational goals.</li><li>Work with Sitecore XM Cloud and Sitecore ContentHub to manage and streamline content.</li><li>Troubleshoot and resolve issues related to content management systems.</li><li>Monitor site performance and make recommendations for improvements.</li><li>Provide support during content migration processes, ensuring consistency and accuracy.</li></ul>
<p>Robert Half is seeking a Social Media Manager to join a dynamic digital marketing team on a contract basis to provide maternity leave coverage. In this role, you'll be the primary point of contact for monitoring and responding to inbound social media activity and overseeing the social media content calendar. You’ll also support integrated marketing campaigns across digital channels through brief development, project management, and performance reporting. This is a great opportunity for someone with hands-on experience in digital marketing, particularly within social media, and a strong ability to manage cross-functional communication and fast-paced workflows.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Monitor and respond to inbound messages and social conversations using Sprout Social, including occasional off-hours coverage for urgent needs</li><li>Manage and update the social media calendar, ensuring alignment with marketing campaigns and organizational goals</li><li>Assist channel leads (social, web, email, SMS, etc.) in developing timelines and executing marketing plans</li><li>Support cross-channel campaign execution and contribute to integrated briefs</li><li>Conduct regular audits and updates to digital platforms to maintain optimal user experience</li><li>Build and maintain dashboards and reports to assess campaign performance and provide insights for future initiatives</li><li>Stay informed on industry trends and competitors, leveraging social listening and digital insights to inform strategy</li></ul>
We are looking for an experienced Program Manager to lead procurement sourcing and category management strategies within a dynamic and collaborative environment. This long-term contract position is based in Quincy, Massachusetts and offers the opportunity to work on complex contract negotiations and strategic initiatives while engaging with diverse stakeholders. The role is hybrid, blending onsite presence with remote flexibility.<br><br>Responsibilities:<br>• Develop and implement comprehensive category management strategies to optimize procurement processes.<br>• Lead contract review and negotiation efforts, ensuring favorable terms and compliance with organizational standards.<br>• Manage relationships with key stakeholders, including senior leadership and external suppliers, to drive business objectives.<br>• Analyze market trends and conduct competitor assessments to inform sourcing strategies.<br>• Facilitate cross-functional initiatives to align procurement strategies with organizational goals.<br>• Provide guidance and training on procurement processes and standard operating procedures.<br>• Oversee the creation and maintenance of sourcing templates and documentation.<br>• Utilize Microsoft Office tools to manage data, generate reports, and enhance operational efficiency.<br>• Support the onboarding process by reviewing training materials and assisting team members in navigating sourcing workflows.<br>• Act as a primary point of contact for resolving procurement-related challenges and ensuring smooth operations.
We are looking for an experienced Project Manager to lead and execute high-profile events, conferences, and sponsorships while maintaining exceptional standards for branding and marketing. This is a long-term contract position based in Boston, Massachusetts, offering an opportunity to collaborate across teams and drive impactful event strategies. The ideal candidate will bring innovative thinking and expertise in event management, particularly within the financial services industry.<br><br>Responsibilities:<br>• Design, plan, and execute proprietary events, third-party conferences, and sponsorships in collaboration with internal teams and external vendors.<br>• Ensure all event components align with branding guidelines and showcase thought leadership through integrated marketing strategies.<br>• Work closely with sales teams to develop themes, goals, and messaging tailored to each event.<br>• Create detailed project plans, lead planning calls, and coordinate deliverables across multiple business partners.<br>• Provide strategic insights to enhance event components, including speaker coordination, brand messaging, and attendee experiences.<br>• Manage and oversee presenters, from speaker requests to content creation and preparation, ensuring alignment with event objectives.<br>• Monitor budgets and expenditures to ensure events remain within financial limits while adhering to industry standards.<br>• Measure and analyze the return on investment for all programs, preparing detailed reporting and insights.<br>• Coordinate logistics for industry conferences, including booth setups, promotional materials, and attendee engagement.<br>• Support marketing deliverables such as collateral, registration copy, invitations, and promotional campaigns.
<p>Marketing Specialist with 3-5+ years of relevant experience needed for a full-time, fully onsite position with our client in Western Massachusetts. Salary is 65-75K with some flex to 80K for the right skillset and experience. Must have B2B experience and ideally B2B services experience. Must be skilled in Google Analytics and have experience using a CRM. Looking for someone who understands value propositions and being able to tell an organization’s story.</p><p><strong> </strong></p><p>The Marketing Specialist supports the development and execution of marketing strategies and campaigns to increase brand visibility and promote organizational services. This role focuses on product positioning, campaign management, sales enablement, and storytelling to drive engagement and business outcomes. This position is ideal for a creative and organized marketer with strong communication and analytical abilities, who thrives in a fast-paced, collaborative environment.</p><p> </p><p><strong>Key Responsibilities:</strong></p><ul><li><strong>Product Positioning:</strong> Craft effective product messaging and marketing collateral, including launch plans and promotional materials, to appeal to target audiences.</li><li><strong>Campaign Management:</strong> Plan and execute marketing campaigns based on competitor analysis and market trends, ensuring timely delivery and cross-team alignment.</li><li><strong>Sales Enablement:</strong> Maintain and update sales tools such as presentations and sales kits, empowering the sales team to communicate product benefits effectively.</li><li><strong>Storytelling:</strong> Collaborate with internal teams to understand and articulate value propositions, creating engaging materials that reflect customer needs and preferences.</li><li><strong>Performance Analysis:</strong> Monitor campaign performance, analyze data, and use insights to optimize strategies and improve outcomes. Provide timely performance reports.</li><li><strong>Trade Shows & Events:</strong> Support sales initiatives by promoting and participating in events, trade shows, and user meetings.</li></ul><p> </p>
