<p>We are looking for a skilled Senior Marketing Programs Manager to join our client in Wilmington, Delaware. This role requires expertise in managing client relationships and overseeing various marketing campaigns, including print and digital initiatives. Candidates must have experience working in highly regulated industries such as Financial Services, and have experience working with direct mail. This role is 3 days per week in the </p><p><br></p><p>Responsibilities:</p><p>• Oversee the planning, execution, and optimization of print and direct mail campaigns to meet client objectives.</p><p>• Collaborate with print vendors and letter shops to ensure timely and cost-effective production of marketing materials.</p><p>• Manage client accounts and maintain strong relationships by addressing their needs and delivering exceptional service.</p><p>• Coordinate and execute digital and email marketing campaigns aimed at driving engagement and brand awareness.</p><p>• Develop and implement B2B marketing strategies that align with overall business goals.</p><p>• Monitor campaign performance, analyze results, and recommend adjustments to improve effectiveness.</p><p>• Lead project management efforts to ensure marketing initiatives are completed on time and within budget.</p><p>• Conduct market research to identify trends and opportunities for enhancing campaigns.</p><p>• Ensure brand consistency across all marketing efforts and materials.</p><p>• Work closely with cross-functional teams to align marketing strategies with business objectives.</p>
<p>We are looking for an experienced Omnichannel Marketing Manager to lead and execute demand generation strategies while driving growth through innovative campaigns. This role involves designing and managing omnichannel marketing initiatives to enhance brand visibility and audience engagement. The position offers an opportunity to work on cutting-edge paid media strategies and audience segmentation. This role requires HCP audience experience.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive growth marketing strategies to drive demand generation.</p><p>• Manage and optimize omnichannel campaigns, ensuring alignment with brand objectives.</p><p>• Oversee paid media initiatives, including paid social and paid search, to maximize ROI</p><p>• Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists</p><p>• Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus</p><p>• Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement</p><p>• Utilize audience segmentation techniques to create targeted and impactful campaigns.</p><p>• Monitor and analyze campaign performance to identify trends and enhance effectiveness.</p><p>• Collaborate with cross-functional teams to align marketing efforts with overall business goals.</p><p>• Leverage automation tools to streamline campaign workflows and improve efficiency.</p><p>• Conduct thorough market research to identify opportunities for audience engagement.</p><p>• Optimize email marketing campaigns and Google Ads for better reach and conversions.</p><p>• Continuously refine strategies based on data insights and analytics.</p>
We are looking for a highly driven and creative Digital Marketing Specialist to join our team in Bethlehem, Pennsylvania. This role offers an exciting opportunity to shape marketing strategies and develop engaging content across multiple platforms. Ideal candidates are motivated self-starters who enjoy collaborating while taking ownership of projects that enhance brand visibility.<br><br>Responsibilities:<br>• Conduct detailed market research to guide strategic marketing decisions and messaging.<br>• Create and implement effective social media campaigns to drive engagement and brand awareness.<br>• Write and edit diverse marketing materials, including blogs, promotional content, and campaign messaging.<br>• Capture and edit video and photography content during field visits to support marketing initiatives.<br>• Oversee billboard advertising and contribute to the execution of broader promotional efforts.<br>• Optimize website content and ensure alignment with SEO best practices.<br>• Coordinate print marketing projects, such as flyers and signage, to support campaigns.<br>• Work closely with company leadership to align marketing strategies with brand objectives.<br>• Manage multiple projects and deadlines efficiently, ensuring timely delivery of all initiatives.<br>• Assist with additional marketing-related tasks as needed to support the team.
<p>Robert Half has a client seeking a Brand Manager with CPG industry experience who will eventually relocate to Miami. You will lead the full strategic and operational ownership of a flagship U.S. food CPG brand, driving growth and market presence through data-driven brand planning and cross-functional collaboration.</p><p> </p><p>Responsibilities:</p><ul><li>Develop and implement comprehensive brand strategies to strengthen market position and achieve business objectives.</li><li>Conduct market research to identify consumer trends, competitive landscape, and opportunities for brand growth.</li><li>Plan and execute marketing campaigns, including digital, print, and in-store promotions, to increase brand awareness and sales.</li><li>Collaborate with product development teams to guide the creation of new products that align with brand identity and consumer needs.</li><li>Manage the brand's marketing budget, ensuring efficient allocation of resources to maximize ROI.</li><li>Work closely with sales, operations, and creative teams to ensure cohesive brand messaging and execution.</li><li>Analyze the performance of marketing initiatives using key metrics and adjust strategies as necessary to achieve desired outcomes.</li><li>Ensure all marketing materials and communications adhere to brand guidelines and maintain brand integrity.</li></ul><p><br></p>
<p>We are looking for a skilled Communications Manager to join our team on a long-term contract basis in West Chester, Pennsylvania. This role will primarily focus on corporate and internal communications, requiring close collaboration with senior leadership and management of SharePoint content. The position offers a hybrid work schedule, blending in-office and remote work, and provides an excellent opportunity to make a meaningful impact on company-wide initiatives.</p><p><br></p><p>Responsibilities:</p><p>• Develop and manage internal communication strategies to ensure consistent messaging across the organization.</p><p>• Maintain and enhance SharePoint content, including the creation of pages, updates, and event-related posts.</p><p>• Design promotional materials such as flyers, graphics, and marketing content using Canva.</p><p>• Draft internal marketing pieces, event communications, and blog-style articles that align with corporate goals.</p><p>• Collaborate with executives to create and refine presentations for quarterly Town Halls.</p><p>• Oversee the assembly and delivery of company-wide PowerPoint decks, including gathering input from senior leadership.</p><p>• Provide light social media management, ensuring brand voice consistency and engaging appropriately with consumers.</p><p>• Respond to social media inquiries in alignment with organizational branding and tone.</p><p>• Assist in developing communication campaigns around company milestones and anniversaries.</p>
<p>We are looking for an experienced VP of Strategic Marketing and Client Engagement. In this leadership role, you will drive the development of innovative marketing strategies designed to align with client business goals and enhance engagement through data-driven approaches. This position requires a strong blend of strategic vision, analytical expertise, and collaborative leadership to deliver impactful results for healthcare and life sciences clients. Candidates must have experience with both B2B HCP audiences and B2C Physician audiences. This role requires quarterly travel throughout the East Coast. </p><p><br></p><p>Responsibilities:</p><p>• Partner with clients to develop and implement marketing strategies that align with their business objectives and deliver measurable outcomes.</p><p>• Oversee cross-functional collaboration across marketing, analytics, and product teams to optimize media strategies, improve audience targeting, and enhance engagement.</p><p>• Utilize data insights to curate audience segmentation and design campaigns tailored to specific client needs.</p><p>• Play a key role in business development efforts, including campaign performance analysis and strategies for revenue growth.</p><p>• Create and execute plans aimed at improving client satisfaction, retention rates, and overall revenue.</p><p>• Collaborate with analytics teams to ensure data-driven recommendations support omnichannel marketing initiatives.</p><p>• Lead strategic planning efforts in close coordination with data science and engineering teams to deliver insight-focused solutions.</p><p>• Mentor and manage account management, analytics, and strategy teams to drive operational excellence and foster growth.</p><p>• Develop comprehensive strategic roadmaps that guide client projects and enhance marketing program effectiveness.</p><p>• Support the alignment of marketing strategies with organizational growth objectives and industry trends</p>
We are looking for a talented User Experience (UX) Designer to join our team in Villanova, Pennsylvania. In this long-term contract role, you will play a key role in crafting intuitive and visually appealing user experiences for digital platforms. Your expertise will help create designs that resonate with target audiences and deliver impactful results.<br><br>Responsibilities:<br>• Design and prototype user interfaces using tools like Figma, ensuring a seamless user experience.<br>• Collaborate closely with cross-functional teams to align design strategies with business objectives.<br>• Conduct user research and usability testing to gather insights and refine designs.<br>• Apply expertise in Adobe Creative Cloud, including Illustrator, Photoshop, and XD, to produce high-quality visuals.<br>• Utilize CSS and digital design principles to create responsive and engaging web experiences.<br>• Implement AB testing to optimize design effectiveness and user engagement.<br>• Work within Agile Scrum methodologies to deliver projects efficiently and iteratively.<br>• Enhance brand awareness by creating designs that align with branding guidelines and resonate with target audiences.<br>• Contribute to Android development projects by ensuring user-centric design elements.<br>• Stay updated on industry trends and incorporate best practices into design processes.
We are looking for a talented User Experience (UX) Designer to join our team on a long-term contract basis in New Castle, Delaware. This role offers an exciting opportunity to shape intuitive, user-friendly designs while collaborating with a cross-functional team to deliver impactful digital experiences. If you are passionate about creating seamless interactions and have expertise in design tools and methodologies, we encourage you to apply.<br><br>Responsibilities:<br>• Develop user-centered designs by leveraging Adobe Creative Cloud tools such as Adobe XD, Illustrator, and Photoshop.<br>• Conduct thorough research and usability testing to understand user needs and behaviors.<br>• Collaborate with developers and stakeholders to ensure the implementation of design solutions aligns with project goals.<br>• Create wireframes, prototypes, and high-fidelity mockups to visualize and test design concepts.<br>• Optimize user interfaces for both web and mobile platforms, including Android applications.<br>• Utilize AB testing methods to measure the effectiveness of design iterations and improvements.<br>• Work within Agile Scrum frameworks to ensure timely delivery of design milestones.<br>• Maintain brand consistency across all design outputs and ensure compliance with digital guidelines.<br>• Implement CSS styles to refine and enhance visual elements.<br>• Stay updated on the latest UX trends and technologies to continuously improve design strategies.
We are looking for a Principal Experience Designer to shape the user experience and design of a cutting-edge suite of digital tools that empower homebuyers to personalize and customize their dream homes. This role focuses on delivering intuitive and elegant solutions that align with a high-end luxury brand while ensuring consistency across the digital platform. As part of a long-term contract, you will play a pivotal role in evolving the design system and crafting seamless experiences that simplify complex offerings.<br><br>Responsibilities:<br>• Lead the visual and interaction design for the digital suite, ensuring all elements align with established design systems and brand guidelines.<br>• Collaborate closely with development teams to transform design concepts into effective, customer-facing tools.<br>• Develop user flows, wireframes, prototypes, and high-fidelity designs that address both user needs and business objectives.<br>• Roll out and refine design patterns to improve usability, clarity, and consistency across the platform.<br>• Contribute to the ongoing maintenance and enhancement of the company's design system.<br>• Manage design deliverables throughout the project lifecycle, from initial exploration to final implementation.<br>• Partner with the Creative Director to ensure a cohesive, luxury brand experience across all digital touchpoints.<br>• Advocate for scalable design solutions that align with strategic goals and long-term product vision.<br>• Conduct usability tests and integrate feedback to continuously improve user experience.<br>• Present design strategies and solutions to leadership, influencing product direction and advocating for high design standards.
