<p>We are seeking a Senior Performance Marketing Manager who a direct-to-consumer (DTC) brand in the Greater Pittsburgh area. In this role, you will own performance marketing, taking responsibility for paid growth and drive EBITA. This is a hands on role, building campaigns from the ground up with support of a creative team. Candidates must have CPG industry experience, selling direct to consumer with expertise driving online sales. Candidates must be commutable 5 days per week.</p><p><br></p><p>Responsibilities:</p><p><br></p><ul><li>Owning Meta ads (primary growth driver), Google Shopping, Google Search, PMAX, YouTube ads (prospecting + retargeting), Retargeting across channels (site visitors, engagers, email lists), Amazon PPC + DSP strategy (in partnership with our Amazon lead) , TikTok ads and coordination with TikTok Shop affiliates, and Performance management of influencer/affiliate programs (CAC-positive focus)</li><li>Own strategy, execution and account rebuilds</li><li>Build a UGC and ad creative pipeline for Meta/YouTube/TikTok</li><li>Set performance targets and own Email & SMS lifecycle strategy (Klaviyo)</li><li>Daily/weekly reporting across all paid channels</li><li>Own A/B testing roadmap for performance pages</li><li>Experienced working in Shopify</li><li>Manage budgets upwards of $150-200K per month in spend</li></ul>
<p>We are looking for a motivated and results-driven Business Development Manager to join our team in Pittsburgh, Pennsylvania. In this role, you will be responsible for developing and maintaining strong client relationships while driving business growth and delivering tailored solutions. The ideal candidate will possess excellent communication skills, a passion for business development, and a solid understanding of product management principles. This is an individual contributor out bound sales role. You will not be managing a team. </p><p><br></p><p>Responsibilities:</p><p>• Develop and execute strategies to meet and exceed weekly business development goals.</p><p>• Build and nurture long-term relationships with clients, ensuring their needs are met effectively.</p><p>• Collaborate with internal teams to align client solutions with organizational capabilities.</p><p>• Utilize product management skills to manage client requirements and prioritize deliverables.</p><p>• Conduct backlog grooming and bug tracking using tools such as Atlassian Jira.</p><p>• Lead client meetings and presentations to showcase solutions and drive engagement.</p><p>• Identify opportunities for growth and improvement within client accounts.</p><p>• Adapt strategies to thrive in a fast-paced and dynamic environment.</p><p>• Maintain a competitive edge by staying informed about industry trends and innovations.</p>
