<p>We are seeking a <strong>Retail Marketing Manager</strong> to support high-impact, revenue-driving marketing initiatives for a portfolio of consumer products. This is a <strong>3-month contract</strong> role focused on executing multi-channel campaigns that drive customer acquisition, engagement, and sales performance.</p><p><br></p><p>🔑 Key Responsibilities</p><ul><li>Lead execution of <strong>retail marketing campaigns</strong> across direct mail, email, SMS, paid media, and digital channels</li><li>Manage <strong>end-to-end campaign planning</strong>, including audience segmentation, creative development, and performance tracking</li><li>Support <strong>product launches and promotions</strong>, ensuring strong go-to-market execution and brand consistency</li><li>Oversee <strong>direct mail programs</strong>, including vendor coordination, timelines, list management, and post-campaign analysis</li><li>Collaborate cross-functionally with internal teams to align marketing efforts with sales and merchandising goals</li><li>Drive <strong>customer acquisition and audience growth</strong>, including mailing list expansion and retention strategies</li><li>Partner with external vendors (agencies, printers, media partners) to deliver high-quality marketing assets</li><li>Monitor campaign performance and <strong>optimize based on KPIs, ROI, and engagement metrics</strong></li><li>Assist with budgeting, reporting, and day-to-day marketing operations</li></ul>