We are looking for an experienced Digital Marketing Manager to lead online marketing initiatives and drive brand growth across multiple digital platforms. This role involves developing data-driven strategies, optimizing campaigns, and enhancing audience engagement to achieve business objectives. The ideal candidate is passionate about leveraging digital tools and platforms to deliver measurable results.<br><br>Responsibilities:<br>• Develop and execute comprehensive digital marketing strategies to support business goals and enhance brand visibility.<br>• Analyze website traffic and campaign performance using Google Analytics to identify opportunities for improvement.<br>• Manage and optimize paid social media campaigns across various platforms to maximize ROI.<br>• Utilize HubSpot to create, track, and optimize marketing workflows and email campaigns.<br>• Monitor and report on key performance metrics, providing actionable insights to stakeholders.<br>• Collaborate with cross-functional teams to align marketing efforts with company objectives.<br>• Research and implement emerging digital trends to keep strategies innovative and competitive.<br>• Oversee the budget for digital marketing initiatives, ensuring cost-effective allocation of resources.<br>• Conduct A/B testing and other methodologies to refine campaign effectiveness.<br>• Develop content strategies that resonate with target audiences and drive engagement.
<p>Our global client is seeking a <strong>Web Content Manager</strong> to oversee and manage <strong>WordPress CMS</strong>. This role will work closely with developers, editors, marketing, and creative teams to ensure the organization’s website content is engaging, accurate, accessible, and optimized for both user experience and search engines.</p><p>This is an excellent opportunity for a content professional who thrives at the intersection of <strong>digital strategy, web content management, and cross-functional collaboration</strong>.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Manage the <strong>WordPress CMS</strong>, collaborating with developers and editors to support organizational needs.</li><li>Conduct <strong>content audits</strong> to identify gaps, redundancies, and opportunities for improvement.</li><li>Produce <strong>site maps and visualizations</strong> to illustrate website structure and functionality.</li><li>Train staff on best practices for creating and publishing website content.</li><li>Update <strong>HTML, CSS, and JavaScript</strong> as needed to support content and functionality.</li><li>Collaborate with creative, marketing, and technical teams to maintain site standards and brand consistency.</li><li>Implement <strong>SEO strategies</strong> to maximize search rankings and analyze user engagement.</li><li>Create, edit, publish, and retire content including text, images, videos, and interactive web assets.</li><li>Track and manage requests for website updates and new projects, ensuring deadlines are met.</li><li>Roll out and maintain a strategy for managing publishing requests (e.g., office hours).</li><li>Evaluate and streamline <strong>content governance procedures</strong>; maintain documentation libraries.</li><li>Partner with business units to develop engaging <strong>landing pages</strong> and interactive experiences.</li><li>Manage <strong>URL redirects, broken links, and cookie consent content</strong>.</li><li>Serve as the primary contact for troubleshooting <strong>site performance issues</strong>.</li><li>Integrate <strong>keywords, metadata, and analytics</strong> into content strategy for SEO optimization.</li><li>Coordinate content activation with <strong>paid media and social campaigns</strong>.</li><li>Stay current with competitor sites, industry best practices, and innovations in content strategy.</li></ul><p><br></p>
