<p>We are seeking a data-driven Marketing Analyst to join our team. The Marketing Analyst will be responsible for collecting, analyzing, and interpreting marketing data to provide actionable insights that improve campaign performance, customer engagement, and overall business results. This role works closely with marketing, sales, and leadership teams to measure effectiveness, identify trends, and support strategic decision-making.</p><p>Key Responsibilities</p><ul><li>Analyze marketing campaign performance across digital and traditional channels, including email, social media, paid advertising, website traffic, and lead generation.</li><li>Develop and maintain reports, dashboards, and KPIs to track marketing effectiveness and ROI.</li><li>Monitor customer behavior, market trends, and competitive activity to identify opportunities for growth.</li><li>Gather, clean, and interpret data from multiple sources, including CRM systems, marketing automation platforms, web analytics tools, and databases.</li><li>Provide recommendations to optimize marketing strategies, audience targeting, and campaign performance.</li><li>Conduct ad hoc analyses and present findings to stakeholders in a clear and actionable manner.</li><li>Partner with cross-functional teams including marketing, sales, finance, and operations to support business objectives.</li><li>Measure customer acquisition, retention, engagement, and conversion metrics.</li><li>Assist with forecasting, budgeting, and marketing performance planning.</li><li>Ensure data accuracy and maintain reporting integrity across platforms.</li></ul><p>Qualifications</p><ul><li>Bachelor's degree in Marketing, Business, Statistics, Economics, Data Analytics, or a related field.</li><li>2+ years of experience in marketing analytics, business intelligence, digital marketing, or a related analytical role.</li><li>Strong analytical and problem-solving skills with the ability to translate data into business insights.</li><li>Experience with reporting and visualization tools such as Tableau, Power BI, Looker, or Google Data Studio.</li><li>Proficiency in Microsoft Excel, including pivot tables, formulas, and data analysis functions.</li><li>Experience working with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Pardot.</li><li>Familiarity with web analytics platforms, including Google Analytics.</li><li>Strong communication and presentation skills.</li><li>Ability to manage multiple projects and deadlines in a fast-paced environment.</li></ul><p>Key Performance Indicators (KPIs)</p><ul><li>Campaign ROI</li><li>Lead generation performance</li><li>Conversion rates</li><li>Cost per lead/customer acquisition cost</li><li>Website traffic and engagement metrics</li><li>Marketing-sourced pipeline and revenue</li><li>Customer retention and engagement metrics</li></ul><p><br></p>
We are looking for a Database Administrator to join a team in Bloomfield Hills, Michigan in a contract-to-permanent capacity. This position is well suited for someone with solid database administration experience who can support day-to-day operations, review database practices, and assist engineers working across on-premises and Azure environments. The role focuses on maintaining reliable database performance, helping validate technical approaches, and contributing to data initiatives that connect into a broader data lake strategy.<br><br>Responsibilities:<br>• Manage and support database administration activities across Microsoft SQL Server, Azure SQL Database, and MySQL environments.<br>• Review database configurations, scripts, and implementation approaches to help confirm alignment with sound operational standards and best practices.<br>• Partner with data engineers by providing administrative support for both on-premises systems and cloud-based Azure database workloads.<br>• Monitor database health, identify performance bottlenecks, and carry out tuning efforts to improve stability and efficiency.<br>• Execute assigned work within Azure environments, including routine support tasks and updates provided by senior engineering team members.<br>• Assist with database-related activities tied to data flows that contribute to enterprise data lake initiatives.<br>• Troubleshoot database issues, investigate root causes, and recommend practical corrective actions to reduce recurring problems.