We are looking for a highly skilled Digital Marketing Specialist to join our team in San Antonio, Texas. This Contract-to-permanent position offers a dynamic opportunity to leverage data-driven strategies to enhance marketing performance and drive impactful business growth. The ideal candidate will combine technical expertise in analytics with strategic thinking to optimize multi-channel campaigns and deliver actionable insights.<br><br>Responsibilities:<br>• Develop and maintain marketing measurement frameworks to assess campaign performance across digital and traditional channels.<br>• Analyze complex datasets using tools like Looker Studio, Power BI, and Excel to extract actionable insights.<br>• Implement and refine multi-touch attribution models and predictive analytics to enhance marketing effectiveness.<br>• Build and manage dashboards for tracking advertising data from platforms such as Google Ads and Meta Ads.<br>• Collaborate with cross-functional teams to optimize campaign tracking using Google Analytics and Google Tag Manager.<br>• Conduct A/B testing and statistical analysis to identify opportunities for relationship-deepening strategies.<br>• Support the integration of advanced analytics solutions, including automated reporting systems and data pipeline development.<br>• Provide strategic recommendations based on customer lifecycle analysis and marketing mix modeling.<br>• Ensure accurate data tagging and tracking to enable personalized member experiences.<br>• Stay updated on emerging trends in analytics and marketing technologies to continually improve processes.
Create wireframes and mockups to present concepts and gather feedback before development<br>Build, style, and maintain pages using HTML, CSS, and JavaScript, ensuring code quality and consistency<br>Ensure accessibility and responsiveness, keeping all content mobile-friendly and compliant with best practices<br>Integrate and maintain Rock RMS content, ensuring events, groups, forms, and workflows remain accurate and up to date<br>Develop and embed forms and workflows within Rock RMS, including confirmations, notifications, and follow-up actions<br>Monitor and analyze web performance through GA4 and Tag Manager, providing insights and reporting as needed.<br>Test and troubleshoot web pages across browsers, devices, and environments; escalate complex technical issues to IT when necessary<br>Collaborate closely with ministry leaders and the Communications & Marketing Team to provide timely and effective digital support<br>Stay informed on trends and best practices in web development, digital communication, and ministry technology<br>Communicate clearly and adaptively, responding to a variety of ministry needs with flexibility and a solutions-oriented mindset<br>Other duties as assigned by the Communications Manager<br>COMPETENCIES<br><br>Design Expertise – Ability to storyboard, wireframe, and create clean, user-centered digital layouts<br>Front-End Development – Strong proficiency in HTML, CSS, and JavaScript, with the ability to build responsive and accessible pages<br>Technical Knowledge – Familiar with frameworks such as Bootstrap, version control using Git, and integrating APIs/JSON for dynamic content<br>Analytics & Optimization – Experience setting up GA4 and Tag Manager to track engagement and improve performance<br>Rock RMS Experience – Working knowledge of Rock RMS preferred; bonus skills include Lava templating, SQL, or C#<br>UX/UI & Accessibility – Understanding of user experience, web accessibility standards (WCAG), and SEO best practices<br>Creative Tools – Proficiency with design platforms such as Figma or Adobe Creative Suite<br>Project Management – Strong attention to detail, with the ability to balance multiple priorities in a fast-paced environment<br>Collaboration & Communication – Team-oriented, clear communicator, with a heart for ministry and a desire to serve others through technology<br>Proficiency with digital communication tools, including social media platforms, content management systems, Google Workspace, and presentation software<br>Ability to learn and adapt quickly to new technologies and ministry tools<br>Ability to adapt flexibly to a variety of ministry and organizational needs<br>Strong project management skills, including the ability to manage multiple projects simultaneously<br>Clear, professional written and verbal communication skills with the ability to explain technical concepts to non-technical staff and volunteers<br>Strong interpersonal and collaboration skills, with the ability to build positive relationships across ministries<br>Energetic, motivated, and able to respond calmly and professionally to emergent or stressful situations
Provide Level 1 technical support for our HQ and bakeries, solving issues with a smile<br>Manage user accounts, group permissions, and security policies to keep our systems secure and organized<br>Support laptops, iPads, and antivirus tools so the tech behind our cupcakes stays sweet<br>Maintain and update online ordering and kiosk platforms—adjust hours, create coupons, and manage item availability<br>Keep our Shopify site current with promotions, launches, and upsell opportunities<br>Help our website shine by implementing SEO best practices and keeping content fresh and optimized<br>Ensure business listings like Google and Yelp are always accurate and up-to-date<br>Troubleshoot website issues and manage backend integrations to support digital marketing<br>Collaborate on monthly marketing manuals and ensure the details are spot on<br>Be the translator between IT and Marketing—making sure systems, tools, and third-party platforms play nicely together<br>Manage menu updates with white glove vendors<br>Become the go-to expert for the tech systems we rely on every day<br>Help with other duties, as needed.
