We are looking for a skilled Media Buyer to join our team in Wilmington, Delaware. In this role, you will oversee media planning and buying strategies across multiple brands, ensuring campaigns are executed effectively and align with organizational goals. This position offers an exciting opportunity to collaborate with internal teams and external partners while driving impactful media initiatives.<br><br>Responsibilities:<br>• Lead the development and execution of media planning strategies tailored to targeted campaigns across various brands.<br>• Create and manage RFPs, tactical media plans, and vendor selection processes, including presentations to stakeholders.<br>• Provide strategic recommendations on media channel selection, partner alignment, and budget allocation.<br>• Supervise onboarding processes for media partners and ensure the optimization of campaign performance.<br>• Collaborate with internal teams and external media partners to launch campaigns, analyze reports, and implement changes as needed.<br>• Maintain detailed media flowcharts and oversee the creation of traffic workbooks and creative asset trackers.<br>• Manage technical aspects such as creative asset specifications, brand safety protocols, and ad verification tools.<br>• Ensure all campaigns comply with industry regulations and internal organizational standards.<br>• Support partner negotiations and foster long-term relationships with media vendors.
<p>We are looking for an experienced Media Strategist to lead strategic media planning efforts within the pharmaceutical industry. This long-term contract role is based in Wilmington, Delaware, and focuses on developing comprehensive media strategies that effectively target healthcare professionals while ensuring alignment with brand objectives and compliance standards. The ideal candidate will have extensive experience in pharmaceutical media planning, omnichannel strategy, and agency collaboration.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement media strategies across multiple brands and therapeutic areas to support business objectives.</p><p>• Translate brand goals into actionable media plans designed to drive engagement and measurable outcomes.</p><p>• Collaborate with brand teams to ensure seamless integration of media strategies into broader marketing plans.</p><p>• Lead annual brand planning efforts, including launch readiness and lifecycle management, while aligning media plans with key milestones.</p><p>• Manage relationships with external media agencies to ensure quality execution, strategic alignment, and adherence to budgets.</p><p>• Conduct agency briefings, oversee performance evaluations, and negotiate contracts with media partners.</p><p>• Monitor campaign performance, analyze key metrics such as reach and engagement, and optimize strategies based on results.</p><p>• Partner with analytics teams to refine targeting strategies and generate actionable insights for continuous improvement.</p><p>• Stay informed on emerging media trends, innovations, and compliance requirements specific to the pharmaceutical industry.</p><p>• Collaborate with cross-functional teams, including medical, legal, and analytics departments, to present strategies and performance updates.</p>
<p>We are looking for an experienced Omnichannel Marketing Manager to lead and execute demand generation strategies while driving growth through innovative campaigns. This role involves designing and managing omnichannel marketing initiatives to enhance brand visibility and audience engagement. The position offers an opportunity to work on cutting-edge paid media strategies and audience segmentation. This role requires HCP audience experience.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive growth marketing strategies to drive demand generation.</p><p>• Manage and optimize omnichannel campaigns, ensuring alignment with brand objectives.</p><p>• Oversee paid media initiatives, including paid social and paid search, to maximize ROI</p><p>• Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists</p><p>• Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus</p><p>• Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement</p><p>• Utilize audience segmentation techniques to create targeted and impactful campaigns.</p><p>• Monitor and analyze campaign performance to identify trends and enhance effectiveness.</p><p>• Collaborate with cross-functional teams to align marketing efforts with overall business goals.</p><p>• Leverage automation tools to streamline campaign workflows and improve efficiency.</p><p>• Conduct thorough market research to identify opportunities for audience engagement.</p><p>• Optimize email marketing campaigns and Google Ads for better reach and conversions.</p><p>• Continuously refine strategies based on data insights and analytics.</p>
<p>Robert Half has a client seeking a Social Media Coordinator commutable to Wilmington, DE. This part-time consulting role is expected to be approximately 15 hours per week and requires onsite availability 2-3 times per week to create and capture social media content. This candidate should have experience using Sprout Social and Meta Business Suite, with some light video editing experience in CapCut or a similar tool. </p><p> </p><p>Responsibilities include:</p><ul><li>Develop and execute social media strategies</li><li>Capture photos and video content onsite in Wilmington, DE</li><li>Create and manage engaging content tailored for various social media platforms</li><li>Monitor performance metrics to assess the effectiveness of campaigns</li><li>Collaborate with internal teams to ensure social media initiatives align with content strategies</li><li>Implement campaigns that enhance brand visibility and customer engagement</li><li>Stay updated on social media trends and implement innovative approaches</li><li>Manage scheduling and publishing of social media content to maintain consistency</li><li>Analyze audience insights to refine targeting and improve campaign performance</li><li>Respond to audience interactions and foster community engagement across channels</li><li>Ensure all social media activities comply with brand guidelines and maintain a consistent tone</li></ul><p><br></p>
<p>We’re looking for a highly creative and strategic Email Marketing Manager to lead the development and execution of compelling email campaigns that engage, inform, and convert. This role is ideal for someone who thrives at the intersection of storytelling, design, and digital strategy, and who understands how to craft content that resonates with diverse audiences.</p><p><br></p><p>Key Responsibilities</p><ul><li>Content Strategy & Creation</li><li>Develop and manage the editorial calendar for email campaigns, ensuring alignment with brand voice, seasonal trends, and marketing goals.</li><li>Write and edit engaging email copy that drives action and reflects our brand personality.</li><li>Collaborate with design teams to produce visually appealing email templates and assets.</li><li>Campaign Management</li><li>Own the end-to-end process of email campaign execution—from concept to deployment.</li><li>Segment audiences and personalize content to improve engagement and conversion rates.</li><li>Monitor campaign performance metrics (open rates, click-through rates, conversions) and use insights to refine content and strategy.</li><li>Conduct A/B testing on subject lines, content, and design elements to continuously improve results.</li><li>Stay current on email marketing trends, tools, and best practices.</li></ul><p><br></p><p><br></p>
<p>We are looking for an Email Marketing Specialist to join our client based in Feasterville Trevose, Pennsylvania. This role is 4 days per week on site. This role offers an exciting opportunity to drive customer engagement and retention through strategic communication efforts. Salesforce Marketing Cloud experience is highly desired! On site days are non-negotiable.</p><p><br></p><p>Responsibilities:</p><p>• Design and implement lifecycle email campaigns, including onboarding, post-purchase communications, and customer re-engagement.</p><p>• Develop automated workflows to enhance campaign efficiency and customer experience.</p><p>• Monitor and analyze campaign performance metrics, such as open rates, click-through rates, conversions, and retention, to identify opportunities for improvement.</p><p>• Leverage data insights to refine and optimize email strategies for maximum impact.</p><p>• Conduct A/B testing to enhance email content, timing, and delivery.</p><p>• Collaborate with cross-functional teams to align email marketing efforts with broader business goals.</p><p>• Manage and maintain Salesforce Marketing Cloud to ensure smooth campaign execution.</p><p>• Plan and execute email campaigns that align with CRM strategies and customer segmentation.</p><p>• Stay updated on industry trends and best practices to continually improve email marketing initiatives.</p>
We are looking for a skilled and detail-oriented Marketing Database Specialist to join our team on a long-term contract basis. This position involves managing, maintaining, and enhancing the health of our marketing database to support effective campaign execution, segmentation, and reporting. The ideal candidate should have a strong background in data management, compliance with global privacy standards, and hands-on experience with marketing automation platforms.<br><br>Responsibilities:<br>• Oversee the accuracy, integrity, and ongoing maintenance of the marketing database through regular monitoring and validation.<br>• Prepare, format, and manipulate data in Excel prior to importing into systems such as Pardot or Salesforce.<br>• Execute routine database cleanup, list management, and campaign-related data processes.<br>• Develop and manage dynamic lists, suppression lists, automation rules, and completion actions within marketing automation tools.<br>• Ensure compliance with global data privacy regulations by implementing proper governance and segmentation practices.<br>• Collaborate with global marketing managers and stakeholders to support reporting and insights initiatives.<br>• Conduct extensive training to familiarize yourself with systems, processes, and stakeholders during the initial onboarding period.<br>• Identify opportunities to improve database workflows and implement best practices for operational efficiency.<br>• Monitor and enforce adherence to data governance policies to ensure consistent platform usage.<br>• Support the team with ad hoc data tasks and reporting needs as required.
<p>We are looking for a skilled Web Content Manager to join our client in Philadelphia, PA. This role requires a creative and analytical individual who excels in managing website content, optimizing user experiences, and leveraging content strategies to support organizational goals. If you are passionate about web development and crafting engaging online experiences, this position offers an exciting opportunity to make a significant impact.</p><p><br></p><p>Responsibilities:</p><p>• Develop, manage, and maintain website content using WordPress and other content management systems.</p><p>• Create and optimize landing pages to enhance user engagement and conversion rates.</p><p>• Implement A/B testing strategies to evaluate and improve UX functionality.</p><p>• Collaborate with stakeholders to align web content with organizational goals and strategies.</p><p>• Monitor and analyze website performance to identify areas for improvement.</p><p>• Ensure website content adheres to SEO best practices to increase online visibility.</p><p>• Coordinate web development projects, ensuring timely and accurate implementation.</p><p>• Write, edit, and publish high-quality content that resonates with the target audience.</p><p>• Conduct regular audits to ensure web content is up-to-date and functioning properly.</p><p>• Provide technical support and troubleshoot issues related to website functionality.</p>
<p>Robert Halfs enterprise client is looking for an experienced Marketing Product Manager to lead the strategic direction of marketing technology products. In this role, you will be responsible for defining and prioritizing product roadmaps while ensuring an exceptional user experience for marketing tools. This is a long-term contract position based in Philadelphia, Pennsylvania.</p><p><br></p><p>Responsibilities:</p><ul><li>Define and own the marketing product roadmap for a new AI solution, ensuring alignment with company goals and customer needs.</li><li>Lead the creation of a new solution by outlining critical product features, customer journey flows, and configurable options for diverse client profiles.</li><li>Collaborate with internal marketing stakeholders and external vendors to co-develop a seamless onboarding experience leveraging AI to reduce customer setup effort.</li><li>Transition into supporting engineering alignment by contributing to the documentation and refining the scope for technical execution.</li><li>Partner with engineering teams to validate product feasibility, define priorities, and assist with pilot deployment planning.</li><li>Drive strategic thinking and clarity in ambiguous environments, ensuring consistent progress toward key milestones.</li><li>Serve as an advocate for end-user experience, ensuring marketing technology products deliver intuitive and impactful benefits for customers.</li></ul>
<p>We are looking for an experienced Product Marketing Manager to lead the strategic development and execution of marketing initiatives for B2B banking products. This role involves driving product positioning, market segmentation, and lifecycle management to ensure successful product launches and sustained market growth. The ideal candidate will have a strong background in product management and marketing, coupled with expertise in developing strategies that resonate with target audiences. B2B banking product specific experience is required. This position is 3 days per week in the office. </p><p><br></p><p>Responsibilities:</p><p>• Develop and implement marketing strategies for B2B banking products, focusing on positioning, pricing, and segmentation.</p><p>• Manage the complete product lifecycle, from ideation to launch and ongoing market performance.</p><p>• Collaborate with cross-functional teams to design and execute new product development and implementation plans.</p><p>• Conduct market research to identify customer needs and emerging trends, ensuring products remain competitive.</p><p>• Lead the creation of compelling marketing content to support product launches and campaigns.</p><p>• Monitor and analyze product performance metrics to refine strategies and optimize results.</p><p>• Partner with sales teams to align product marketing strategies with business objectives and drive revenue growth.</p><p>• Coordinate product launch efforts, ensuring all aspects of the rollout are executed seamlessly.</p><p>• Develop and maintain strong relationships with stakeholders to ensure clear communication and alignment.</p><p>• Provide insights and recommendations to senior leadership based on market analysis and competitive positioning.</p>
<p>Robert Half is looking for a Revenue Manager to take charge of strategic pricing initiatives that drive rental income and maximize property performance. This Revenue Manager role requires an individual with strong attention to detail who can analyze market trends, forecast revenue, and implement competitive pricing strategies. As a key collaborator across departments, the Revenue Manager ensures alignment between Asset Management, Operations, and Property Management to achieve business objectives.</p><p><br></p><p>Responsibilities:</p><ul><li>Develop and modify pricing strategies based on current market conditions and trends using specialized revenue tools.</li><li>Analyze competitive rent data and economic indicators to optimize pricing decisions.</li><li>Evaluate performance metrics to determine the effectiveness of pricing actions and project future outcomes.</li><li>Facilitate weekly regional pricing calls to review and adjust strategies.</li><li>Organize monthly renewal discussions, including setting pricing parameters and evaluating upcoming offers.</li><li>Conduct quarterly competitive reviews to refine positioning and ensure weights within pricing systems are accurate.</li><li>Serve as the primary point of coordination between Asset Management, Operations, and Property Management to ensure unified pricing execution.</li><li>Educate teams on pricing tools, strategies, and implementation methods.</li></ul><p><br></p>
