<p>Robert Half has a client seeking a Copywriter Lead with financial industry experience to join their Brand Creative team for 12-18 months. You’ll elevate the company brand voice across major campaigns and critical touchpoints, shaping messaging that connects emotionally while driving measurable impact.</p><p> </p><p>Responsibilities include:</p><ul><li>Lead copy development for large-scale, cross-channel campaigns, ensuring messaging is on-brand, and compelling.</li><li>Translate strategic insights and consumer mindsets into creative concepts that resonate with both B2C and B2B audiences.</li><li>Partner closely with brand designers to concept, develop, and refine integrated creative across paid media, email, social, video, events, and merchant-facing materials.</li><li>Collaborate with product marketing, partner marketing, PR/comms, events, and product design teams to ensure cohesive, audience-first messaging. </li><li>Identify opportunities to strengthen the company brand through copy, storytelling, and creative problem-solving. </li></ul><p><br></p>
