<p>Our client is seeking a creative and results-driven <strong>Marketing Specialist</strong> to support the development and execution of strategic marketing initiatives that drive brand awareness, lead generation, and customer engagement. This individual will collaborate across multiple departments to create compelling marketing campaigns, manage digital marketing efforts, analyze campaign performance, and contribute to overall business growth.</p><p>This is an excellent opportunity for a collaborative marketing professional who enjoys balancing creative content development with data-driven decision-making.</p><p>Key Responsibilities</p><ul><li>Develop and execute integrated marketing campaigns across digital, email, social media, and traditional channels.</li><li>Create and manage content for websites, blogs, email campaigns, social media platforms, and marketing collateral.</li><li>Coordinate marketing projects from concept through execution while maintaining timelines and budgets.</li><li>Monitor and analyze campaign performance using marketing analytics tools and provide actionable recommendations.</li><li>Support lead generation initiatives and work closely with sales teams to drive pipeline growth.</li><li>Manage company social media platforms and develop strategies to increase engagement and brand visibility.</li><li>Assist with website updates, search engine optimization (SEO), and digital advertising campaigns.</li><li>Coordinate events, trade shows, webinars, and other marketing initiatives as needed.</li><li>Conduct market research and competitive analysis to identify industry trends and opportunities.</li><li>Ensure brand consistency across all marketing channels and communications.</li></ul><p><br></p>
<p>Our client is seeking a creative and results-driven <strong>Marketing Specialist</strong> to support the development and execution of strategic marketing initiatives that drive brand awareness, lead generation, and customer engagement. This individual will collaborate across multiple departments to create compelling marketing campaigns, manage digital marketing efforts, analyze campaign performance, and contribute to overall business growth.</p><p>This is an excellent opportunity for a collaborative marketing professional who enjoys balancing creative content development with data-driven decision-making.</p><p>Key Responsibilities</p><ul><li>Develop and execute integrated marketing campaigns across digital, email, social media, and traditional channels.</li><li>Create and manage content for websites, blogs, email campaigns, social media platforms, and marketing collateral.</li><li>Coordinate marketing projects from concept through execution while maintaining timelines and budgets.</li><li>Monitor and analyze campaign performance using marketing analytics tools and provide actionable recommendations.</li><li>Support lead generation initiatives and work closely with sales teams to drive pipeline growth.</li><li>Manage company social media platforms and develop strategies to increase engagement and brand visibility.</li><li>Assist with website updates, search engine optimization (SEO), and digital advertising campaigns.</li><li>Coordinate events, trade shows, webinars, and other marketing initiatives as needed.</li><li>Conduct market research and competitive analysis to identify industry trends and opportunities.</li><li>Ensure brand consistency across all marketing channels and communications.</li></ul><p><br></p>
<p><strong>Location:</strong> Phoenix, AZ</p><p><strong>Job Type:</strong> Contract-to-Hire</p><p><strong>Pay:</strong> $36–$45/hour</p><p><strong>Schedule:</strong> Full-time | Hybrid</p><p>About the Role</p><p>We’re seeking a Paid Media Specialist to take hands-on ownership of paid search and paid social campaigns for a growing organization in the Phoenix area.</p><p>This role will manage campaign execution, optimization, reporting, audience strategy, and budget performance across Google and Meta.</p><p>The ideal candidate has 3–5 years of paid media experience and can point to measurable improvements they’ve personally driven.</p><p>What You’ll Do</p><ul><li>Build, manage, and optimize Google Ads campaigns</li><li>Manage paid social campaigns through Meta Ads Manager</li><li>Monitor campaign budgets and daily performance</li><li>Conduct keyword research and competitive analysis</li><li>Build prospecting and retargeting audiences</li><li>Optimize bidding, targeting, creative, and campaign structure</li><li>Partner with designers and copywriters on advertising creative</li><li>Conduct A/B testing across ads and landing pages</li><li>Track conversion performance through GA4 and Google Tag Manager</li><li>Analyze lead quality and campaign ROI</li><li>Monitor CPL, CPA, CAC, CTR, conversion rates, and ROAS</li><li>Build weekly and monthly performance reports</li><li>Present recommendations based on campaign data</li></ul><p><br></p>
<p>The Digital Marketing Specialist executes and optimizes online marketing programs designed to increase traffic, leads, conversions, and revenue. This person usually works across several digital channels including paid search, paid social, SEO, email, websites, analytics, and conversion optimization.</p><p><br></p><p>Typical Responsibilities</p><ul><li>Plan, launch, and optimize digital marketing campaigns</li><li>Manage Google Ads, Meta Ads, LinkedIn Ads, or other paid platforms</li><li>Monitor website traffic and conversion performance</li><li>Perform keyword research and support SEO initiatives</li><li>Develop landing pages and campaign funnels</li><li>Track campaign performance through GA4 and other analytics platforms</li><li>Conduct A/B testing and conversion-rate optimization</li><li>Partner with content and creative teams on campaign assets</li><li>Produce performance reports and recommendations</li><li>Manage campaign budgets and optimize spend</li></ul><p><br></p><p><br></p>