We are looking for a highly driven and creative Digital Marketing Specialist to join our team in Bethlehem, Pennsylvania. This role offers an exciting opportunity to shape marketing strategies and develop engaging content across multiple platforms. Ideal candidates are motivated self-starters who enjoy collaborating while taking ownership of projects that enhance brand visibility.<br><br>Responsibilities:<br>• Conduct detailed market research to guide strategic marketing decisions and messaging.<br>• Create and implement effective social media campaigns to drive engagement and brand awareness.<br>• Write and edit diverse marketing materials, including blogs, promotional content, and campaign messaging.<br>• Capture and edit video and photography content during field visits to support marketing initiatives.<br>• Oversee billboard advertising and contribute to the execution of broader promotional efforts.<br>• Optimize website content and ensure alignment with SEO best practices.<br>• Coordinate print marketing projects, such as flyers and signage, to support campaigns.<br>• Work closely with company leadership to align marketing strategies with brand objectives.<br>• Manage multiple projects and deadlines efficiently, ensuring timely delivery of all initiatives.<br>• Assist with additional marketing-related tasks as needed to support the team.
<p>We are looking for an experienced Omnichannel Marketing Manager to lead and execute demand generation strategies while driving growth through innovative campaigns. This role involves designing and managing omnichannel marketing initiatives to enhance brand visibility and audience engagement. The position offers an opportunity to work on cutting-edge paid media strategies and audience segmentation. This role requires HCP audience experience.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive growth marketing strategies to drive demand generation.</p><p>• Manage and optimize omnichannel campaigns, ensuring alignment with brand objectives.</p><p>• Oversee paid media initiatives, including paid social and paid search, to maximize ROI</p><p>• Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists</p><p>• Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus</p><p>• Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement</p><p>• Utilize audience segmentation techniques to create targeted and impactful campaigns.</p><p>• Monitor and analyze campaign performance to identify trends and enhance effectiveness.</p><p>• Collaborate with cross-functional teams to align marketing efforts with overall business goals.</p><p>• Leverage automation tools to streamline campaign workflows and improve efficiency.</p><p>• Conduct thorough market research to identify opportunities for audience engagement.</p><p>• Optimize email marketing campaigns and Google Ads for better reach and conversions.</p><p>• Continuously refine strategies based on data insights and analytics.</p>
We are looking for an experienced Marketing Manager to lead strategic initiatives and drive impactful campaigns in the education sector. This role requires a creative thinker who excels in digital and B2B marketing strategies to enhance brand visibility and engagement. Join our team in Scotch Plains, New Jersey, to make a difference in shaping our marketing efforts.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies tailored to the education industry.<br>• Lead the planning and management of email campaigns to maximize audience engagement.<br>• Drive B2B marketing initiatives, building strong relationships with partners and stakeholders.<br>• Oversee digital marketing efforts, including social media, SEO, and paid advertising.<br>• Analyze campaign performance data to identify opportunities for improvement and optimization.<br>• Collaborate with cross-functional teams to ensure brand consistency across all platforms.<br>• Create and manage budgets for marketing campaigns to ensure cost-effective execution.<br>• Research market trends and competitor activities to inform strategic decisions.<br>• Foster brand awareness through innovative campaigns and targeted messaging.<br>• Monitor industry advancements to incorporate new tools and techniques into marketing plans.
<p>We’re seeking a strategic and hands-on <strong>Director of Omnichannel Marketing</strong> to lead the development and execution of cohesive, data-driven marketing campaigns across multiple channels. This role will start as a player/coach, building the foundation for omnichannel excellence and evolving into a leadership position with a growing team.</p><p><br></p><p>You’ll be responsible for unifying our messaging across platforms, leveraging customer data platforms (CDPs), and driving audience intelligence to inform segmentation, journey design, and campaign execution. This is a high-impact role for someone who thrives in fast-paced environments and is passionate about marketing technology, customer insights, and innovation.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Lead and grow a high-performing omnichannel marketing team</li><li>Develop and execute unified marketing strategies across email, SMS, social media, and emerging channels.</li><li>Own message mapping to ensure consistent and cohesive communication across all touchpoints.</li><li>Design and optimize customer journeys using 1P/3P data and CDPs (e.g., Segment, mParticle, Tealium).</li><li>Collaborate with analytics teams to interpret marketing performance reports and present insights to executive leadership.</li><li>Launch and expand presence across social media platform</li><li>Expertise driving acquisition and retention strategies using platforms like Iterable, Braze, SFMC, Marketo, Adobe, or HubSpot.</li><li>Build and refine audience segmentation and lifecycle marketing strategies.</li><li>Partner cross-functionally with product, sales, and data teams to align marketing efforts with business goals.</li></ul><p><br></p>
<p>Robert Half has a client seeking a Campaign and Content Marketing Manager to help drive client engagement and acquisition through digital-first strategies. This is a long-term consulting opportunity that requires working onsite in Philadelphia, PA 2-3 days per week. This role focuses on crafting compelling online content, developing automated email journeys, and planning integrated campaigns that bring the brand to life across web, social, search, and other digital channels. You’ll collaborate with internal teams, external agencies, and compliance partners to ensure every digital touchpoint is clear, compliant, and designed to guide prospects through the client journey.</p><p><br></p><p><strong>Responsibilities:</strong></p><p><strong>Nurture & Engagement Programs</strong></p><ul><li>Build and manage automated email journeys (e.g., welcome series, educational sequences, event follow-ups) using Salesforce Marketing Cloud.</li><li>Maintain a centralized Email Preference Center with optimized tagging, categorization, and consistent client experience.</li><li>Partner with stakeholders to streamline email workflows and improve campaign searchability.</li><li>Develop content that nurtures prospects and engages existing clients.</li></ul><p><strong>Integrated Campaign Planning</strong></p><ul><li>Collaborate with internal teams to design multi-channel campaigns (digital, social, events).</li><li>Ensure cohesive experiences across all touchpoints, from initial outreach to follow-up content.</li></ul><p><strong>SEO/SEM Support</strong></p><ul><li>Provide keyword recommendations based on client needs, market trends, and feedback.</li><li>Integrate priority keywords into web and content assets.</li></ul><p><strong>Content Creation & Messaging</strong></p><ul><li>Write compelling copy for emails, landing pages, website content, articles, and social media.</li><li>Ensure messaging aligns with brand standards and compliance requirements.</li></ul><p><strong>Agency & Partner Collaboration</strong></p><ul><li>Work with media and creative agencies to execute campaign concepts.</li><li>Review targeting strategies, creative assets, and ad copy for goal alignment and compliance.</li></ul><p><strong>Performance Tracking & Optimization</strong></p><ul><li>Monitor campaign and email performance metrics.</li><li>Recommend improvements based on engagement and conversion data.</li></ul><p><br></p>
<p>Robert Half has a client seeking a part-time Social Media Consultant with strong writing skills to elevate its digital presence. This position will be 20 hours per week and onsite in Philadelphia, PA. </p><p> </p><p>Key responsibilities include:</p><ul><li>Create and schedule engaging posts for primarily LinkedIn and Instagram</li><li>Assist in updating the company website</li><li>Evaluate and refine the existing social media plan</li><li>Help develop and execute social media strategies </li><li>Stay up to date with best practices for social media content creation and campaign management</li></ul>
<p>We are looking for an experienced VP of Strategic Marketing and Client Engagement. In this leadership role, you will drive the development of innovative marketing strategies designed to align with client business goals and enhance engagement through data-driven approaches. This position requires a strong blend of strategic vision, analytical expertise, and collaborative leadership to deliver impactful results for healthcare and life sciences clients. Candidates must have experience with both B2B HCP audiences and B2C Physician audiences. This role requires quarterly travel throughout the East Coast. </p><p><br></p><p>Responsibilities:</p><p>• Partner with clients to develop and implement marketing strategies that align with their business objectives and deliver measurable outcomes.</p><p>• Oversee cross-functional collaboration across marketing, analytics, and product teams to optimize media strategies, improve audience targeting, and enhance engagement.</p><p>• Utilize data insights to curate audience segmentation and design campaigns tailored to specific client needs.</p><p>• Play a key role in business development efforts, including campaign performance analysis and strategies for revenue growth.</p><p>• Create and execute plans aimed at improving client satisfaction, retention rates, and overall revenue.</p><p>• Collaborate with analytics teams to ensure data-driven recommendations support omnichannel marketing initiatives.</p><p>• Lead strategic planning efforts in close coordination with data science and engineering teams to deliver insight-focused solutions.</p><p>• Mentor and manage account management, analytics, and strategy teams to drive operational excellence and foster growth.</p><p>• Develop comprehensive strategic roadmaps that guide client projects and enhance marketing program effectiveness.</p><p>• Support the alignment of marketing strategies with organizational growth objectives and industry trends</p>
<p>Robert Half has a client seeking a Social Media Specialist local to the Philadelphia area for a part-time opportunity (10–20 hours per week). This role is ideal for a creative and strategic communicator with a passion for digital storytelling and audience engagement across healthcare-related topics.</p><p> </p><p>Key Responsibilities:</p><p> </p><ul><li>Develop compelling and visually engaging content tailored for Meta (Facebook and Instagram), X (formerly Twitter), and LinkedIn, targeting both healthcare providers and patient communities.</li><li>Adapt and repurpose existing content from the company website and other sources into platform-specific social media posts.</li><li>Collaborate with the team to brainstorm fresh content ideas and execute them effectively.</li><li>Design graphics and multimedia assets using tools such as Canva and/or Adobe Photoshop.</li><li>Highlight patient experiences and success stories through impactful social media campaigns.</li></ul><p><br></p>
<p>Robert Half has a client seeking a Social Media Director with strong experience in the pharmaceutical industry. This is a long-term consulting opportunity that can be done remotely (EST). You will develop and implement digital strategies to connect with patients and healthcare professionals, while ensuring strict compliance with industry regulations. You will be responsible for creating compliant and engaging content, monitoring social channels for adverse events and patient feedback, managing paid advertising campaigns, and analyzing data to optimize performance and build brand trust, all while collaborating closely with legal and compliance teams.</p><p> </p><p>Responsibilities include:</p><ul><li>Develop and execute a social media strategy, create a content calendar, and produce engaging and compliant content for platforms like LinkedIn, X (formerly Twitter), and others. </li><li>Ensure all social media content and activities comply with complex pharmaceutical regulations, working closely with Legal, Medical, and Regulatory (MLR) teams. </li><li>Actively monitor social channels to identify and respond to adverse events, product complaints, patient inquiries, and misinformation.</li><li>Run and manage paid social media campaigns, optimizing ad spend and targeting to reach the right audiences.</li><li>Track key performance indicators (KPIs), analyze campaign data, and prepare reports to demonstrate success and inform future strategies.</li></ul><p><br></p>
<p>We are looking for a talented Communication Specialist to join our team in Plymouth Meeting, Pennsylvania. This position is ideal for someone who excels in developing clear, engaging, and accurate content. The role requires strong attention to detail and the ability to effectively manage multiple projects while delivering high-quality results. Industry experience in the benefits administration, HR communications, or actuarial communications is required. This position is 5 days per week in office. </p><p><br></p><p>Responsibilities:</p><p>• Collaborate with internal teams to revise and maintain employee benefit materials for client funds</p><p>• Ensure all documentation accurately reflects the specific benefit offerings of each client, including complex structures</p><p>• Audit and update plan content to ensure compliance with regulations and clarity for employees</p><p>• Draft and edit compelling content for monthly health initiative newsletters</p><p>• Develop and refine open enrollment materials, ensuring they are user-friendly and consistent</p><p>• Organize and optimize the company’s letter library to streamline communication processes</p>
<p>We are looking for an experienced Media Strategist to lead strategic media planning efforts within the pharmaceutical industry. This long-term contract role is based in Wilmington, Delaware, and focuses on developing comprehensive media strategies that effectively target healthcare professionals while ensuring alignment with brand objectives and compliance standards. The ideal candidate will have extensive experience in pharmaceutical media planning, omnichannel strategy, and agency collaboration.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement media strategies across multiple brands and therapeutic areas to support business objectives.</p><p>• Translate brand goals into actionable media plans designed to drive engagement and measurable outcomes.</p><p>• Collaborate with brand teams to ensure seamless integration of media strategies into broader marketing plans.</p><p>• Lead annual brand planning efforts, including launch readiness and lifecycle management, while aligning media plans with key milestones.</p><p>• Manage relationships with external media agencies to ensure quality execution, strategic alignment, and adherence to budgets.</p><p>• Conduct agency briefings, oversee performance evaluations, and negotiate contracts with media partners.</p><p>• Monitor campaign performance, analyze key metrics such as reach and engagement, and optimize strategies based on results.</p><p>• Partner with analytics teams to refine targeting strategies and generate actionable insights for continuous improvement.</p><p>• Stay informed on emerging media trends, innovations, and compliance requirements specific to the pharmaceutical industry.</p><p>• Collaborate with cross-functional teams, including medical, legal, and analytics departments, to present strategies and performance updates.</p>
<p>Are you passionate about building strong relationships and driving financial success? Join our client's dynamic team as a Relationship Manager, where you'll play a pivotal role in helping clients achieve their financial goals while fostering trust and collaboration. In this exciting position, you'll leverage your expertise in financial solutions and client engagement to manage and grow a diverse portfolio of clients. If you're a proactive problem solver with exceptional communication skills and a deep understanding of the financial industry, we want to hear from you! Take the next step in your career and be part of an organization that values innovation, teamwork, and client-centric success.</p><p><br></p><p>Responsibilities: </p><ul><li>Manage and maintain client relationships effectively</li><li>Communicate clearly and efficiently with clients and team members</li><li>Ensure strict adherence to compliance regulations within the company</li><li>Utilize Series 65 skills in managing client portfolios</li><li>Implement wealth management strategies for clients</li><li>Resolve client inquiries promptly and in a detail-oriented manner</li><li>Monitor client accounts regularly and take necessary actions</li><li>Process client applications accurately and efficiently.</li></ul>
<p>Robert Half is looking for a Revenue Manager to take charge of strategic pricing initiatives that drive rental income and maximize property performance. This Revenue Manager role requires an individual with strong attention to detail who can analyze market trends, forecast revenue, and implement competitive pricing strategies. As a key collaborator across departments, the Revenue Manager ensures alignment between Asset Management, Operations, and Property Management to achieve business objectives.</p><p><br></p><p>Responsibilities:</p><ul><li>Develop and modify pricing strategies based on current market conditions and trends using specialized revenue tools.</li><li>Analyze competitive rent data and economic indicators to optimize pricing decisions.</li><li>Evaluate performance metrics to determine the effectiveness of pricing actions and project future outcomes.</li><li>Facilitate weekly regional pricing calls to review and adjust strategies.</li><li>Organize monthly renewal discussions, including setting pricing parameters and evaluating upcoming offers.</li><li>Conduct quarterly competitive reviews to refine positioning and ensure weights within pricing systems are accurate.</li><li>Serve as the primary point of coordination between Asset Management, Operations, and Property Management to ensure unified pricing execution.</li><li>Educate teams on pricing tools, strategies, and implementation methods.</li></ul><p><br></p>
