<p>We are looking for an innovative and detail-oriented Digital Marketing Coordinator to lead paid media campaigns and optimize online marketing strategies. This role involves managing advertising platforms, enhancing brand visibility, and driving customer engagement through targeted campaigns. Join our team in Minneapolis, Minnesota, and contribute to impactful marketing initiatives that deliver measurable results.</p><p><br></p><p><strong><em>Responsibilities:</em></strong></p><p>• Develop and execute paid media strategies across platforms such as Google Ads and LinkedIn to maximize campaign performance.</p><p>• Monitor and analyze digital advertising metrics using tools like Google Analytics to evaluate effectiveness and identify areas for improvement.</p><p>• Create and manage email marketing campaigns through platforms like Mailchimp and HubSpot to engage audiences and promote services.</p><p>• Optimize website SEO, including both on-site and off-site strategies, to improve search engine rankings and organic traffic.</p><p>• Collaborate with cross-functional teams to align marketing efforts with organizational goals and branding guidelines.</p><p>• Manage B2B marketing initiatives to target key audiences and build strong client relationships.</p><p>• Conduct market research to identify trends and opportunities for campaign growth and innovation.</p><p>• Develop creative content and ad copy for digital marketing materials to effectively communicate brand messaging.</p><p>• Ensure compliance with advertising policies and industry standards for all marketing campaigns.</p><p>• Monitor budget allocations for paid media campaigns to ensure cost-efficiency and return on investment.</p>
We are looking for an experienced Programmatic Media Director to lead innovative media strategies and campaigns for our advertising clients. In this role, you will oversee the development, execution, and optimization of programmatic and data-driven media plans while managing cross-functional collaboration. This is a long-term contract position based in Minneapolis, Minnesota.<br><br>Responsibilities:<br>• Direct and manage programmatic media campaigns, ensuring they align with client goals and overall marketing strategies.<br>• Develop and present comprehensive media plans, including strategies for traditional and digital platforms.<br>• Lead and mentor departmental teams, providing guidance on campaign execution, optimization, and performance analytics.<br>• Oversee programmatic media buying processes, including hands-on work with demand-side platforms (DSPs).<br>• Collaborate with cross-functional teams to integrate data-driven insights into media strategies.<br>• Ensure campaigns meet performance standards by monitoring metrics and applying adjustments for optimization.<br>• Conduct negotiations to secure multi-media integrated packages and maximize value for clients.<br>• Manage personnel administration tasks, including staffing, recruitment, and training of media teams.<br>• Utilize third-party verification tools to monitor ad fraud and improve campaign effectiveness.<br>• Provide expertise in both digital and traditional media planning and buying within an agency setting.
We are looking for a creative and detail-oriented Social Media Specialist to join our team in Minneapolis, Minnesota. In this role, you will oversee the development and implementation of social media strategies while ensuring brand consistency across all platforms. Your expertise will be instrumental in crafting engaging content that resonates with our audience and supports marketing initiatives.<br><br>Responsibilities:<br>• Develop and execute social media strategies to enhance brand visibility and engagement.<br>• Create, edit, and schedule compelling content for various social media platforms.<br>• Manage and maintain social media calendars to ensure timely and consistent posting.<br>• Update and monitor website content to align with brand and marketing goals.<br>• Coordinate internal and external communications to ensure brand messaging is cohesive.<br>• Collaborate with marketing partners to support joint campaigns and initiatives.<br>• Adhere to established brand guidelines in all content creation and communication efforts.<br>• Analyze social media performance metrics and provide actionable insights to optimize campaigns.<br>• Stay informed on industry trends and emerging platforms to keep strategies innovative.
<p>Digital Experience Specialist</p><p>6 month contract to hire position</p><p>Hybrid role with 3 days onsite, two days remote</p><p>Mid-level position with opportunity to convert to full time employment and professional growth</p><p><br></p><p>We are seeking a Digital Experience Specialist to optimize the user experience of member and employer digital portals through data-driven content strategy, UX best practices, and strong technical execution. This role blends UX writing, content design, and user research to transform complex information into intuitive, accessible digital experiences that measurably improve engagement, task completion, and satisfaction. This position partners closely with product, brand, analytics, compliance, and technology teams to ensure content is accurate, compliant, and user-first.</p><p><br></p><p>Key Responsibilities</p><p>Content Strategy & User-Centered Design</p><ul><li>Conduct content audits and user journey mapping to identify gaps, redundancies, and optimization opportunities</li><li>Analyze user behavior data (heatmaps, click paths, session recordings) to inform content structure, placement, and format</li><li>Apply information architecture principles to improve findability and align content to user mental models</li><li>Design clear content hierarchies that prioritize user tasks and reduce cognitive load</li><li>Help define when content should live within internal portals versus external or vendor sites</li></ul><p>Technical Content Optimization</p><ul><li>Apply UX writing best practices including progressive disclosure, microcopy, contextual help, and clear calls to action</li><li>Ensure content is mobile-responsive, performant, and compliant with WCAG 2.1 AA accessibility standards</li><li>Apply SEO fundamentals to improve discoverability within portal environments</li></ul><p>User Research & Testing</p><ul><li>Independently configure and run usability testing (e.g., UserTesting), analyze results, and present insights to stakeholders</li><li>Translate qualitative and quantitative research into actionable content improvements</li><li>Run A/B tests on content variations such as headlines, CTAs, and layouts</li><li>Monitor analytics dashboards (Google Analytics, Hotjar, etc.) and make data-backed optimization recommendations</li></ul><p>Content Development & Governance</p><ul><li>Review, edit, and maintain digital content that balances compliance requirements with user needs</li><li>Translate complex information into plain language, scannable layouts, and visual hierarchies</li><li>Create low-fidelity content prototypes prior to copy development</li><li>Build scalable content templates and contribute to content design systems</li><li>Perform content QA in development environments, including validation of dynamic and audience-specific content</li><li>Manage annual content reviews, inventories, style guides, and version control</li></ul><p>Cross-Functional Collaboration</p><ul><li>Partner with developers to ensure content and design work together seamlessly</li><li>Collaborate with product managers and subject matter experts to align content with user needs and business goals</li><li>Work with compliance and legal partners while advocating for user-first language</li><li>Support marketing and analytics teams with content that drives engagement and measurable outcomes</li></ul>
Position: IT Product Owner (Mobile Apps)<br> Location: Remote<br> Salary: Up to $110,000 base + excellent benefits<br> <br> *** For immediate and confidential consideration, please send a message to MEREDITH CARLE on LinkedIn or send an email to me with your resume. My email can be found on my LinkedIn page. ***<br> Are you a Product Owner who thrives at the intersection of vision, strategy, and execution? <br> <br> Do you love transforming complex problems into elegant, buildable solutions? Are you motivated by the opportunity to help build brand‑new digital products from the ground up?<br> If so, we have an incredible Product Owner role— playing a critical part in a major digital transformation that is redefining and transforming services.<br> This is a rare chance to join a newly built, remote‑first product and engineering team shaping the future of a multi‑industry ecosystem.<br> <br> About the Transformation<br> We're building a modern, connected, mobile‑responsive digital platform that unifies dozens of systems into one seamless experience. Think:<br> • MVP‑first mindset<br> • Scalable, flexible architecture<br> • Seamless data flows<br> • Consumer‑grade UX<br> • A team empowered to innovate quickly<br> And you’ll be at the center of it.<br> You’ll Own…<br> • Translating product vision into beautifully detailed user stories and acceptance criteria<br> • Partnering with UX, engineering, and product leadership to build mobile and web features<br> • Prioritizing a product backlog focused on customer value, usability, and impact<br> • Supporting Agile ceremonies and unblocking delivery in real time<br> You Are…<br> • Experienced in product ownership for web and/or mobile applications<br> • Customer‑centric, with strong UX instincts<br> • Comfortable in 0→1 product environments and iterative MVP delivery<br> <br> <br> *** For immediate and confidential consideration, please send a message to MEREDITH CARLE on LinkedIn or send an email to me with your resume. My email can be found on my LinkedIn page. Also, you may contact me by office: 515-303-4654. Or one click apply on our Robert Half website. No third party inquiries please. Our client cannot provide sponsorship and cannot hire C2C. ***
We are looking for a dynamic and results-oriented Business Development Officer to drive growth through strategic partnerships and innovative solutions. This role focuses on expanding business opportunities, fostering collaboration, and creating impactful strategies that support the organization's mission. The ideal candidate will excel in building relationships and leading initiatives that enhance community development and financial solutions.<br><br>Responsibilities:<br>• Identify and pursue new business opportunities to support organizational growth and strategic objectives.<br>• Develop and maintain partnerships with key stakeholders, including community organizations, financial institutions, and investors.<br>• Lead initiatives to increase the flow of capital and resources, ensuring alignment with the organization's mission.<br>• Collaborate with internal teams to design and implement impactful programs and projects.<br>• Facilitate complex negotiations and agreements to secure funding and expand organizational reach.<br>• Conduct market research and analysis to identify trends and opportunities in community development finance.<br>• Create and execute strategies to enhance fundraising and grant-writing efforts.<br>• Represent the organization at industry events, conferences, and meetings to build visibility and connections.<br>• Manage multiple projects simultaneously, ensuring timely execution and measurable outcomes.<br>• Travel as needed to engage partners and support organizational goals.
