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1 result for Brand Manager in Lansing, MI
- Brighton, MI
- onsite
- Permanent / Full Time
- 95000 - 120000 USD / Yearly
- <p>We’re partnering with a fast-growing organization in Brighton, MI looking to bring in a Product Strategy Leader to define and lead the direction of their consumer and business product portfolio. </p><p>This is a newly created, highly visible role, offering the rare opportunity to build product strategy from the ground up and play a central role in how the organization grows, innovates, and serves its customers. This role will lead the strategy, development, and evolution of consumer and business product solutions. </p><p>You’ll evaluate the current product portfolio, identify gaps and white space, and build a forward-looking roadmap that aligns with business goals and member needs. You’ll work at the intersection of product, marketing, lending, digital, analytics, and executive leadership, helping bring new ideas to life and ensuring products are impactful, competitive, and built for long-term growth. </p><p><br></p><p>Job Duties: </p><ul><li>Create and drive a comprehensive product strategy and multi-year roadmap aligned to growth priorities and customer expectations </li><li>Own the full product lifecycle — from ideation and business case through launch, optimization, and retirement </li><li>Evaluate existing financial services products and recommend improvements to strengthen competitiveness and customer experience Identify opportunities to attract new clients and deepen relationships through product innovation, bundling, and customer‑focused design </li><li>Partner cross-functionally with digital, tech, operations, compliance, marketing, and analytics to deliver seamless product experiences </li><li>Use market research, competitive insights, member behavior, and performance data to guide decisions and prioritize initiatives </li><li>Define success metrics, monitor performance, and continuously refine the product strategy </li><li>Develop products that remove friction, improve accessibility, and support long-term financial well-being</li></ul>
- 2026-10-22T00:00:00Z