We are looking for a skilled Paid Media Manager to oversee and optimize our digital advertising strategies across multiple platforms. This role offers an exciting opportunity to drive impactful campaigns that focus on lead generation, e-commerce growth, and full-funnel performance. Based in Lower Gwynedd, Pennsylvania, you will collaborate with cross-functional teams to ensure alignment between creative assets, audience targeting, and campaign objectives.<br><br>Responsibilities:<br>• Develop and implement paid media strategies across platforms such as Google Ads, Meta (Facebook/Instagram), Microsoft, YouTube, and other paid social channels.<br>• Manage high-budget campaigns, focusing on lead generation, e-commerce, and full-funnel growth to achieve measurable results.<br>• Optimize audience segmentation, retargeting, and remarketing flows within search and social ecosystems.<br>• Collaborate with creative teams to produce ad creatives and landing pages that enhance funnel performance.<br>• Monitor and analyze campaign performance using tools like Google Analytics and platform-specific analytics, delivering actionable insights.<br>• Stay up-to-date with industry trends and platform updates to ensure strategies remain innovative and effective.<br>• Prepare and present detailed reports for executive leadership, highlighting campaign results and scalability opportunities.<br>• Oversee the execution of Performance Max, Shopping, Search, Display, Video, and Paid Social campaigns to drive growth.<br>• Lead cross-departmental collaboration to align media strategies with broader business objectives.
<p>We are looking for an experienced Omnichannel Marketing Manager to lead and execute demand generation strategies while driving growth through innovative campaigns. This role involves designing and managing omnichannel marketing initiatives to enhance brand visibility and audience engagement. The position offers an opportunity to work on cutting-edge paid media strategies and audience segmentation. This role requires HCP audience experience.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive growth marketing strategies to drive demand generation.</p><p>• Manage and optimize omnichannel campaigns, ensuring alignment with brand objectives.</p><p>• Oversee paid media initiatives, including paid social and paid search, to maximize ROI</p><p>• Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists</p><p>• Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus</p><p>• Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement</p><p>• Utilize audience segmentation techniques to create targeted and impactful campaigns.</p><p>• Monitor and analyze campaign performance to identify trends and enhance effectiveness.</p><p>• Collaborate with cross-functional teams to align marketing efforts with overall business goals.</p><p>• Leverage automation tools to streamline campaign workflows and improve efficiency.</p><p>• Conduct thorough market research to identify opportunities for audience engagement.</p><p>• Optimize email marketing campaigns and Google Ads for better reach and conversions.</p><p>• Continuously refine strategies based on data insights and analytics.</p>
<p>Robert Half has a client seeking a Social Media Director with strong experience in the pharmaceutical industry. This is a long-term consulting opportunity that can be done remotely (EST). You will develop and implement digital strategies to connect with patients and healthcare professionals, while ensuring strict compliance with industry regulations. You will be responsible for creating compliant and engaging content, monitoring social channels for adverse events and patient feedback, managing paid advertising campaigns, and analyzing data to optimize performance and build brand trust, all while collaborating closely with legal and compliance teams.</p><p> </p><p>Responsibilities include:</p><ul><li>Develop and execute a social media strategy, create a content calendar, and produce engaging and compliant content for platforms like LinkedIn, X (formerly Twitter), and others. </li><li>Ensure all social media content and activities comply with complex pharmaceutical regulations, working closely with Legal, Medical, and Regulatory (MLR) teams. </li><li>Actively monitor social channels to identify and respond to adverse events, product complaints, patient inquiries, and misinformation.</li><li>Run and manage paid social media campaigns, optimizing ad spend and targeting to reach the right audiences.</li><li>Track key performance indicators (KPIs), analyze campaign data, and prepare reports to demonstrate success and inform future strategies.</li></ul><p><br></p>
<p>Robert Half has a client seeking a Campaign and Content Marketing Manager to help drive client engagement and acquisition through digital-first strategies. This is a long-term consulting opportunity that requires working onsite in Philadelphia, PA 2-3 days per week. This role focuses on crafting compelling online content, developing automated email journeys, and planning integrated campaigns that bring the brand to life across web, social, search, and other digital channels. You’ll collaborate with internal teams, external agencies, and compliance partners to ensure every digital touchpoint is clear, compliant, and designed to guide prospects through the client journey.</p><p><br></p><p><strong>Responsibilities:</strong></p><p><strong>Nurture & Engagement Programs</strong></p><ul><li>Build and manage automated email journeys (e.g., welcome series, educational sequences, event follow-ups) using Salesforce Marketing Cloud.</li><li>Maintain a centralized Email Preference Center with optimized tagging, categorization, and consistent client experience.</li><li>Partner with stakeholders to streamline email workflows and improve campaign searchability.</li><li>Develop content that nurtures prospects and engages existing clients.</li></ul><p><strong>Integrated Campaign Planning</strong></p><ul><li>Collaborate with internal teams to design multi-channel campaigns (digital, social, events).</li><li>Ensure cohesive experiences across all touchpoints, from initial outreach to follow-up content.</li></ul><p><strong>SEO/SEM Support</strong></p><ul><li>Provide keyword recommendations based on client needs, market trends, and feedback.</li><li>Integrate priority keywords into web and content assets.</li></ul><p><strong>Content Creation & Messaging</strong></p><ul><li>Write compelling copy for emails, landing pages, website content, articles, and social media.</li><li>Ensure messaging aligns with brand standards and compliance requirements.</li></ul><p><strong>Agency & Partner Collaboration</strong></p><ul><li>Work with media and creative agencies to execute campaign concepts.</li><li>Review targeting strategies, creative assets, and ad copy for goal alignment and compliance.</li></ul><p><strong>Performance Tracking & Optimization</strong></p><ul><li>Monitor campaign and email performance metrics.</li><li>Recommend improvements based on engagement and conversion data.</li></ul><p><br></p>
We are looking for a dynamic and adaptable Product Manager to join our team in Fort Washington, Pennsylvania. In this role, you will work in a fast-paced, evolving environment that values innovation and collaboration. The ideal candidate will bring a unique blend of business analysis, technical project management, and agile methodologies to lead product development initiatives.<br><br>Responsibilities:<br>• Collaborate with developers, stakeholders, and cross-functional teams to gather and document detailed product requirements.<br>• Facilitate agile ceremonies such as sprint planning, daily stand-ups, backlog grooming, and retrospectives.<br>• Manage product backlogs and ensure prioritization aligns with business objectives and timelines.<br>• Monitor and track progress across development cycles, ensuring timely delivery of high-quality products.<br>• Lead QA processes, including test case review and issue tracking, to maintain product standards.<br>• Communicate effectively with stakeholders to provide updates, reports, and insights into project milestones.<br>• Identify opportunities to incorporate AI tools and technologies to improve productivity and streamline processes.<br>• Balance evolving processes and priorities in a startup-like environment, building structure and clarity where needed.<br>• Support release planning and manage demos to showcase product progress.<br>• Act as a liaison between technical teams and business stakeholders, ensuring alignment and understanding.
<p>We are looking for a dynamic Marketing/Communications Coordinator to join our client in Aston, Pennsylvania. This bilingual role requires fluency in Spanish and English to support diverse marketing initiatives and communication strategies. As a Contract-to-Permanent position, this opportunity is ideal for a highly organized individual eager to contribute to impactful marketing campaigns.</p><p><br></p><p>Responsibilities:</p><p>• Support existing members and new members of the organization</p><p>• Promoting new products, services, programs and events in both English and Spanish</p><p>• Create bilingual marketing collateral, ensuring accuracy in Spanish translations for written, verbal, and visual content.</p><p>• Collaborate with various departments to align marketing activities with organizational goals.</p><p>• Coordinate and manage email campaigns, including drafting content and analyzing performance metrics.</p><p>• Write, edit, and distribute content across multiple platforms</p><p>• Translate and localize marketing materials for Spanish-speaking audiences..</p><p>• Assist in organizing events, promotions, and other marketing activities as needed.</p><p>•Ability to travel to events as needed </p><p>•Manage company appearance and brand </p><p>•Manage new marketing campaigns and promotions</p>
<p>We are looking for a talented Communication Specialist to join our team in Plymouth Meeting, Pennsylvania. This position is ideal for someone who excels in developing clear, engaging, and accurate content. The role requires strong attention to detail and the ability to effectively manage multiple projects while delivering high-quality results. Industry experience in the benefits administration, HR communications, or actuarial communications is required. This position is 5 days per week in office. </p><p><br></p><p>Responsibilities:</p><p>• Collaborate with internal teams to revise and maintain employee benefit materials for client funds</p><p>• Ensure all documentation accurately reflects the specific benefit offerings of each client, including complex structures</p><p>• Audit and update plan content to ensure compliance with regulations and clarity for employees</p><p>• Draft and edit compelling content for monthly health initiative newsletters</p><p>• Develop and refine open enrollment materials, ensuring they are user-friendly and consistent</p><p>• Organize and optimize the company’s letter library to streamline communication processes</p>
