<p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Kalamazoo. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services.</p><p> </p><p>Responsibilities: </p><ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.</li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify customer needs, trends, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals.</li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.</li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.</li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.</li><li>Present marketing strategies and campaign results to stakeholders and management.</li></ul><p><br></p>
<p>Robert Half is currently seeking a proactive and organized Part-Time Marketing Assistant for our client in Grand Rapids. As a Marketing Assistant, you will provide essential support to the marketing team in various tasks to help drive successful marketing campaigns and initiatives.</p><p> </p><p>Responsibilities: </p><ul><li>Assist in the execution of marketing campaigns across multiple channels, including digital, print, and social media.</li><li>Coordinate and manage marketing materials, ensuring they are up to date and readily available.</li><li>Conduct market research and competitor analysis to provide valuable insights for marketing strategies.</li><li>Assist in the creation and proofreading of marketing content, such as blog posts, emails, and social media posts.</li><li>Help maintain and update the client's website content and ensure it aligns with marketing efforts.</li><li>Support the organization and coordination of marketing events and trade shows.</li><li>Monitor and analyze marketing data to track campaign performance and report on key metrics.</li><li>Collaborate with team members and external partners to ensure seamless execution of marketing initiatives.</li><li>Stay informed about industry trends and best practices to contribute fresh ideas to the marketing team.</li></ul><p><br></p><p><br></p>
We are looking for an experienced Sales Manager to lead and drive sales efforts for a manufacturing company based in Grand Rapids, Michigan. This role requires a dynamic individual who can manage a team, oversee strategic accounts, and identify new business opportunities to foster growth. The ideal candidate will bring expertise in sales leadership and a proven track record in technology-related industries.<br><br>Responsibilities:<br>• Lead and manage a team of six sales representatives, providing guidance, training, and performance evaluations.<br>• Develop and implement strategic plans to increase sales and expand into new markets.<br>• Identify and pursue new business opportunities across target industries, including retail, manufacturing, and municipal accounts.<br>• Oversee key accounts, such as Meijer, ensuring growth and maintaining strong client relationships.<br>• Collaborate with shared services teams to streamline processes and enhance sales efficiency.<br>• Monitor sales performance metrics and report progress to senior management.<br>• Conduct market research to identify potential customers and industry trends.<br>• Negotiate contracts and pricing agreements to secure profitable deals.<br>• Present sales strategies and results during regular team meetings.<br>• Transition from daily office presence to a hybrid schedule as the role progresses.
<p>We are looking for a skilled Key Account Manager to oversee mission-critical customer projects and foster lasting partnerships. In this role, you will serve as a strategic collaborator, ensuring seamless project execution and delivering exceptional value to our clients. Your efforts will directly contribute to the success of key accounts and the overall growth of our organization.</p><p><br></p><p>Responsibilities:</p><p>• Plan, coordinate, and manage key customer projects from initiation to completion, ensuring timely delivery and alignment with objectives.</p><p>• Identify and address potential risks to maintain project momentum and avoid disruptions.</p><p>• Develop strong relationships with clients by providing innovative solutions and proactive communication.</p><p>• Translate client needs into actionable strategies, ensuring clarity and alignment with business goals.</p><p>• Collaborate effectively with cross-functional teams to ensure internal alignment and project success.</p><p>• Advocate for the customer’s perspective in internal discussions, ensuring their needs are prioritized.</p><p>• Monitor and enhance user engagement with customer tools and platforms.</p><p>• Drive continuous improvement initiatives by incorporating customer feedback and fostering innovation.</p><p>• Ensure all interactions reflect the company’s values and commitment to excellence.</p>
