We are looking for a talented Digital Marketing Specialist to join our team on a long-term contract basis. In this role, you will play a key part in shaping the brand identity and digital presence of a growing medspa business based in Houston, Texas. This position offers flexibility with remote work opportunities, coupled with occasional onsite visits for content creation every other week.<br><br>Responsibilities:<br>• Develop and manage engaging content for YouTube, Instagram, Facebook (Meta), and the company website.<br>• Create digital assets and graphics that align with the medspa’s branding, promotions, and service offerings.<br>• Design marketing materials, including social media posts, email campaigns, and promotional collateral.<br>• Maintain and update website content to ensure accuracy and alignment with branding.<br>• Coordinate and execute a content calendar to ensure consistent posting and audience engagement.<br>• Collaborate with leadership to generate innovative ideas to enhance brand visibility and market reach.<br>• Analyze and optimize digital campaigns using tools like Google Analytics and Google AdWords.<br>• Support email marketing initiatives by designing and scheduling campaigns.<br>• Conduct regular performance reviews of digital channels to identify areas for improvement.
<p><strong>Summary</strong></p><p>We are seeking a <strong>Techno-Functional Product Specialist</strong> to lead and support initiatives related to Enterprise CMS platforms. The current environment is based on <strong>Adobe Experience Manager (AEM)</strong>, with an active migration to <strong>Sanity CMS</strong>. This role will manage tasks, provide clear summaries, and collaborate across teams to ensure smooth execution of both no-code and code-based workflows, while contributing to content strategy and prioritization.</p><p>W<strong>Key Responsibilities</strong></p><ul><li>Manage and document tasks for CMS enhancements and migration projects</li><li>Support no-code and code implementations on AEM until migration completion</li><li>Drive migration from AEM to Sanity CMS with minimal disruption</li><li>Assist in content strategy development aligned with business goals</li><li>Collaborate with development teams for execution and delivery</li><li>Prioritize tasks and initiatives for maximum impact</li><li>Provide regular status updates and summaries for stakeholders</li></ul>
We are looking for an experienced and visionary VP of Marketing and Communications to lead strategic initiatives for a dynamic service-oriented organization in Pasadena, Texas. This role demands a hands-on leader capable of architecting a comprehensive B2B marketing strategy, driving demand generation, and ensuring alignment across all marketing functions. The ideal candidate will thrive in a fast-paced environment, guiding teams and external partners to deliver measurable results.<br><br>Responsibilities:<br>• Develop and implement a robust B2B marketing strategy tailored to a technical audience with extended sales cycles.<br>• Design and oversee a scalable demand generation framework to create a consistent pipeline of sales opportunities.<br>• Establish and monitor key performance indicators to ensure alignment with organizational goals and optimize marketing budgets.<br>• Conduct in-depth market research to understand buyers, competitors, and industry trends, applying insights to strengthen positioning and go-to-market strategies.<br>• Collaborate with engineering and product teams to transform technical features into compelling value propositions and customer-centric messaging.<br>• Lead the creation of high-impact technical content such as white papers, case studies, webinars, and articles to position the company as a thought leader.<br>• Equip the sales team with exceptional collateral, presentations, and competitive intelligence to support complex deal negotiations.<br>• Build and lead a high-performing marketing team, recruiting and mentoring talented professionals to meet business needs.<br>• Manage relationships with external agencies and partners, ensuring accountability and delivery of quality results.<br>• Partner with leadership to develop internal communication initiatives that engage employees and align them with organizational goals.
