<p>Robert Half Marketing and Creative has a client looking for a Digital Marketing Specialist to join a real estate property and facilities management organization in Denver, Colorado. This Contract to Permanent opportunity is ideal for a marketing specialist who can blend campaign strategy, hands-on execution, and performance analysis to help attract prospective residents and support leasing goals across multiple apartment communities. The role works closely with leadership, internal partners, and external collaborators to strengthen digital visibility, improve lead generation, and guide ongoing optimization through data-informed decisions.</p><p><br></p><p>Responsibilities:</p><p>• Create and refine digital marketing initiatives across paid and organic channels to increase prospect engagement and support occupancy objectives.</p><p>• Develop audience-focused campaigns for individual apartment communities, adjusting messaging and targeting to match local market needs.</p><p>• Review campaign metrics regularly, identify performance patterns, and recommend changes that improve conversion results and advertising efficiency.</p><p>• Maintain accurate, brand-aligned content across digital platforms so messaging remains consistent and current.</p><p>• Produce recurring dashboards, summaries, and stakeholder updates that clearly explain campaign outcomes, trends, and next-step recommendations.</p><p>• Monitor monthly and community-level marketing expenditures to help keep spending aligned with approved budgets and business priorities.</p><p>• Design and coordinate digital creative assets, including display ads, video content, and social media materials that enhance brand presence.</p><p>• Collaborate with internal teams and outside vendors to ensure campaigns, creative execution, and media placements support broader marketing objectives.</p><p>• Present insights, strategic ideas, and campaign results to leadership in a clear and effective manner.</p><p>• Manage several deadlines and marketing priorities at once while adapting effectively to changing business needs.</p>
<p>Robert Half Marketing and Creative has a client looking for a Digital Media Planner to join a fast-moving agency environment. In this role, you will shape and refine media strategies that connect digital and traditional channels, helping clients reach the right audiences with measurable impact. The position calls for a collaborative, analytical individual with strong attention to detail who can balance strategic thinking with day-to-day campaign execution and optimization.</p><p><br></p><p>Responsibilities:</p><p>• Build cross-channel media strategies that align campaign goals, audience insights, budget parameters, and timing requirements across platforms such as paid social, search, video, programmatic, display, print, radio, and out-of-home.</p><p>• Work closely with client-facing partners, creative teams, and internal stakeholders to translate marketing objectives into clear media recommendations and executable plans.</p><p>• Use audience intelligence, market trends, and media research to identify effective channel mixes and support planning decisions with data.</p><p>• Assess media inventory and partnership opportunities, coordinate with publishers and vendors, and support placement negotiations when needed.</p><p>• Track campaign delivery, pacing, and performance metrics, then adjust tactics proactively to improve results against key benchmarks.</p><p>• Create planning documents and reporting materials, including media recommendations, flowcharts, authorizations, and post-campaign summaries.</p><p>• Interpret campaign outcomes and communicate actionable findings and next-step recommendations to clients and internal teams.</p><p>• Oversee campaign execution to help ensure all media activity is launched accurately, maintained within budget, and completed on schedule.</p>