We are looking for a Marketing Specialist to support a well-established nonprofit trade association in Grand Rapids, Michigan. This Long-term Contract opportunity is ideal for someone with strong attention to detail who enjoys owning a broad range of communications activities in a close-knit office environment. The role combines digital content management, creative production, member-focused communications, and event promotion, offering the chance to contribute directly to the organization’s visibility and engagement efforts.<br><br>Responsibilities:<br>• Oversee routine website updates, ensuring member resources, program details, and organizational information remain current, accurate, and aligned with brand expectations.<br>• Produce marketing collateral for email campaigns, web pages, newsletters, and social platforms using established design frameworks and refreshed visual elements.<br>• Create graphics and layout assets with tools such as Canva and Adobe Creative Cloud applications, including InDesign and Illustrator.<br>• Plan, write, and distribute recurring member communications, including monthly newsletters and outreach materials, with a clear and consistent brand voice.<br>• Support initiatives that strengthen member engagement by developing content and coordinating communications across multiple channels.<br>• Assist with the promotion and execution of webinars and educational programming, including communication planning before and after each event.<br>• Provide marketing support for several in-person events each year, helping with promotional materials, attendee communications, and related coordination.<br>• Use AI-enabled resources where appropriate to improve content development workflows and marketing efficiency.<br>• Manage multiple active projects independently while collaborating closely with staff in a small-team setting.