We are looking for a Marketing Specialist to support a well-established nonprofit trade association in Grand Rapids, Michigan. This Long-term Contract opportunity is ideal for someone with strong attention to detail who enjoys owning a broad range of communications activities in a close-knit office environment. The role combines digital content management, creative production, member-focused communications, and event promotion, offering the chance to contribute directly to the organization’s visibility and engagement efforts.<br><br>Responsibilities:<br>• Oversee routine website updates, ensuring member resources, program details, and organizational information remain current, accurate, and aligned with brand expectations.<br>• Produce marketing collateral for email campaigns, web pages, newsletters, and social platforms using established design frameworks and refreshed visual elements.<br>• Create graphics and layout assets with tools such as Canva and Adobe Creative Cloud applications, including InDesign and Illustrator.<br>• Plan, write, and distribute recurring member communications, including monthly newsletters and outreach materials, with a clear and consistent brand voice.<br>• Support initiatives that strengthen member engagement by developing content and coordinating communications across multiple channels.<br>• Assist with the promotion and execution of webinars and educational programming, including communication planning before and after each event.<br>• Provide marketing support for several in-person events each year, helping with promotional materials, attendee communications, and related coordination.<br>• Use AI-enabled resources where appropriate to improve content development workflows and marketing efficiency.<br>• Manage multiple active projects independently while collaborating closely with staff in a small-team setting.
We are looking for a Social Media Coordinator to support consumer interactions and paid social engagement for a machinery manufacturing organization in Grand Rapids, Michigan. This Long-term Contract position is ideal for someone who can respond thoughtfully across digital channels, represent the brand with professionalism, and help improve the overall customer experience. The role blends hands-on social platform management, trend analysis, and cross-functional coordination to ensure timely communication and consistent messaging.<br><br>Responsibilities:<br>• Respond to consumer comments, messages, and inquiries across social platforms with clear, helpful, and brand-appropriate communication.<br>• Review incoming social content promptly, offering informative guidance and constructive responses that help address customer concerns.<br>• Build familiarity with the company’s products and services to provide accurate information and support effective issue resolution.<br>• Monitor multiple social channels at once, organizing priorities to maintain fast and consistent engagement.<br>• Identify recurring questions or emerging concerns and escalate notable issues to leadership for follow-up and resolution.<br>• Partner with internal teams, including IT and cross-functional stakeholders, to support digital engagement tools and ongoing operational improvements.<br>• Contribute ideas that streamline workflows, improve moderation practices, and enhance the overall consumer experience.<br>• Track social media activity, audience behavior, and engagement patterns, then share insights that support future strategy and reporting.