<p><strong>Media Planner</strong></p><p><strong><em>Remote in DFW! Must be local to DFW area!</em></strong></p><p><br></p><p>A well-established, full-service advertising agency is seeking a <strong>Senior Media Planner</strong> to act as a strategic partner across key accounts. This role sits at the center of media, creative, and client strategy—translating complex briefs into integrated plans that drive performance.</p><p><br></p><p>What You’ll Do</p><p><strong>Media Strategy & Planning</strong></p><ul><li>Build integrated media plans across broadcast, OOH, print, paid social, programmatic, and digital</li><li>Translate audience insights, budgets, and objectives into structured plans and buying frameworks</li><li>Leverage research tools and platform data to inform channel mix and targeting strategy</li></ul><p><strong>Innovation & Strategic Input</strong></p><ul><li>Apply emerging tools and AI-driven insights to improve targeting, forecasting, and planning efficiency</li><li>Bring proactive, forward-thinking recommendations to internal teams and clients</li><li>Support new business efforts, including media strategy development and pitch participation</li></ul><p><strong>Campaign Oversight & Quality</strong></p><ul><li>Act as a final QA layer on campaign builds to ensure accuracy across targeting, timing, and budget allocation</li><li>Monitor pacing and performance at a high level to ensure alignment with strategy</li></ul>