<p>Robert Half Marketing and Creative has a client looking for a CRM and Email Marketing Manager to lead customer lifecycle marketing efforts for a long-term contract opportunity in Lakewood, Colorado. This role will shape and execute data-informed CRM and email strategies that strengthen engagement, improve retention, and support business growth across the customer journey. The ideal candidate brings strong experience with Salesforce and Pardot, along with the ability to turn campaign performance data into practical recommendations and measurable results.</p><p><br></p><p>Responsibilities:</p><p>• Design and manage CRM and email marketing programs that guide prospects and customers through each stage of the lifecycle.</p><p>• Partner with sales, product, and content teams to develop coordinated campaigns that improve engagement and increase conversion opportunities.</p><p>• Evaluate campaign data, customer behavior, and performance trends to identify insights and recommend optimization strategies.</p><p>• Administer Salesforce and Pardot environments, including campaign setup, workflow automation, lead nurturing, and triggered communications.</p><p>• Maintain reliable integration between CRM and related marketing platforms to support accurate data flow and efficient execution.</p><p>• Refine audience segmentation, personalization tactics, and journey mapping to deliver more relevant customer experiences.</p><p>• Prepare regular reporting on campaign outcomes, customer engagement, and contribution to pipeline performance.</p><p>• Ensure all CRM and email marketing activity aligns with applicable data privacy and compliance standards.</p><p>• Track emerging trends and best practices in marketing automation and CRM to enhance program effectiveness.</p>
<p>Robert Half Marketing and Creative has a client looking for a Paid Media Specialist to lead high-impact digital advertising initiatives for luxury brands in Denver, Colorado. This Long-term Contract position focuses on building and improving multi-channel campaigns that grow brand visibility, attract relevant audiences, and increase direct bookings. The ideal candidate brings strong platform knowledge, a data-driven mindset, and the ability to shape media strategies around traveler behavior and seasonal demand.</p><p><br></p><p>Responsibilities:</p><p>• Design, launch, and refine paid campaigns across search, social, video, display, and other digital media channels to support awareness, traffic, lead generation, and booking goals.</p><p>• Oversee Google Ads activity, including Performance Max efforts, to expand reach and improve acquisition outcomes across multiple audience touchpoints.</p><p>• Develop and manage Hotel Ads initiatives that strengthen property visibility and help drive efficient direct reservation performance.</p><p>• Execute programmatic display campaigns using targeting approaches such as remarketing, geographic segmentation, contextual alignment, and audience-based strategies.</p><p>• Create paid media plans that support tourism and hospitality objectives, including peak-season promotion, event-driven demand, occupancy growth, and package marketing.</p><p>• Analyze campaign performance data and adjust budgets, bids, placements, creative elements, and landing page strategy to improve conversion rates and return on ad spend.</p><p>• Partner with creative and content stakeholders to produce effective ad messaging, visual assets, and offers tailored to traveler interests and booking intent.</p><p>• Build audience segmentation frameworks using behavioral signals, demographics, origin markets, and destination preferences to improve targeting precision.</p><p>• Prepare performance reporting using key digital marketing metrics and translate findings into actionable recommendations for ongoing optimization.</p><p>• Run structured testing across ad variations, audience groups, bidding approaches, and landing page experiences to identify opportunities for stronger results.</p>