<p><strong>Email Execution Management</strong></p><p>Contract role: 6-month contract for 30-40 hours a week.</p><p><br></p><p>Background:</p><p>This Client uses Salesforce Marketing Clout (SFMC) for bulk email sends. It has been operationalized for a couple of years with partners across the institution slowly migrating from former platforms into SFMC. As a result, these partners need help learning the tool, establishing activities in the tool, and/or executing actual email sends. </p><p> </p><p>Activities:</p><ul><li>Provides support in fielding partner questions coming to the email marketing group inbox or Teams Channel related to email best practices and/or Salesforce Marketing Cloud platform support</li><li>Works with the key partners internal and external to enhance training programs and documentation</li><li>Works with university practitioners on questions around email best practices through audit processes </li><li>Supports new template design system via documentation and website implementation with key partners</li><li>Identifies ways to collaborate and optimize processes within email and implements where applicable.</li><li>Backup creator and auditor of sender profiles</li><li>Documents processes and reviews adherence to best practices within the email space</li><li>Creates data extensions for Subscription 1.0 and 2.0 support</li></ul><p><br></p>
<p>Digital Marketing Contractor Needed! </p><p>Remote </p><p><br></p><p><strong>Background</strong></p><p>This client has implemented <strong>Salesforce Marketing Cloud (SFMC)</strong> several years ago as the primary tool for bulk email communications. It is now required that partners across the institution utilize SFMC for their activities. However, demand for email marketing support is growing faster than available resources.</p><p>To address this, we need a focused plan and narrative to manage expectations, sustain a strategic implementation roadmap, and educate the community on appropriate tools for different audiences and activities. This role will help document the current state, define a short- and long-term roadmap, and create clear guidance for stakeholders.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p><strong></strong></p><p><strong><u>These are the two projects that need to get done: </u></strong></p><p><br></p><p><strong>Email Landscape Audit & Strategy</strong></p><ul><li>Audit and map the email landscape at Ohio State, including activities, audiences, and distribution tools</li><li>Develop recommendations aligning email activities with the most appropriate distribution tools</li><li>Create an executive summary and detailed narrative outlining findings and optimization strategies</li></ul><p><strong>SFMC Narrative & Roadmap</strong></p><ul><li>Collaborate with the core SFMC team to articulate objectives, benefits, and roadmap for SFMC adoption</li><li>Assess current and future resource needs; propose a resourcing model</li><li>Develop documentation and communication materials for leadership, partners, and other stakeholders</li></ul><p><br></p><p><br></p>
We are looking for a highly skilled Data Engineer to join our Decision Engine Team in Columbus, Ohio. This position focuses on developing and optimizing real-time customer engagement strategies by leveraging advanced data engineering techniques. As part of a collaborative team, you will play a critical role in creating and maintaining the infrastructure necessary to deliver personalized, data-driven messages across various customer channels. This is a long-term contract position offering the opportunity to work on cutting-edge technology and impactful projects.<br><br>Responsibilities:<br>• Develop, implement, and manage scalable data pipelines that support real-time decision-making and marketing initiatives.<br>• Collaborate with marketing, analytics, IT, and modeling teams to ensure seamless execution of customer messaging strategies across multiple channels.<br>• Conduct thorough testing and validation to ensure data accuracy, integrity, and reliability.<br>• Enhance and integrate decision engine platforms, including tools such as Adobe Campaign, Salesforce, and Unica Interact.<br>• Automate workflows and reporting processes using technologies like Python, Tableau, or cloud-based tools.<br>• Troubleshoot and resolve data-related issues in production environments to maintain system efficiency.<br>• Participate in the deployment of new features and upgrades to the decision engine software.<br>• Manage and catalog curated data assets to facilitate enterprise-wide reuse and governance.<br>• Provide guidance on best practices for data testing, quality assurance, and pipeline optimization.
