We are looking for an experienced Product Manager to join our team in Charlotte, North Carolina, on a Contract to permanent position. In this role, you will play a pivotal part in driving the development of innovative advertising solutions within the printing and publishing industry. You’ll collaborate across teams to transform ideas into actionable products and strategies, ensuring alignment with market needs and business goals.<br><br>Responsibilities:<br>• Define, test, and refine new advertising solutions, including social media formats, short-form videos, and other creative ad products.<br>• Develop comprehensive product specifications and go-to-market strategies to support new offerings.<br>• Lead pilot programs to evaluate product potential, analyze outcomes, and decide on scaling, iteration, or retirement.<br>• Work closely with UX designers, developers, and AI tools to build and enhance product functionality.<br>• Create sales enablement materials such as pricing models, training resources, and product documentation.<br>• Monitor product performance metrics to identify opportunities for optimization in pricing, packaging, and delivery.<br>• Collaborate with local sales teams to gather insights and incorporate market feedback into product development.<br>• Partner with cross-functional teams, including advertising operations, editorial, design, marketing, and client experience, to ensure seamless execution.<br>• Manage relationships with external vendors and partners to support product initiatives.<br>• Contribute to product release cycles and work to improve processes and workflows.