<p><strong>MUST BE LOCAL TO CHARLOTTE, NC</strong></p><p><br></p><p>We are looking for a skilled Web Analytics Specialist to join our team in Charlotte, North Carolina. In this role, you will play a vital part in tracking, analyzing, and interpreting digital performance data to drive business growth. This is a long-term contract position within the automotive industry, offering the opportunity to collaborate across teams and influence digital strategies through actionable insights.</p><p><br></p><p>Responsibilities:</p><p>• Manage and optimize web analytics platforms, including Google Analytics, GA4, Adobe Analytics, and Google Tag Manager.</p><p>• Configure and validate tracking tags, event pixels, and analytics setups for websites and digital campaigns.</p><p>• Analyze website metrics, user behavior, conversion funnels, and campaign performance to identify trends and opportunities.</p><p>• Develop and maintain dashboards and reporting tools to share insights with marketing, product, and leadership teams.</p><p>• Propose strategies to enhance user engagement, optimize conversion rates, and improve the overall digital experience.</p><p>• Work closely with marketing, UX, and development teams to ensure accurate and reliable data collection.</p><p>• Conduct ad-hoc analyses to address specific business questions and deliver actionable recommendations.</p><p>• Stay updated on emerging web analytics tools, technologies, and industry best practices.</p>
<p><strong>Job Description: Analytics Specialist (Full-Stack Analytics Expert)</strong></p><p>We are seeking a highly skilled Analytics Specialist to join our team. This role requires a “full-stack” analytics expert who can independently manage incoming requests, troubleshoot issues, and deliver impactful insights across web and digital platforms. The ideal candidate is hands-on, detail-oriented, and equally comfortable in tools, strategy, and execution.</p><p><strong>Key Responsibilities</strong></p><ul><li>Own the end-to-end analytics process, including handling ad-hoc requests, investigating issues, and conducting analyses (traffic trends, conversion funnels, attribution, etc.).</li><li>Configure, manage, and troubleshoot Google Tag Manager, including tags, triggers, variables, and debugging.</li><li>Set up and optimize Google Analytics 4, including custom dimensions, metrics, parameters, conversions, and resolving data issues.</li><li>Ensure data accuracy and integrity across platforms by applying best practices in cross-domain tracking, UTM/campaign tagging, referral exclusions, cookies, and session behavior.</li><li>Build and customize reports, analyses, and dashboards in GA4 Explore, Looker Studio, or similar tools.</li><li>Use debugging tools (DebugView, GTM Preview, Chrome DevTools) to test and validate implementations.</li><li>Collaborate with stakeholders to design, maintain, and optimize the data layer for scalable analytics.</li><li>Leverage working knowledge of JavaScript to create custom GTM tags and variables.</li></ul><p><br></p><p><br></p>
<p>The Web Analytics Specialist is responsible for tracking, analyzing, and interpreting digital performance data to drive business growth. This role will oversee web analytics implementation, reporting, and insights across websites, campaigns, and digital channels. The ideal candidate combines technical expertise in analytics tools with strong business acumen to translate data into actionable recommendations.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Manage and maintain web analytics platforms (e.g., Google Analytics, GA4, Adobe Analytics, Tag Manager).</li><li>Implement and validate tracking tags, pixels, and events across websites and digital campaigns.</li><li>Monitor and analyze website performance, user behavior, conversion funnels, and campaign effectiveness.</li><li>Develop dashboards and regular reports to share insights with marketing, product, and leadership teams.</li><li>Identify opportunities to optimize digital experiences, improve conversion rates, and enhance user engagement.</li><li>Collaborate with marketing, UX, and development teams to ensure accurate data collection and reporting.</li><li>Conduct ad-hoc analyses and deliver clear, actionable recommendations.</li><li>Stay current on web analytics trends, tools, and best practices.</li></ul><p><br></p>
