<p>We are looking for a talented and driven Marketing Manager to oversee and enhance our digital marketing efforts. This role will play a key part in managing our online presence, including ecommerce operations, content creation, and social media strategies, while collaborating closely with sales and service teams. The ideal candidate will bring expertise in digital tools and platforms, along with a strong understanding of B2B distributor and service-driven business models. <strong>This is a Contract to permanent position based on-site in Charlotte, North Carolina. </strong></p><p><br></p><p>Responsibilities:</p><p>• Manage and optimize the Shopify ecommerce platform, including product listings, collections, and overall site functionality.</p><p>• Develop and produce engaging photo and video content to promote products, support educational initiatives, and drive customer engagement.</p><p>• Utilize AI tools to streamline marketing processes and enhance campaign efficiency.</p><p>• Collaborate with sales and service teams to align marketing strategies with long sales cycles and technical product offerings.</p><p>• Monitor and analyze performance metrics to identify opportunities for improvement and ensure marketing goals are met.</p><p>• Create and implement social media strategies to boost brand awareness and customer interaction.</p><p>• Plan and execute email marketing campaigns targeting B2B audiences.</p><p>• Develop content strategies tailored to screen printing, digital printing, and related industries.</p><p>• Maintain a strong focus on SEO to optimize web content and improve search engine rankings.</p><p>• Stay updated on industry trends and incorporate innovative techniques into marketing strategies.</p>
<p>Responsible for tracking, analyzing, and interpreting data related to website performance and user behavior. This role works closely with marketing, content, and development teams to provide actionable insights that drive website optimization and digital marketing effectiveness. Key responsibilities include configuring analytics tools, developing reports and dashboards, and making recommendations to enhance the user experience and achieve business objectives.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Implement and manage web analytics tracking using tools such as Google Analytics, Adobe Analytics, or similar platforms.</li><li>Collect, analyze, and report on website traffic, user engagement, conversion rates, and other key performance indicators.</li><li>Generate insights and recommendations to improve website structure, content, and usability.</li><li>Collaborate with marketing and IT teams to support A/B testing, attribution modeling, and other data-driven initiatives.</li><li>Create and maintain custom dashboards and regular performance reports for stakeholders.</li><li>Stay current with best practices and trends in web analytics, SEO, and digital marketing.</li></ul><p><br></p>
<p>A Marketing Analyst is responsible for collecting, analyzing, and interpreting data related to market trends, consumer preferences, and campaign performance to guide business decisions and optimize marketing strategies. This role collaborates with cross-functional teams to provide actionable insights that drive growth and improve ROI.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Gather and analyze data from various sources, including market research, digital analytics, sales metrics, and customer databases.</li><li>Monitor and report on marketing campaign effectiveness, channel performance, and key KPIs.</li><li>Identify trends, patterns, and opportunities within customer and market data.</li><li>Develop and present clear reports and dashboards for stakeholders to support data-driven marketing decisions.</li><li>Collaborate with marketing, sales, and product teams to recommend improvements to targeting, messaging, offers, and overall strategy.</li><li>Conduct competitive analysis and benchmarking to evaluate industry positioning.</li><li>Support A/B testing and other experimentation by designing, implementing, and analyzing results.</li></ul><p><br></p>
