<p>We are seeking an experienced <strong>Marketing Automation Specialist</strong> to design, build, and optimize automated marketing campaigns that drive customer engagement, retention, and lead generation. The ideal candidate will be responsible for managing marketing automation platforms, implementing workflows, and analyzing campaign performance to support business goals. This role sits at the intersection of marketing, technology, and data, requiring both strategic thinking and technical expertise.</p><ul><li>Strategize, create, and deploy marketing automation workflows and campaigns in platforms such as Marketo, HubSpot, Pardot, or Eloqua.</li><li>Collaborate with marketing and sales teams to develop cross-channel campaigns, email nurturing flows, and lead scoring models to support customer acquisition and retention goals.</li><li>Manage and troubleshoot marketing automation systems to ensure proper lead tracking and data integrity.</li><li>Create dynamic and personalized email templates, landing pages, and forms using HTML/CSS when required.</li><li>Segment and maintain contact databases to ensure high levels of campaign relevance and engagement.</li><li>Implement A/B testing and multivariate testing to continuously improve campaign performance.</li><li>Measure and report on the effectiveness of campaigns, providing actionable insights based on performance metrics and KPIs.</li><li>Ensure compliance with privacy regulations such as GDPR, CCPA, CAN-SPAM Act, and CASL.</li><li>Stay updated on marketing automation technology trends to recommend improvements for tools and strategies.</li></ul>
<p>We are seeking a motivated and highly skilled <strong>Digital Project Manager</strong> to oversee the planning, execution, and delivery of digital projects, ensuring alignment with business goals and customer needs. The ideal candidate will excel at managing complex digital transformation projects, fostering cross-functional collaboration, and driving business agility. Proficiency in Agile methodologies, stakeholder alignment, and technological trends in digital platforms is crucial to succeed in this role.</p><ul><li>Plan, execute, and manage digital projects, ensuring the timely delivery of results within scope and budget.</li><li>Partner with stakeholders to understand business objectives and translate them into detailed project plans.</li><li>Facilitate communication among teams, bridging the gap between technical teams, designers, and business leaders.</li><li>Serve as a key point of contact for project progress updates, timelines, and deliverable tracking.</li><li>Apply project management methodologies such as Agile, Scrum, and Kanban to drive efficient work processes while maintaining flexibility to adapt to shifting needs.</li><li>Identify project risks, strategize to mitigate them, and resolve challenges as they arise.</li><li>Monitor project performance, establish key performance indicators (KPIs), and provide detailed reports for leadership.</li><li>Leverage tools such as Jira, Trello, Asana, or Monday.com to manage workflows and resources.</li><li>Work with business analysts and developers to accurately document business and functional requirements.</li><li>Ensure digital projects meet organizational goals by aligning design, technology, and user experience with strategic initiatives</li></ul><p><br></p>
We are seeking a skilled Freelance Market Researcher to support custom, quantitative research projects on an ongoing, as-needed basis. <br><br>You will work across all stages of the research process—from initial client consultation and survey design to data monitoring, analysis, and executive presentation delivery (PowerPoint). Projects may run concurrently, and workloads may fluctuate depending on client demand.<br><br>Key Responsibilities<br>Participate in initial client discovery calls to understand objectives and scope.<br>Design quantitative research surveys, including questionnaire development.<br>Program and manage surveys in platforms such as SurveyMonkey.<br>Oversee survey recruitment, primarily through email outreach.<br>Monitor incoming data and ensure sample quality/completeness.<br>Download, clean, and analyze quantitative data.<br>Develop insights-driven PowerPoint presentations with clear narratives and data visualization.<br>Present findings to clients in a professional, client-facing setting.<br>Occasionally support qualitative research requests (e.g., interviews, focus groups).<br>Conduct secondary/desk research when needed.<br>Provide an estimated number of hours and timeline per project.<br>Manage multiple projects and deadlines simultaneously.<br><br>Preferred Experience & Skills<br>Proven experience in survey design and quantitative research.<br>Strong ability to pull out key insights and build compelling presentations.<br>Expertise with SurveyMonkey or similar survey platforms.<br>Proficiency in data analysis, with experience in Excel or statistical tools.<br>Experience working with B2B audiences is strongly preferred.<br>Client-facing experience, including presenting research findings.<br>Ability to work on thought leadership topics such as economic outlook, industry trends, brand health, product positioning, etc.<br>Experience conducting secondary research and/or qualitative research is a plus.<br>Ability to juggle multiple research engagements.
We are looking for an experienced User Experience (UX) Designer to join our team in Charlotte, North Carolina. This Contract-to-permanent position offers the opportunity to collaborate with diverse teams to create innovative user experiences and interfaces that drive business success. The ideal candidate will have a passion for understanding user needs and translating them into impactful designs while leveraging research and prototyping tools.<br><br>Responsibilities:<br>• Collaborate with Product Owners, Business Analysts, and other stakeholders to drive user experience ideation and innovation.<br>• Conduct and lead user research initiatives to gather insights, track feedback, and develop actionable plans.<br>• Design high-quality user experiences and interfaces, creating prototypes and recommending enhancements based on research findings.<br>• Partner with cross-functional teams to evaluate target audience behaviors and usability metrics, delivering reports to senior management.<br>• Develop task flows, user storyboards, and simulations to communicate design concepts effectively.<br>• Produce navigation maps, wireframes, and diagrams to document design decisions and support development teams.<br>• Apply industry standards and best practices to ensure consistent, efficient, and effective user experiences.<br>• Generate user interface specifications and guidelines in collaboration with UI Designers and Developers.<br>• Support agile workflows with timely production and iterative improvements.<br>• Conduct competitive analyses of industry tools and technologies to identify opportunities for innovation.
