We are looking for a Field Marketing and Activation Specialist to help strengthen local brand visibility and support community-based marketing efforts in Charlotte, North Carolina. This role is ideal for a marketing specialist who enjoys blending strategic planning with hands-on execution across campaigns, events, and location-specific promotions. The position will work closely with internal teams to deliver compelling communications, maintain consistent brand messaging, and support engagement initiatives that drive awareness and customer interest.<br><br>Responsibilities:<br>• Plan and carry out local marketing initiatives that increase brand awareness and support business growth across assigned locations.<br>• Coordinate promotional events, community activations, and grand opening support to create strong local engagement opportunities.<br>• Develop marketing copy for email outreach, social media, and related communication materials while ensuring alignment with brand standards.<br>• Partner with cross-functional stakeholders to organize campaign timelines, manage deliverables, and keep multiple projects moving efficiently.<br>• Monitor the performance of regional campaigns and activation efforts, then share insights to improve future marketing strategies.<br>• Support content creation for digital channels by tailoring messaging to local audiences and market needs.<br>• Travel to centers and event locations as needed to assist with on-site marketing execution and promotional support.<br>• Maintain organized records of campaign assets, schedules, and communications to ensure smooth coordination across initiatives.