<p>We’re looking for a Marketing Data Analyst who can turn raw data into clear insights that improve campaign performance, audience targeting, and overall marketing strategy. This role is ideal for someone who loves dashboards, analytics, and helping marketers make smarter, data-backed decisions.</p><p> • Analyze marketing performance across channels (web, email, social, paid media, CRM)</p><p> • Build dashboards and reports that track KPIs, trends, and conversion funnels</p><p> • Measure ROI for campaigns and provide recommendations to improve future outcomes</p><p> • Work with marketing and leadership teams to identify growth opportunities</p><p> • Pull and structure data from multiple tools (GA, CRM, ad platforms, email platforms, etc.)</p><p> • Conduct A/B test analysis and provide insights on winning variations</p><p> • Support audience segmentation and targeting for paid and email campaigns</p><p> • Identify areas of friction in the user journey and present optimization ideas</p><p> • Ensure data accuracy, consistency, and proper tracking setup</p><p> • Present findings in a clear, visual format that’s easy for non-analysts to understand</p>
We are looking for a Web Analytics Specialist to join our team in Charlotte, North Carolina. This long-term contract position is ideal for someone passionate about leveraging data to enhance digital performance and drive business outcomes. The role requires expertise in web analytics tools and a strong ability to translate complex data into actionable strategies that support marketing and product teams.<br><br>Responsibilities:<br>• Manage and optimize web analytics platforms, including Google Analytics, GA4, Adobe Analytics, and Google Tag Manager.<br>• Implement and validate tracking mechanisms such as tags, pixels, and events across websites and campaigns.<br>• Analyze website traffic, user behavior, conversion funnels, and campaign performance to identify trends and opportunities.<br>• Create and maintain dashboards and reports to communicate insights to various stakeholders, including marketing and leadership teams.<br>• Collaborate with cross-functional teams to improve digital experiences and increase engagement and conversion rates.<br>• Conduct ad-hoc analyses to provide actionable recommendations for enhancing digital strategies.<br>• Ensure accurate data collection and reporting by working closely with development and UX teams.<br>• Stay informed about emerging trends, tools, and best practices in web analytics.<br>• Identify and implement strategies to optimize the effectiveness of digital campaigns and website performance.
<p>We’re looking for a results-driven Digital Marketing Specialist to develop, execute, and optimize campaigns across web, social, email, and paid channels. This role is perfect for someone who blends creativity with data, understands how to drive engagement, and knows how to turn insights into action.</p><p> • Plan and execute digital campaigns across social media, email, web, and paid media</p><p> • Manage social channels, create content calendars, and publish engaging posts</p><p> • Build, deploy, and optimize email marketing campaigns and automated workflows</p><p> • Create, test, and improve landing pages for lead generation and conversions</p><p> • Monitor performance metrics across all channels and provide actionable insights</p><p> • Conduct keyword research and support SEO strategy to improve organic visibility</p><p> • Assist with paid campaigns (Google Ads, Meta, LinkedIn, etc.) including targeting, optimization, and reporting</p><p> • Analyze user behavior, website performance, and funnel metrics using tools like Google Analytics and Hotjar</p><p> • Collaborate with design, content, and product teams on cross-functional projects</p><p> • Maintain brand consistency across all digital content and communications</p>
