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1 result for Brand Manager in Charlotte, NC
- Mooresville, NC
- onsite
- Permanent / Full Time
- 70000 - 95000 USD / Yearly
- We are looking for an Ecommerce Digital and Product Marketing Manager to lead the growth of our online presence and strengthen how our products are represented across digital channels in Mooresville, North Carolina. This role combines commercial thinking with hands-on product marketing, requiring someone who can translate technical product details into clear, persuasive content that supports customer decision-making. The ideal candidate will partner across teams to improve digital merchandising, elevate brand presentation, and create a consistent, high-quality online customer experience.<br><br>Responsibilities:<br>• Drive online sales performance by developing and executing digital product marketing strategies that expand visibility and improve conversion across ecommerce platforms.<br>• Build accurate, persuasive, and well-structured product content that highlights key features, benefits, and use cases for floor care and pool product lines.<br>• Collaborate with engineering, sales, suppliers, and marketing partners to gather product insights and ensure digital materials reflect current specifications and market needs.<br>• Manage product presentation across online channels to maintain a strong brand image, consistent messaging, and a strong customer experience.<br>• Analyze ecommerce and campaign performance to identify trends, refine content, and recommend improvements that support revenue growth.<br>• Oversee digital merchandising initiatives, including assortment presentation, content updates, and optimization of product detail pages.<br>• Translate technical information into customer-friendly messaging that helps buyers understand value, functionality, and differentiators.<br>• Support broader brand and content marketing efforts by aligning product storytelling with company goals and audience expectations.
- 2026-07-31T00:00:00Z