<p>Robert Half has a client seeking a Marketing Specialist with 5 years of experience and pharmaceutical industry experience (required). This is a direct-hire position that requires going onsite in Glen Rock, PA 5x a week. This role has a heavy focus on brand strategy, digital transformation, and lead generation. </p><p><br></p><p>Responsibilities:</p><p>• Design and execute branding and communication strategies to align with business objectives and target market goals.</p><p>• Manage the annual marketing budget to optimize spending on high-impact campaigns and initiatives.</p><p>• Collaborate with external partners to ensure the successful delivery of marketing programs.</p><p>• Create and implement strategies to enhance brand visibility and generate leads through digital campaigns, events, and social media.</p><p>• Work closely with the sales team to convert marketing leads into new business opportunities.</p><p>• Develop and execute global go-to-market plans for new product launches, including messaging and campaign management.</p><p>• Optimize the company’s website for user experience, content relevance, and SEO performance.</p><p>• Utilize analytics tools to measure campaign effectiveness and refine strategies for improved engagement.</p><p>• Conduct market research to identify trends, competitive strategies, and growth opportunities.</p><p>• Represent the company at trade shows, webinars, and industry events, ensuring consistent branding and lead generation.</p>
We are looking for a Web Content Specialist to join our team in Washington, District of Columbia. In this long-term contract position, you will play a pivotal role in managing and enhancing the organization's digital presence. Collaborating across departments, you will ensure our website delivers an engaging and streamlined experience while aligning with brand and marketing goals.<br><br>Responsibilities:<br>• Ensure the website content aligns with branding guidelines and effectively engages the target audience.<br>• Develop and maintain website pages, including campaign landing pages and other digital communication posts.<br>• Audit and manage online assets to ensure compliance and accuracy.<br>• Conduct quality assurance checks for digital marketing collateral before publication.<br>• Collaborate with third-party providers and contributors to maintain website functionality and optimize user experience.<br>• Monitor and analyze website performance, identifying and resolving issues proactively.<br>• Offer strategic recommendations to improve site architecture and enhance user journeys.<br>• Conduct research to optimize content across all digital platforms.<br>• Create post-event surveys and other educational materials to support marketing initiatives.<br>• Stay updated on industry trends and implement best practices to improve digital engagement.
We are looking for a skilled Social Media Manager to join our team in Washington, District of Columbia. This Contract-to-permanent position offers an exciting opportunity to shape and amplify our organization's national initiatives and local community engagement efforts. The role focuses on creating impactful social media strategies, producing compelling content, and leveraging emerging trends to enhance our digital presence.<br><br>Responsibilities:<br>• Develop and maintain a comprehensive content calendar for all national social media channels.<br>• Design and execute innovative social media campaigns, creative content, and newsletters to engage diverse audiences.<br>• Experiment with multimedia formats, including live-streaming, GIFs, and audio, to deliver dynamic storytelling across platforms.<br>• Monitor and analyze social media performance metrics to optimize content strategies and improve engagement.<br>• Stay informed on emerging social media trends and propose new initiatives to expand our presence on evolving platforms.<br>• Collaborate with K-12 and Communications teams to align content development with organizational priorities, including outreach to students, alumni, and education influencers.<br>• Produce high-quality, publication-ready content that highlights K-12 initiatives, fellowship programs, and alumni accomplishments for both internal and external platforms.<br>• Track and respond to media coverage and online discussions relevant to the K-12 initiative, identifying opportunities for strategic engagement.<br>• Edit and enhance digital content to ensure it meets readership needs and aligns with the goals of the K-12 initiative.<br>• Provide regular updates to the Director of K-12 initiatives regarding progress and key activities.
