We are looking for a skilled Digital Marketing Specialist to join our team on a contract basis in Mitchellville, Maryland. In this role, you will play a key part in developing and executing effective online marketing strategies to enhance brand visibility and drive engagement. If you have a strong background in digital marketing and analytics, we encourage you to apply.<br><br>Responsibilities:<br>• Plan, execute, and optimize digital marketing campaigns across multiple platforms, including Google Ads.<br>• Monitor and analyze performance metrics using tools like Google Analytics to measure campaign effectiveness.<br>• Develop and manage email marketing campaigns to improve customer engagement and lead generation.<br>• Conduct keyword research and implement SEO strategies to enhance online visibility.<br>• Create and manage pay-per-click (PPC) advertising campaigns to achieve marketing objectives.<br>• Collaborate with internal teams to ensure cohesive branding and messaging across all digital channels.<br>• Stay updated on the latest trends and best practices in digital marketing and advertising.<br>• Provide detailed reports and insights on campaign performance to stakeholders.<br>• Manage budgets for digital campaigns, ensuring cost efficiency and maximum ROI.
We are looking for a dynamic and detail-oriented Marketing Communications Coordinator to join our team in Washington, District of Columbia. In this Contract to permanent role, you will play a key part in shaping and executing communication strategies that enhance our organization's visibility and engagement. This is a fantastic opportunity to combine your creativity, strategic thinking, and digital expertise in a fast-paced, collaborative environment.<br><br>Responsibilities:<br>• Develop and manage engaging content for digital platforms, including websites, email campaigns, and social media channels.<br>• Update and maintain the organization's website to ensure accuracy and relevance of content.<br>• Implement and oversee social media strategies to grow online presence, boost engagement, and promote key initiatives.<br>• Assist in crafting press releases, public statements, and other official communications tailored to targeted audiences.<br>• Monitor and analyze performance metrics for digital campaigns, social media engagement, and website traffic to guide future strategies.<br>• Coordinate the creation and distribution of marketing materials such as brochures, event programs, and digital assets.<br>• Maintain and share a comprehensive master calendar of organizational events, programs, and activities.<br>• Support major events by creating promotional content, managing event listings, and assisting with on-site logistics.<br>• Collaborate with team members to ensure all communications align with brand standards and organizational goals.<br>• Provide hands-on support for strategic communication initiatives to foster member engagement and public outreach.