We are looking for a highly skilled Digital Marketing Specialist to join our team in San Antonio, Texas. This Contract-to-permanent position offers a dynamic opportunity to leverage data-driven strategies to enhance marketing performance and drive impactful business growth. The ideal candidate will combine technical expertise in analytics with strategic thinking to optimize multi-channel campaigns and deliver actionable insights.<br><br>Responsibilities:<br>• Develop and maintain marketing measurement frameworks to assess campaign performance across digital and traditional channels.<br>• Analyze complex datasets using tools like Looker Studio, Power BI, and Excel to extract actionable insights.<br>• Implement and refine multi-touch attribution models and predictive analytics to enhance marketing effectiveness.<br>• Build and manage dashboards for tracking advertising data from platforms such as Google Ads and Meta Ads.<br>• Collaborate with cross-functional teams to optimize campaign tracking using Google Analytics and Google Tag Manager.<br>• Conduct A/B testing and statistical analysis to identify opportunities for relationship-deepening strategies.<br>• Support the integration of advanced analytics solutions, including automated reporting systems and data pipeline development.<br>• Provide strategic recommendations based on customer lifecycle analysis and marketing mix modeling.<br>• Ensure accurate data tagging and tracking to enable personalized member experiences.<br>• Stay updated on emerging trends in analytics and marketing technologies to continually improve processes.
<p><strong>Robert Half </strong>is actively partnering with an Austin-based client to identify a<strong> Marketing Coordinator (contract)</strong>. In this role, you will support the execution of marketing campaigns, coordinate events, manage content calendars, and help drive brand awareness across multiple channels. <strong>This role is on-site</strong>.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Assist in the planning and execution of marketing campaigns across digital, social, and traditional channels</li><li>Coordinate content creation, including blog posts, email newsletters, and social media updates</li><li>Maintain and update the marketing calendar and ensure timely delivery of assets</li><li>Support event planning and logistics for trade shows, webinars, and promotional events</li><li>Track and report on campaign performance metrics and KPIs</li><li>Collaborate with internal teams and external vendors to ensure brand consistency</li><li>Conduct market research and competitor analysis to inform strategy</li></ul><p><br></p>
<p><strong>Robert Half </strong>is actively partnering with an Austin-based client to identify a <strong>Digital Content Specialist (contract). </strong>In this role, you will help shape and execute the editorial strategy for digital customer engagement. Manage content creation, maintain creative direction, and deliver personalized, data-driven experiences. This role blends editorial expertise, marketing automation, and analytics to drive impactful customer interactions and business results. <strong>This is an on-site role in Austin.</strong></p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Create and manage editorial content for digital programs</li><li>Ensure alignment with brand voice and messaging</li><li>Collaborate with teams to craft engaging, audience-focused narratives</li><li>Define audience segments and automate personalized journeys</li><li>Deliver timely, relevant content across digital channels</li><li>Use marketing automation tools to boost engagement</li><li>Monitor and analyze content performance</li><li>Use insights to refine strategy and improve ROI</li><li>Work with product, marketing, and subject matter experts</li><li>Coordinate with operations and IT to integrate data and automation</li><li>Stay current on industry trends and technologies</li><li>Apply insights to evolve content strategy and maintain competitive edge</li></ul><p><br></p>
<p>This role is crucial in transforming enterprise and marketing data into actionable insights that drive our membership growth, relationship deepening, and mission impact objectives. The ideal candidate will have proficiency in SQL for data extraction and analysis, experience with visualization tools like Looker Studio and Power BI, and strong Excel skills for data analysis and modeling.</p><p>You will be instrumental in building and maintaining our marketing measurement framework, focusing on multi-channel campaign performance, attribution modeling, and marketing ROI optimization. This role combines technical analytics capabilities with strategic thinking to support data-driven decision-making across our digital and traditional marketing channels. Knowledge of digital analytics platforms, experience with campaign tracking and measurement, and familiarity with Python or R for data analysis are essential.</p><p>As we enhance our analytics capabilities, you will help implement advanced measurement solutions, including multi-touch attribution, predictive analytics for relationship-deepening opportunities, and automated reporting systems. This is an exciting opportunity to shape the future of our marketing analytics practice. Experience with marketing automation platforms, knowledge of statistical modeling and A/B testing, and familiarity with machine learning concepts will be highly beneficial.</p><p>If you have multiple years of experience in marketing analytics or digital marketing, you should apply right away!</p><p><br></p><p><strong>Highlights:</strong></p><ul><li>Drive data-informed decision-making across marketing channels</li><li>Enhance marketing effectiveness through advanced analytics</li><li>Support membership growth through optimized acquisition strategies</li><li>Enable personalized member experiences through data insights</li><li>Contribute to the digital transformation of our marketing capabilities</li></ul><p><br></p>
Create wireframes and mockups to present concepts and gather feedback before development<br>Build, style, and maintain pages using HTML, CSS, and JavaScript, ensuring code quality and consistency<br>Ensure accessibility and responsiveness, keeping all content mobile-friendly and compliant with best practices<br>Integrate and maintain Rock RMS content, ensuring events, groups, forms, and workflows remain accurate and up to date<br>Develop and embed forms and workflows within Rock RMS, including confirmations, notifications, and follow-up actions<br>Monitor and analyze web performance through GA4 and Tag Manager, providing insights and reporting as needed.<br>Test and troubleshoot web pages across browsers, devices, and environments; escalate complex technical issues to IT when necessary<br>Collaborate closely with ministry leaders and the Communications & Marketing Team to provide timely and effective digital support<br>Stay informed on trends and best practices in web development, digital communication, and ministry technology<br>Communicate clearly and adaptively, responding to a variety of ministry needs with flexibility and a solutions-oriented mindset<br>Other duties as assigned by the Communications Manager<br>COMPETENCIES<br><br>Design Expertise – Ability to storyboard, wireframe, and create clean, user-centered digital layouts<br>Front-End Development – Strong proficiency in HTML, CSS, and JavaScript, with the ability to build responsive and accessible pages<br>Technical Knowledge – Familiar with frameworks such as Bootstrap, version control using Git, and integrating APIs/JSON for dynamic content<br>Analytics & Optimization – Experience setting up GA4 and Tag Manager to track engagement and improve performance<br>Rock RMS Experience – Working knowledge of Rock RMS preferred; bonus skills include Lava templating, SQL, or C#<br>UX/UI & Accessibility – Understanding of user experience, web accessibility standards (WCAG), and SEO best practices<br>Creative Tools – Proficiency with design platforms such as Figma or Adobe Creative Suite<br>Project Management – Strong attention to detail, with the ability to balance multiple priorities in a fast-paced environment<br>Collaboration & Communication – Team-oriented, clear communicator, with a heart for ministry and a desire to serve others through technology<br>Proficiency with digital communication tools, including social media platforms, content management systems, Google Workspace, and presentation software<br>Ability to learn and adapt quickly to new technologies and ministry tools<br>Ability to adapt flexibly to a variety of ministry and organizational needs<br>Strong project management skills, including the ability to manage multiple projects simultaneously<br>Clear, professional written and verbal communication skills with the ability to explain technical concepts to non-technical staff and volunteers<br>Strong interpersonal and collaboration skills, with the ability to build positive relationships across ministries<br>Energetic, motivated, and able to respond calmly and professionally to emergent or stressful situations
