We are looking for a highly skilled Digital Marketing Specialist to join our team in San Antonio, Texas. This Contract-to-permanent position offers a dynamic opportunity to leverage data-driven strategies to enhance marketing performance and drive impactful business growth. The ideal candidate will combine technical expertise in analytics with strategic thinking to optimize multi-channel campaigns and deliver actionable insights.<br><br>Responsibilities:<br>• Develop and maintain marketing measurement frameworks to assess campaign performance across digital and traditional channels.<br>• Analyze complex datasets using tools like Looker Studio, Power BI, and Excel to extract actionable insights.<br>• Implement and refine multi-touch attribution models and predictive analytics to enhance marketing effectiveness.<br>• Build and manage dashboards for tracking advertising data from platforms such as Google Ads and Meta Ads.<br>• Collaborate with cross-functional teams to optimize campaign tracking using Google Analytics and Google Tag Manager.<br>• Conduct A/B testing and statistical analysis to identify opportunities for relationship-deepening strategies.<br>• Support the integration of advanced analytics solutions, including automated reporting systems and data pipeline development.<br>• Provide strategic recommendations based on customer lifecycle analysis and marketing mix modeling.<br>• Ensure accurate data tagging and tracking to enable personalized member experiences.<br>• Stay updated on emerging trends in analytics and marketing technologies to continually improve processes.
<p>We are partnering with a respected organization in the energy sector to identify a BI Lead who will play a key role in advancing enterprise data capabilities. This position is ideal for a data driven candidate with strong technical expertise and a strategic mindset, looking to lead initiatives that support business intelligence, predictive analytics, and data governance.</p><p><br></p><p>Key Responsibilities: Design, develop, and maintain BI solutions using Microsoft Power BI, including dashboards, reports, and real-time analytics. Lead the management and enhancement of the organization’s data warehouse, integrating data from multiple sources. Collaborate with business units to define data models and support strategic decision-making through predictive analytics. Evaluate and implement scalable ETL solutions and data integration methodologies. Ensure data accuracy, consistency, and security across platforms. Provide training and support to internal stakeholders on BI tools and data best practices. Align data strategy with organizational goals in partnership with IT leadership.</p>
