<p>Email Marketing Specialist</p><p>Robert Half Atlanta Metropolitan Area (Hybrid)</p><p><br></p><p>Lifecycle Marketing Specialist (6–12 Month Contract)</p><p>Location: Atlanta, GA (Midtown — Hybrid: 3 Days Onsite / 2 Days Remote)</p><p>Position Type: 6–12 Month W2 Contract</p><p>Schedule: Full-Time (40 hrs/week)</p><p><br></p><p>About the Role</p><p>We are looking for an analytical, growth-minded Lifecycle Marketing Specialist for a 6–12 month contract. In this role, you will take ownership of our customer journeys—optimizing cross-channel touchpoints (email, SMS, push notifications, and in-app messaging) to boost engagement, retention, and lifetime value.</p><p><br></p><p>Working 3 days onsite in our Midtown Atlanta office, you will collaborate with cross-functional teams across marketing, product, and creative to design, test, and scale automated lifecycle workflows.</p><p><br></p><p>Key Responsibilities</p><ul><li>Journey Architecture: Map out, build, and optimize end-to-end automated lifecycle programs across key stages: onboarding, activation, cross-sell/upsell, and win-back/retention.</li><li>Multi-Channel Execution: Deploy targeted campaigns across email, SMS, push notifications, and web/in-app messaging using enterprise marketing automation platforms.</li><li>Segmentation & Personalization: Build advanced dynamic segments using behavioral data, user attributes, and engagement triggers to deliver highly personalized experiences.</li><li>A/B Testing & Optimization: Plan and run continuous experiment roadmaps (messaging, timing, audience splits, journey paths) to improve conversion and retention metrics.</li><li>Data & Analytics: Track core lifecycle KPIs (LTV, churn rate, repeat conversion, activation rates), delivering weekly performance reporting and actionable optimizations.</li><li>Deliverability & Governance: Maintain database hygiene, manage communication frequency caps, and ensure compliance across canonical standards (CAN-SPAM, TCPA, GDPR).</li></ul><p><br></p>
<p>Email Marketing Specialist (Contract)</p><p><strong>Location:</strong> Atlanta, GA (Onsite/Hybrid)</p><p>Seeking an Email Marketing Specialist to support the creation, execution, and optimization of email campaigns across multiple audiences and channels.</p><p><strong>Responsibilities:</strong></p><ul><li>Develop and deploy email campaigns from strategy through execution</li><li>Build and manage email templates, campaigns, and automated communications</li><li>Perform QA testing and troubleshooting prior to launch</li><li>Support segmentation, personalization, and A/B testing initiatives</li><li>Analyze campaign performance and recommend improvements</li></ul><p><br></p>
<p>We are looking for a highly skilled <strong>Email Automation Specialist</strong> for a 3–6 month contract with a dynamic client based in Atlanta. This role is built for a marketing operations professional who excels at building, deploying, and optimizing sophisticated lifecycle campaigns and automated workflows. You will take ownership of the technical execution of marketing campaigns, ensuring precise audience targeting and flawless delivery.</p><p>The ideal candidate must be local to the Atlanta area and comfortable working onsite three days a week, collaborating directly with cross-functional teams.</p><p><br></p><p><strong> </strong></p><p><strong> </strong></p>
<p>Digital Marketing Manager (Contract)</p><p><strong>Location:</strong> Atlanta, GA (Onsite/Hybrid)</p><p>Our client is seeking a Digital Marketing Manager to support integrated marketing campaigns across digital channels.</p><p><strong>Responsibilities:</strong></p><ul><li>Manage digital marketing campaigns and initiatives</li><li>Collaborate with creative, content, and marketing teams</li><li>Monitor performance metrics and campaign effectiveness</li><li>Support paid, email, CRM, and web initiatives</li><li>Provide insights and recommendations based on data</li></ul>
We are looking for a Marketing Automation Manager to lead the strategy and execution of scalable, data-driven campaign programs in Alpharetta, Georgia. This role combines technical platform expertise with a strong understanding of customer journeys, lead management, and performance analysis to improve marketing effectiveness. You will work across marketing, sales operations, content, and analytics to build efficient automation processes and turn campaign data into meaningful business insights.<br><br>Responsibilities:<br>• Lead the development and ongoing refinement of automated campaigns, nurture streams, trigger programs, and lifecycle workflows within Marketo.<br>• Manage connections between Marketo, NetSuite, and other business platforms using tools such as Dell Boomi, LaunchPoint, and Zapier to support reliable data flow.<br>• Establish standards for audience segmentation, tailored messaging, dynamic content, testing approaches, email deliverability, and regulatory compliance.<br>• Track campaign and funnel performance, interpret results, and recommend improvements that strengthen engagement and conversion outcomes.<br>• Partner with content, creative, analytics, and broader marketing teams to align program execution with messaging strategy and business goals.<br>• Oversee database quality by maintaining clean records, standardizing fields, reducing duplicates, and monitoring overall system health.<br>• Create and maintain documentation, including process guides, workflow instructions, and operating procedures for marketing automation activities.<br>• Keep current with platform enhancements and emerging marketing automation practices to identify opportunities for continuous improvement.<br>• Provide direction and support to less experienced team members involved in marketing operations or campaign automation work.