The Online Marketing Specialist – Performance Marketing drives paid search strategy, execution, and optimization to increase experience in traffic and measurable growth across digital channels. This role manages campaigns across Google Ads and Microsoft Ads within a product-focused, B2B e-commerce environment. It leverages automation, platform-based machine learning, and emerging AI tools to improve performance through continuous testing and optimization. The position requires strong analytical skills, independent ownership of campaigns, and the ability to identify and scale growth opportunities. <br> What Success Looks Like Improve ROAS and reduce CPA through ongoing optimization Scale high-performing campaigns that drive experience in traffic and revenue Execute structured testing that delivers actionable insights Build automated reporting to improve visibility and decision-making <br> Key Responsibilities Campaign Management Plan, launch, and optimize paid search campaigns across Google Ads and Microsoft Ads Manage keyword strategy, targeting, bids, and ad development Leverage automation (e.g., Smart Bidding, Performance Max) to improve efficiency Monitor performance and implement data-driven optimizations Partner with platform representatives on new features and opportunities Optimization & Testing Use automation and AI tools to identify and execute optimization strategies Run structured experiments (A/B testing across bids, audiences, and creative) Analyze results and scale successful initiatives Identify opportunities to streamline campaign management and reporting Analytics & Reporting Track performance metrics including ROAS, CPA, conversion rate, and revenue Build dashboards and automate reporting Deliver regular insights, recommendations, and ad hoc analysis E-Commerce & Cross-Functional Support Support product-focused and e-commerce campaigns, including new launches Develop campaigns to increase product visibility and conversions Partner with product, content, and SEO teams to align strategy Technology & Continuous Improvement Stay current on PPC trends, tools, and platform updates Evaluate and test new technologies, features, and automation capabilities Document campaign strategies, testing, and performance insights
<p>We are looking for a highly skilled <strong>Email Automation Specialist</strong> for a 3–6 month contract with a dynamic client based in Atlanta. This role is built for a marketing operations professional who excels at building, deploying, and optimizing sophisticated lifecycle campaigns and automated workflows. You will take ownership of the technical execution of marketing campaigns, ensuring precise audience targeting and flawless delivery.</p><p>The ideal candidate must be local to the Atlanta area and comfortable working onsite three days a week, collaborating directly with cross-functional teams.</p>
<p><strong>Role Overview</strong></p><p>We are looking for a highly skilled <strong>Email Automation Specialist</strong> for a 3–6 month contract with a dynamic client based in Atlanta. This role is built for a marketing operations professional who excels at building, deploying, and optimizing sophisticated lifecycle campaigns and automated workflows. You will take ownership of the technical execution of marketing campaigns, ensuring precise audience targeting and flawless delivery.</p><p>The ideal candidate must be local to the Atlanta area and comfortable working onsite three days a week, collaborating directly with cross-functional teams.</p>
We are looking for a Marketing Automation Manager to lead the strategy and execution of scalable, data-driven campaign programs in Alpharetta, Georgia. This role combines technical platform expertise with a strong understanding of customer journeys, lead management, and performance analysis to improve marketing effectiveness. You will work across marketing, sales operations, content, and analytics to build efficient automation processes and turn campaign data into meaningful business insights.<br><br>Responsibilities:<br>• Lead the development and ongoing refinement of automated campaigns, nurture streams, trigger programs, and lifecycle workflows within Marketo.<br>• Manage connections between Marketo, NetSuite, and other business platforms using tools such as Dell Boomi, LaunchPoint, and Zapier to support reliable data flow.<br>• Establish standards for audience segmentation, tailored messaging, dynamic content, testing approaches, email deliverability, and regulatory compliance.<br>• Track campaign and funnel performance, interpret results, and recommend improvements that strengthen engagement and conversion outcomes.<br>• Partner with content, creative, analytics, and broader marketing teams to align program execution with messaging strategy and business goals.<br>• Oversee database quality by maintaining clean records, standardizing fields, reducing duplicates, and monitoring overall system health.<br>• Create and maintain documentation, including process guides, workflow instructions, and operating procedures for marketing automation activities.<br>• Keep current with platform enhancements and emerging marketing automation practices to identify opportunities for continuous improvement.<br>• Provide direction and support to less experienced team members involved in marketing operations or campaign automation work.