<p>We are seeking a strategic and hands-on Marketing Manager to lead the planning and execution of integrated marketing initiatives that drive brand awareness, demand generation, and customer engagement. This role will partner cross-functionally to ensure marketing efforts align with business objectives and deliver measurable results.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and execute comprehensive marketing strategies and campaigns across digital and traditional channels</li><li>Manage campaign planning, timelines, budgets, and performance tracking</li><li>Lead content and messaging development to ensure brand consistency</li><li>Oversee website, email, social media, and paid media initiatives</li><li>Analyze performance metrics and translate insights into actionable recommendations</li><li>Collaborate with sales, product, and leadership teams to support growth initiatives</li><li>Manage external vendors, agencies, and freelancers as needed</li><li>Mentor or oversee junior marketing team members</li></ul><p><br></p>
<p>Marketing Automation Manager</p><p>The Marketing Automation Manager owns strategy and execution of automated marketing programs to drive lead generation and customer engagement.</p><p>Responsibilities:</p><p> • Design and implement automated workflows</p><p> • Manage CRM and marketing automation integrations</p><p> • Develop lead scoring models</p><p> • Analyze campaign performance and optimize funnels</p><p> • Partner with sales to improve lead quality</p><p><br></p>
<p>Demand Generation or ABM Coordinator (Contract)</p><p>Contract Duration: February – Mid-June</p><p>Reports to: ABM Contractor / Global Campaigns Lead</p><p>Can be remote (east coast hours)</p><p><br></p><p>Role Overview</p><p>We are seeking a proactive, execution-oriented Demand Generation or ABM Coordinator to join our Global Campaigns team. Your mission is to provide tactical support for our high-priority marketing programs, ensuring our campaigns are built, launched, and tracked with precision.</p><p><br></p><p>While you will specifically support our Account-Based Marketing (ABM) efforts, we are looking for a well-rounded Demand Gen specialist who understands how to move prospects through a funnel. This is a "doing" role—perfect for someone who enjoys the technical side of marketing and wants to see their work directly impact the sales pipeline.</p><p><br></p><p><br></p>
<p>We are seeking a results-driven Digital Marketing Specialist to support the planning, execution, and optimization of multi-channel marketing campaigns. This role will play a key part in driving brand awareness, lead generation, and engagement through digital platforms.</p><p><strong>Key Responsibilities</strong></p><ul><li>Plan, execute, and optimize digital campaigns across channels such as email, paid media, social, and web</li><li>Manage and update website content, landing pages, and campaign assets</li><li>Analyze campaign performance and provide actionable insights and reporting</li><li>Support SEO/SEM initiatives, including keyword research and on-page optimization</li><li>Collaborate with creative and content teams to develop compelling marketing materials</li><li>Monitor industry trends and recommend new tactics to improve performance</li><li>Maintain marketing calendars and ensure projects are delivered on time</li></ul><p><br></p>
<p>Demand Generation & ABM Coordinator (Contract)</p><p><strong>Contract Duration:</strong> March - July</p><p><strong>Reports to:</strong> ABM Contractor / Global Campaigns Lead</p><p>Role Overview</p><p><br></p><p>We are seeking a proactive, execution-oriented <strong>Demand Generation & ABM Coordinator</strong> to join our Global Campaigns team. Your mission is to provide tactical support for our high-priority marketing programs, ensuring our campaigns are built, launched, and tracked with precision.</p><p><br></p><p>While you will specifically support our Account-Based Marketing (ABM) efforts, we are looking for a well-rounded Demand Gen specialist who understands how to move prospects through a funnel. This is a "doing" role—perfect for someone who enjoys the technical side of marketing and wants to see their work directly impact the sales pipeline.</p><p>Key Responsibilities</p><ul><li><strong>Campaign Deployment:</strong> Support the execution of multi-channel campaigns (email, paid social, webinars, and direct mail) targeting specific high-value accounts.</li><li><strong>MarTech Orchestration:</strong> Work within our marketing stack (e.g., HubSpot, Marketo, Salesforce) to build landing pages, set up email sequences, and manage list segmentations.</li><li><strong>Account-Based Logistics:</strong> Coordinate the "swag" and direct mail process—managing vendors, tracking shipments, and alerting Sales when a gift has been delivered.</li><li><strong>Data Management:</strong> Ensure account lists are clean and correctly tagged in the CRM. Help "bridge the gap" between marketing intent data and sales action.</li><li><strong>Sales Enablement:</strong> Package campaign materials (email templates, one-pagers, social snippets) for Sales reps to use in their outreach.</li><li><strong>Performance Tracking:</strong> Assist in pulling data for weekly reports to show how target accounts are engaging with our content.</li></ul><p>Required Qualifications</p><ul><li><strong>1–2 years of experience</strong> in B2B Demand Generation, Marketing Operations, or Digital Marketing.</li><li><strong>Hands-on Tool Experience:</strong> You must be comfortable inside a Marketing Automation platform (Marketo, HubSpot, Pardot) and a CRM (Salesforce).</li><li><strong>Process-Driven:</strong> You enjoy creating checklists and ensuring no detail is overlooked in a campaign launch.</li><li><strong>Collaborative Spirit:</strong> You can work cross-functionally with Content, Design, and Sales to get things across the finish line.</li><li><strong>Fast Learner:</strong> You don’t need to be an ABM expert on day one, but you are eager to learn the principles of account-based targeting.</li></ul><p><br></p>
<p><strong>Email Marketing Specialist (B2B)</strong></p><p><strong>Location:</strong> Remote (9:00 AM – 5:00 PM ET) <strong>Type:</strong> Long-term Contract (Potential for Hire) <strong>Experience:</strong> High-Volume B2B Email Marketing</p><p><br></p><p><strong>The Role</strong></p><p>We are seeking a skilled and efficient <strong>Email Specialist</strong> to drive high-volume B2B digital marketing campaigns across email, SMS, and omni-channel platforms. In this role, you will be the engine behind our transactional and promotional campaigns, directly supporting customer engagement, product adoption, and sales growth.</p><p>Collaborating closely with the Digital Marketing & Operations team, you will plan, develop, and launch a fast-paced schedule of campaigns that reach a global professional audience.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li><strong>Campaign Execution:</strong> Build, test, and deploy complex lifecycle campaigns. You will optimize every send for delivery, mobile responsiveness, accessibility, and consistent platform rendering.</li><li><strong>Strategic Planning:</strong> Define critical campaign parameters, including audience segmentation, suppression logic, send frequency, and deployment schedules.</li><li><strong>Platform Management:</strong> Oversee the end-to-end setup, template creation, and integration processes within <strong>Salesforce Marketing Cloud (SFMC)</strong>.</li><li><strong>Quality Assurance & Compliance:</strong> Conduct rigorous end-to-end QA checks to ensure outbound accuracy. Maintain list health, domain authentication, and strict adherence to global compliance standards (e.g., CAN-SPAM, GDPR).</li><li><strong>Trend Monitoring:</strong> Stay at the forefront of the industry by monitoring emerging email tools and best practices using resources like Litmus or Email on Acid.</li></ul><p><strong>What You Bring</strong></p><ul><li><strong>Technical Expertise:</strong> Proven experience managing high-volume email marketing campaigns. <strong>Salesforce Marketing Cloud (SFMC)</strong> experience and proficiency with HTML drag-and-drop editors are highly preferred.</li><li><strong>Operational Excellence:</strong> Familiarity with email testing tools and a deep understanding of compliance regulations (CAN-SPAM, GDPR).</li><li><strong>Education:</strong> Bachelor’s degree in Business, Communications, Marketing, IT, or a related field.</li><li><strong>Mindset:</strong> A design-focused eye with extreme attention to detail. You are a multitasker who can manage a high-volume workload without sacrificing quality.</li></ul><p><br></p>
<p>Web Analytics Specialist</p><p>The Web Analytics Specialist gathers and interprets digital performance data to inform marketing and product decisions.</p><p>Responsibilities:</p><p> • Implement tracking and tagging strategies</p><p> • Analyze website traffic and user behavior</p><p> • Build dashboards and performance reports</p><p> • Identify optimization opportunities</p><p> • Collaborate with marketing and product teams</p><p><br></p>
<p><br></p><p>Digital Marketing Analyst</p><p>The Digital Marketing Analyst evaluates campaign performance across channels and provides actionable insights to improve ROI.</p><p>Responsibilities:</p><p> • Analyze paid media, email, and web performance data</p><p> • Develop performance dashboards and reports</p><p> • Identify trends and optimization opportunities</p><p> • Support forecasting and budget allocation decisions</p><p><br></p>
