<p><strong>Overview</strong></p><p>The Marketing Automation Manager is responsible for designing, building, and optimizing automated marketing programs that drive customer engagement, lead generation, conversion, and retention. This role oversees the end‑to‑end execution of automated campaigns, manages the marketing tech stack, partners with cross‑functional teams, and ensures that all programs are executed with precision, alignment, and measurable ROI.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Own the strategy, development, and execution of multi‑channel marketing automation campaigns (email, SMS, in‑app messaging, nurture flows, lead scoring, etc.).</li><li>Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms.</li><li>Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity.</li><li>Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives.</li><li>Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement.</li><li>Ensure compliance with email and data regulations (CAN‑SPAM, GDPR, CASL, CCPA).</li><li>Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement).</li><li>Serve as the internal SME on marketing automation tools and best practices.</li><li>Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance.</li><li>Maintain a clean, scalable, and organized marketing automation infrastructure.</li></ul><p><br></p>
Seeking a Purchasing Coordinator / Administrative Coordinator in the Ann Arbor MI area. Must have excellent communication skills, be tech savvy and experience in order processing. Only candidates who qualify will be considered. Role is onsite Monday thru Thursday and ONLY Friday remote. Must be able to work the following: Sunday through Thursday 6am - 2pm or 12pm - 8pm. Pay is $20/hr. Only those who qualify will be considered. <br><br>Primary responsibilities of the position include but are not limited to:<br><br>• Handling large volume of requests for items to be ordered<br>• Communicating with the customer to ensure that their expectations are met.<br>• Effectively communicating to coordinate order placement:<br>• Problem solving along with follow up and follow through<br><br>Prospective applicants must possess the following to be considered:<br>• Excellent verbal, written, and interpersonal communication skills<br>• Proficiency in Microsoft Office programs<br>• Effective organization<br>• A strong sense of prioritization<br>• Multitasking abilities<br>• Positive and success driven attitude<br>• Willingness to ask questions and learn<br>• Ability to take direction and follow established processes<br>• Experience in a fast-paced environment<br>• Proven ability to multitask and prioritize tasks appropriately<br>• Demonstrated customer service skills
This role is responsible for the oversight and administration of technology-related agreements, including the preparation, review, and interpretation of contract terms, special provisions, and compliance requirements. The position partners closely with internal business stakeholders, legal, compliance, supply chain, and information technology teams to support the acquisition and delivery of IT products and services such as software, hardware, cloud-based solutions, and managed services. The individual will provide guidance on contract structure, Statements of Work, and change management while ensuring alignment with organizational policies, regulatory standards, and internal procedures. Key Responsibilities Review and assess a wide range of technology-related agreements, including software licensing, detail oriented services, master service agreements, hosting arrangements, managed services, and maintenance/support contracts. Act as the central point of contact for technology contract matters, serving as an intermediary between internal stakeholders and corporate departments such as supply chain, compliance, security, legal, and technology leadership. Ensure contracts undergo timely review, approval, and execution in accordance with internal governance and risk standards. Maintain accurate contract files, documentation, and audit-ready records throughout the contract lifecycle. Track and manage IT assets, including software licensing and hardware inventories. Develop, document, and enhance contract administration processes and procedures to ensure consistency and compliance with organizational policy. Partner with technology leaders and procurement teams to support favorable and competitive contractual terms, frequently engaging in direct discussions with vendors and internal reviewers. Coordinate contract modifications and ongoing activities, including amendments, addenda, pricing updates, proposals, quotes, and work orders. Communicate contract status updates to appropriate internal stakeholders and assist with facilitating vendor or internal review meetings as needed. Prepare and distribute routine status reporting, including summaries of contracts in progress, pending approvals, and fully executed agreements supporting technology initiatives. Assist with onboarding and transition of new technology agreements, including documentation related to authorization, billing, or agency requirements. Perform additional duties as assigned to support business and technology operations.
<p><strong>Overview</strong></p><p>The Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.</li><li>Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.</li><li>Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.</li><li>Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths.</li><li>Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results.</li><li>Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization.</li><li>Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity.</li><li>Assist in forecasting, budgeting, and performance modeling efforts.</li><li>Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented.</li><li>Present findings and recommendations to stakeholders in a clear, data‑driven format.</li></ul><p><br></p>