<p>Robert Half has a client seeking an experienced Digital Marketing / Paid Media Specialist for an ongoing part-time freelance engagement. This individual will be responsible for the hands-on management, optimization, testing, and reporting of paid digital campaigns. Working onsite in Plymouth Meeting, PA is required.</p><p> </p><p>The ideal candidate has strong recent experience directly managing Google Ads, paid search, and Performance Max campaigns with meaningful advertising budgets. Paid search expertise is the highest priority, with additional experience across Meta and LinkedIn strongly preferred.</p><p> </p><p>This person must be comfortable working directly within advertising platforms rather than operating solely from a strategy or account-management perspective.</p><p> </p><p>Responsibilities will include monitoring campaign performance, making day-to-day optimizations, developing testing plans, analyzing results, and translating campaign data into actionable insights and recommendations.</p><p>Experience with Looker Studio is preferred, along with strong reporting and analytical capabilities.</p><p> </p>
We are looking for a Graphic Designer to support a university environment through visually compelling digital and print creative work. This Long-term Contract opportunity is ideal for a design specialist who combines strong visual thinking with a refined execution style and can work effectively in a collaborative, deadline-driven setting. The role calls for someone who can balance multiple assignments, respond well to feedback, and produce high-quality materials with efficient turnaround times.<br><br>Responsibilities:<br>• Create visually engaging design assets for digital and print use, including brochure-style collateral and other branded materials.<br>• Translate creative direction into strong concepts while maintaining a high standard of design quality and consistency.<br>• Partner with cross-functional stakeholders and team members to refine layouts, incorporate feedback, and move projects forward efficiently.<br>• Manage several active assignments at once while meeting deadlines in a fast-moving work environment.<br>• Use Adobe Creative Cloud tools, including Illustrator and Photoshop, to develop and revise visual content.<br>• Deliver finished designs on a regular Monday through Friday schedule with dependable responsiveness to priority requests.<br>• Contribute to web-related creative updates when needed, including front-end content support in WordPress.<br>• Apply user-centered design thinking to enhance visual communication and improve the overall audience experience when appropriate.
We are looking for an experienced Marketing Automation Specialist to support marketing technology initiatives in Doylestown, Pennsylvania. This Long-term Contract position will focus on strengthening automated campaign execution, improving audience targeting, and expanding the value of Salesforce Marketing Cloud across the organization. The ideal candidate brings a practical, hands-on approach to optimizing platform performance and partnering with stakeholders to deliver effective, scalable marketing programs.<br><br>Responsibilities:<br>• Design and maintain automated marketing journeys that support customer acquisition, onboarding, and retention efforts.<br>• Create refined audience segments and structured data frameworks to enable highly targeted campaign execution.<br>• Develop and manage platform queries and related processes to ensure accurate campaign audiences and reliable performance.<br>• Collaborate with cross-functional teams to connect Salesforce Marketing Cloud with other business systems and improve data movement between platforms.<br>• Evaluate current automation workflows and recommend enhancements that increase efficiency, scalability, and campaign impact.<br>• Work closely with marketing partners to launch initiatives, translate business goals into platform solutions, and encourage broader use of marketing automation capabilities.<br>• Monitor campaign results and identify opportunities to improve engagement, delivery, and overall platform effectiveness.
We are looking for a creative and strategic Content Creator to support a transport-focused brand in Pennsylvania. This Long-term Contract position blends content planning with hands-on production, offering the opportunity to shape messaging that strengthens brand visibility and audience engagement. The role works closely with marketing leadership to deliver compelling digital content across multiple channels while using performance insights to guide ongoing improvements.<br><br>Responsibilities:<br>• Build and carry out a content roadmap that supports broader marketing objectives, brand growth, and lead generation efforts.<br>• Create high-quality written and visual materials for digital campaigns, including articles, blog features, graphics, and video-based assets.<br>• Use customer and audience data to tailor messaging for distinct segments and improve content relevance across platforms.<br>• Apply search optimization best practices to published materials to increase discoverability and strengthen organic traffic performance.<br>• Organize and manage an editorial schedule to keep projects on track and ensure a steady cadence of content delivery.<br>• Review campaign and content metrics regularly, then adjust topics, formats, and distribution tactics based on performance trends.<br>• Partner with marketing leadership to align content initiatives with social media plans and maintain a consistent brand voice.<br>• Ensure all published materials reflect company standards, messaging priorities, and core brand identity.<br>• Stay informed on emerging content marketing techniques and industry developments to introduce fresh ideas and formats.