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8 results for Digital Strategist in Allentown, PA

Content Strategist
  • Danboro, PA
  • onsite
  • Permanent
  • 120000.00 - 130000.00 USD / Yearly
  • <p><strong>About PennEngineering</strong></p><p>At PennEngineering, we innovate, collaborate, and engineer solutions that help shape the future of manufacturing. We believe diversity, equity, and belonging are essential to building strong teams and better products. Our culture is welcoming, respectful, and inclusive—offering meaningful opportunities for professional growth and impact.</p><p>Join us as we build the future of <strong>Manufacturing and Engineering</strong>.</p><p><br></p><p><strong>Position Summary</strong></p><p>PennEngineering is seeking an experienced <strong>Content Strategist with hands-on manufacturing or engineering industry experience</strong> to join our Marketing Team. This role requires a strategic, execution-focused content leader who understands how search is evolving—and how to structure content that performs across <strong>traditional search engines, AI-powered discovery tools, and buyer-driven research channels</strong>.</p><p>The ideal candidate brings <strong>real-world manufacturing knowledge</strong>, enabling them to translate complex technical concepts into clear, credible, and discoverable content that supports demand generation, sales enablement, and brand growth.</p><p><br></p><p><strong>What You Will Do</strong></p><p><strong>Lead Content Strategy & Planning</strong></p><ul><li>Own and execute a comprehensive content strategy aligned with business objectives, full-funnel marketing, and sales enablement goals</li><li>Develop solution-oriented storytelling that connects PennEngineering’s manufacturing products and services to real customer challenges</li><li>Build and manage an integrated <strong>content roadmap and editorial calendar</strong> across web, landing pages, social media, and sales materials</li><li>Partner with product marketing, demand generation, sales, and engineering teams to identify content gaps and prioritize high-impact topics</li><li>Establish messaging frameworks and content standards that ensure brand consistency across channels</li></ul><p><br></p><p><strong>Create & Optimize Content for Search & AI Discovery</strong></p><ul><li>Develop <strong>AEO (Answer Engine Optimization)</strong> content that directly addresses high-intent buyer and engineer questions</li><li>Create and guide production of white papers, case studies, technical articles, landing pages, video scripts, and multimedia assets</li><li>Structure content using SEO best practices, schema-aligned formats, and modular approaches that improve visibility and citation in AI tools</li><li>Optimize content to perform across <strong>Google Search, AI assistants, and emerging discovery platforms</strong></li><li>Experiment with new AI-powered search and content distribution tools to extend reach and engagement</li></ul><p><br></p><p><strong>Hands-On Content Development</strong></p><ul><li>Write and edit content in-house, reducing reliance on agencies</li><li>Collaborate on written communications, video scripting, and digital experiences for web and live delivery</li><li>Translate complex engineering and manufacturing concepts into clear, compelling, customer-focused narratives</li></ul><p><br></p><p><br></p>
  • 2026-01-27T13:48:46Z
Operations Specialist
  • Mount Olive, NJ
  • onsite
  • Contract / Temporary to Hire
  • 27.71 - 32.09 USD / Hourly
  • <p>We are looking for an Operations Specialist to join our team in Mount Olive, New Jersey. In this Contract to permanent employment opportunity, you will play a vital role in supporting the operational and logistical needs of the organization. The ideal candidate will have a keen attention to detail and a proactive approach to managing tasks efficiently.</p><p><br></p><p>Responsibilities:</p><p>• Coordinate and oversee all arrangements for company participation in trade shows, conferences, and events, including scheduling, registration, and preparation of materials and displays.</p><p>• Manage both digital and print resources to ensure information is updated and easily accessible for team use.</p><p>• Provide administrative support such as organizing documentation, maintaining schedules, and assisting with operational tasks.</p><p>• Conduct critical analysis related to consumer banking and lending operations to support business decision-making.</p><p>• Handle tasks related to the credit card industry, ensuring compliance and operational accuracy.</p><p>• Collaborate with team members to streamline processes and achieve operational goals.</p><p>• Assist in consumer lending activities, ensuring adherence to company standards and regulatory requirements.</p><p>• Identify areas for improvement within operations and recommend solutions to enhance workflow.</p>
  • 2026-01-27T22:14:05Z
Senior Director, Procurement
  • Morristown, NJ
  • onsite
  • Permanent
  • 180000.00 - 230000.00 USD / Yearly
  • <p>We are looking for an experienced Senior Director of Procurement to lead global sourcing strategies and optimize procurement operations across multiple regions. Reporting to the Global Vice President of Procurement, this role will focus on aligning international practices, enhancing supplier partnerships, and driving operational excellence. The ideal candidate will bring strategic leadership and innovation to harmonize procurement processes while meeting business objectives. Please note this is an on-site position, must be local.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute globally-aligned procurement strategies to achieve cost savings and operational efficiency across diverse markets.</p><p>• Negotiate and establish comprehensive global contracts with competitive terms to mitigate risks related to market fluctuations, regulations, and currency.</p><p>• Build and maintain strong supplier relationships, ensuring alignment with corporate social responsibility goals and operational performance metrics.</p><p>• Oversee procurement budgets across multiple regions, incorporating multi-currency considerations and conducting regular risk analyses.</p><p>• Lead international teams by recruiting, coaching, and developing high-performing procurement professionals.</p><p>• Implement standardized supplier performance measurement programs and ensure adherence to procurement KPIs.</p><p>• Drive digital transformation initiatives within procurement, including process automation and integration of P2P systems.</p><p>• Promote best practice sharing and cross-market collaboration to advance procurement excellence globally.</p><p>• Ensure consistent data reporting and standardization across international operations.</p><p>• Support process harmonization efforts by adapting global practices to meet local market conditions.</p><p><br></p><p>If you are interested in applying for this Senior Director of Procurement role, please contact Gillian Klypka, gillian.klypka@roberthalf</p>
  • 2026-01-05T15:38:52Z
Marketing Associate I
  • Philadelphia, PA
  • onsite
  • Temporary
  • 22.00 - 25.00 USD / Hourly
  • <p><strong>Position Overview</strong></p><p>We are seeking a <strong>Senior Manager, Multicultural Brand Marketing</strong> to support brand and acquisition initiatives for the Hispanic market. This role plays a <strong>critical, highly visible part</strong> in ensuring marketing campaigns are linguistically accurate, culturally relevant, and aligned across Spanish and English executions.</p><p>The ideal candidate is a <strong>bilingual and bicultural marketing professional</strong> who brings strong attention to detail, exceptional communication skills, and the ability to collaborate across multiple internal teams and external creative partners.</p><p>W<strong>Key Responsibilities</strong></p><ul><li>Support Hispanic market <strong>brand and acquisition marketing campaigns</strong> across multiple channels</li><li>Review marketing assets to ensure:</li><li>Accurate messaging and terminology</li><li>No language or translation errors</li><li>Consistency between Spanish and English versions</li><li>Provide reviews, approvals, and <strong>clear, constructive feedback</strong> to creative partners</li><li>Ensure messaging accurately reflects:</li><li>Product coverage</li><li>Reliability</li><li>Features and benefits</li><li>Partner with Brand teams who provide visual and creative direction while owning <strong>message accuracy and consistency</strong></li><li>Collaborate closely with internal stakeholders and external agencies to ensure culturally appropriate, high‑quality deliverables</li></ul><p>e<strong>Campaign Channels</strong></p><ul><li>Television</li><li>Radio and audio</li><li>Digital and online advertising</li><li>Video assets</li></ul>
  • 2026-01-06T21:39:00Z
Data Analyst
  • Somerville, NJ
  • onsite
  • Temporary
  • 27.71 - 32.09 USD / Hourly
  • We are looking for a skilled Data Analyst with expertise in marketing analytics and reporting to join our team on a long-term contract basis. This role will focus on transforming data from various digital marketing channels into actionable insights that drive strategic decision-making. Based in Somerville, New Jersey, you will collaborate with cross-functional teams to optimize campaign performance and user experience through data-driven solutions.<br><br>Responsibilities:<br>• Design and manage dashboards and reports using tools such as Power BI, Tableau, or Looker to monitor key performance indicators across marketing initiatives.<br>• Utilize SQL and Python to extract, clean, and analyze large datasets from multiple sources, including websites and advertising platforms.<br>• Conduct audits of website and organic search health using tools like Screaming Frog, identifying opportunities to enhance visibility and traffic.<br>• Analyze user behavior through platforms like HotJar to uncover UX insights and recommend actionable improvements.<br>• Collaborate with teams to define measurement requirements and implement effective tracking solutions.<br>• Develop and maintain scalable LookML models and explore layers in Looker to support self-service reporting.<br>• Provide regular summaries of campaign performance, including forecasting models and data analyses, to stakeholders.<br>• Automate routine reporting processes to ensure efficient and consistent data delivery.<br>• Present complex data findings in visually compelling formats, translating them into practical recommendations for marketing strategies.
  • 2026-01-02T16:33:40Z
Data/Information Architect
  • Philadelphia, PA
  • remote
  • Temporary
  • - USD / Hourly
  • We are looking for an experienced Data/Information Architect to join our team in Philadelphia, Pennsylvania. In this long-term contract position, you will play a crucial role in designing and implementing data architecture solutions that support organizational goals. This opportunity is ideal for professionals passionate about building robust data frameworks and contributing to the healthcare industry.<br><br>Responsibilities:<br>• Develop and implement comprehensive data architecture strategies to support business objectives.<br>• Design and maintain data models using tools such as Erwin Data Modeler, Toad Data Modeler, and SQL.<br>• Collaborate with stakeholders to optimize data management processes and ensure seamless integration across platforms.<br>• Create and manage digital file systems, ensuring proper organization and accessibility.<br>• Provide expertise in database systems including SQL Server, Oracle, DB2, and Teradata.<br>• Utilize Python and SQL to develop scripts and automate data processing workflows.<br>• Ensure the accuracy and compliance of legal documentation within data systems.<br>• Work with Epic Software and AEM Architect to align data solutions with healthcare requirements.<br>• Perform data analysis to identify trends and improve system performance.<br>• Use Office tools to document processes and communicate findings effectively.
  • 2026-01-07T13:19:13Z
Transactional Partner
  • King of Prussia, PA
  • remote
  • Permanent
  • 150000.00 - 350000.00 USD / Yearly
  • <p>Our Legal Perm group located in Philadelphia is actively seeking an experienced Transactional Partner to join our boutique law firm client in King of Prussia, Pennsylvania, in Greater Philadelphia (Montgomery County). This role is ideal for a senior legal expert attorney or a small group of lawyers / associates with a strong, portable book of business focused on mid-market clients. The firm offers a collaborative environment, modern tools, and opportunities for cross-referrals within its litigation team. The role can be hybrid and make use of the office, or fully remote. Compensation will align with experience and the book of business.</p><p><br></p><p>Responsibilities:</p><p>• Manage and expand a transactional law practice while integrating your existing client base into the firm.</p><p>• Oversee client transition processes to ensure smooth consents and onboarding.</p><p>• Collaborate with litigators to identify and address disputes arising from transactional matters.</p><p>• Utilize advanced cloud-based systems to streamline client intake and improve operational efficiency.</p><p>• Develop strategies to enhance business growth and maintain high realization rates.</p><p>• Build and maintain strong relationships with mid-market clients, ensuring their legal needs are met.</p><p>• Contribute to the firm's marketing initiatives to attract new clients and expand your practice.</p><p>• Participate in succession planning and explore phased roles or earn-out structures offered by the firm.</p>
  • 2026-01-07T17:38:39Z
Business Development Director
  • East Windsor, NJ
  • onsite
  • Permanent
  • 120000.00 - 150000.00 USD / Yearly
  • <p>We are looking for an experienced Business Development Director to lead and oversee retail and ecommerce operations for an International Wholesaler. This role requires a strategic leader who can drive sales growth, manage a high-performing team, and ensure operational excellence across all retail channels. The ideal candidate will have a strong background in retail sales, account management, and forecasting, paired with exceptional leadership and communication skills.</p><p><br></p><p>Apply today for consideration! If you are already partnered with a Robert Half recruiter, please share the reference # with them.</p><p><br></p><p><br></p><ul><li>Base pay listed as posted + additional commission</li><li>Medical, Dental, Vision</li><li>401k</li><li>PTO</li></ul><p>***Remote schedule with 1-2 days onsite in South Jersey required.</p><p><br></p><p><strong>Responsibilities:</strong></p><p>• Serve as the primary leader responsible for managing and optimizing the retail division.</p><p>• Develop and mentor the retail team, focusing on improving sales techniques, communication abilities, and product expertise.</p><p>• Assign accounts and territories strategically to maximize team performance and market coverage.</p><p>• Monitor team accountability, enforce high performance standards, and uphold operational efficiency.</p><p>• Take full ownership of the retail profit and loss (P& L) statement, ensuring financial health and alignment with business goals.</p><p>• Oversee the entire retail portfolio, delegating day-to-day account management to direct reports.</p><p>• Lead efforts in forecasting, analyzing, and tracking performance metrics to drive informed decision-making.</p><p>• Ensure accurate and timely reporting of retail operations at the executive level.</p><p>• Collaborate closely with leadership to align on strategic goals, performance evaluations, and future direction.</p><p>• Facilitate partnerships and assign them to team members, ensuring seamless integration into the retail structure.</p>
  • 2026-01-06T23:24:20Z