We are looking for a creative and detail-oriented Social Media Specialist to join our team in Minneapolis, Minnesota. In this role, you will oversee the development and implementation of social media strategies while ensuring brand consistency across all platforms. Your expertise will be instrumental in crafting engaging content that resonates with our audience and supports marketing initiatives.<br><br>Responsibilities:<br>• Develop and execute social media strategies to enhance brand visibility and engagement.<br>• Create, edit, and schedule compelling content for various social media platforms.<br>• Manage and maintain social media calendars to ensure timely and consistent posting.<br>• Update and monitor website content to align with brand and marketing goals.<br>• Coordinate internal and external communications to ensure brand messaging is cohesive.<br>• Collaborate with marketing partners to support joint campaigns and initiatives.<br>• Adhere to established brand guidelines in all content creation and communication efforts.<br>• Analyze social media performance metrics and provide actionable insights to optimize campaigns.<br>• Stay informed on industry trends and emerging platforms to keep strategies innovative.
<p>We are looking for an experienced Community Manager to join our team on a long-term contract basis. Based in Englewood Cliffs, New Jersey, this role offers the opportunity to shape impactful advertising campaigns across a variety of digital platforms. The ideal candidate will bring creativity and expertise in managing diverse social media strategies to drive engagement and brand visibility.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute compelling social media strategies tailored to brand objectives.</p><p>• Manage and optimize content across platforms such as TikTok, Instagram, Snapchat, Pinterest, Reddit, and more.</p><p>• Design visually appealing posts using tools like Adobe Photoshop to enhance audience engagement.</p><p>• Monitor and analyze campaign performance using platforms including Hootsuite, Sprout Social, and Sprinklr.</p><p>• Create and manage paid advertising campaigns on TikTok and other social channels.</p><p>• Collaborate with cross-functional teams to ensure cohesive messaging across all digital touchpoints.</p><p>• Stay up-to-date with social media trends and emerging platforms to continuously refine strategies.</p><p>• Utilize Meta Business Suite to manage and schedule posts efficiently.</p><p>• Develop and maintain editorial calendars to ensure consistent content delivery.</p><p>• Engage with online communities to foster brand loyalty and awareness.</p>
<p>We at Robert Half are looking to add <strong>Social Media Specialists</strong> to our pool of top-tier marketing professionals. In this role, you will drive engagement, increase brand awareness, and create compelling content across multiple social media platforms. You'll work with marketing teams to build and execute social strategies that deliver measurable results. We specialize in recruiting talented professionals across North America and are passionate about representing you and putting your career goals first!</p><p> </p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop, implement, and manage social media strategies across platforms, including LinkedIn, Instagram, Facebook, TikTok, and Twitter.</li><li>Create and schedule engaging content, including posts, videos, and stories, tailored to different audiences.</li><li>Monitor social media channels for engagement, respond to comments/messages, and foster community growth.</li><li>Analyze performance metrics and provide reports with actionable insights to improve social media efforts.</li><li>Stay up-to-date with platform changes, trends, and emerging tools.</li><li>Collaborate with content creators, designers, and marketing teams to align social strategies with broader marketing campaigns.</li><li>Manage social media ad campaigns, including audience targeting, budgeting, and performance tracking.</li></ul><p><br></p>
<p>We are looking for a dynamic Director of Social Media to lead and shape our social media strategy in New Jersey. This role requires a strategic thinker who can oversee paid social campaigns, develop innovative social media strategies, and drive engagement across various platforms. If you are passionate about creating impactful campaigns and elevating brand presence, we invite you to join our team.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive social media strategies to enhance brand visibility and engagement.</p><p>• Lead the planning and execution of paid social campaigns across multiple platforms.</p><p>• Oversee the creation and management of social media content to ensure consistency and alignment with brand identity.</p><p>• Analyze campaign performance metrics and use insights to optimize future social media efforts.</p><p>• Collaborate with cross-functional teams to align social media initiatives with overall marketing goals.</p><p>• Manage budgets for paid social campaigns and ensure maximum ROI.</p><p>• Monitor industry trends and emerging platforms to identify opportunities for innovation.</p><p>• Establish guidelines and best practices for social media activities and campaigns.</p><p>• Provide leadership and mentorship to the social media team.</p><p>• Ensure all social media efforts comply with legal and ethical standards.</p>
<p><strong>**This position is mainly remote, but you must be located in Charlotte, NC to be considered**</strong></p><p><br></p><p>We are looking for a skilled Communication Specialist to join our team on a long-term contract basis. This role involves developing engaging content, managing social media strategies, and supporting various communication initiatives for a non-profit organization based in Charlotte, North Carolina. The ideal candidate is a Social media expert with proficiency in InDesign, Loomly, Wordpress, and writing. <strong>Portfolio submission required to be considered!</strong></p><p><br></p><p>Responsibilities:</p><p>• Craft and publish compelling content for organic social media campaigns across various platforms.</p><p>• Manage and update the organization's website using WordPress, ensuring content remains fresh and relevant.</p><p>• Write and share articles for the blog to enhance audience engagement.</p><p>• Plan and schedule social media campaigns using Loomly to maximize reach and effectiveness.</p><p>• Design eye-catching visuals using InDesign to complement written content.</p><p>• Collaborate with the Communications Director to support broader organizational communication goals.</p><p>• Assist in creating newsletters by developing layouts and copy that resonate with the target audience.</p><p>• Monitor social media performance and suggest improvements based on analytics.</p><p><br></p>
<p><strong>Are you a creative and strategic professional with a passion for social media and brand storytelling?</strong></p><p>Robert Half is seeking experienced <strong>Social Media Specialists</strong> to fill contract roles with companies eager to elevate their online presence and engage their audiences. If you excel at crafting compelling content, driving engagement, and analyzing performance across multiple platforms, this is your chance to work on exciting projects and build your portfolio.</p><p> </p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and execute social media strategies across platforms (Instagram, TikTok, LinkedIn, X, Facebook, etc.).</li><li>Create, schedule, and publish engaging content that aligns with brand identity and campaign goals.</li><li>Manage social media calendars and contribute creative ideas for campaigns and promotions.</li><li>Monitor engagement, respond to comments/messages, and foster community growth.</li><li>Analyze performance metrics and provide actionable insights to optimize campaigns.</li><li>Stay ahead of trends and emerging platforms to keep content fresh and relevant.</li></ul><p><br></p>
<p>We are seeking a creative and strategic Brand & Social Media Marketing Specialist to help launch and grow a multi-state mortgage business. This is an exciting opportunity to build a cohesive brand and digital presence from the ground up. If you thrive on developing content strategies and executing across social channels—and you have the patience to roll up your sleeves in a startup environment—we want to meet you.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and launch a complete brand identity for a newly formed business.</li><li>Build and execute marketing strategies focused on local messaging and investor programs.</li><li>Create, implement, and manage content, social media, and video assets for platforms including Instagram, Facebook, and LinkedIn.</li><li>Collaborate with distributed sales and staff to reinforce brand initiatives and broker agreements.</li><li>Assess existing materials and resources (limited) and design a tactical marketing plan for launch and ongoing engagement.</li></ul><p><strong>Day-to-Day Overview</strong></p><ul><li>Ideate and produce social and video content tailored for each platform.</li><li>Develop and maintain a content calendar and monitor performance of posts.</li><li>Adapt messaging to highlight the business’s local impact and industry expertise, particularly in mortgage solutions.</li><li>Work independently, leveraging available equipment (smartphone required; additional equipment may be provided or discussed, as needed).</li></ul><p><br></p>
<p>We are looking for a detail-oriented Marketing Specialist to join our team on a contract basis. In this role, you will collaborate closely with the marketing department to execute campaigns, manage social media calendars, and support various marketing efforts. This position is remote and ideal if you can work EST. </p><p><br></p><p>Responsibilities:</p><p>• Create engaging content for social media posts and schedule them using Sprout Social, ensuring alignment with the team’s marketing guidelines.</p><p>• Analyze social media performance by generating reports and reviewing analytics to identify trends and opportunities for improvement.</p><p>• Attend meetings and document key discussions and action items to ensure effective communication.</p><p>• Collaborate on email campaigns, contributing to content creation and execution to enhance audience engagement.</p><p>• Assist in planning and coordinating events, ensuring smooth execution and alignment with marketing goals.</p><p>• Support direct marketing campaigns by crafting compelling materials and monitoring their performance.</p><p>• Maintain and update project timelines using Smartsheets to ensure deadlines are met efficiently.</p><p>• Work closely with the team to perform general marketing activities, ensuring consistency and quality across all projects.</p><p>• Provide insights or knowledge related to veterinary practices if applicable, though this experience is not required.</p>
We are looking for an experienced Social Media Account Supervisor to lead strategic and creative efforts across high-profile accounts. This position requires a dynamic individual with expertise in social media management, influencer marketing, and event planning, as well as a strong ability to translate client goals into impactful campaigns. If you excel in producing engaging content, mentoring teams, and leveraging data to drive growth, this role offers an exciting opportunity to make a meaningful contribution.<br><br>Responsibilities:<br>• Oversee the development and execution of social media strategies tailored to clients across various industries, ensuring alignment with their objectives and measurable outcomes.<br>• Act as the primary point of contact for clients, presenting creative concepts, campaign strategies, and performance insights effectively.<br>• Design and produce visually appealing and high-performing content, including photos, videos, and motion graphics, that align with brand identity and audience preferences.<br>• Develop and manage influencer marketing strategies, including talent sourcing, contract negotiation, and campaign delivery.<br>• Plan and execute impactful events and activations, managing all phases from concept through execution and post-event analysis.<br>• Collaborate closely with PR and creative teams to deliver integrated campaigns across owned, earned, and paid media channels.<br>• Create and refine written content for various platforms, maintaining brand consistency and strategic alignment.<br>• Lead and mentor team members, providing guidance on creative execution, analytics interpretation, and optimization techniques.<br>• Manage paid social campaigns, ensuring effective budget allocation, audience targeting, and testing for optimal results.<br>• Stay informed on emerging trends and technologies, applying insights to enhance strategies and elevate client outcomes.
<p>We are looking for a strategic and creative Social Media & Comms Lead to oversee the company’s social media initiatives and drive engagement across various platforms. This position involves collaborating with teams, creating impactful content, and enhancing our digital presence. If you are passionate about social media and have a keen eye for trends, this role offers an exciting opportunity to make a meaningful impact.</p><p><br></p><p>Responsibilities:</p><p>• Manage and oversee the company’s social media platforms to ensure consistent branding and engagement.</p><p>• Develop and implement social media strategies aligned with business objectives and current trends.</p><p>• Train building teams remotely to optimize their use of social media tools and channels.</p><p>• Create and capture high-quality content that effectively communicates the company’s vision and values.</p><p>• Monitor social media performance metrics and provide actionable insights for improvement.</p><p>• Facilitate light travel as required to support on-site content creation and team collaboration.</p><p>• Increase the company’s online presence and visibility through innovative campaigns.</p><p>• Stay updated on emerging social media trends and tools to keep the company ahead of the curve.</p><p>• Collaborate with cross-functional teams to ensure cohesive messaging across all platforms.</p>
We are looking for an experienced Digital and Social Media Listening Manager to lead the development and execution of a comprehensive listening strategy for our healthcare enterprise. In this role, you will transform digital data into actionable insights that enhance brand strategy, improve patient experiences, and drive informed decision-making across the organization. This position offers a unique opportunity to collaborate across teams, synthesize complex data sets, and provide strategic recommendations that shape our reputation and service delivery.<br><br>Responsibilities:<br>• Design and implement a robust strategy for digital and social media listening that aligns with organizational goals.<br>• Establish and manage a centralized Digital Listening Center, integrating tools, workflows, and reporting systems.<br>• Monitor public sentiment and responses to campaigns, media coverage, and service launches to refine messaging and strategy.<br>• Analyze consumer sentiment, share of voice, and conversation trends to uncover actionable insights.<br>• Develop comprehensive reports and dashboards that aggregate digital signals, brand mentions, and competitor activities.<br>• Benchmark brand reputation and patient perception against industry standards and competitors.<br>• Collaborate with cross-functional teams to embed listening insights into strategic decision-making processes.<br>• Supervise day-to-day operations, including real-time monitoring, triage, and escalation of reputational risks.<br>• Provide leadership, training, and career development opportunities for team members.<br>• Support on-call responsibilities to ensure continuity in addressing stakeholder needs during crises.
We are looking for a motivated Digital Marketing Coordinator to join our team in Charlotte, North Carolina. In this role, you will manage and optimize various digital marketing initiatives to drive engagement and brand visibility. This is a long-term contract position within the insurance industry, offering the opportunity to work on diverse projects and contribute to the growth of our online presence.<br><br>Responsibilities:<br>• Design and build engaging landing pages for new content and campaigns.<br>• Coordinate the publication of video content on YouTube, ensuring timely uploads and optimized descriptions.<br>• Monitor and manage comments on technician recruiting advertisements to maintain a positive brand image.<br>• Plan and schedule weekly social media posts using Hootsuite to enhance audience engagement.<br>• Collect and organize monthly ad receipts for accurate expense tracking.<br>• Review Google Maps brand locations to ensure accuracy and consistency.<br>• Track and respond to social mentions of the brand across various platforms.<br>• Generate and analyze monthly marketing metrics to measure the success of campaigns and identify areas for improvement.
<p>Marketing Manager needed for a full-time, fully onsite position in Central Massachusetts. Looking for someone with 7+ years of experience in the B2B professional services space and who can be a marketing team of one. Looking for someone who can help our client consolidate several external vendors and bring the digital marketing function back in-house. Must be strong technically and be able to update and optimize their website. Must be strong with email marketing, SEO, and social media including Facebook, Instagram, and Tik Tok. This is a fully onsite position so only local candidates who can work fully onsite in Central MA will be considered. Target salary is 80-100K depending on experience.</p>
We are looking for a Communications Specialist to join our team in Memphis, Tennessee, on a long-term contract basis. In this role, you will support the creation and delivery of impactful communication materials across various formats, including print, digital, and visual content. This position offers the opportunity to collaborate with internal and external partners to ensure projects align with branding and communication strategies.<br><br>Responsibilities:<br>• Develop and produce communication materials such as presentations, videos, flyers, and other visual assets.<br>• Ensure all content adheres to established branding guidelines and meets high-quality standards.<br>• Collaborate with team members and partners to align communication strategies with organizational goals.<br>• Document issues and escalate them promptly to ensure timely resolution.<br>• Assist in the planning and execution of marketing campaigns, social media initiatives, and events.<br>• Utilize software tools such as Adobe Photoshop, Illustrator, and Captivate to create engaging visuals.<br>• Maintain a basic understanding of effective communication strategies and apply them to assigned projects.<br>• Support direct marketing activities by crafting compelling messages for targeted audiences.<br>• Contribute to the successful management of projects by meeting deadlines and delivering accurate work.<br>• Perform additional duties as needed to achieve departmental objectives.
We are looking for a highly creative and skilled Social Media Content Creator to join our team in Maitland, Florida. This long-term contract position involves crafting engaging digital content that showcases our brand's identity and connects with audiences across various platforms. If you have a passion for food, storytelling, and short-form video production, this is your opportunity to make a significant impact in the restaurant and catering industry.<br><br>Responsibilities:<br>• Create, edit, and publish original video content that resonates with audiences on TikTok, Instagram Reels, YouTube Shorts, and similar platforms.<br>• Monitor and adapt to emerging social media trends, integrating them into the overall content strategy.<br>• Collaborate with the marketing team to develop campaigns that highlight the brand’s unique offerings and culture.<br>• Analyze performance metrics to refine content strategies and improve engagement.<br>• Build and maintain relationships with the online community by interacting with followers and leveraging user-generated content.<br>• Research and identify opportunities for partnerships with influencers and creators in the food and beverage space.<br>• Ensure all content aligns with brand guidelines and maintains consistency in tone and messaging.<br>• Organize and maintain a content calendar to support marketing initiatives and promotional efforts.
<p>Paid Social Strategy & Execution </p><p>● Own the development, execution, and optimization of paid social campaigns across Meta, TikTok, Pinterest, LinkedIn, Snapchat, and more </p><p>● Build tactical media plans including segmentation, budget allocation, flighting, testing, and performance measurement </p><p>● Manage daily pacing, budget tracking, and audience performance—making real-time adjustments to maximize results </p><p>● Analyze campaign data to surface insights and drive continuous improvement </p><p>● Translate performance into clear, actionable reporting for internal and client-facing updates Creator, Influencer, and Affiliate Support </p><p>● Activate paid campaigns in collaboration with influencers, creators, and affiliate partners </p><p>● Whitelist creator content on Meta and TikTok to extend reach and impact </p><p>● Partner with internal teams to align paid, content, and influencer efforts </p><p>● Weigh in on briefs, assets, and creative strategy to drive performance across formats Innovation & Platform Leadership </p><p>● Test new ad formats, beta tools, and platform-first features as they roll out </p><p>● Stay sharp on platform shifts, privacy policy changes, and new creative trends </p><p>● Collaborate cross-functionally to bring breakthrough concepts to life </p><p>● Shape our agency’s POV on what’s next in paid social, influencer marketing, and the broader creator economy</p>
<p>We are looking for a dynamic and detail-oriented Marketing Assistant to join our team in Morris Plains, New Jersey. In this Contract to permanent position, you will play a key role in supporting marketing strategies, enhancing brand visibility, and fostering community engagement. The ideal candidate will bring creativity, organizational skills, and a passion for communication to help drive impactful marketing initiatives.</p><p><br></p><p>Responsibilities:</p><p>• Monitor and manage social media platforms to engage with audiences, provide customer support, and identify recruitment opportunities.</p><p>• Create and deliver impactful presentations and communication materials for senior management.</p><p>• Collaborate on recruitment strategies and programs to attract top talent.</p><p>• Capture and edit high-quality photos and videos for use in branding, marketing, and safety campaigns.</p><p>• Develop written content such as announcements, articles, flyers, and internal communications across all business lines.</p><p>• Coordinate submissions for regional and national awards to highlight organizational achievements.</p><p>• Lead efforts to improve communication strategies, ensuring clarity and consistency.</p><p>• Oversee the company newsletter and website while working closely with the Communications team.</p><p>• Represent the organization at local and regional events, charities, and outreach initiatives to raise awareness.</p><p>• Plan, promote, and execute Community Day events to strengthen relationships with surrounding communities.</p>
<p>We are looking for a creative and efficient Marketing Assistant to join our team in New Orleans, Louisiana. In this short-term contract to permanent role, you will contribute to various marketing initiatives while supporting administrative tasks within the hotel industry. This position is ideal for someone who thrives in a dynamic environment and enjoys multitasking across multiple areas of responsibility.</p><p><br></p><p>Responsibilities:</p><p>• Design and create marketing materials, including signage and menus, to enhance brand visibility.</p><p>• Manage social media accounts, ensuring consistent and engaging content is posted regularly.</p><p>• Collaborate with team members to plan and execute promotional campaigns.</p><p>• Provide administrative support for sales and marketing activities, including data entry and CRM management.</p><p>• Assist in recruitment processes by posting job advertisements and coordinating candidate selection.</p><p>• Maintain accurate records and reports related to marketing and administrative tasks.</p><p>• Utilize software tools such as Adobe InDesign, Microsoft Excel, and Microsoft Word to complete various assignments.</p><p>• Monitor and analyze brand performance to identify areas for improvement.</p><p>• Coordinate with IT personnel to address technical needs related to marketing tools.</p><p>• Ensure projects are completed on time and align with organizational goals.</p>
We are looking for a creative and dynamic Content Creator to join our team in Newport Beach, California. This role focuses on building a strong social media presence and developing engaging content that resonates with our target audience within the luxury real estate market. As a Contract to permanent position, this opportunity is ideal for someone passionate about showcasing the Orange County lifestyle in a fresh and relatable way.<br><br>Responsibilities:<br>• Develop and implement social media strategies to position the brokerage and agents as local influencers.<br>• Create compelling content that highlights the coastal Orange County lifestyle, blending luxury with authenticity.<br>• Produce engaging videos, blogs, and posts to attract affluent demographics and potential homebuyers.<br>• Monitor industry trends and incorporate them into recruiting campaigns and content strategies.<br>• Collaborate with agents and the brokerage team to align content with brand goals and messaging.<br>• Write and edit web page content, ensuring clarity and appeal to the target audience.<br>• Manage influencer partnerships to amplify brand visibility and engagement.<br>• Utilize analytics tools to track content performance and optimize strategies.<br>• Plan and execute marketing campaigns that reflect the latest trends in real estate and lifestyle.<br>• Stay updated on social media platforms and tools to enhance content delivery.
<p>Our team is seeking an Online Community Manager to join our client's Social Media Experience group. In this role, you will be responsible for engaging with and moderating diverse member communities across social media channels. You will act as the bridge between the brand and the members, fostering trust, defining operational standards, and leading projects to drive organic growth and positive sentiment in online spaces.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Engage directly with community members, responding to questions about products and services, and triaging escalations across social media channels.</li><li>Moderate conversations, remove inappropriate content as needed, and address or correct misinformation.</li><li>Manage and implement community guidelines, moderation queues, and auto-moderation settings on platforms such as Reddit, Facebook Groups, LinkedIn, and Discord.</li><li>Contribute to and maintain standard operating procedures governing moderation and engagement for each unique affinity community.</li><li>Leverage insights from social listening tools and data resources to monitor community health, inform engagement strategy, and influence decision-making.</li><li>Collaborate closely with cross-functional teams including Marketing, PR, Product, Incident Management, and Customer Experience to prioritize and address key member questions and emerging trends.</li></ul><p><br></p>
<p>We are looking for a skilled Senior Marketing Manager to lead and execute comprehensive B2B marketing strategies in Irvine, California or San Diego, CA. This role involves driving sales growth through innovative campaigns, managing retail partnerships, and optimizing multi-channel marketing efforts. The ideal candidate will excel in translating data into actionable insights, fostering brand awareness, and delivering impactful results.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement marketing strategies aimed at driving sales growth for retail partners.</p><p>• Collaborate closely with divisional leaders to align marketing efforts with business objectives.</p><p>• Create and manage campaigns across various channels, including paid media, organic social media, and influencer strategies.</p><p>• Oversee retail content marketing initiatives to optimize product visibility and engagement.</p><p>• Utilize analytics and data to identify opportunities for innovation and performance improvement.</p><p>• Coordinate go-to-market plans for new product launches and promotional efforts.</p><p>• Manage relationships with retail partners such as Lowe's, Home Depot, and Walmart to enhance brand presence.</p><p>• Optimize marketing automation tools and processes to improve efficiency and outcomes.</p><p>• Analyze campaign performance and prepare detailed reports for stakeholders.</p><p>• Stay informed on industry trends and best practices to ensure marketing strategies remain competitive.</p>
<p><strong>Digital Marketing Specialist</strong></p><p>Onsite | Austin, TX | Contract-to-Hire</p><p><br></p><p>Our client is seeking a <strong>Digital Marketing Specialist</strong> who has proven experience managing paid digital campaigns across multiple social channels. This role is ideal for someone who enjoys developing data‑driven advertising strategies, optimizing campaign performance, and contributing creative ideas in a fast‑paced environment. As a key member of the marketing team, you will be responsible for creating, managing, and optimizing paid digital advertising campaigns across search and social platforms. Your work will focus on driving qualified traffic, improving conversion performance, and supporting ongoing brand growth.</p><p><br></p><p><strong>Responsibilities: </strong></p><ul><li>Develop and scale paid search marketing campaigns</li><li>Conduct keyword research and selection to maximize budget efficiency and achieve key performance goals (traffic, sales, ROI/ROAS)</li><li>Monitor, analyze, and optimize campaign performance using analytics tools</li><li>Make strategic keyword and targeting recommendations to enhance results</li><li>Produce weekly performance reports and insights</li><li>Execute and maintain paid social media advertising campaigns</li><li>Collaborate with external partners and stay current with paid media trends and platform updates</li></ul>
<p>We are looking for an experienced Demand Generation Marketing Manager to lead innovative campaigns that drive brand growth and visibility. This role requires a strategic mindset to execute effective marketing initiatives across multiple platforms and channels. Based in Irvine, California, you will play a crucial part in enhancing customer engagement and supporting business-to-business marketing efforts.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive marketing strategies to promote brand awareness and achieve business objectives.</p><p>• Oversee the planning, execution, and optimization of email marketing campaigns to drive engagement and conversions.</p><p>• Collaborate with cross-functional teams to create impactful B2B marketing initiatives tailored to target audiences.</p><p>• Manage digital marketing efforts, including social media, SEO, and paid advertising, to enhance online presence.</p><p>• Analyze campaign performance data to identify trends and make data-driven improvements.</p><p>• Coordinate the development of marketing materials that align with the company's brand identity.</p><p>• Identify new opportunities for growth through market research and competitive analysis.</p><p>• Ensure consistent messaging across all marketing channels to strengthen brand recognition.</p><p>• Monitor industry trends and apply innovative approaches to stay ahead in the market.</p><p>• Provide leadership and guidance to less experienced marketing team members to support their detail-oriented growth.</p>
<p>We are seeking a strategic and hands-on Director of Marketing to lead all aspects of our marketing efforts. This senior role will be responsible for developing and executing marketing strategies that drive brand awareness, elevate our industry presence, and support client acquisition across diverse market sectors. The ideal candidate brings a mix of creativity, construction industry insight, and a proven ability to lead cross-functional teams and campaigns.</p><p><br></p><p>Key Responsibilities</p><p>Strategy & Planning</p><p>• Develop and execute a comprehensive annual marketing plan aligned with company goals, including brand strategy, client engagement, and business development support.</p><p>• Conduct market research and competitor analysis to identify trends, positioning opportunities, and new growth segments in commercial construction.</p><p>• Define and track key performance indicators (KPIs) across all marketing activities, ensuring data-driven decision-making.</p><p>Branding & Execution</p><p>• Lead the development and refinement of the brand voice, visual identity, and messaging across all channels and materials.</p><p>• Manage all content creation including project case studies, brochures, proposal graphics, and website updates.</p><p>• Ensure consistent and high-quality messaging in presentations, and marketing collateral.</p><p>• Oversee social media strategy, PR initiatives, email campaigns, and trade publication presence to increase visibility in target markets.</p><p>• Manage photography, videography, and documentation of completed projects and construction milestones.</p><p>Digital & Technology</p><p>• Oversee website management and optimization, including SEO, project pages, and analytics.</p><p>• Lead the implementation and use of marketing technologies, CRM tools (e.g., Salesforce, Wrike), and automation platforms to enhance outreach and reporting.</p><p>• Maintain digital asset libraries and ensure up-to-date content across all platforms.</p><p>Leadership & Collaboration</p><p>• Manage and mentor a marketing team and external creative partners (agencies, photographers, writers).</p><p>• Work closely with Business Development, Estimating, and Operations teams to develop marketing strategies that support sales efforts.</p><p>• Coordinate with HR and Recruiting to support employer branding, career fair materials, and talent acquisition efforts.</p><p>• Represent the company at industry events, trade shows, and award submissions.</p><p><br></p><p>Required Skills and Qualifications</p><p>• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field (Master’s preferred).</p><p>• 8+ years of marketing experience, with at least 3–5 years in a senior leadership role, preferably within the AEC (Architecture, Engineering, Construction) industry.</p><p>• Proven track record of building and managing marketing teams and delivering measurable business results.</p><p>• Strong knowledge of the construction project lifecycle and the client decision-making process.</p><p>• Excellent writing, editing, and visual communication skills tailored for both internal and external stakeholders.</p><p>• Proficiency in Adobe Creative Suite, WordPress, CRM systems (e.g., Salesforce, Wrike), and Google Analytics.</p><p>• Deep understanding of digital marketing, brand management, and content strategy.</p><p><br></p>
<p>Chris Preble from Robert Half is working with a Cortland client of his to help them hire a Marketing Manager. In this role you can work from home 1 day a week! This company has really good benefits, lots of growth and very good work life balance.</p><p><br></p><p>We’re looking for a creative and strategic Marketing Manager to lead digital and brand initiatives that strengthen customer engagement and drive measurable business results. This individual will oversee campaign development, manage digital platforms, and collaborate across departments to ensure consistent brand messaging and marketing execution.</p><p>The ideal candidate is both analytical and imaginative — someone who thrives on improving marketing performance through innovative ideas, data insights, and cross-functional teamwork.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and implement marketing strategies that enhance brand awareness and support sales growth across multiple channels.</li><li>Manage digital marketing campaigns including social media, email, and content creation.</li><li>Collaborate with internal teams and external partners to deliver high-impact marketing initiatives.</li><li>Review and refine marketing materials to ensure messaging accuracy, tone consistency, and brand alignment.</li><li>Analyze campaign metrics and digital performance to guide ongoing strategy adjustments.</li><li>Coordinate promotions, product launches, and special initiatives that align with business objectives.</li><li>Report regularly on marketing performance, customer engagement, and brand visibility.</li><li>Stay current on emerging marketing tools, trends, and technologies to continuously improve results.</li></ul>
