<p>We are seeking a results-driven Digital Marketing Specialist to help lead and execute our digital marketing initiatives. This role is responsible for enhancing brand visibility, driving lead generation, and optimizing customer engagement across digital platforms. The ideal candidate will be highly analytical, creative, and tech-savvy, with a passion for leveraging digital tools to achieve measurable business outcomes.</p><p><strong> </strong></p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and implement comprehensive digital marketing strategies aligned with business goals.</li><li>Manage and optimize paid advertising campaigns (Google Ads, <strong>Meta, LinkedIn</strong>, etc.).</li><li>Execute SEO/SEM strategies to improve organic search performance.</li><li>Plan and manage email marketing campaigns for lad nurturing and customer retention.</li><li>Create and oversee content marketing initiatives across web, blog, and social media.</li><li>Monitor website performance using analytics tools and generate actionable reports.</li><li>Collaborate with creative teams to produce compelling digital content.</li><li>Stay up-to-date with digital marketing trends, tools, and best practices.</li><li>Analyze campaign data to refine strategies and improve ROI.</li><li>Manage social media presence and develop content calendars.</li><li>Integrate CRM tools with digital marketing channels for seamless customer journeys.</li><li>Maintain and update WordPress websites; apply HTML/CSS as needed.</li></ul>
<p>We are seeking a results-driven SEO Specialist to improve organic visibility, drive qualified traffic, and increase conversions through data-driven search strategies. This role partners with content, paid media, and web teams to optimize on-page, off-page, and technical SEO initiatives.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and execute comprehensive SEO strategies aligned with marketing goals</li><li>Conduct keyword research and competitive analysis</li><li>Optimize website content, metadata, internal linking, and site architecture</li><li>Perform technical SEO audits (site speed, crawlability, indexing, schema markup)</li><li>Collaborate with content teams on SEO-driven editorial calendars</li><li>Manage backlink strategy and outreach efforts</li><li>Monitor rankings, traffic, and conversions; provide regular performance reports</li><li>Stay current on algorithm updates and industry trends</li></ul><p><br></p>
<p>We are seeking a results-driven Digital Marketing Specialist to support the planning, execution, and optimization of multi-channel marketing campaigns. This role will play a key part in driving brand awareness, lead generation, and engagement through digital platforms.</p><p><strong>Key Responsibilities</strong></p><ul><li>Plan, execute, and optimize digital campaigns across channels such as email, paid media, social, and web</li><li>Manage and update website content, landing pages, and campaign assets</li><li>Analyze campaign performance and provide actionable insights and reporting</li><li>Support SEO/SEM initiatives, including keyword research and on-page optimization</li><li>Collaborate with creative and content teams to develop compelling marketing materials</li><li>Monitor industry trends and recommend new tactics to improve performance</li><li>Maintain marketing calendars and ensure projects are delivered on time</li></ul><p><br></p>
<p><strong>Position Overview</strong></p><p>The Web Content Manager is responsible for managing, updating, and optimizing website content to ensure accuracy, usability, and alignment with organizational goals. This role owns day-to-day content operations within the CMS and partners closely with marketing, communications, and internal stakeholders to support digital initiatives, campaigns, and member-facing experiences.</p><p>The ideal candidate brings hands-on experience with <strong>Modern Campus (formerly OmniUpdate / OU Campus)</strong> and understands how structured web environments operate, particularly within associations, higher education, or similar membership-driven organizations.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Manage and maintain website content using <strong>Modern Campus</strong>, ensuring accuracy, consistency, and adherence to brand and accessibility standards</li><li>Update, publish, and optimize web pages, landing pages, and content modules across the site</li><li>Partner with internal teams to support content updates tied to campaigns, initiatives, events, and announcements</li><li>Ensure content aligns with organizational priorities including membership recruitment, retention, and non-dues revenue initiatives</li><li>Maintain content governance standards, templates, workflows, and approval processes</li><li>Monitor site content for broken links, outdated information, and usability issues</li><li>Apply SEO best practices to improve content discoverability and performance</li><li>Coordinate with designers, developers, and external vendors as needed</li><li>Support reporting and tracking related to content updates, site health, and engagement</li></ul><p><br></p><p><br></p>
<p>The Digital Marketing Analyst leverages data to measure marketing effectiveness and provide insights that drive strategy and performance improvements.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Analyze website, campaign, and customer data</li><li>Build dashboards and performance reports</li><li>Track KPIs including traffic, conversions, CAC, and ROI</li><li>Identify trends and optimization opportunities</li><li>Collaborate with marketing and leadership teams</li></ul><p><br></p>
<p>Be the driving force behind a growing B2B e‑commerce platform—improving how customers browse, buy, and engage online while helping shape the future of digital commerce in a specialized industry. We are seeking a detail‑oriented and forward‑thinking E‑Commerce Specialist to support and enhance a company’s online commerce platform. </p><p><br></p><p>This role plays a key part in optimizing daily website operations, improving user experience, and supporting digital growth initiatives. You will collaborate across sales, marketing, IT, and operations to ensure the online store is efficient, accurate, and customer‑focused. Support e‑commerce leadership in executing strategies that increase website adoption and drive business growth.</p><p><br></p><ul><li>Maintain the e‑commerce platform to ensure optimal performance, usability, and accurate product data</li><li>Create and manage compelling product content, including descriptions, images, and supporting media</li><li>Oversee day‑to‑day online storefront operations, including order processing and customer support inquiries</li><li>Partner with internal departments to deliver a seamless and consistent customer experience</li><li>Monitor trends, tools, and technologies to recommend enhancements that improve functionality and user experience</li><li>Identify and implement process improvements that increase efficiency and reduce operational friction across e‑commerce workflows, </li></ul><p><br></p>
<p><strong>About PennEngineering</strong></p><p>At PennEngineering, we innovate, collaborate, and engineer solutions that help shape the future of manufacturing. We believe diversity, equity, and belonging are essential to building strong teams and better products. Our culture is welcoming, respectful, and inclusive—offering meaningful opportunities for professional growth and impact.</p><p>Join us as we build the future of <strong>Manufacturing and Engineering</strong>.</p><p><br></p><p><strong>Position Summary</strong></p><p>PennEngineering is seeking an experienced <strong>Content Strategist with hands-on manufacturing or engineering industry experience</strong> to join our Marketing Team. This role requires a strategic, execution-focused content leader who understands how search is evolving—and how to structure content that performs across <strong>traditional search engines, AI-powered discovery tools, and buyer-driven research channels</strong>.</p><p>The ideal candidate brings <strong>real-world manufacturing knowledge</strong>, enabling them to translate complex technical concepts into clear, credible, and discoverable content that supports demand generation, sales enablement, and brand growth.</p><p><br></p><p><strong>What You Will Do</strong></p><p><strong>Lead Content Strategy & Planning</strong></p><ul><li>Own and execute a comprehensive content strategy aligned with business objectives, full-funnel marketing, and sales enablement goals</li><li>Develop solution-oriented storytelling that connects PennEngineering’s manufacturing products and services to real customer challenges</li><li>Build and manage an integrated <strong>content roadmap and editorial calendar</strong> across web, landing pages, social media, and sales materials</li><li>Partner with product marketing, demand generation, sales, and engineering teams to identify content gaps and prioritize high-impact topics</li><li>Establish messaging frameworks and content standards that ensure brand consistency across channels</li></ul><p><br></p><p><strong>Create & Optimize Content for Search & AI Discovery</strong></p><ul><li>Develop <strong>AEO (Answer Engine Optimization)</strong> content that directly addresses high-intent buyer and engineer questions</li><li>Create and guide production of white papers, case studies, technical articles, landing pages, video scripts, and multimedia assets</li><li>Structure content using SEO best practices, schema-aligned formats, and modular approaches that improve visibility and citation in AI tools</li><li>Optimize content to perform across <strong>Google Search, AI assistants, and emerging discovery platforms</strong></li><li>Experiment with new AI-powered search and content distribution tools to extend reach and engagement</li></ul><p><br></p><p><strong>Hands-On Content Development</strong></p><ul><li>Write and edit content in-house, reducing reliance on agencies</li><li>Collaborate on written communications, video scripting, and digital experiences for web and live delivery</li><li>Translate complex engineering and manufacturing concepts into clear, compelling, customer-focused narratives</li></ul><p><br></p><p><br></p>
<p>We are looking for a skilled <strong>Digital Marketing Manager</strong> to join our team in Redmond, Washington. This long-term contract position offers the opportunity to create impactful strategies across social media, email campaigns, and paid advertisements. You will play an essential role in developing and managing marketing initiatives to drive engagement and growth.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement effective digital marketing strategies across multiple channels, including social media and email.</p><p>• Create engaging and innovative content to enhance brand visibility and audience interaction.</p><p>• Monitor and analyze campaign performance using tools such as Google Analytics to optimize results.</p><p>• Manage paid social and Google Ads campaigns to ensure maximum ROI.</p><p>• Collaborate with cross-functional teams to align marketing efforts with business goals.</p><p>• Identify trends and opportunities in the digital space to improve campaign effectiveness.</p><p>• Ensure consistent messaging and branding across all digital platforms.</p><p>• Track and report on key performance indicators to measure success and inform future strategies.</p><p>• Research competitors and market trends to stay ahead in the industry.Robert Half is seeking a mid-level Digital Marketing Specialist for a contract-to-hire role in the Greater Seattle area. The ideal candidate has 2–4 years of experience managing multiple social media channels and developing strategic, engaging content to support product marketing efforts.</p><p><br></p><p>📅 Contract Type: Contract-to-Hire (duration TBD)</p><p> 💲 Pay: $37–$39/hour (W2)</p><p> 📍 Location: Eastside of Greater Seattle (Hybrid – 3 days onsite)</p><p> ⏰ Schedule: M–F, 40 hours/week</p><p> 🛠️ Tools: Social media platforms, social listening tools, video editing apps</p><p> 🚀 Start Date: ASAP / TBD</p><p><br></p><p>✨Responsibilities: </p><ul><li>Manage all social media accounts, including posting schedules, paid ads, and campaign execution</li><li>Assist with or directly manage paid social campaigns (boosted posts, ads, A/B tests, basic setup)</li><li>Create and curate content across multiple channels</li><li>Pull performance metrics and optimize content accordingly</li><li>Use insights and social listening tools to inform ongoing strategy</li><li>Edit videos and design content using Canva, Adobe Creative Suite, and other creative apps</li><li>Attend monthly or quarterly events to capture content</li><li>Assist with webinars and other virtual events</li><li>Support the digital marketing team with broader goals and initiatives</li></ul><p><br></p><p><br></p>
<p><strong>Marketing Associate / Coordinator / Assistant (Temporary)</strong></p><p><strong>Service Type:</strong> 52 Week Contract</p><p><strong>Location: </strong>Glendale, CA 91201</p><p><strong>Overview</strong></p><p>We are seeking a highly organized, proactive, and creative <strong>Marketing Associate</strong> to support retention and innovation initiatives within a dynamic retail marketing team. This junior-level role is ideal for someone eager to learn, collaborate, and contribute to high-impact campaigns that drive customer loyalty, engagement, and growth.</p><p>The Marketing Associate will work closely with cross-functional partners across Marketing Strategy, PR, Digital Marketing, Creative, Digital Product, Data/Tech, and E-Commerce Site teams to help execute strategies that elevate the overall customer experience.</p><p><strong>Key Responsibilities</strong></p><ul><li>Assist in developing and rolling out retention-focused campaigns, including loyalty programs, seasonal activations, and personalized outreach.</li><li>Coordinate timelines, asset delivery, and stakeholder communication for smooth execution of marketing initiatives.</li><li>Help identify innovative messaging and incremental editorial approaches to increase audience engagement.</li><li>Support planning and execution of CRM activations across email, SMS, push notifications, and app channels.</li><li>Maintain the CRM benefits calendar and ensure alignment with broader promotional and marketing timelines.</li><li>Manage the TikTok content calendar and assist in coordinating content with internal teams, PR partners, and cross-functional business units as needed.</li><li>Assist in reviewing and monitoring TikTok content creators to support brand safety standards.</li><li>Contribute to pilot programs and A/B testing across new and emerging marketing tactics (e.g., SMS, experimental activations).</li><li>Track campaign performance metrics and compile insights to inform future innovation efforts.</li><li>Assist in identifying key customer lifecycle moments—such as welcome, post-purchase, winback, and price-drop opportunities—to support engagement and retention.</li><li>Collaborate with CRM and analytics teams to analyze performance data and uncover gaps or friction points.</li><li>Support the development of journey-based campaigns across email, SMS, site, and social channels that align with seasonal priorities and product launches.</li><li>Partner with Email, SMS, and Site teams to ensure cohesive messaging and strategic alignment.</li><li>Work with creative and digital teams to ensure assets and functionality support campaign goals and brand standards.</li><li>Coordinate with Consumer Insights and Analytics teams to measure campaign results and extract key learnings.</li><li>Maintain tracking documents and prepare weekly performance summaries.</li><li>Prepare meeting agendas, document action items, and capture next steps.</li><li>Provide project management support, activation follow-ups, and logistical coordination.</li></ul>
<p>We are seeking a results-driven Digital Marketing Specialist to develop, implement, and optimize digital campaigns that drive brand awareness, lead generation, and revenue growth. This role requires a strategic thinker with hands-on experience in paid media, email marketing, SEO, content strategy, and analytics.</p><p><br></p><p>Key Responsibilities</p><ul><li>Develop and execute multi-channel digital marketing campaigns (paid search, paid social, display, and email)</li><li>Manage and optimize campaigns across platforms such as <strong>Google Ads</strong>, <strong>Meta Ads Manager</strong>, and LinkedIn</li><li>Monitor SEO performance and implement on-page and off-page optimization strategies</li><li>Create and manage content for websites, blogs, landing pages, and email campaigns</li><li>Analyze performance metrics using tools such as <strong>Google Analytics</strong>, Google Search Console, and marketing automation platforms</li><li>Conduct A/B testing to improve conversion rates and engagement</li><li>Manage website updates through CMS platforms (e.g., WordPress)</li><li>Track KPIs and prepare performance reports with actionable insights</li><li>Collaborate with creative, sales, and cross-functional teams to align messaging and campaigns</li><li>Stay up to date with digital marketing trends, tools, and best practices</li></ul><p><br></p>
<p>Web Analytics Specialist</p><p>The Web Analytics Specialist gathers and interprets digital performance data to inform marketing and product decisions.</p><p>Responsibilities:</p><p> • Implement tracking and tagging strategies</p><p> • Analyze website traffic and user behavior</p><p> • Build dashboards and performance reports</p><p> • Identify optimization opportunities</p><p> • Collaborate with marketing and product teams</p><p><br></p>
<p><br></p><p>Digital Marketing Analyst</p><p>The Digital Marketing Analyst evaluates campaign performance across channels and provides actionable insights to improve ROI.</p><p>Responsibilities:</p><p> • Analyze paid media, email, and web performance data</p><p> • Develop performance dashboards and reports</p><p> • Identify trends and optimization opportunities</p><p> • Support forecasting and budget allocation decisions</p><p><br></p>
We are looking for a results-driven SEO Manager to lead and optimize our search engine strategies in West Palm Beach, Florida. This role will focus on improving online visibility, driving traffic, and ensuring our digital presence aligns with cutting-edge SEO practices. The ideal candidate is an experienced and detail-oriented individual with a passion for driving performance and staying ahead of industry trends.<br><br>Responsibilities:<br>• Design and implement a robust SEO strategy that encompasses technical, content, and local optimization to achieve business goals.<br>• Develop and manage keyword strategies, content frameworks, and internal linking to enhance search rankings and user engagement.<br>• Create scalable content templates, such as location-based or service-focused pages, to boost search engine indexation and performance.<br>• Oversee partnerships with external vendors, agencies, and contractors to align deliverables with organizational objectives.<br>• Monitor search engine algorithm updates and industry trends, translating them into actionable strategies to maintain competitive advantage.<br>• Mentor and guide team members, fostering their growth and ensuring alignment with company goals.<br>• Establish and execute scalable strategies for managing customer reviews across key platforms to enhance trust and visibility.<br>• Conduct comprehensive technical SEO audits to identify opportunities for improvement in areas such as site speed, mobile optimization, schema markup, and crawl efficiency.<br>• Collaborate with engineering and product teams to integrate SEO best practices into the development lifecycle.<br>• Leverage AI tools and automation to streamline workflows, enhance content quality, and improve keyword targeting.
Robert Half is seeking a driven, ambitious, and entrepreneurial Digital Sales Strategist to join our client's Strategic Solutions team. In this high-impact role, you’ll sell our client's growing portfolio of media, marketing, and research solutions within the healthcare and technology industry. This is a hunter-focused role designed for someone who loves creating new opportunities, building a sales book of business from scratch, building strong client relationships, and closing meaningful business. You’ll work closely with senior technology decision-makers, positioning the company as a premiere media and research partner for vendors. If you're energized by growth, motivated by results, and excited to help companies connect with senior leaders in a niche industry, this role is for you. <br> Duties and responsibilities • Identify, target, and qualify new prospects to build a strong revenue pipeline • Drive full cycle sales outreach, discovery, solution design, and closing • Introduce new media and marketing products to the marketplace • Articulate the value of digital media, marketing, and research offerings • Collaborate cross-functionally within the Strategic Solutions team • Develop and execute an annual sales plan to meet and exceed revenue goals • Maintain accurate records, forecasting, and reporting in HubSpot CRM • Provide exceptional client service to ensure success and long-term partnerships • Work cross-functionally to ensure campaigns run on time and achieve stated goals
<p>The Social Media Specialist develops and executes social media strategies to increase brand awareness, engagement, and lead generation across platforms.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Create, schedule, and publish engaging content</li><li>Manage community engagement and respond to messages/comments</li><li>Monitor trends and optimize content performance</li><li>Analyze metrics and provide performance reports</li><li>Collaborate with creative and marketing teams on campaigns</li></ul><p><br></p>
<p><strong>Email Marketing Specialist (B2B)</strong></p><p><strong>Location:</strong> Remote (9:00 AM – 5:00 PM ET) <strong>Type:</strong> Long-term Contract (Potential for Hire) <strong>Experience:</strong> High-Volume B2B Email Marketing</p><p><br></p><p><strong>The Role</strong></p><p>We are seeking a skilled and efficient <strong>Email Specialist</strong> to drive high-volume B2B digital marketing campaigns across email, SMS, and omni-channel platforms. In this role, you will be the engine behind our transactional and promotional campaigns, directly supporting customer engagement, product adoption, and sales growth.</p><p>Collaborating closely with the Digital Marketing & Operations team, you will plan, develop, and launch a fast-paced schedule of campaigns that reach a global professional audience.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li><strong>Campaign Execution:</strong> Build, test, and deploy complex lifecycle campaigns. You will optimize every send for delivery, mobile responsiveness, accessibility, and consistent platform rendering.</li><li><strong>Strategic Planning:</strong> Define critical campaign parameters, including audience segmentation, suppression logic, send frequency, and deployment schedules.</li><li><strong>Platform Management:</strong> Oversee the end-to-end setup, template creation, and integration processes within <strong>Salesforce Marketing Cloud (SFMC)</strong>.</li><li><strong>Quality Assurance & Compliance:</strong> Conduct rigorous end-to-end QA checks to ensure outbound accuracy. Maintain list health, domain authentication, and strict adherence to global compliance standards (e.g., CAN-SPAM, GDPR).</li><li><strong>Trend Monitoring:</strong> Stay at the forefront of the industry by monitoring emerging email tools and best practices using resources like Litmus or Email on Acid.</li></ul><p><strong>What You Bring</strong></p><ul><li><strong>Technical Expertise:</strong> Proven experience managing high-volume email marketing campaigns. <strong>Salesforce Marketing Cloud (SFMC)</strong> experience and proficiency with HTML drag-and-drop editors are highly preferred.</li><li><strong>Operational Excellence:</strong> Familiarity with email testing tools and a deep understanding of compliance regulations (CAN-SPAM, GDPR).</li><li><strong>Education:</strong> Bachelor’s degree in Business, Communications, Marketing, IT, or a related field.</li><li><strong>Mindset:</strong> A design-focused eye with extreme attention to detail. You are a multitasker who can manage a high-volume workload without sacrificing quality.</li></ul><p><br></p>
<p>We are seeking an experienced Digital Marketing Manager to own and optimize all paid digital campaigns focused on growing membership, driving event attendance, boosting product/service sales, and building brand initiatives. This pivotal role will lead paid marketing on LinkedIn, Meta, Google Ads, programmatic/display, and retargeting channels—overseeing everything from strategy and execution to reporting and analysis.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Plan, build, launch, and optimize paid media campaigns across LinkedIn, Meta (Facebook/Instagram), Google Ads, display/programmatic, and retargeting platforms.</li><li>Develop and execute campaigns supporting membership, events, products/services, and brand initiatives, ensuring strong ROI and performance.</li><li>Manage campaign budgets, pacing, creative rotation, and audience targeting for maximum impact.</li><li>Maintain clear performance benchmarks and implement ongoing A/B, multi-variant, creative, and landing page testing to drive improvements.</li><li>Build and maintain UTMs and tracking infrastructure, ensuring accurate flow of campaign data into analytics and reporting platforms.</li><li>Serve as data owner for campaign performance, web analytics, attribution, and engagement metrics.</li><li>Create, manage, and present dashboards and weekly/monthly reports visualizing campaign performance, ROI, and recommended optimizations or next steps.</li><li>Analyze traffic, conversion rates, channel performance, and lead quality, sharing actionable insights with stakeholders.</li><li>Collaborate closely with email marketing teams to tie paid media results to downstream business outcomes (registrations, renewals, purchases, etc.).</li><li>Maintain a centralized performance repository to track benchmarks, trends, and learnings across all digital campaigns.</li><li>Build and update the digital campaign playbook, including QA checklists, documentation, and roles/workflows.</li><li>Stay up to date on new digital ad tools, platforms, and AI capabilities—especially those accelerating campaign speed or improving return on ad spend.</li><li>Implement efficient, repeatable campaign testing frameworks for continual optimization.</li></ul><p><br></p>
<p><strong>Title: </strong>Art Director</p><p><strong>Location: </strong>Dallas-Fort Worth - Can be remote, but candidates MUST be in DFW area. <em>No exceptions.</em></p><p><strong>Salary:</strong> $70,000 - 80,000</p><p><br></p><p>We are seeking a creative and strategic Social Content Creator to lead the development of high‑quality content across multiple social media platforms. This role will serve as the primary owner of social content creation—concepting, producing, and delivering compelling graphics, photos, videos, and written copy for both B2B and B2C audiences.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Develop, produce, and publish high‑quality social content (graphics, short‑form video, photography, copy) across platforms such as Instagram, TikTok, LinkedIn, Facebook, and others.</li><li>Collaborate with internal teams to concept social-first ideas that support broader campaigns.</li><li>Maintain a strategic perspective—ensuring content ladder ups to brand goals, campaign objectives, and audience insights.</li><li>Stay current on social trends, formats, and platform updates to guide creative direction.</li><li>Manage content calendars and ensure consistent, on-brand execution.</li><li>Analyze performance metrics and apply learnings to improve future content.</li></ul><p><br></p>
<p>We are seeking a <strong>Social Media Specialist</strong> to support a large, nationally recognized healthcare organization’s Corporate Communications team. This role focuses on developing and sharing compelling social media content that highlights how the organization supports its patients, colleagues, and communities.</p><p>The ideal candidate has experience writing brand‑focused social copy, creating social‑optimized videos and graphics, and staying current with platform trends and best practices. This position requires a strong grasp of AP Style, excellent storytelling abilities, and the ability to communicate with clarity and creativity across multiple audiences.</p><p><br></p><p><strong>General Responsibilities</strong></p><ul><li>Collaborate with the Social Media Communications Manager and internal partners to identify and prioritize content opportunities.</li><li>Write concise, engaging copy for social posts, graphics, captions, and video scripts.</li><li>Curate, edit, post, and monitor content across corporate social channels in alignment with the communications editorial calendar.</li><li>Manage ongoing scheduling and posting across platforms including Facebook, LinkedIn, X/Twitter, Instagram, and YouTube.</li><li>Partner with creative, photo, and video teams to deliver high‑quality visual content.</li><li>Implement brand storytelling using colleague, expert, patient, and partner testimonials.</li><li>Participate in social conversations to foster engagement and build brand awareness.</li><li>Support organic social campaigns tied to reputation management, PR initiatives, colleague celebrations, and healthcare observances; develop tools and assets for affiliate locations when needed.</li><li>Collaborate with PR, marketing, internal communications, HR, and consumer content teams to ensure alignment across channels.</li><li>Develop performance reports using internal benchmarks and KPIs; provide insights and recommendations for improvement.</li><li>Assist with social media monitoring during crisis or disaster response situations, using sound judgment and escalating issues as needed.</li></ul>
<p>Paid Social Strategy & Execution </p><p>● Own the development, execution, and optimization of paid social campaigns across Meta, TikTok, Pinterest, LinkedIn, Snapchat, and more </p><p>● Build tactical media plans including segmentation, budget allocation, flighting, testing, and performance measurement </p><p>● Manage daily pacing, budget tracking, and audience performance—making real-time adjustments to maximize results </p><p>● Analyze campaign data to surface insights and drive continuous improvement </p><p>● Translate performance into clear, actionable reporting for internal and client-facing updates Creator, Influencer, and Affiliate Support </p><p>● Activate paid campaigns in collaboration with influencers, creators, and affiliate partners </p><p>● Whitelist creator content on Meta and TikTok to extend reach and impact </p><p>● Partner with internal teams to align paid, content, and influencer efforts </p><p>● Weigh in on briefs, assets, and creative strategy to drive performance across formats Innovation & Platform Leadership </p><p>● Test new ad formats, beta tools, and platform-first features as they roll out </p><p>● Stay sharp on platform shifts, privacy policy changes, and new creative trends </p><p>● Collaborate cross-functionally to bring breakthrough concepts to life </p><p>● Shape our agency’s POV on what’s next in paid social, influencer marketing, and the broader creator economy</p>
<p>Robert Half is partnering with our client in the search for a <strong>Marketing Advertising Strategist </strong>to support audience management strategy and digital media enablement initiatives. Our client is a large, highly regulated enterprise organization operating at scale, with a strong focus on data-driven marketing and customer experience across digital channels.</p><p><br></p><p><strong><em>Marketing Advertising Strategist – Audience Management Strategy & Enablement</em></strong></p><p><strong>Duration:</strong> 6 months (Paternity Leave Coverage)</p><p><strong>Pay Rate:</strong> $52–56/hour (W2)</p><p><strong>Location: </strong>100% Remote (U.S. – EST or CST hours required)</p><p><strong>Schedule:</strong> 40 hours/week</p><p><br></p><p>This role sits within the Digital Automation Advertising team and supports audience-first marketing initiatives across programmatic, social, acquisition, engagement, upsell, and product launch campaigns. The Marketing Strategist will act as a business-facing partner, helping determine how customer and prospect data is used for activation while ensuring compliance, operational rigor, and campaign effectiveness.</p><p><br></p><p><strong>Position Overview:</strong></p><p>The Marketing Strategist will support audience strategy, enablement, and governance across paid media campaigns. This role blends strategic decision-making with hands-on support, partnering with marketing, analytics, technology, and compliance teams to guide audience activation. While this role will not directly build audiences, it will oversee execution in partnership with an offshore team.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Partner with marketing, analytics, and Lines of Business to define audience strategies for digital activation platforms</li><li>Build and evaluate audience canvases, advising on data selection and customer profiles aligned to campaign goals</li><li>Support programmatic, social, acquisition, engagement, upsell, and product launch campaigns with audience guidance</li><li>Brief audience strategies and assess omnichannel audience effectiveness and performance</li><li>Translate data and insights into actionable recommendations to inform future campaigns</li><li>Coordinate with an offshore team responsible for audience build and BAU execution</li><li>Ensure audience strategies align with data privacy, advertising compliance, and regulatory requirements</li><li>Create clear documentation, playbooks, and executive-ready presentations</li><li>Track workstreams and deliverables using Atlassian tools (JIRA, Confluence)</li><li>Communicate effectively with senior stakeholders and executive leadership</li></ul>
<p>Robert Half’s marketing & creative client is looking for a Social Media Channel Specialist for a 6-month contract in the Boston area beginning in April. This is a hybrid, 40-hour-per-week opportunity; candidates must be able to work 1 - 2 days per week onsite. The Social Media Channel Specialist will drive strategy, content creation, and day-to-day community engagement across multiple social platforms, working closely with cross-functional teams to amplify company initiatives and grow audience engagement. Prior experience with community management and social media management platforms (Hootsuite, Sprout Social, Zoho, or similar) is required.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Create, produce, and curate social media content across a variety of channels</li><li>Support strategies for channel growth and audience engagement</li><li>Monitor and moderate online communities</li><li>Execute integrated campaigns and ensure brand consistency</li><li>Manage editorial calendars and campaign deliverables</li><li>Capture and post live and event-based content</li><li>Analyze social media performance and report results</li><li>Maintain social guidelines and stay updated on industry trends</li></ul><p><br></p>
We are looking for an experienced SEO Content Manager to join our team in Austin, Texas. In this role, you will play a key part in optimizing website content, managing digital assets, and supporting marketing campaigns. This is a Contract position with the potential for long-term employment, offering an opportunity to contribute to impactful projects and collaborate across teams.<br><br>Responsibilities:<br>• Publish and maintain website content using enterprise-level CMS platforms, ensuring brand consistency, accessibility, and compliance.<br>• Conduct keyword research, update metadata, and optimize content to align with SEO best practices.<br>• Assist in audits and competitive analyses to improve on-page SEO performance.<br>• Manage site structure, calls-to-action (CTAs), internal linking, and user experience enhancements.<br>• Support paid digital campaigns by optimizing landing pages and creating conversion-driven copy.<br>• Participate in website migrations, including audits, mapping, redirects, and SEO preservation.<br>• Analyze website performance using tools such as GA4 and Search Console, identifying trends and opportunities for improvement.<br>• Collaborate with cross-functional teams, including marketing, design, and development, to execute projects effectively.<br>• Ensure marketing technology workflows and documentation standards are adhered to.<br>• Monitor multiple project requests while maintaining accuracy and meeting deadlines.
Position: IT Product Owner (Mobile Apps)<br> Location: Remote<br> Salary: Up to $110,000 base + excellent benefits<br> <br> *** For immediate and confidential consideration, please send a message to MEREDITH CARLE on LinkedIn or send an email to me with your resume. My email can be found on my LinkedIn page. ***<br> Are you a Product Owner who thrives at the intersection of vision, strategy, and execution? <br> <br> Do you love transforming complex problems into elegant, buildable solutions? Are you motivated by the opportunity to help build brand‑new digital products from the ground up?<br> If so, we have an incredible Product Owner role— playing a critical part in a major digital transformation that is redefining and transforming services.<br> This is a rare chance to join a newly built, remote‑first product and engineering team shaping the future of a multi‑industry ecosystem.<br> <br> About the Transformation<br> We're building a modern, connected, mobile‑responsive digital platform that unifies dozens of systems into one seamless experience. Think:<br> • MVP‑first mindset<br> • Scalable, flexible architecture<br> • Seamless data flows<br> • Consumer‑grade UX<br> • A team empowered to innovate quickly<br> And you’ll be at the center of it.<br> You’ll Own…<br> • Translating product vision into beautifully detailed user stories and acceptance criteria<br> • Partnering with UX, engineering, and product leadership to build mobile and web features<br> • Prioritizing a product backlog focused on customer value, usability, and impact<br> • Supporting Agile ceremonies and unblocking delivery in real time<br> You Are…<br> • Experienced in product ownership for web and/or mobile applications<br> • Customer‑centric, with strong UX instincts<br> • Comfortable in 0→1 product environments and iterative MVP delivery<br> <br> <br> *** For immediate and confidential consideration, please send a message to MEREDITH CARLE on LinkedIn or send an email to me with your resume. My email can be found on my LinkedIn page. Also, you may contact me by office: 515-303-4654. Or one click apply on our Robert Half website. No third party inquiries please. Our client cannot provide sponsorship and cannot hire C2C. ***
