<p>Senior Manager, SEO with 10+ years of experience needed for a full-time, hybrid position in Boston. MUST be a player-coach who is comfortable with both strategy and execution. MUST have experience with AEO and LLMs (non-negotiable). Only local candidates who can work hybrid in Boston will be considered. Salary is 150-160K.</p><p><br></p><p>***Please note that this is the same position we were working on in the fall but the client is now open to fully remote candidates as long as they're able to work east coast hours.***</p><p><br></p><p>We are seeking an experienced and visionary Senior Manager, SEO/AEO/LLM to redefine and drive our organic search strategy into the future. This role goes beyond traditional SEO practices, requiring a leader who understands the evolution of search through user experience, Generative AI, Answer Engine Optimization (AEO), and large language models (LLMs). You will develop and execute a "Search Everywhere" strategy to enhance visibility, increase organic traffic, and attract high-value, converting users. This role will be instrumental in incorporating these practices into product and business development to meet the needs of our diverse audience.</p><p><br></p><p>This is an exciting opportunity for a forward-thinking individual who is eager to lead in a rapidly evolving digital landscape, driving innovation and growth through cutting-edge search strategies.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li><strong>Strategic Leadership:</strong> Define and lead the strategy for SEO, AEO, and LLMs, ensuring alignment with overall business and product goals.</li><li><strong>Roadmap Execution:</strong> Develop and implement the SEO/AEO/LLM roadmap, prioritizing performance-based initiatives and driving authoritative content at scale.</li><li><strong>Data Analysis:</strong> Conduct technical and content audits, analyze audience behavior, and build actionable strategies. Partner with analytics to structure tests, monitor performance, and measure the impact of initiatives.</li><li><strong>Cross-Functional Collaboration:</strong> Work with internal teams and external partners—including content, paid media, product, engineering, and vendors—to bring strategies to life. Incorporate EEAT principles with structured data, content workflows, and technical enhancements.</li><li><strong>Discoverability:</strong> Collaborate with product teams to enhance discoverability through programmatic pages, content hubs, off-site mentions, and interactive tools like widgets and quizzes.</li><li><strong>Ecosystem Management:</strong> Continuously assess and update tools and systems to ensure the tech stack remains efficient and cutting-edge.</li><li><strong>Innovation:</strong> Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices.</li><li><strong>Expert Consultation:</strong> Provide leadership and expertise on SEO, AEO, and LLM for internal teams and clients, offering actionable insights, reporting, and guidance.</li></ul>
<p>We are seeking a results-driven Digital Marketing Specialist to help lead and execute our digital marketing initiatives. This role is responsible for enhancing brand visibility, driving lead generation, and optimizing customer engagement across digital platforms. The ideal candidate will be highly analytical, creative, and tech-savvy, with a passion for leveraging digital tools to achieve measurable business outcomes.</p><p><strong> </strong></p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and implement comprehensive digital marketing strategies aligned with business goals.</li><li>Manage and optimize paid advertising campaigns (Google Ads, <strong>Meta, LinkedIn</strong>, etc.).</li><li>Execute SEO/SEM strategies to improve organic search performance.</li><li>Plan and manage email marketing campaigns for lad nurturing and customer retention.</li><li>Create and oversee content marketing initiatives across web, blog, and social media.</li><li>Monitor website performance using analytics tools and generate actionable reports.</li><li>Collaborate with creative teams to produce compelling digital content.</li><li>Stay up-to-date with digital marketing trends, tools, and best practices.</li><li>Analyze campaign data to refine strategies and improve ROI.</li><li>Manage social media presence and develop content calendars.</li><li>Integrate CRM tools with digital marketing channels for seamless customer journeys.</li><li>Maintain and update WordPress websites; apply HTML/CSS as needed.</li></ul>
<p>We are seeking a results-driven SEO Specialist to improve organic visibility, drive qualified traffic, and increase conversions through data-driven search strategies. This role partners with content, paid media, and web teams to optimize on-page, off-page, and technical SEO initiatives.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and execute comprehensive SEO strategies aligned with marketing goals</li><li>Conduct keyword research and competitive analysis</li><li>Optimize website content, metadata, internal linking, and site architecture</li><li>Perform technical SEO audits (site speed, crawlability, indexing, schema markup)</li><li>Collaborate with content teams on SEO-driven editorial calendars</li><li>Manage backlink strategy and outreach efforts</li><li>Monitor rankings, traffic, and conversions; provide regular performance reports</li><li>Stay current on algorithm updates and industry trends</li></ul><p><br></p>
<p>We are seeking a skilled <strong>Content Marketing Manager</strong> to lead the development and execution of high-quality, patient-friendly content across digital platforms. This role combines content strategy, SEO optimization, and partnerships.</p><ul><li>Manage production of engaging, health-literate content for websites, blogs, and digital channels.</li><li>Coordinate freelance writers and oversee workflow from brief → draft → review → publication.</li><li>Ensure accuracy and compliance through clinician review processes.</li><li>Collaborate with design and web teams to optimize content for visual appeal and conversion.</li><li>Maintain editorial calendar and track KPIs such as traffic, leads, and search rankings.anagement to enhance patient education and engagement.</li><li>Organize content review panels with advocacy partners and subject matter experts.</li><li>Secure co-branded distribution opportunities via partner newsletters, social media, and websites.</li></ul>
<p>Associate Marketing Director with 3-5+ years of relevant experience needed for a full-time, fully onsite position with our client in Southern Maine. Ideal candidate will have experience working for a luxury brand. Exceptional writing, communication, and storytelling skills. Will Oversee digital marketing initiatives including website content, email campaigns, social media, and SEO/SEM. Salary is 80-100K with some flex if needed.</p><p><strong> </strong></p><p><strong>Responsibilities</strong></p><ul><li>Partner with the Marketing Director to shape and execute brand strategy and messaging.</li><li>Ensure consistent brand identity across all communications and channels.</li><li>Oversee digital marketing (website, email, social media, SEO/SEM) and manage content creation, calendars, and product launches.</li><li>Develop product launch strategies and collateral; translate technical features into customer benefits.</li><li>Monitor competitors and market trends to inform marketing efforts.</li><li>Support events and community engagement to expand brand advocacy.</li><li>Track campaign performance, analyze results, and manage budgets and vendors.</li></ul>
<p><strong>About PennEngineering</strong></p><p>At PennEngineering, we innovate, collaborate, and engineer solutions that help shape the future of manufacturing. We believe diversity, equity, and belonging are essential to building strong teams and better products. Our culture is welcoming, respectful, and inclusive—offering meaningful opportunities for professional growth and impact.</p><p>Join us as we build the future of <strong>Manufacturing and Engineering</strong>.</p><p><br></p><p><strong>Position Summary</strong></p><p>PennEngineering is seeking an experienced <strong>Content Strategist with hands-on manufacturing or engineering industry experience</strong> to join our Marketing Team. This role requires a strategic, execution-focused content leader who understands how search is evolving—and how to structure content that performs across <strong>traditional search engines, AI-powered discovery tools, and buyer-driven research channels</strong>.</p><p>The ideal candidate brings <strong>real-world manufacturing knowledge</strong>, enabling them to translate complex technical concepts into clear, credible, and discoverable content that supports demand generation, sales enablement, and brand growth.</p><p><br></p><p><strong>What You Will Do</strong></p><p><strong>Lead Content Strategy & Planning</strong></p><ul><li>Own and execute a comprehensive content strategy aligned with business objectives, full-funnel marketing, and sales enablement goals</li><li>Develop solution-oriented storytelling that connects PennEngineering’s manufacturing products and services to real customer challenges</li><li>Build and manage an integrated <strong>content roadmap and editorial calendar</strong> across web, landing pages, social media, and sales materials</li><li>Partner with product marketing, demand generation, sales, and engineering teams to identify content gaps and prioritize high-impact topics</li><li>Establish messaging frameworks and content standards that ensure brand consistency across channels</li></ul><p><br></p><p><strong>Create & Optimize Content for Search & AI Discovery</strong></p><ul><li>Develop <strong>AEO (Answer Engine Optimization)</strong> content that directly addresses high-intent buyer and engineer questions</li><li>Create and guide production of white papers, case studies, technical articles, landing pages, video scripts, and multimedia assets</li><li>Structure content using SEO best practices, schema-aligned formats, and modular approaches that improve visibility and citation in AI tools</li><li>Optimize content to perform across <strong>Google Search, AI assistants, and emerging discovery platforms</strong></li><li>Experiment with new AI-powered search and content distribution tools to extend reach and engagement</li></ul><p><br></p><p><strong>Hands-On Content Development</strong></p><ul><li>Write and edit content in-house, reducing reliance on agencies</li><li>Collaborate on written communications, video scripting, and digital experiences for web and live delivery</li><li>Translate complex engineering and manufacturing concepts into clear, compelling, customer-focused narratives</li></ul><p><br></p><p><br></p>
<p>We are seeking a data-driven and creative Digital Marketing & Analytics Specialist to join our Marketing team. This role is responsible for managing digital campaigns, optimizing lead generation, and analyzing performance across multiple platforms to drive occupancy and brand growth for our multifamily portfolio.</p><p><strong>Key Responsibilities</strong></p><ul><li>Plan, execute, and optimize digital marketing campaigns across web, email, social, search, and listing platforms</li><li>Manage and analyze marketing performance data to improve lead quality, conversion rates, and resident engagement</li><li>Maintain and optimize CRM and property management systems such as Yardi, RentCafe, or comparable platforms</li><li>Track KPIs including traffic, leads, tours, leases, and ROI</li><li>Collaborate with onsite teams to ensure consistent branding and messaging</li><li>Oversee website content, SEO/SEM efforts, and online reputation management</li><li>Prepare reports and dashboards for leadership with insights and recommendations</li></ul><p><strong>Qualifications</strong></p><ul><li>Bachelor’s degree in Marketing, Communications, Business, Analytics, or related field</li><li>2+ years of experience in digital marketing, analytics, or multifamily marketing preferred</li><li>Proficiency with Yardi, RentCafe, or comparable CRM/property management software</li><li>Strong skills in Google Analytics, Meta/Google Ads, and marketing automation tools</li><li>Excellent analytical, organizational, and communication skills</li><li>Ability to manage multiple projects in a fast-paced environment</li></ul><p><strong>QUALIFIED CANDIDATES SHOULD APPLY AND REACH OUT TO STEFANIE FURNISS at 786-897-7903 </strong></p>
<p><strong>Position Overview</strong></p><p>The Web Content Manager is responsible for managing, updating, and optimizing website content to ensure accuracy, usability, and alignment with organizational goals. This role owns day-to-day content operations within the CMS and partners closely with marketing, communications, and internal stakeholders to support digital initiatives, campaigns, and member-facing experiences.</p><p>The ideal candidate brings hands-on experience with <strong>Modern Campus (formerly OmniUpdate / OU Campus)</strong> and understands how structured web environments operate, particularly within associations, higher education, or similar membership-driven organizations.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Manage and maintain website content using <strong>Modern Campus</strong>, ensuring accuracy, consistency, and adherence to brand and accessibility standards</li><li>Update, publish, and optimize web pages, landing pages, and content modules across the site</li><li>Partner with internal teams to support content updates tied to campaigns, initiatives, events, and announcements</li><li>Ensure content aligns with organizational priorities including membership recruitment, retention, and non-dues revenue initiatives</li><li>Maintain content governance standards, templates, workflows, and approval processes</li><li>Monitor site content for broken links, outdated information, and usability issues</li><li>Apply SEO best practices to improve content discoverability and performance</li><li>Coordinate with designers, developers, and external vendors as needed</li><li>Support reporting and tracking related to content updates, site health, and engagement</li></ul><p><br></p><p><br></p>
<p>Be the driving force behind a growing B2B e‑commerce platform—improving how customers browse, buy, and engage online while helping shape the future of digital commerce in a specialized industry. We are seeking a detail‑oriented and forward‑thinking E‑Commerce Specialist to support and enhance a company’s online commerce platform. </p><p><br></p><p>This role plays a key part in optimizing daily website operations, improving user experience, and supporting digital growth initiatives. You will collaborate across sales, marketing, IT, and operations to ensure the online store is efficient, accurate, and customer‑focused. Support e‑commerce leadership in executing strategies that increase website adoption and drive business growth.</p><p><br></p><ul><li>Maintain the e‑commerce platform to ensure optimal performance, usability, and accurate product data</li><li>Create and manage compelling product content, including descriptions, images, and supporting media</li><li>Oversee day‑to‑day online storefront operations, including order processing and customer support inquiries</li><li>Partner with internal departments to deliver a seamless and consistent customer experience</li><li>Monitor trends, tools, and technologies to recommend enhancements that improve functionality and user experience</li><li>Identify and implement process improvements that increase efficiency and reduce operational friction across e‑commerce workflows, </li></ul><p><br></p>
<p>We are seeking a results-driven Digital Marketing Specialist to support the planning, execution, and optimization of multi-channel marketing campaigns. This role will play a key part in driving brand awareness, lead generation, and engagement through digital platforms.</p><p><strong>Key Responsibilities</strong></p><ul><li>Plan, execute, and optimize digital campaigns across channels such as email, paid media, social, and web</li><li>Manage and update website content, landing pages, and campaign assets</li><li>Analyze campaign performance and provide actionable insights and reporting</li><li>Support SEO/SEM initiatives, including keyword research and on-page optimization</li><li>Collaborate with creative and content teams to develop compelling marketing materials</li><li>Monitor industry trends and recommend new tactics to improve performance</li><li>Maintain marketing calendars and ensure projects are delivered on time</li></ul><p><br></p>
<p>We are seeking a strategic and hands-on Director of Marketing to lead all aspects of our marketing efforts. This senior role will be responsible for developing and executing marketing strategies that drive brand awareness, elevate our industry presence, and support client acquisition across diverse market sectors. The ideal candidate brings a mix of creativity, construction industry insight, and a proven ability to lead cross-functional teams and campaigns.</p><p><br></p><p>Key Responsibilities</p><p>Strategy & Planning</p><p>• Develop and execute a comprehensive annual marketing plan aligned with company goals, including brand strategy, client engagement, and business development support.</p><p>• Conduct market research and competitor analysis to identify trends, positioning opportunities, and new growth segments in commercial construction.</p><p>• Define and track key performance indicators (KPIs) across all marketing activities, ensuring data-driven decision-making.</p><p>Branding & Execution</p><p>• Lead the development and refinement of the brand voice, visual identity, and messaging across all channels and materials.</p><p>• Manage all content creation including project case studies, brochures, proposal graphics, and website updates.</p><p>• Ensure consistent and high-quality messaging in presentations, and marketing collateral.</p><p>• Oversee social media strategy, PR initiatives, email campaigns, and trade publication presence to increase visibility in target markets.</p><p>• Manage photography, videography, and documentation of completed projects and construction milestones.</p><p>Digital & Technology</p><p>• Oversee website management and optimization, including SEO, project pages, and analytics.</p><p>• Lead the implementation and use of marketing technologies, CRM tools (e.g., Salesforce, Wrike), and automation platforms to enhance outreach and reporting.</p><p>• Maintain digital asset libraries and ensure up-to-date content across all platforms.</p><p>Leadership & Collaboration</p><p>• Manage and mentor a marketing team and external creative partners (agencies, photographers, writers).</p><p>• Work closely with Business Development, Estimating, and Operations teams to develop marketing strategies that support sales efforts.</p><p>• Coordinate with HR and Recruiting to support employer branding, career fair materials, and talent acquisition efforts.</p><p>• Represent the company at industry events, trade shows, and award submissions.</p><p><br></p><p>Required Skills and Qualifications</p><p>• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field (Master’s preferred).</p><p>• 8+ years of marketing experience, with at least 3–5 years in a senior leadership role, preferably within the AEC (Architecture, Engineering, Construction) industry.</p><p>• Proven track record of building and managing marketing teams and delivering measurable business results.</p><p>• Strong knowledge of the construction project lifecycle and the client decision-making process.</p><p>• Excellent writing, editing, and visual communication skills tailored for both internal and external stakeholders.</p><p>• Proficiency in Adobe Creative Suite, WordPress, CRM systems (e.g., Salesforce, Wrike), and Google Analytics.</p><p>• Deep understanding of digital marketing, brand management, and content strategy.</p><p><br></p>
<p>Digital Marketing Specialist</p><p>Location: Dallas, TX (On-site, 5 days/week)</p><p>Salary Range: $80,000–$85,000</p><p>Employment Type: Full-time</p><p><br></p><p>About the Role</p><p>We are seeking a Growth Marketing Specialist to lead advertising strategy and execution across multiple business units for our client. This role is ideal for a data-driven marketer who thrives in a fast-paced, collaborative environment and is passionate about driving measurable growth.</p><p><br></p><p>Key Responsibilities</p><ul><li>Lead Generation: Develop and execute marketing strategies to generate qualified leads for three distinct business units: commercial, residential, and specialty services.</li><li>Advertising Management: Own and manage advertising budgets ($150K–$250K annually) across digital and traditional channels.</li><li>Digital Marketing: Plan and optimize campaigns on Google Ads, Meta Ads, and LinkedIn Ads.</li><li>Monitor performance and adjust strategies for maximum ROI.</li><li>Traditional Marketing: Coordinate direct mail campaigns and print advertising.</li><li>Analytics & Reporting: Track, analyze, and report on campaign performance using Google tools and other analytics platforms.</li><li>Collaboration: Partner with sales teams to ensure lead quality and CRM optimization.</li><li>Work closely with internal marketing team on content, creative, and brand awareness initiatives.</li><li>Liaise with external SEO vendor for organic growth strategies.</li><li>CRM Management: Utilize and improve existing CRM systems (industry-specific software and Pipedrive).</li></ul>
<p>Marketing Director</p><p>The Marketing Director will lead the company’s marketing strategy and day‑to‑day execution, partnering closely with leadership to drive brand awareness, demand generation, and business growth. This role will oversee a small but growing marketing team and play a hands‑on role in digital initiatives.</p><p><strong>Key Responsibilities</strong></p><ul><li>Lead, mentor, and develop a high‑performing marketing team</li><li>Plan and execute digital marketing initiatives, including paid media, SEO, and online campaigns</li><li>Analyze performance metrics and adjust strategies based on data and insights</li><li>Collaborate with cross‑functional teams to support company goals and initiatives</li><li>Travel periodically to company locations and industry events as needed</li></ul><p><br></p>
<p>The Digital Marketing Analyst leverages data to measure marketing effectiveness and provide insights that drive strategy and performance improvements.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Analyze website, campaign, and customer data</li><li>Build dashboards and performance reports</li><li>Track KPIs including traffic, conversions, CAC, and ROI</li><li>Identify trends and optimization opportunities</li><li>Collaborate with marketing and leadership teams</li></ul><p><br></p>
<p>We are looking for a skilled <strong>Digital Marketing Manager</strong> to join our team in Redmond, Washington. This long-term contract position offers the opportunity to create impactful strategies across social media, email campaigns, and paid advertisements. You will play an essential role in developing and managing marketing initiatives to drive engagement and growth.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement effective digital marketing strategies across multiple channels, including social media and email.</p><p>• Create engaging and innovative content to enhance brand visibility and audience interaction.</p><p>• Monitor and analyze campaign performance using tools such as Google Analytics to optimize results.</p><p>• Manage paid social and Google Ads campaigns to ensure maximum ROI.</p><p>• Collaborate with cross-functional teams to align marketing efforts with business goals.</p><p>• Identify trends and opportunities in the digital space to improve campaign effectiveness.</p><p>• Ensure consistent messaging and branding across all digital platforms.</p><p>• Track and report on key performance indicators to measure success and inform future strategies.</p><p>• Research competitors and market trends to stay ahead in the industry.Robert Half is seeking a mid-level Digital Marketing Specialist for a contract-to-hire role in the Greater Seattle area. The ideal candidate has 2–4 years of experience managing multiple social media channels and developing strategic, engaging content to support product marketing efforts.</p><p><br></p><p>📅 Contract Type: Contract-to-Hire (duration TBD)</p><p> 💲 Pay: $37–$39/hour (W2)</p><p> 📍 Location: Eastside of Greater Seattle (Hybrid – 3 days onsite)</p><p> ⏰ Schedule: M–F, 40 hours/week</p><p> 🛠️ Tools: Social media platforms, social listening tools, video editing apps</p><p> 🚀 Start Date: ASAP / TBD</p><p><br></p><p>✨Responsibilities: </p><ul><li>Manage all social media accounts, including posting schedules, paid ads, and campaign execution</li><li>Assist with or directly manage paid social campaigns (boosted posts, ads, A/B tests, basic setup)</li><li>Create and curate content across multiple channels</li><li>Pull performance metrics and optimize content accordingly</li><li>Use insights and social listening tools to inform ongoing strategy</li><li>Edit videos and design content using Canva, Adobe Creative Suite, and other creative apps</li><li>Attend monthly or quarterly events to capture content</li><li>Assist with webinars and other virtual events</li><li>Support the digital marketing team with broader goals and initiatives</li></ul><p><br></p><p><br></p>
<p>We are seeking a Digital Marketing Strategist to lead the development and execution of data-driven, full-funnel marketing strategies that support brand growth, demand generation, and revenue objectives. This role blends strategic planning with hands-on execution, requiring someone who can connect brand positioning, go-to-market initiatives, and performance marketing into a cohesive growth engine.</p><p><br></p><p>The ideal candidate brings strong experience in B2B branding and positioning, go-to-market launches, conversion strategy, and paid media, with the ability to translate business goals into measurable marketing outcomes. </p><p><br></p><p>Key Responsibilities</p><ul><li>Develop and execute B2B digital marketing strategies that align brand positioning, demand generation, and revenue goals</li><li>Lead go-to-market planning and execution for product launches, new services, and market expansions</li><li>Define and evolve brand messaging, value propositions, and positioning across digital channels</li><li>Own conversion strategy across websites, landing pages, and campaign touchpoints, driving measurable performance improvements</li><li>Plan, manage, and optimize paid media programs across platforms such as Google, LinkedIn, and other relevant B2B channels</li><li>Analyze funnel performance, campaign results, and audience behavior to inform optimization and investment decisions</li><li>Partner cross-functionally with Sales, Product, and Marketing teams to support pipeline growth and sales enablement</li><li>Translate data and insights into clear recommendations for improving ROI, efficiency, and scalability</li><li>Manage agencies, vendors, or external partners as needed to support execution</li></ul><p><br></p>
<p><strong>Marketing Associate / Coordinator / Assistant (Temporary)</strong></p><p><strong>Service Type:</strong> 52 Week Contract</p><p><strong>Location: </strong>Glendale, CA 91201</p><p><strong>Overview</strong></p><p>We are seeking a highly organized, proactive, and creative <strong>Marketing Associate</strong> to support retention and innovation initiatives within a dynamic retail marketing team. This junior-level role is ideal for someone eager to learn, collaborate, and contribute to high-impact campaigns that drive customer loyalty, engagement, and growth.</p><p>The Marketing Associate will work closely with cross-functional partners across Marketing Strategy, PR, Digital Marketing, Creative, Digital Product, Data/Tech, and E-Commerce Site teams to help execute strategies that elevate the overall customer experience.</p><p><strong>Key Responsibilities</strong></p><ul><li>Assist in developing and rolling out retention-focused campaigns, including loyalty programs, seasonal activations, and personalized outreach.</li><li>Coordinate timelines, asset delivery, and stakeholder communication for smooth execution of marketing initiatives.</li><li>Help identify innovative messaging and incremental editorial approaches to increase audience engagement.</li><li>Support planning and execution of CRM activations across email, SMS, push notifications, and app channels.</li><li>Maintain the CRM benefits calendar and ensure alignment with broader promotional and marketing timelines.</li><li>Manage the TikTok content calendar and assist in coordinating content with internal teams, PR partners, and cross-functional business units as needed.</li><li>Assist in reviewing and monitoring TikTok content creators to support brand safety standards.</li><li>Contribute to pilot programs and A/B testing across new and emerging marketing tactics (e.g., SMS, experimental activations).</li><li>Track campaign performance metrics and compile insights to inform future innovation efforts.</li><li>Assist in identifying key customer lifecycle moments—such as welcome, post-purchase, winback, and price-drop opportunities—to support engagement and retention.</li><li>Collaborate with CRM and analytics teams to analyze performance data and uncover gaps or friction points.</li><li>Support the development of journey-based campaigns across email, SMS, site, and social channels that align with seasonal priorities and product launches.</li><li>Partner with Email, SMS, and Site teams to ensure cohesive messaging and strategic alignment.</li><li>Work with creative and digital teams to ensure assets and functionality support campaign goals and brand standards.</li><li>Coordinate with Consumer Insights and Analytics teams to measure campaign results and extract key learnings.</li><li>Maintain tracking documents and prepare weekly performance summaries.</li><li>Prepare meeting agendas, document action items, and capture next steps.</li><li>Provide project management support, activation follow-ups, and logistical coordination.</li></ul>
Robert Half is seeking a driven, ambitious, and entrepreneurial Digital Sales Strategist to join our client's Strategic Solutions team. In this high-impact role, you’ll sell our client's growing portfolio of media, marketing, and research solutions within the healthcare and technology industry. This is a hunter-focused role designed for someone who loves creating new opportunities, building a sales book of business from scratch, building strong client relationships, and closing meaningful business. You’ll work closely with senior technology decision-makers, positioning the company as a premiere media and research partner for vendors. If you're energized by growth, motivated by results, and excited to help companies connect with senior leaders in a niche industry, this role is for you. <br> Duties and responsibilities • Identify, target, and qualify new prospects to build a strong revenue pipeline • Drive full cycle sales outreach, discovery, solution design, and closing • Introduce new media and marketing products to the marketplace • Articulate the value of digital media, marketing, and research offerings • Collaborate cross-functionally within the Strategic Solutions team • Develop and execute an annual sales plan to meet and exceed revenue goals • Maintain accurate records, forecasting, and reporting in HubSpot CRM • Provide exceptional client service to ensure success and long-term partnerships • Work cross-functionally to ensure campaigns run on time and achieve stated goals
<p><strong>Title: </strong>Art Director</p><p><strong>Location: </strong>Dallas-Fort Worth - Can be remote, but candidates MUST be in DFW area. <em>No exceptions.</em></p><p><strong>Salary:</strong> $70,000 - 80,000</p><p><br></p><p>We are seeking a creative and strategic Social Content Creator to lead the development of high‑quality content across multiple social media platforms. This role will serve as the primary owner of social content creation—concepting, producing, and delivering compelling graphics, photos, videos, and written copy for both B2B and B2C audiences.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Develop, produce, and publish high‑quality social content (graphics, short‑form video, photography, copy) across platforms such as Instagram, TikTok, LinkedIn, Facebook, and others.</li><li>Collaborate with internal teams to concept social-first ideas that support broader campaigns.</li><li>Maintain a strategic perspective—ensuring content ladder ups to brand goals, campaign objectives, and audience insights.</li><li>Stay current on social trends, formats, and platform updates to guide creative direction.</li><li>Manage content calendars and ensure consistent, on-brand execution.</li><li>Analyze performance metrics and apply learnings to improve future content.</li></ul><p><br></p>
<p>We are seeking a <strong>Social Media Specialist</strong> to support a large, nationally recognized healthcare organization’s Corporate Communications team. This role focuses on developing and sharing compelling social media content that highlights how the organization supports its patients, colleagues, and communities.</p><p>The ideal candidate has experience writing brand‑focused social copy, creating social‑optimized videos and graphics, and staying current with platform trends and best practices. This position requires a strong grasp of AP Style, excellent storytelling abilities, and the ability to communicate with clarity and creativity across multiple audiences.</p><p><br></p><p><strong>General Responsibilities</strong></p><ul><li>Collaborate with the Social Media Communications Manager and internal partners to identify and prioritize content opportunities.</li><li>Write concise, engaging copy for social posts, graphics, captions, and video scripts.</li><li>Curate, edit, post, and monitor content across corporate social channels in alignment with the communications editorial calendar.</li><li>Manage ongoing scheduling and posting across platforms including Facebook, LinkedIn, X/Twitter, Instagram, and YouTube.</li><li>Partner with creative, photo, and video teams to deliver high‑quality visual content.</li><li>Implement brand storytelling using colleague, expert, patient, and partner testimonials.</li><li>Participate in social conversations to foster engagement and build brand awareness.</li><li>Support organic social campaigns tied to reputation management, PR initiatives, colleague celebrations, and healthcare observances; develop tools and assets for affiliate locations when needed.</li><li>Collaborate with PR, marketing, internal communications, HR, and consumer content teams to ensure alignment across channels.</li><li>Develop performance reports using internal benchmarks and KPIs; provide insights and recommendations for improvement.</li><li>Assist with social media monitoring during crisis or disaster response situations, using sound judgment and escalating issues as needed.</li></ul>
<p>Robert Half’s marketing & creative client is looking for a Social Media Channel Specialist for a 6-month contract in the Boston area beginning in April. This is a hybrid, 40-hour-per-week opportunity; candidates must be able to work 1 - 2 days per week onsite. The Social Media Channel Specialist will drive strategy, content creation, and day-to-day community engagement across multiple social platforms, working closely with cross-functional teams to amplify company initiatives and grow audience engagement. Prior experience with community management and social media management platforms (Hootsuite, Sprout Social, Zoho, or similar) is required.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Create, produce, and curate social media content across a variety of channels</li><li>Support strategies for channel growth and audience engagement</li><li>Monitor and moderate online communities</li><li>Execute integrated campaigns and ensure brand consistency</li><li>Manage editorial calendars and campaign deliverables</li><li>Capture and post live and event-based content</li><li>Analyze social media performance and report results</li><li>Maintain social guidelines and stay updated on industry trends</li></ul><p><br></p>
<p>Robert Half is partnering with our client in the search for a <strong>Marketing Advertising Strategist </strong>to support audience management strategy and digital media enablement initiatives. Our client is a large, highly regulated enterprise organization operating at scale, with a strong focus on data-driven marketing and customer experience across digital channels.</p><p><br></p><p><strong><em>Marketing Advertising Strategist – Audience Management Strategy & Enablement</em></strong></p><p><strong>Duration:</strong> 6 months (Paternity Leave Coverage)</p><p><strong>Pay Rate:</strong> $52–56/hour (W2)</p><p><strong>Location: </strong>100% Remote (U.S. – EST or CST hours required)</p><p><strong>Schedule:</strong> 40 hours/week</p><p><br></p><p>This role sits within the Digital Automation Advertising team and supports audience-first marketing initiatives across programmatic, social, acquisition, engagement, upsell, and product launch campaigns. The Marketing Strategist will act as a business-facing partner, helping determine how customer and prospect data is used for activation while ensuring compliance, operational rigor, and campaign effectiveness.</p><p><br></p><p><strong>Position Overview:</strong></p><p>The Marketing Strategist will support audience strategy, enablement, and governance across paid media campaigns. This role blends strategic decision-making with hands-on support, partnering with marketing, analytics, technology, and compliance teams to guide audience activation. While this role will not directly build audiences, it will oversee execution in partnership with an offshore team.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Partner with marketing, analytics, and Lines of Business to define audience strategies for digital activation platforms</li><li>Build and evaluate audience canvases, advising on data selection and customer profiles aligned to campaign goals</li><li>Support programmatic, social, acquisition, engagement, upsell, and product launch campaigns with audience guidance</li><li>Brief audience strategies and assess omnichannel audience effectiveness and performance</li><li>Translate data and insights into actionable recommendations to inform future campaigns</li><li>Coordinate with an offshore team responsible for audience build and BAU execution</li><li>Ensure audience strategies align with data privacy, advertising compliance, and regulatory requirements</li><li>Create clear documentation, playbooks, and executive-ready presentations</li><li>Track workstreams and deliverables using Atlassian tools (JIRA, Confluence)</li><li>Communicate effectively with senior stakeholders and executive leadership</li></ul>
<p>We are seeking a results-driven Digital Marketing Specialist to develop, implement, and optimize digital campaigns that drive brand awareness, lead generation, and revenue growth. This role requires a strategic thinker with hands-on experience in paid media, email marketing, SEO, content strategy, and analytics.</p><p><br></p><p>Key Responsibilities</p><ul><li>Develop and execute multi-channel digital marketing campaigns (paid search, paid social, display, and email)</li><li>Manage and optimize campaigns across platforms such as <strong>Google Ads</strong>, <strong>Meta Ads Manager</strong>, and LinkedIn</li><li>Monitor SEO performance and implement on-page and off-page optimization strategies</li><li>Create and manage content for websites, blogs, landing pages, and email campaigns</li><li>Analyze performance metrics using tools such as <strong>Google Analytics</strong>, Google Search Console, and marketing automation platforms</li><li>Conduct A/B testing to improve conversion rates and engagement</li><li>Manage website updates through CMS platforms (e.g., WordPress)</li><li>Track KPIs and prepare performance reports with actionable insights</li><li>Collaborate with creative, sales, and cross-functional teams to align messaging and campaigns</li><li>Stay up to date with digital marketing trends, tools, and best practices</li></ul><p><br></p>
<p><strong>Email Marketing Specialist (B2B)</strong></p><p><strong>Location:</strong> Remote (9:00 AM – 5:00 PM ET) <strong>Type:</strong> Long-term Contract (Potential for Hire) <strong>Experience:</strong> High-Volume B2B Email Marketing</p><p><br></p><p><strong>The Role</strong></p><p>We are seeking a skilled and efficient <strong>Email Specialist</strong> to drive high-volume B2B digital marketing campaigns across email, SMS, and omni-channel platforms. In this role, you will be the engine behind our transactional and promotional campaigns, directly supporting customer engagement, product adoption, and sales growth.</p><p>Collaborating closely with the Digital Marketing & Operations team, you will plan, develop, and launch a fast-paced schedule of campaigns that reach a global professional audience.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li><strong>Campaign Execution:</strong> Build, test, and deploy complex lifecycle campaigns. You will optimize every send for delivery, mobile responsiveness, accessibility, and consistent platform rendering.</li><li><strong>Strategic Planning:</strong> Define critical campaign parameters, including audience segmentation, suppression logic, send frequency, and deployment schedules.</li><li><strong>Platform Management:</strong> Oversee the end-to-end setup, template creation, and integration processes within <strong>Salesforce Marketing Cloud (SFMC)</strong>.</li><li><strong>Quality Assurance & Compliance:</strong> Conduct rigorous end-to-end QA checks to ensure outbound accuracy. Maintain list health, domain authentication, and strict adherence to global compliance standards (e.g., CAN-SPAM, GDPR).</li><li><strong>Trend Monitoring:</strong> Stay at the forefront of the industry by monitoring emerging email tools and best practices using resources like Litmus or Email on Acid.</li></ul><p><strong>What You Bring</strong></p><ul><li><strong>Technical Expertise:</strong> Proven experience managing high-volume email marketing campaigns. <strong>Salesforce Marketing Cloud (SFMC)</strong> experience and proficiency with HTML drag-and-drop editors are highly preferred.</li><li><strong>Operational Excellence:</strong> Familiarity with email testing tools and a deep understanding of compliance regulations (CAN-SPAM, GDPR).</li><li><strong>Education:</strong> Bachelor’s degree in Business, Communications, Marketing, IT, or a related field.</li><li><strong>Mindset:</strong> A design-focused eye with extreme attention to detail. You are a multitasker who can manage a high-volume workload without sacrificing quality.</li></ul><p><br></p>
<p>The Social Media Specialist develops and executes social media strategies to increase brand awareness, engagement, and lead generation across platforms.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Create, schedule, and publish engaging content</li><li>Manage community engagement and respond to messages/comments</li><li>Monitor trends and optimize content performance</li><li>Analyze metrics and provide performance reports</li><li>Collaborate with creative and marketing teams on campaigns</li></ul><p><br></p>
