We are looking for a dynamic and results-driven Growth Digital Marketing Manager to lead and implement innovative strategies across digital platforms. This contract position, based in North Palm Beach, Florida, offers an exciting opportunity to drive customer engagement, optimize lead generation, and enhance brand visibility. The ideal candidate will bring expertise in leveraging AI tools and advanced marketing technologies to deliver measurable outcomes.<br><br>Responsibilities:<br>• Develop and execute comprehensive digital marketing strategies to achieve lead generation and customer acquisition goals.<br>• Manage and optimize paid media campaigns, including Google Ads and paid social media initiatives.<br>• Oversee email marketing campaigns, ensuring high engagement and conversion rates through targeted messaging.<br>• Utilize Google Analytics and other tools to track, analyze, and report on campaign performance and ROI.<br>• Integrate Artificial Intelligence (AI) into marketing strategies to enhance personalization and efficiency.<br>• Collaborate with cross-functional teams to align marketing efforts with business objectives.<br>• Monitor industry trends and emerging technologies to stay ahead in the digital marketing space.<br>• Conduct A/B testing to refine campaign elements such as ad copy, visuals, and landing pages.<br>• Ensure consistent brand messaging across all digital channels.<br>• Provide insights and recommendations for continuous improvement in marketing processes.
<p>We’re seeking a Customer Experience Marketing Manager to design and implement a best-in-class customer journey program for a growing, national service brand. This is a high-impact role that blends customer experience, digital marketing, and franchise support—perfect for someone who thrives at the intersection of brand, analytics, and training.</p><p><br></p><p>Over 24–36 months, you’ll learn the system, map the customer journey from first contact through 5-star reviews, and build scalable programs that drive consistency, satisfaction, and growth across hundreds of locations nationwide.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><strong></strong></p><ul><li><strong>Customer Experience & Journey Mapping</strong></li><li>Analyze and optimize customer touchpoints (web, call-in, onsite service, follow-up).</li><li>Develop training, scripts, and standards to ensure a consistent 5-star experience.</li><li>Lead Voice of Customer (VoC) initiatives to identify friction points.</li></ul><p><br></p><ul><li><strong>Franchisee Training & Support</strong></li><li>Create playbooks, templates, and training modules.</li><li>Deliver one-on-one coaching and support adoption of CX initiatives.</li><li>Audit local marketing efforts for consistency with brand standards.</li></ul><p><br></p><ul><li><strong>Digital Marketing & Analytics</strong></li><li>Manage SEO/local listings strategy (with agency support).</li><li>Track and translate analytics into actionable improvements.</li><li>Support social media, paid digital campaigns, and reputation management.</li></ul><p><br></p><ul><li><strong>Marketing Operations</strong></li><li>Serve as backup for graphic design and social media management.</li><li>Partner with cross-functional marketing team (design, email, video, listings).</li><li>Help ensure smooth rollout of new initiatives across the network.</li></ul><p><br></p>
<p><strong>ONSITE IN HOUSTON, TX</strong></p><p>A leading provider of structural steel and manufacturing solutions is seeking a seasoned<strong> Digital Marketing Manager </strong>to lead and execute digital strategies that drive brand awareness, lead generation, and sales growth. This is a hands-on role ideal for a self-starter with deep experience in digital marketing and a passion for industrial and manufacturing sectors.</p><p>Key Responsibilities:</p><ul><li>Strategy & Execution: Develop, implement, and optimize digital marketing campaigns across Google, Microsoft, email/CRM, and social media platforms.</li><li>Content Collaboration: Partner with internal content creators to produce high-quality digital assets including ads, blog posts, email campaigns, and social media content.</li><li>Social Media Management: Oversee engagement and growth across social platforms to build brand presence and community.</li><li>SEO/SEM: Manage paid advertising and collaborate with web teams to enhance organic search performance.</li><li>Email Marketing: Design and execute targeted email campaigns to nurture leads and drive conversions.</li><li>Analytics & Reporting: Monitor campaign performance, analyze metrics, and present monthly reports to leadership.</li><li>Trend Monitoring: Stay current with digital marketing trends and technologies to maintain a competitive edge.</li></ul>
<p>We are looking for an experienced Marketing Manager to lead strategic retail marketing initiatives for a manufacturing company in the beauty industry. This role focuses on driving brand presence across retail and digital platforms while ensuring consistent communication and messaging. The ideal candidate will play a pivotal role in overseeing marketing strategies, managing a team, and collaborating across departments to achieve business growth.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive marketing strategies to enhance brand visibility and drive growth across retail and digital channels.</p><p>• Lead product launches, promotional campaigns, and retailer-specific marketing activities to ensure alignment with company objectives.</p><p>• Collaborate with cross-functional teams, including Sales, Trade Marketing, Finance, and Creative, to optimize product flow and category performance.</p><p>• Manage the marketing team, setting clear priorities and providing guidance to ensure timely and precise execution.</p><p>• Oversee digital marketing efforts, including website development, analytics, and media strategies, to maximize online engagement.</p><p>• Monitor and manage the marketing budget, ensuring effective allocation of resources to achieve goals.</p><p>• Analyze market trends and performance metrics to identify opportunities for growth and improvement.</p><p>• Support retail partners and drive distribution expansion in a competitive marketplace.</p><p>• Ensure consistent brand messaging across all communication platforms to maintain a strong brand identity.</p><p>• Utilize financial expertise to manage forecasting, budgeting, and decision-making processes related to marketing initiatives.</p>
We are looking for an experienced Digital Marketing Manager to lead online marketing initiatives and drive brand growth across multiple digital platforms. This role involves developing data-driven strategies, optimizing campaigns, and enhancing audience engagement to achieve business objectives. The ideal candidate is passionate about leveraging digital tools and platforms to deliver measurable results.<br><br>Responsibilities:<br>• Develop and execute comprehensive digital marketing strategies to support business goals and enhance brand visibility.<br>• Analyze website traffic and campaign performance using Google Analytics to identify opportunities for improvement.<br>• Manage and optimize paid social media campaigns across various platforms to maximize ROI.<br>• Utilize HubSpot to create, track, and optimize marketing workflows and email campaigns.<br>• Monitor and report on key performance metrics, providing actionable insights to stakeholders.<br>• Collaborate with cross-functional teams to align marketing efforts with company objectives.<br>• Research and implement emerging digital trends to keep strategies innovative and competitive.<br>• Oversee the budget for digital marketing initiatives, ensuring cost-effective allocation of resources.<br>• Conduct A/B testing and other methodologies to refine campaign effectiveness.<br>• Develop content strategies that resonate with target audiences and drive engagement.
<p>Robert Half is seeking a Full Time/Direct Hire Digital Marketing Manager with one of our clients on-site in Atlanta, GA.</p><p><br></p><p>The Digital Marketing Manager drives the execution and optimization of omnichannel marketing campaigns that grow audience engagement, brand awareness, and lead generation. This role oversees the digital strategy across SEO, paid media, email, website optimization, and analytics. The ideal candidate is a data-driven marketer with a strong grasp of digital tools and a creative approach to testing and innovation.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and implement a holistic digital marketing strategy across paid search, display, social media, email, and web.</li><li>Lead SEO/SEM initiatives to increase organic traffic and improve search rankings.</li><li>Own the website’s performance, UX enhancements, and content optimization in collaboration with internal or external development teams.</li><li>Plan, launch, and optimize paid media campaigns in Google Ads, Meta, LinkedIn, or programmatic platforms.</li><li>Analyze campaign performance and report on KPIs such as CTR, conversion rate, CAC, and ROI.</li><li>Collaborate with content, creative, and product marketing to ensure consistent messaging and brand alignment across channels.</li><li>Manage marketing tech stack including CRM, CMS, and analytics platforms.</li></ul><p><br></p>
<p>We are looking for a dynamic Digital Marketing Manager to lead the marketing and communication strategies for a biotechnology company in Vancouver, Washington. This role focuses on creating impactful content, managing digital campaigns, and enhancing the company’s online presence through innovative initiatives. The ideal candidate will bring a blend of creativity, technical expertise, and strategic thinking to the team.</p><p><br></p><p>Responsibilities:</p><p>• Manage all aspects of the company’s social media platforms, including scheduling, content creation, and audience engagement.</p><p>• Develop and publish engaging content such as blog posts, newsletters, and web copy, translating complex technical topics into accessible formats.</p><p>• Monitor digital channels for brand mentions and engagement opportunities, ensuring timely and appropriate responses.</p><p>• Stay informed about digital marketing trends and apply best practices tailored to the biotechnology and innovation sectors.</p><p>• Analyze performance metrics for online campaigns, identifying areas for improvement and optimization.</p><p>• Update and maintain website content, ensuring accuracy and a seamless user experience.</p><p>• Create or support the development of visual assets, including basic graphic design, layouts, and videos.</p><p>• Collaborate with internal experts and external partners to source, edit, and produce high-quality technical and brand content.</p><p>• Oversee freelance and contract contributors, ensuring timely and budget-conscious delivery of projects.</p>
<p>We’re seeking a strategic and hands-on VP of Growth Marketing to lead and execute go-to-market (GTM) initiatives that drive customer acquisition, engagement, and retention. This role requires a deep understanding of payments ecosystem, strong technical marketing skills, and experience with tools like Salesforce, Marketing Cloud, WordPress, and Google Analytics. Looking for expertise in B2B SaaS industry. Candidates must be commutable to Philadelphia.</p><p><br></p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li><strong>GTM Strategy & Execution</strong>: Develop and implement data-driven go-to-market strategies for new product launches, feature rollouts, and market expansion.</li><li><strong>Demand Generation</strong>: Own and optimize multi-channel campaigns across email, paid media, SEO, and content marketing to drive qualified leads.</li><li><strong>Marketing Automation</strong>: Leverage Salesforce and Marketing Cloud to build automated workflows, lead scoring models, and personalized customer journeys.</li><li><strong>Website & Analytics</strong>: Manage and optimize the company’s WordPress site for performance, SEO, and conversion. Use Google Analytics and other tools to track KPIs and generate actionable insights.</li><li><strong>Payments Ecosystem Expertise</strong>: Collaborate with product and sales teams to craft messaging and campaigns that resonate with financial decision-makers and align with industry trends.</li><li><strong>Cross-functional Collaboration</strong>: Partner with Sales, Product, and Customer Success to align marketing efforts with business goals and customer needs.</li></ul>
<p>We’re seeking an experienced and motivated <strong>Sales & Marketing Manager</strong> to lead sales operations and marketing initiatives in Houston, Texas. This position combines strategic leadership with hands-on client engagement, making it ideal for someone who thrives on relationship-building, team development, and creative brand growth.</p><p><br></p><p>The ideal candidate will bring <strong>industry experience in appliances or interior design</strong>, with a strong understanding of how to connect product aesthetics, function, and client vision.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Lead, mentor, and motivate inside sales teams to achieve performance goals and deliver an exceptional customer experience.</li><li>Spend time on the showroom floor engaging with clients and team members to ensure alignment between sales strategy and customer satisfaction.</li><li>Develop and maintain strong relationships with vendors, designers, and clients to support sales growth and brand partnerships.</li><li>Evaluate sales performance using data-driven reporting to identify trends and opportunities for improvement.</li><li>Collaborate with internal departments to align on marketing objectives and sales targets.</li><li>Utilize cloud-based systems and CRM tools to manage operations, reporting, and analytics effectively.</li><li>Travel between locations as needed to support team development and regional sales efforts.</li><li>Plan and execute marketing campaigns, promotions, and events to increase brand visibility and drive traffic.</li><li>Represent the brand at design shows, vendor events, and showroom launches to promote products and build relationships.</li><li>Provide clear leadership and communication to ensure a motivated, high-performing sales team.</li></ul>
<p>We are looking for a dynamic Integrated Brand Marketing Manager to join our team on a long-term contract basis in Irvine, California. In this role, you will lead marketing initiatives to drive brand awareness, oversee campaign strategies, and deliver impactful results in the B2B digital marketing space. If you have a passion for crafting innovative campaigns and optimizing marketing performance, we encourage you to apply.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement strategic marketing plans to enhance brand visibility and drive business growth.</p><p>• Manage end-to-end email marketing campaigns, including content creation, execution, and performance analysis.</p><p>• Drive B2B marketing initiatives to target key audiences and achieve organizational goals.</p><p>• Plan and execute digital marketing campaigns across multiple platforms, ensuring alignment with overall brand strategy.</p><p>• Monitor and analyze campaign performance metrics to identify opportunities for improvement and optimization.</p><p>• Collaborate with cross-functional teams to ensure the consistency of messaging and branding in all marketing efforts.</p><p>• Conduct market research to identify trends, opportunities, and challenges within the industry.</p><p>• Oversee the creation of marketing materials and content that resonate with target audiences.</p><p>• Maintain a strong understanding of emerging marketing tools and technologies to keep strategies competitive.</p>
<p>Our association client in Alexandria, VA is seeking a <strong>highly motivated Marketing Manager</strong> to join their team on a long-term contract. This role offers the chance to make a real impact by shaping campaigns, collaborating across departments, and driving results that matter.</p><p>As Marketing Manager, you’ll be at the heart of campaign execution—working closely with sales, communications, and leadership teams to ensure marketing initiatives not only run smoothly but also deliver measurable success. If you’re a creative problem solver with a sharp eye for detail and a passion for storytelling, this could be your next big opportunity.</p><p><br></p><p>What You’ll Do</p><ul><li>Partner with sales reps and vendors to oversee advertising placements, sponsorships, and website tracking.</li><li>Support the Director of Marketing Operations and Growth in monitoring campaign performance and ensuring projects stay on track and on budget.</li><li>Turn organizational objectives and KPIs into actionable marketing strategies and deliverables.</li><li>Collaborate with the Communications and Community Manager to maintain a consistent brand voice across all channels.</li><li>Contribute to cross-functional initiatives designed to boost brand visibility and member engagement.</li><li>Design and manage digital content—including visuals, web, and multimedia assets—that drive engagement.</li><li>Create and optimize landing pages and web content (Drupal, HubSpot) to maximize conversions.</li><li>Develop tools and templates that empower teams and support sales enablement.</li><li>Manage creative assets, ensuring alignment with brand standards and version control.</li><li>Leverage Adobe Creative Suite to produce high-quality marketing visuals and multimedia content.</li></ul><p><br></p>
<p>Robert Half is seeking a Director, Digital Marketing (Demand Gen) for one of our clients in Atlanta, GA. This role is an onsite/hybrid position. Candidates must be local to Atlanta, GA. This is a full time/direct hire search.</p><p><br></p><p>We are seeking a strategic, data-driven <strong>Digital Marketing Director</strong> to lead our demand generation efforts and accelerate pipeline growth. This role will be responsible for developing and executing full-funnel digital marketing strategies that attract, engage, and convert target audiences across multiple channels. The ideal candidate combines creative thinking with analytical rigor and has a proven track record of driving measurable results in B2B or high-growth environments.</p>
<p>We are looking for a skilled and detail-oriented Field Marketing specialist to join our team in Austin, Texas. This long-term contract position involves planning and executing demand generation programs to drive sales pipeline growth and revenue for the Field Sales organization. The ideal candidate will possess a strong ability to manage marketing initiatives, track lead flow, and analyze metrics to measure program success.</p><p><br></p><p>The Field Marketing Specialist is responsible for planning, executing, and measuring demand generation marketing programs to grow the sales pipeline and revenue for the Field Sales organization. This role includes:</p><ul><li>Providing onsite execution support for marketing programs.</li><li>Tracking lead flow to ensure timely follow-up by Sales channels with event attendees and campaign responders.</li><li>Creating and managing program budgets.</li><li>Measuring ROI through metrics analysis and reporting.</li></ul><p>The ideal candidate has a proven track record in executing multi-faceted event programs, possesses excellent interpersonal skills, and understands the principles of sales, business, revenue, and pipeline management. Most importantly, they embody a <strong>Customer First Mindset</strong>.</p><p><br></p><p><strong>Core Responsibilities</strong></p><ul><li>Collaborate with campaign managers, sales teams, and operations to optimize demand generation efforts.</li><li>Execute marketing campaigns and events with precision and strategic alignment.</li><li>Analyze performance metrics to assess campaign effectiveness and ROI.</li><li>Ensure seamless coordination among internal and external stakeholders</li></ul>
<p>Robert Half is currently seeking a skilled Marketing Manager to join our client's team in Lansing, Michigan. As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, attract new customers, and foster customer loyalty. </p><p> </p><p>Responsibilities: </p><p> </p><ul><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media. </li><li>Conduct market research to identify trends, customer preferences, and competitors' activities. </li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts. </li><li>Manage and analyze marketing campaign performance, track key metrics, and provide regular reports to stakeholders.</li></ul>
We are looking for an experienced Marketing Manager to lead strategic initiatives and drive impactful campaigns in the education sector. This role requires a creative thinker who excels in digital and B2B marketing strategies to enhance brand visibility and engagement. Join our team in Scotch Plains, New Jersey, to make a difference in shaping our marketing efforts.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies tailored to the education industry.<br>• Lead the planning and management of email campaigns to maximize audience engagement.<br>• Drive B2B marketing initiatives, building strong relationships with partners and stakeholders.<br>• Oversee digital marketing efforts, including social media, SEO, and paid advertising.<br>• Analyze campaign performance data to identify opportunities for improvement and optimization.<br>• Collaborate with cross-functional teams to ensure brand consistency across all platforms.<br>• Create and manage budgets for marketing campaigns to ensure cost-effective execution.<br>• Research market trends and competitor activities to inform strategic decisions.<br>• Foster brand awareness through innovative campaigns and targeted messaging.<br>• Monitor industry advancements to incorporate new tools and techniques into marketing plans.
<p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Kalamazoo. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services. </p><p> </p><p>Responsibilities: </p><p> </p><ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience. </li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media. </li><li>Conduct market research to identify customer needs, trends, and competitors' activities. </li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts. </li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals. </li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness. </li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment. </li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies. </li><li>Present marketing strategies and campaign results to stakeholders and management. </li></ul>
<p>We are looking for an experienced Product Marketing Manager to join an incredible client of ours in Irvine, California. In this role, you will play a critical part in shaping product strategies, fostering key vendor relationships, and driving cross-functional collaboration to enhance market presence for a marquee consumer product brand (within the home improvement space). The ideal candidate will have a strong background in product management, marketing, and leadership, with a passion for delivering impactful results.</p><p><br></p><p>Responsibilities:</p><p>• Define and implement product strategies, including pricing models and vendor partnerships, to align with business objectives.</p><p>• Lead and mentor a team of product managers and vendor managers, fostering growth and ensuring alignment with company goals.</p><p>• Analyze market trends and customer feedback to identify opportunities for growth and innovation.</p><p>• Oversee vendor relationships, including contract negotiations and joint business planning, to strengthen alliances.</p><p>• Collaborate with cross-functional teams such as Marketing, Technology, Operations, and Training to ensure cohesive product planning and execution.</p><p>• Spearhead sales reporting and forecasting initiatives to inform strategic decisions.</p><p>• Develop long-term product roadmaps and execute plans to enhance product offerings and market positioning.</p><p>• Drive strategic alliances and manage specialty product lines, providing day-to-day guidance to the team.</p><p>• Conduct performance evaluations and provide coaching to support team development.</p><p>• Perform additional duties as required to support organizational goals.</p>
<p>We are looking for an experienced Director of Marketing to lead and execute strategic marketing initiatives for our client in Philadelphia. This role requires a dynamic leader with expertise in brand development, digital marketing, and communications strategy, particularly within law firm/legal services industry. You will be responsible for driving brand awareness, optimizing marketing operations, and implementing innovative strategies to achieve business goals.</p><p><br></p><p>Responsibilities:</p><p>• Develop and oversee comprehensive marketing strategies that enhance brand visibility and align with organizational goals.</p><p>• Lead the creation and execution of digital marketing campaigns, including SEO, paid search, and paid social initiatives.</p><p>• Manage brand development and ensure consistency across all marketing channels.</p><p>• Implement effective marketing automation tools to improve campaign efficiency and deliver measurable results.</p><p>• Build and execute a robust content strategy that supports business growth and engages target audiences.</p><p>• Drive social media marketing efforts to expand reach and foster meaningful engagement.</p><p>• Analyze marketing performance using tools like Google Analytics to identify opportunities for improvement.</p><p>• Collaborate with cross-functional teams to ensure alignment with business objectives and industry best practices.</p><p>• Develop and maintain strong relationships with external partners and vendors to support marketing initiatives.</p><p>• Monitor industry trends and competitor activities to inform strategic decisions.</p>
<p>Digital Marketing Specialist — Contract — Atlanta, GA (Onsite)</p><p>Join a fast-paced marketing team executing multi-channel digital campaigns that drive engagement and growth.</p><p><strong>Responsibilities:</strong></p><ul><li>Coordinate campaigns across email, social, and display advertising.</li><li>Support creative asset production and content scheduling.</li><li>Monitor analytics dashboards, optimize for conversion and ROI.</li><li>Collaborate with cross-functional partners to align messaging and timing.</li></ul><p><br></p><p><br></p>
We are looking for an experienced Director of Marketing & eCommerce to lead our digital strategy and drive growth for our retail business in Teaneck, New Jersey. This role is ideal for a visionary leader passionate about marketing innovation and eCommerce excellence. The ideal candidate will oversee campaigns, enhance brand visibility, and optimize online experiences to expand our company's reach.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies to enhance brand awareness and customer engagement.<br>• Manage and optimize digital advertising campaigns across platforms, including Google AdWords and Facebook Insights.<br>• Oversee eCommerce operations, ensuring seamless user experiences and maximizing online sales.<br>• Utilize Google Analytics and CRM tools to analyze data, track performance, and inform decision-making.<br>• Lead campaign planning and execution, ensuring alignment with business objectives and target audiences.<br>• Collaborate with cross-functional teams to create impactful marketing collateral and content.<br>• Monitor market trends and competitor activities to identify opportunities and refine strategies.<br>• Drive innovation in digital marketing and eCommerce practices to maintain a competitive edge.<br>• Manage budgets effectively, allocating resources to maximize ROI.<br>• Provide leadership and mentorship to the marketing team, fostering growth and development.
<p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Detroit. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services. </p><p> </p><p>Responsibilities: </p><p><br></p><ul><li> Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience. </li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media. </li><li>Conduct market research to identify customer needs, trends, and competitors' activities. </li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts. </li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals. </li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness. </li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment. </li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies. </li><li>Present marketing strategies and campaign results to stakeholders and management. </li></ul>
We are looking for an experienced Marketing Manager to join our team in Irvine, California. In this role, you will oversee the development and execution of innovative marketing strategies to promote healthcare educational programs and strengthen brand presence in the competitive higher education sector. This position requires a strategic thinker with a talent for crafting impactful campaigns and collaborating across departments to achieve measurable business outcomes.<br><br>Responsibilities:<br>• Create and implement comprehensive marketing plans and campaigns across multiple channels to attract and engage prospective students for healthcare education programs.<br>• Analyze market trends and competitive data to guide audience segmentation, messaging strategies, and decision-making processes.<br>• Collaborate with leadership to ensure marketing strategies align with organizational enrollment goals and long-term objectives.<br>• Conduct research and competitive analysis to identify emerging opportunities and address potential challenges.<br>• Manage the full lifecycle of marketing campaigns, including concept development, content creation, channel selection, execution, and post-campaign evaluations.<br>• Coordinate with internal creative teams, external agencies, and cross-functional departments to ensure seamless campaign delivery and alignment with strategic objectives.<br>• Develop compelling marketing copy tailored to diverse audience segments to enhance engagement and drive re-engagement.<br>• Select impactful narratives, formats, and calls-to-action to resonate with target audiences while maintaining consistent brand messaging.<br>• Track, measure, and report on key performance metrics using analytics tools to optimize campaigns and inform future strategies.<br>• Serve as a liaison between the Marketing Department and other organizational units, such as Admissions, Student Services, and Alumni Relations, to ensure collaborative efforts.
<p><strong>About the Role</strong></p><p>We are seeking a strategic and hands-on <strong>Director of Performance Marketing & Paid Media</strong> to lead our clients digital acquisition efforts across multiple channels. This role is ideal for a growth-minded leader who thrives in dynamic environments and is passionate about driving measurable results through customer-centric marketing strategies.</p><p><br></p><p>You will be responsible for developing and executing paid media campaigns, analyzing market dynamics and competitive positioning, and optimizing performance across platforms to accelerate customer acquisition and revenue growth.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><br></p><p><strong>Strategy & Leadership</strong></p><ul><li>Develop and own the paid media strategy across search, social, display, video, and emerging channels.</li><li>Translate business objectives into performance marketing goals and KPIs.</li><li>Collaborate cross-functionally with brand, product, analytics, and sales teams to align marketing efforts with broader business goals.</li></ul><p><br></p><p><strong>Execution & Optimization</strong></p><ul><li>Lead hands-on campaign execution (“hands on keyboard”) across platforms such as Google Ads, Meta, LinkedIn, TikTok, and programmatic.</li><li>Manage budgets, bidding strategies, audience segmentation, and creative testing.</li><li>Continuously optimize campaigns for ROAS, CPA, and LTV.</li></ul><p><br></p><p><strong>Analytics & Insights</strong></p><ul><li>Monitor and report on campaign performance, providing actionable insights and recommendations.</li><li>Stay ahead of market trends, competitor activity, and platform updates to inform strategy.</li><li>Leverage data to identify growth opportunities and improve customer acquisition funnels.</li></ul><p><br></p><p><strong>Team & Vendor Management</strong></p><ul><li>Manage internal team members and/or external agencies and vendors.</li><li>Foster a culture of experimentation, learning, and performance excellence.</li></ul><p><br></p>
We are looking for a skilled Email Marketing Manager to oversee the creation, execution, and optimization of email campaigns tailored to a high-end luxury clientele. This is a long-term contract position that requires a strong understanding of digital marketing strategies and analytics to drive engagement and conversions. Ideal candidates will have expertise in email marketing platforms, a keen attention to detail, and the ability to work independently or collaboratively within a fast-paced environment.<br><br>Responsibilities:<br>• Develop and manage email marketing campaigns targeting high-end luxury audiences, ensuring alignment with overall brand strategy.<br>• Optimize campaign performance through A/B testing, segmentation, and other techniques to improve open rates, click-through rates, and conversions.<br>• Utilize analytics tools to monitor key performance indicators (KPIs) and provide actionable insights to stakeholders.<br>• Collaborate with design and content teams to create visually appealing and engaging email templates.<br>• Ensure all email campaigns comply with relevant regulations and follow best practices for deliverability and user experience.<br>• Manage paid social and Google Ad campaigns to complement email marketing efforts.<br>• Conduct regular reporting to measure campaign success and recommend improvements.<br>• Research and implement innovative marketing strategies to enhance audience engagement.<br>• Maintain a strong understanding of industry trends to stay ahead of competitors.<br>• Coordinate with cross-functional teams to ensure seamless execution of marketing initiatives.
<p>Robert Half is partnering with a Plymouth area client in the recruiting for a Marketing Manager to join their team. This role is ideal for a creative and strategic thinker who thrives in a fast-paced environment and has a proven track record of success in event marketing. The ideal candidate will play a key role in shaping and executing marketing strategies to enhance brand visibility, foster partnerships, and drive growth.</p><p><br></p><p>This a permanent placement opportunity offering competitive benefits package, generous annual bonus eligibility, 401k match and additional profit sharing. <strong>Must be willing to work some weekends with events during an 8-5, no weekend nights.</strong></p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Event Strategy Development: Design and implement comprehensive event marketing strategies aligned with organizational goals, including trade shows, conferences, product launches, and experiential events. </li><li>Event Execution: Coordinate end-to-end logistics of events, including vendor relationships, budget management, site selection, and team collaboration.</li><li>Promotional Campaigns: Develop and execute integrated promotional campaigns to support events across digital, social, and traditional marketing channels.</li><li>Audience Engagement: Optimize event experiences to ensure active audience participation, brand consistency, and retention.</li><li>Data Analysis: Track, analyze, and report on event-specific metrics, including attendance, engagement, lead generation, and ROI.</li><li>Collaborative Leadership: Manage cross-functional collaboration with internal teams, stakeholders, and external sponsors to deliver seamless event experiences.</li><li>Budget Management: Develop, monitor, and optimize budgets relating to event marketing activities while ensuring cost-effectiveness.</li><li>Trend Monitoring: Stay updated on industry trends and innovative practices in event marketing to continuously improve strategies.</li></ul>
