We are looking for an experienced Digital Marketing Manager to oversee and execute strategies that drive growth for an e-commerce platform specializing in sales to Amazon warehouses. This role is based in Pompano Beach, Florida, and is a Contract-to-permanent opportunity. The ideal candidate will have a proven track record in managing digital campaigns and a deep understanding of the e-commerce and retail sectors.<br><br>Responsibilities:<br>• Develop and execute comprehensive digital marketing strategies across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.<br>• Monitor and analyze campaign performance metrics to optimize results and drive sales.<br>• Manage the company’s digital presence, including its website, mobile platforms, and social media channels.<br>• Identify growth opportunities through data-driven analysis and implement solutions to improve performance.<br>• Collaborate directly with the business owner to align marketing strategies with overall business goals.<br>• Create and manage paid advertising campaigns to boost customer acquisition and retention.<br>• Ensure all marketing efforts are aligned with the e-commerce and retail industry standards.<br>• Stay updated on the latest trends and innovations in digital marketing to maintain a competitive edge.
<p>We are recruiting for an incredible, paid digital advertising & marketing agency in San Diego that focuses on providing Amazon ad strategies for brands selling on the Amazon marketplace as they are hiring for a Principal Advertising Specialist. This is a five day/week onsite position in their San Diego office. </p><p><br></p><p>Primary Responsibilities:</p><p>● Through the use of company and department practices and procedures, manages the Amazon search campaigns for clients of varying sizes. Strategizes and determines a course of action, assesses and resolves a wide range of issues, and provides counsel and advice as required</p><p>● Provides detailed analysis, comprehensive interpretations, and creates actionable plans based on campaign performance data from Amazon Ad Console and other retail media platforms. Aligns strategies with overall retail business performance </p><p>● Partners with enterprise clients and manages escalations by conducting comprehensive, cross-functional analysis </p><p>● Leads high-importance enterprise client meetings by delivering comprehensive, stakeholder-tailored presentations that drive impact, while effectively preparing internal teams for success </p><p>● Conducts comprehensive audits involving complex data to identify and capitalize on client growth opportunities. Discusses anomalies, possible causes, and solutions with the team to ensure alignment with client and company requirements. </p><p>● Develops and implements detailed PPC strategy for assigned clients </p><p>● Establishes and maintains strong relationships with assigned clients, manages brand categories, defines KPIs of success and proactively communicates solution-based challenges</p><p>● Engages in weekly department scrums and training sessions to deepen knowledge within the channel</p><p>● Actively seeks opportunities to enhance campaign performance and business impact, aligning strategies with client goals</p><p>● Conduct in-depth market research and competitor analysis to inform campaign strategies</p><p>● Maintains frequent and excellent communication both on internal teams and externally with assigned clients</p><p>● Efficiently leverages available AI tools and delegation resources to enhance workflow effectiveness and campaign outcomes</p><p>● Drives strategic initiatives to improve operational performance, profitability, and client satisfaction</p><p>● Assist in the development of new department training materials ● Designs new toolsets and templates to empower teams across the organization</p><p>● Serves as an SME or Trainual content owner for up to three department-specialized functions, providing guidance and training to team members </p><p>● Mentors and guides Advertising Strategists, sharing expertise in developing and executing effective growth strategies. Fosters their development and ensures alignment with team objectives.</p><p>● Maintains or exceeds department-established performance standards</p><p>● Other duties as assigned</p><p> </p>
We are looking for an experienced E-Commerce Manager to oversee and drive the strategic growth of our online business operations in Warren, Ohio. This role requires a visionary leader who can optimize digital experiences, enhance customer engagement, and increase revenue across various platforms. The ideal candidate will play a pivotal role in shaping our eCommerce strategies and ensuring the seamless execution of initiatives that align with our business goals.<br><br>Responsibilities:<br>• Develop and implement data-driven eCommerce strategies to boost customer engagement, retention, and revenue growth.<br>• Optimize website conversion rates by analyzing user behavior and improving the overall digital experience.<br>• Manage site merchandising to ensure products are displayed effectively, aligning promotions with seasonal campaigns and business objectives.<br>• Lead the enhancement and integration of eCommerce platforms, ensuring smooth functionality and superior customer experience.<br>• Monitor and analyze key performance metrics, using insights to continuously improve site performance and user satisfaction.<br>• Collaborate with marketing, design, and development teams to align eCommerce initiatives with broader digital marketing strategies.<br>• Train and mentor team members, fostering growth and promoting best practices in eCommerce management.<br>• Drive innovation and implement A/B testing strategies to refine user experience and maximize conversion rates.<br>• Oversee the development and execution of the site roadmap, prioritizing features and improvements based on performance data.
<p>We are currently recruiting for a dynamic, growing digital advertising and brand strategy agency in San Diego that focuses on providing digital advertising solutions and growth strategies for clients selling products on Amazon.</p><p><br></p><p>They are hiring for their Director of Advertising.</p><p><br></p><p>This role is a leadership position at the agency and is responsible for leading the strategic vision, execution, and performance of the organization’s advertising initiatives, ensuring alignment with overall business objectives and driving measurable results. This role oversees the entire Advertising department, including budget management, resource allocation, and the development of high-performing teams. </p><p><br></p><p>Primary Responsibilities: </p><p>● Sets the strategic direction for the Advertising department, establishing KPIs, long-term goals, and innovative initiatives that align with organizational priorities. </p><p>● Oversees department budget planning, forecasting, and resource allocation to maximize ROI.</p><p>● Provides visionary leadership and mentorship to managers and team members, fostering a culture of accountability, innovation, and high-performance. </p><p>● Direct the development, execution, and optimization of advertising campaigns, ensuring achievement of ROAS and other performance metrics for clients.</p><p>● Analyzes and interprets campaign performance data to generate insights, identify opportunities, and refine strategies for continued growth.</p><p>● Stays ahead of industry trends, market shifts, and emerging technologies to champion new Amazon advertising strategies. </p><p>● Spearheads cross-functional initiatives to enhance Advertising processes and efficiency.</p><p>● Selects, develops, motivates, and evaluates talent; provides constructive feedback, coaching, and performance management as needed. </p><p>● Promotes continuous improvement, professional growth, and alignment with company values across the team. </p><p>● Cultivates a culture of high performance and continuous improvement within the Advertising team while incorporating the company's core values. </p><p>● Ensure all departmental initiatives and deliverables meet or exceed established performance standards.</p><p> ● Other duties as may be assigned.</p>
<p>Robert Half is seeking an experienced E-Commerce Marketing Specialist for a contract to hire position with our client in Southfield, Michigan. As an E-Commerce Marketing Specialist, you will be responsible for driving online sales and optimizing the client's ecommerce platform to enhance the customer shopping experience. </p><p><br></p><p>Responsibilities: </p><ul><li>Develop and execute e-commerce marketing strategies to increase online traffic, conversion rates, and revenue.</li><li>Manage and optimize the e-commerce platform, ensuring product listings are accurate and up to date.</li><li>Collaborate with the marketing team to create compelling product descriptions and engaging content.</li><li>Conduct market research and analyze competitor activities to identify opportunities and trends.</li><li>Implement SEO and SEM best practices to improve the website's search engine rankings.</li><li>Utilize analytics tools to measure website performance, track KPIs, and identify areas for improvement.</li><li>Work within e-commerce platforms like Woocommerce, Salesforce Commerce Cloud, Shopify, Squarespace, Amazon Seller Central.</li><li>Coordinate with cross-functional teams to plan and execute promotional campaigns.</li><li>Monitor and respond to customer feedback and inquiries to enhance customer satisfaction.</li><li>Stay up to date with e-commerce industry trends and best practices.</li></ul><p><br></p>
<p>Robert Half's marketing & creative client is looking for a Digital Marketing Coordinator for a 3-6+ month contract in the Greater Boston area. This is a hybrid, 40-hour-per-week opportunity; candidates must be willing and able to work onsite 2 days per week. The Digital Marketing Coordinator will play a pivotal role in developing and executing digital marketing strategies to promote consumer and trade engagement for specialty brands.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Develop and execute digital marketing campaigns across paid media, social, and organic platforms</li><li>Track and manage budgets</li><li>Monitor campaign performance</li><li>Manage and maintain U.S. product listings</li><li>Lead social media strategies to grow brand presence and engagement</li><li>Oversee email marketing campaigns</li><li>Support digital trade marketing programs and product launches</li><li>Leverage Salesforce tools to enhance program execution and reporting</li></ul><p><br></p>
We are looking for an experienced Director of Marketing & eCommerce to lead our digital strategy and drive growth for our retail business in Teaneck, New Jersey. This role is ideal for a visionary leader passionate about marketing innovation and eCommerce excellence. The ideal candidate will oversee campaigns, enhance brand visibility, and optimize online experiences to expand our company's reach.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies to enhance brand awareness and customer engagement.<br>• Manage and optimize digital advertising campaigns across platforms, including Google AdWords and Facebook Insights.<br>• Oversee eCommerce operations, ensuring seamless user experiences and maximizing online sales.<br>• Utilize Google Analytics and CRM tools to analyze data, track performance, and inform decision-making.<br>• Lead campaign planning and execution, ensuring alignment with business objectives and target audiences.<br>• Collaborate with cross-functional teams to create impactful marketing collateral and content.<br>• Monitor market trends and competitor activities to identify opportunities and refine strategies.<br>• Drive innovation in digital marketing and eCommerce practices to maintain a competitive edge.<br>• Manage budgets effectively, allocating resources to maximize ROI.<br>• Provide leadership and mentorship to the marketing team, fostering growth and development.
<p><strong>ONSITE IN HOUSTON, TX</strong></p><p>A leading provider of structural steel and manufacturing solutions is seeking a seasoned<strong> Digital Marketing Manager </strong>to lead and execute digital strategies that drive brand awareness, lead generation, and sales growth. This is a hands-on role ideal for a self-starter with deep experience in digital marketing and a passion for industrial and manufacturing sectors.</p><p>Key Responsibilities:</p><ul><li>Strategy & Execution: Develop, implement, and optimize digital marketing campaigns across Google, Microsoft, email/CRM, and social media platforms.</li><li>Content Collaboration: Partner with internal content creators to produce high-quality digital assets including ads, blog posts, email campaigns, and social media content.</li><li>Social Media Management: Oversee engagement and growth across social platforms to build brand presence and community.</li><li>SEO/SEM: Manage paid advertising and collaborate with web teams to enhance organic search performance.</li><li>Email Marketing: Design and execute targeted email campaigns to nurture leads and drive conversions.</li><li>Analytics & Reporting: Monitor campaign performance, analyze metrics, and present monthly reports to leadership.</li><li>Trend Monitoring: Stay current with digital marketing trends and technologies to maintain a competitive edge.</li></ul>
<p>We are looking for an experienced Lifecycle Marketing Manager to join our client's team on a long-term contract basis in San Francisco, California. In this role, you will oversee the development and execution of innovative marketing strategies aimed at enhancing brand visibility and driving business growth. The ideal candidate will have a proven track record in B2B marketing and a strong understanding of digital marketing best practices.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive marketing campaigns to support business objectives and enhance brand recognition.</p><p>• Manage email marketing initiatives, including campaign creation, execution, and performance analysis.</p><p>• Strategically plan and oversee B2B marketing efforts to effectively target and engage key audiences.</p><p>• Collaborate with cross-functional teams to align marketing strategies with overall business goals.</p><p>• Monitor and analyze campaign performance metrics to inform future strategies and improve ROI.</p><p>• Ensure consistent brand messaging across all digital platforms and marketing materials.</p><p>• Conduct market research to identify trends and opportunities for growth.</p><p>• Manage budgets and allocate resources effectively to maximize campaign impact.</p><p>• Build relationships with external partners and vendors to support marketing activities.</p>
<p>Robert Half Marketing and Creative is hiring for an <strong>Email Marketing Specialist </strong>with a client in Atlanta. This is a direct hire position.</p><p><br></p><p>We’re hiring an <strong>Email Marketing Specialist</strong> with <strong>4+ years of experience</strong> to own our email strategy, improve engagement, and drive revenue. You’ll work on everything from campaign planning and automation to segmentation and deliverability. If you love data-driven marketing and know how to craft emails that convert, we want to hear from you.</p><p><br></p><p><strong>What You’ll Do</strong></p><ul><li><strong>Own the end-to-end email marketing process</strong> – from campaign strategy to execution, optimization, and reporting.</li><li><strong>Develop, test, and optimize email workflows</strong> (welcome series, re-engagement, cart abandonment, product updates).</li><li><strong>Segment and personalize email campaigns</strong> to improve open rates, CTR, and conversions.</li><li><strong>Manage A/B testing</strong> for subject lines, content, CTAs, and send times.</li><li><strong>Analyze key performance metrics</strong> (deliverability, bounce rates, list growth, churn) and take action based on insights.</li><li><strong>Work with cross-functional teams</strong> (content, design, product, and sales) to align email marketing with broader campaigns.</li><li><strong>Stay ahead of trends</strong> in email marketing, automation, and audience engagement.</li></ul><p><br></p>
We are looking for a Digital Marketing Specialist to join our dynamic team in Princeton, New Jersey. This role is ideal for someone who thrives in a fast-paced environment and is eager to make a significant impact by driving innovative marketing strategies for eCommerce brands. If you have a passion for data-driven storytelling and a desire to shape the future of digital marketing, this position is perfect for you.<br><br>Responsibilities:<br>• Develop and execute effective digital marketing campaigns across multiple platforms, including Google Ads, Meta Ads, and Amazon Seller Central.<br>• Analyze performance metrics using tools like Google Analytics, Adobe Analytics, and Power BI to generate actionable insights.<br>• Create compelling reports and presentations to share data-driven findings with clients and internal teams.<br>• Lead team training sessions to ensure alignment with the latest marketing strategies and technological advancements.<br>• Mentor and guide team members to encourage growth and enhance paid media expertise.<br>• Collaborate with eCommerce clients to understand their goals and recommend tailored marketing strategies.<br>• Utilize advanced AI marketing tools like LXRInsights to optimize campaign performance.<br>• Stay ahead of industry trends, especially in AI and digital marketing, to maintain a competitive edge.<br>• Serve as a subject matter expert, providing strategic guidance to clients and internal teams.
<p>Robert Half is currently seeking a skilled Marketing Manager to join our client's team in Lansing, Michigan. As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, attract new customers, and foster customer loyalty.</p><p> </p><p>Responsibilities:</p><ul><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify trends, customer preferences, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage and analyze marketing campaign performance, track key metrics, and provide regular reports to stakeholders. </li></ul><p><br></p>
We are looking for a dynamic and results-driven Marketing Manager to lead innovative marketing strategies and drive brand growth. Based in Boca Raton, Florida, this role is ideal for someone with a passion for creating impactful campaigns, enabling sales teams, and developing product messaging that resonates with diverse audiences. The ideal candidate will thrive in a fast-paced environment and collaborate effectively across departments to achieve strategic goals.<br><br>Responsibilities:<br>• Equip sales teams with updated product materials, presentations, and messaging to enhance customer engagement.<br>• Manage customer databases and lead qualification processes while supporting lead generation initiatives.<br>• Oversee the creation and maintenance of sales tools, including dashboards, proposals, and sales decks.<br>• Assist sales teams with demos, pitches, and negotiations to ensure successful client interactions.<br>• Train sales staff on product features, marketing strategies, and platform usage.<br>• Execute integrated marketing campaigns to boost lead generation and strengthen brand visibility.<br>• Plan and manage trade shows and events, handling logistics, collateral development, and media preparation.<br>• Lead digital marketing efforts, including paid advertising and campaign optimization using analytics tools.<br>• Develop product messaging and positioning tailored to various industries and international markets.<br>• Collaborate with product, engineering, and executive teams to ensure brand consistency and alignment.
<p>We are looking for an experienced Email Marketing Specialist to lead and optimize email marketing strategies for a dynamic company in Livonia, Michigan. In this role, you will leverage your expertise to design impactful campaigns, improve customer engagement, and drive measurable business outcomes. The ideal candidate will bring a strong background in email marketing platforms, campaign development, and strategic planning.</p><p><br></p><p>Responsibilities:</p><p>• Develop, execute, and optimize email marketing campaigns to engage target audiences and achieve business objectives.</p><p>• Utilize advanced email marketing platforms to design and implement campaigns, ensuring high delivery and engagement rates.</p><p>• Craft visually appealing and responsive HTML emails that align with brand guidelines and resonate with recipients.</p><p>• Conduct A/B testing and analyze campaign performance to refine strategies and maximize effectiveness.</p><p>• Collaborate with cross-functional teams to align email marketing efforts with broader CRM and marketing initiatives.</p><p>• Maintain and enhance customer databases to improve segmentation and targeting.</p><p>• Lead strategic planning for email marketing, setting clear goals and KPIs to measure success.</p><p>• Stay updated on industry trends and best practices to continuously improve email marketing performance.</p><p>• Manage Adobe Campaigns and other tools to streamline campaign workflows and automate processes.</p><p>• Monitor and ensure compliance with email marketing regulations, including CAN-SPAM and GDPR.</p>
<p>We are recruiting for an incredible, paid digital advertising & marketing agency in San Diego that focuses on providing Amazon ad strategies for brands selling on the Amazon marketplace as they are hiring for a Principal Brand Manager. This is a five day/week in office opportunity.</p><p><br></p><p><u>Responsibilities</u></p><p>Through the use of company and department practices and procedures manages projects throughout the digital lifecycle, including selection/assignment of resources, monitoring of project progress, and ensuring all deadlines and deliverables are met. Strategizes and determines a course of action, assesses and resolves a wide range of issues, and provides counsel and advice as required. </p><p>● Partners with enterprise clients and manages escalations by conducting comprehensive, cross-functional analysis.</p><p>● Conducts comprehensive audits involving complex data to identify and capitalize on client growth opportunities. Discusses anomalies, possible causes, and solutions with the team to ensure alignment with client and company requirements. </p><p>● Identifies and resolves complex issues and mitigates risks using the company’s full suite of company tools.</p><p>● Leads high-importance enterprise client meetings by delivering comprehensive, stakeholder-tailored presentations that drive impact, while effectively preparing internal teams for success.</p><p>● Establishes and maintains strong relationships with assigned clients, manages brand categories, defines KPIs of success and proactively communicates solution-based challenges.</p><p>● Develops and implements detailed annual sales forecasts and PPC strategy for assigned clients.</p><p>● Follows company and industry standards to create and present tailored results to assigned clients, monthly and/or quarterly, via Google Slides presentation.</p><p>● Contributes to all levels of business operations, from strategic planning to hands-on daily operations for multiple clients. </p><p>● Designs new toolsets and templates to empower teams across the organization.</p><p>● Serves as an SME for up to three department-specialized functions, providing guidance and training to team members.</p><p>● Mentors and guides Brand Managers, sharing expertise in developing and executing effective growth strategies. Fosters their development and ensures alignment with team objectives.</p><p>● Oversee the execution of brand strategies, ensuring timely delivery of projects and offering strategic guidance to the dedicated Brand Manager.</p><p>● Maintains or exceeds department-established performance standards.</p><p>● Other duties as assigned.</p>
<p>We’re looking for a highly creative and strategic Email Marketing Manager to lead the development and execution of compelling email campaigns that engage, inform, and convert. This role is ideal for someone who thrives at the intersection of storytelling, design, and digital strategy, and who understands how to craft content that resonates with diverse audiences.</p><p><br></p><p>Key Responsibilities</p><ul><li>Content Strategy & Creation</li><li>Develop and manage the editorial calendar for email campaigns, ensuring alignment with brand voice, seasonal trends, and marketing goals.</li><li>Write and edit engaging email copy that drives action and reflects our brand personality.</li><li>Collaborate with design teams to produce visually appealing email templates and assets.</li><li>Campaign Management</li><li>Own the end-to-end process of email campaign execution—from concept to deployment.</li><li>Segment audiences and personalize content to improve engagement and conversion rates.</li><li>Monitor campaign performance metrics (open rates, click-through rates, conversions) and use insights to refine content and strategy.</li><li>Conduct A/B testing on subject lines, content, and design elements to continuously improve results.</li><li>Stay current on email marketing trends, tools, and best practices.</li></ul><p><br></p><p><br></p>
We are looking for an experienced Product Marketing Manager to join a leading manufacturer in the industrial coding and labeling sector, based in Saint Charles, Missouri. In this role, you will take on a strategic position bridging market insights with product innovation, ensuring solutions meet evolving demands in the food, beverage, and manufacturing industries. This is an exciting opportunity to lead innovation initiatives, guide product strategies, and collaborate across departments to drive measurable business growth.<br><br>Responsibilities:<br>• Lead efforts to capture customer insights and identify unmet market needs, translating them into product opportunities.<br>• Develop and execute targeted product and market strategies, including value propositions and go-to-market plans.<br>• Manage the innovation pipeline, overseeing the entire lifecycle from opportunity identification to product launch.<br>• Conduct market analyses to assess potential opportunities, size markets, and evaluate competitive landscapes.<br>• Collaborate with cross-functional teams, including Sales, Engineering, and Product Management, to align on innovation and execution.<br>• Ensure successful deployment and adoption of new solutions, driving measurable results post-launch.<br>• Coach and mentor product marketing staff, fostering talent development within the team.<br>• Leverage tools such as Microsoft Dynamics, Excel, and Power BI to enhance data-driven decision-making and strategy formulation.
We are looking for an experienced Marketing Manager to oversee tenant engagement, event planning, and marketing operations for a mixed-use property in Atlanta, Georgia. This role requires a proactive problem-solver who can confidently manage sensitive information and thrive in a fast-paced environment. The position offers the opportunity to contribute to the property's growth and reputation while collaborating with tenants and internal teams.<br><br>Responsibilities:<br>• Develop and implement marketing strategies tailored to tenant engagement and property branding.<br>• Plan and execute events to enhance tenant and community involvement, ensuring they align with the property's vision.<br>• Collaborate with tenants to address challenges and foster positive relationships that support business goals.<br>• Manage digital and physical signage updates in partnership with the design team to maintain cohesive branding.<br>• Work closely with web developers to enhance the property's website, including event listings and tenant communication tools.<br>• Utilize CRM systems and analytics tools to track campaign performance and refine marketing efforts.<br>• Oversee budget allocation for marketing initiatives, ensuring cost-effective strategies without compromising quality.<br>• Coordinate with corporate teams to align local marketing efforts with overarching company objectives.<br>• Maintain diplomacy and hospitality in all interactions, representing the property's values and culture.<br>• Stay updated on industry trends to continually improve marketing strategies and tenant engagement.
<p>We are seeking a <strong>Digital Project Manager</strong> to oversee the planning, execution, and delivery of digital initiatives across web, mobile, and marketing platforms. This role is ideal for someone who thrives in fast-paced environments, excels at cross-functional collaboration, and is passionate about bringing digital strategies to life.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Manage the full lifecycle of digital projects, from scoping and requirements gathering to delivery and post-launch support.</li><li>Collaborate with design, development, marketing, and business teams to align deliverables with objectives.</li><li>Create project timelines, track milestones, and ensure deadlines are met.</li><li>Define project scope, allocate resources, and manage budgets effectively.</li><li>Monitor project risks, identify roadblocks, and implement solutions proactively.</li><li>Facilitate client and stakeholder communication, providing regular updates and status reports.</li><li>Ensure all projects follow best practices, brand guidelines, and quality standards.</li><li>Support continuous improvement by evaluating project outcomes and recommending optimizations.</li></ul><p><br></p>
<p>Robert Half Marketing and Creative is hiring for a <strong>Marketing Analytics Manager</strong> with a client in Atlanta. This is a direct hire position.</p><p><br></p><p><br></p><p>We’re looking for a <strong>Marketing Analytics Manager</strong> to turn complex data into actionable insights that drive customer acquisition and business growth. This role involves analyzing marketing performance across multiple channels, managing third-party measurement tools, and optimizing media spend to improve efficiency.</p><p><br></p><p><strong>What You’ll Do:</strong></p><ul><li><strong>Analyze Market Trends:</strong> Evaluate category, brand, competitive, channel, and customer data to guide marketing decisions and recommend budget allocations.</li><li><strong>Develop Reporting & Dashboards:</strong> Design interactive reports to track performance, identify trends, and highlight areas for improvement.</li><li><strong>Manage Third-Party Measurement Tools:</strong> Oversee platform setup, onboarding, and coordination with external sales, measurement, and ad operations teams.</li><li><strong>Lead Testing & Optimization:</strong> Implement and analyze results from multi-touch attribution, marketing mix modeling (MMM), and brand/conversion lift studies.</li><li><strong>Optimize Campaign Performance:</strong> Track key performance indicators (KPIs) to measure spend effectiveness and creative impact.</li><li><strong>Leverage Data for Customer Insights:</strong> Analyze customer acquisition metrics and shopping behaviors to improve digital programs and conversion rates.</li><li><strong>Collaborate Across Teams:</strong> Work closely with internal stakeholders and external media agencies to refine measurement processes.</li><li><strong>Monitor Industry Trends:</strong> Stay updated on emerging digital marketing trends and identify new opportunities for growth.</li></ul><p><br></p>
<p>We are seeking a skilled and experienced Email Marketing, CRM, or Marketing Automation Consultant to collaborate with our diverse pool of clients across industries. As a consultant, you will bring your expertise in designing and implementing strategic email marketing campaigns, setting up and optimizing Customer Relationship Management (CRM) platforms, and developing automated marketing workflows that drive engagement and conversions. This role is perfect for detail-oriented professionals passionate about leveraging technology to enhance marketing performance and client success.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Email Marketing:</li><li>Advise clients on best practices for email campaign development, list segmentation, A/B testing, and deliverability optimization.</li><li>Create and execute email strategies aligned with client goals, ensuring effective messaging and alignment with brand guidelines.</li><li>Monitor campaign performance metrics (open rates, click-through rates, conversions) and provide actionable recommendations for improvement.</li><li>Customer Relationship Management (CRM):</li><li>Guide clients in selecting, implementing, and optimizing CRM platforms to manage and nurture customer relationships effectively.</li><li>Develop custom workflows, dashboards, and analytics to maximize CRM usage.</li><li>Train client teams on CRM functionality and provide ongoing support as needed.</li><li>Marketing Automation:</li><li>Architect and implement automated workflows to streamline lead nurturing, onboarding, upselling, and other key marketing processes.</li><li>Develop data-driven strategies that integrate automation with platforms like HubSpot, Marketo, Salesforce Marketing Cloud, or other leading software tools.</li><li>Troubleshoot automation challenges and optimize performance through testing and iteration.</li></ul><p><br></p>
<p>Robert Half is seeking a dynamic and experienced Social Media Manager for our client in Grand Rapids. As a Social Media Manager, you will be responsible for developing and executing social media strategies to drive brand awareness, engagement, and customer loyalty.</p><p> </p><p>Responsibilities: </p><ul><li>Develop and implement comprehensive social media strategies aligned with the client's marketing goals.</li><li>Create and curate compelling content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.</li><li>Manage social media accounts, monitor comments, and respond to inquiries in a timely and detail-oriented manner.</li><li>Utilize social media analytics to track performance, measure ROI, and identify opportunities for improvement.</li><li>Stay updated with social media trends, best practices, and emerging platforms.</li><li>Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives.</li><li>Plan and execute paid social media advertising campaigns to reach target audiences effectively.</li><li>Engage with followers and influencers to build and nurture a strong online community.</li><li>Monitor and analyze competitors' social media activities to identify potential strategies and opportunities.</li></ul><p> </p>
<p><strong>About the Role</strong></p><p> We’re seeking a motivated and detail-oriented <strong>Junior Marketing Manager</strong> to support our marketing team in executing campaigns, managing projects, and driving brand growth. This is a great opportunity for someone with a strong foundation in marketing who is ready to take on more responsibility and grow into a leadership role.</p><p><strong>What You’ll Do</strong></p><ul><li>Assist in planning, executing, and analyzing marketing campaigns across digital and traditional channels</li><li>Support content creation for social media, email, and website initiatives</li><li>Coordinate with cross-functional teams and vendors to ensure timely project delivery</li><li>Monitor campaign performance and prepare reports with actionable insights</li><li>Help maintain brand consistency across all marketing materials</li><li>Conduct market and competitor research to support strategic initiatives</li></ul>
<p>A busy company in the Morristown area is seeking a Sales Support Specialist to join their growing organization. This Sales Support Specialist will get the chance to join a growing company that offers career advancement as well as a flexible work schedule. The ideal Sales Support Specialist will come from the CPG industry and being familiar with e-commerce (Amazon, etc.) This Sales Support Specialist role will play a key part in ensuring seamless sales operations, effective inventory coordination, and maintaining strong communication across teams. Your expertise will help drive efficiency and support the success of our sales initiatives. Other responsibilities of this Sales Support Specialist will include but not be limited to:</p><p><br></p><p>Sales Support Specialist Responsibilities:</p><p>• Oversee sales operations activities by collaborating with planners, field sales directors, customer service, and operations teams to analyze data and make strategic decisions.</p><p>• Manage item allocations, balancing customer priorities, inventory risks, and financial considerations.</p><p>• Monitor inventory depletion and advise on continuation or removal of allocations based on inbound shipments and customer needs.</p><p>• Evaluate Amazon order trends weekly to address potential overselling issues and recommend adjustments to align inventory with broader customer needs.</p><p>• Implement item transitions and discontinuations with a focus on minimizing excess inventory and ensuring alignment with customer resets and cost strategies.</p><p>• Prepare and distribute trade notification letters to customers with accurate and timely updates.</p><p>• Maintain and update the Emerson Portal, ensuring all sales materials—such as sell sheets, pricing, images, and packaging specs—are current and accessible.</p><p>• Coordinate sample management processes to guarantee timely delivery and proper packaging for customer reviews and resets.</p><p>• Represent the sales team in project meetings, communicating timelines and risks while serving as a liaison between project managers and sales.</p><p>• Support onboarding processes for new customers, ensuring operational, sales, and system requirements are met efficiently.</p><p><br></p><p>This Sales Support Specialist role is paying between $65,000 and $75,000 annually depending on experience. If interested in this Sales Support Specialist position, apply today! </p>
We are looking for a highly skilled Digital Marketing Specialist to join our team in San Antonio, Texas. This Contract-to-permanent position offers a dynamic opportunity to leverage data-driven strategies to enhance marketing performance and drive impactful business growth. The ideal candidate will combine technical expertise in analytics with strategic thinking to optimize multi-channel campaigns and deliver actionable insights.<br><br>Responsibilities:<br>• Develop and maintain marketing measurement frameworks to assess campaign performance across digital and traditional channels.<br>• Analyze complex datasets using tools like Looker Studio, Power BI, and Excel to extract actionable insights.<br>• Implement and refine multi-touch attribution models and predictive analytics to enhance marketing effectiveness.<br>• Build and manage dashboards for tracking advertising data from platforms such as Google Ads and Meta Ads.<br>• Collaborate with cross-functional teams to optimize campaign tracking using Google Analytics and Google Tag Manager.<br>• Conduct A/B testing and statistical analysis to identify opportunities for relationship-deepening strategies.<br>• Support the integration of advanced analytics solutions, including automated reporting systems and data pipeline development.<br>• Provide strategic recommendations based on customer lifecycle analysis and marketing mix modeling.<br>• Ensure accurate data tagging and tracking to enable personalized member experiences.<br>• Stay updated on emerging trends in analytics and marketing technologies to continually improve processes.
