<p>We are looking for a skilled Programmatic Media Buyer to join our team on a long-term contract basis in Manhattan, NY. This role is ideal for someone with a strong background in digital media and brand marketing, who thrives on analyzing data and optimizing campaign performance. If you have a passion for innovation and are eager to explore emerging programmatic environments, this is an excellent opportunity to make a meaningful impact.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute digital media campaigns using DSP platforms such as DV360, Yahoo, and Amazon.</p><p>• Monitor campaign performance and utilize optimization strategies to achieve key performance metrics.</p><p>• Analyze data from dashboards and reports to provide actionable insights and recommendations.</p><p>• Manage multiple campaigns simultaneously, ensuring precision and adherence to deadlines.</p><p>• Collaborate with internal teams and external vendors to align strategies and achieve marketing objectives.</p><p>• Create detailed documentation and reporting to track campaign progress and results.</p><p>• Troubleshoot issues related to campaign execution and provide timely solutions.</p><p>• Drive innovation by exploring and implementing strategies in emerging programmatic environments, including audio.</p><p>• Optimize budget allocation and media buying processes to maximize return on investment.</p><p>• Design and maintain dashboards to streamline reporting and performance tracking.</p>
<p>Robert Half’s marketing & creative client is looking for a Social Media Channel Specialist for a 6-month contract in the Boston area beginning in April. This is a hybrid, 40-hour-per-week opportunity; candidates must be able to work 1 - 2 days per week onsite. The Social Media Channel Specialist will drive strategy, content creation, and day-to-day community engagement across multiple social platforms, working closely with cross-functional teams to amplify company initiatives and grow audience engagement. Prior experience with community management and social media management platforms (Hootsuite, Sprout Social, Zoho, or similar) is required.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Create, produce, and curate social media content across a variety of channels</li><li>Support strategies for channel growth and audience engagement</li><li>Monitor and moderate online communities</li><li>Execute integrated campaigns and ensure brand consistency</li><li>Manage editorial calendars and campaign deliverables</li><li>Capture and post live and event-based content</li><li>Analyze social media performance and report results</li><li>Maintain social guidelines and stay updated on industry trends</li></ul><p><br></p>
We are looking for an experienced Social Media Coordinator to join our team in Ann Arbor, Michigan. This Contract to permanent position is ideal for a creative and strategic individual with a strong background in managing corporate social media platforms and building engaging content strategies. You will play a key role in enhancing the organization's online presence, collaborating with external partners, and staying ahead of social media trends.<br><br>Responsibilities:<br>• Develop and execute comprehensive social media strategies across multiple platforms, including Meta, LinkedIn, TikTok, Reddit, YouTube, and Instagram.<br>• Create and manage content calendars, ensuring timely delivery of high-quality posts, including short-form videos, reels, hashtags, and curated copy.<br>• Monitor and analyze social media trends, adapting strategies to align with current events and audience preferences.<br>• Collaborate with sports teams and other external partners to create engaging and brand-aligned content.<br>• Utilize digital asset management tools to organize and manage multimedia content effectively.<br>• Implement both organic and paid social media campaigns to drive engagement and achieve marketing objectives.<br>• Represent the organization through external posts, maintaining professionalism and brand consistency.<br>• Provide after-hours availability as needed to respond to trends and events occurring during evenings or weekends.<br>• Work closely with internal teams to establish a structured approach to social media planning and execution.<br>• Produce and edit video and photo content to support dynamic social media campaigns.
We are looking for a creative and detail-oriented Social Media Specialist to join our team in Minneapolis, Minnesota. In this role, you will oversee the development and implementation of social media strategies while ensuring brand consistency across all platforms. Your expertise will be instrumental in crafting engaging content that resonates with our audience and supports marketing initiatives.<br><br>Responsibilities:<br>• Develop and execute social media strategies to enhance brand visibility and engagement.<br>• Create, edit, and schedule compelling content for various social media platforms.<br>• Manage and maintain social media calendars to ensure timely and consistent posting.<br>• Update and monitor website content to align with brand and marketing goals.<br>• Coordinate internal and external communications to ensure brand messaging is cohesive.<br>• Collaborate with marketing partners to support joint campaigns and initiatives.<br>• Adhere to established brand guidelines in all content creation and communication efforts.<br>• Analyze social media performance metrics and provide actionable insights to optimize campaigns.<br>• Stay informed on industry trends and emerging platforms to keep strategies innovative.
<p><strong>Digital Marketing Specialist – Contract | Atlanta, GA | Onsite 4 Days/Week | 40 hrs/wk</strong></p><p> Execute and optimize digital marketing initiatives across paid, owned, and earned channels to drive engagement, traffic, and leads.</p><p><strong>Responsibilities:</strong></p><ul><li>Manage campaigns across email, social, search, and display</li><li>Optimize digital channels and campaigns for performance</li><li>Track and report campaign performance against KPIs</li><li>Collaborate with creative, content, and marketing teams</li></ul><p><br></p>
We are looking for a motivated Digital Marketing Coordinator to join our team in Charlotte, North Carolina. In this role, you will manage and optimize various digital marketing initiatives to drive engagement and brand visibility. This is a long-term contract position within the insurance industry, offering the opportunity to work on diverse projects and contribute to the growth of our online presence.<br><br>Responsibilities:<br>• Design and build engaging landing pages for new content and campaigns.<br>• Coordinate the publication of video content on YouTube, ensuring timely uploads and optimized descriptions.<br>• Monitor and manage comments on technician recruiting advertisements to maintain a positive brand image.<br>• Plan and schedule weekly social media posts using Hootsuite to enhance audience engagement.<br>• Collect and organize monthly ad receipts for accurate expense tracking.<br>• Review Google Maps brand locations to ensure accuracy and consistency.<br>• Track and respond to social mentions of the brand across various platforms.<br>• Generate and analyze monthly marketing metrics to measure the success of campaigns and identify areas for improvement.
<p>We are seeking a <strong>Social Media Specialist</strong> to support a large, nationally recognized healthcare organization’s Corporate Communications team. This role focuses on developing and sharing compelling social media content that highlights how the organization supports its patients, colleagues, and communities.</p><p>The ideal candidate has experience writing brand‑focused social copy, creating social‑optimized videos and graphics, and staying current with platform trends and best practices. This position requires a strong grasp of AP Style, excellent storytelling abilities, and the ability to communicate with clarity and creativity across multiple audiences.</p><p><br></p><p><strong>General Responsibilities</strong></p><ul><li>Collaborate with the Social Media Communications Manager and internal partners to identify and prioritize content opportunities.</li><li>Write concise, engaging copy for social posts, graphics, captions, and video scripts.</li><li>Curate, edit, post, and monitor content across corporate social channels in alignment with the communications editorial calendar.</li><li>Manage ongoing scheduling and posting across platforms including Facebook, LinkedIn, X/Twitter, Instagram, and YouTube.</li><li>Partner with creative, photo, and video teams to deliver high‑quality visual content.</li><li>Implement brand storytelling using colleague, expert, patient, and partner testimonials.</li><li>Participate in social conversations to foster engagement and build brand awareness.</li><li>Support organic social campaigns tied to reputation management, PR initiatives, colleague celebrations, and healthcare observances; develop tools and assets for affiliate locations when needed.</li><li>Collaborate with PR, marketing, internal communications, HR, and consumer content teams to ensure alignment across channels.</li><li>Develop performance reports using internal benchmarks and KPIs; provide insights and recommendations for improvement.</li><li>Assist with social media monitoring during crisis or disaster response situations, using sound judgment and escalating issues as needed.</li></ul>
<p>Paid Social Strategy & Execution </p><p>● Own the development, execution, and optimization of paid social campaigns across Meta, TikTok, Pinterest, LinkedIn, Snapchat, and more </p><p>● Build tactical media plans including segmentation, budget allocation, flighting, testing, and performance measurement </p><p>● Manage daily pacing, budget tracking, and audience performance—making real-time adjustments to maximize results </p><p>● Analyze campaign data to surface insights and drive continuous improvement </p><p>● Translate performance into clear, actionable reporting for internal and client-facing updates Creator, Influencer, and Affiliate Support </p><p>● Activate paid campaigns in collaboration with influencers, creators, and affiliate partners </p><p>● Whitelist creator content on Meta and TikTok to extend reach and impact </p><p>● Partner with internal teams to align paid, content, and influencer efforts </p><p>● Weigh in on briefs, assets, and creative strategy to drive performance across formats Innovation & Platform Leadership </p><p>● Test new ad formats, beta tools, and platform-first features as they roll out </p><p>● Stay sharp on platform shifts, privacy policy changes, and new creative trends </p><p>● Collaborate cross-functionally to bring breakthrough concepts to life </p><p>● Shape our agency’s POV on what’s next in paid social, influencer marketing, and the broader creator economy</p>
<p>We are looking for an experienced Community Manager to join our team on a long-term contract basis. Based in Englewood Cliffs, New Jersey, this role offers the opportunity to shape impactful advertising campaigns across a variety of digital platforms. The ideal candidate will bring creativity and expertise in managing diverse social media strategies to drive engagement and brand visibility.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute compelling social media strategies tailored to brand objectives.</p><p>• Manage and optimize content across platforms such as TikTok, Instagram, Snapchat, Pinterest, Reddit, and more.</p><p>• Design visually appealing posts using tools like Adobe Photoshop to enhance audience engagement.</p><p>• Monitor and analyze campaign performance using platforms including Hootsuite, Sprout Social, and Sprinklr.</p><p>• Create and manage paid advertising campaigns on TikTok and other social channels.</p><p>• Collaborate with cross-functional teams to ensure cohesive messaging across all digital touchpoints.</p><p>• Stay up-to-date with social media trends and emerging platforms to continuously refine strategies.</p><p>• Utilize Meta Business Suite to manage and schedule posts efficiently.</p><p>• Develop and maintain editorial calendars to ensure consistent content delivery.</p><p>• Engage with online communities to foster brand loyalty and awareness.</p>
<p>We are looking for a dynamic Director of Social Media to lead and shape our social media strategy in New Jersey. This role requires a strategic thinker who can oversee paid social campaigns, develop innovative social media strategies, and drive engagement across various platforms. If you are passionate about creating impactful campaigns and elevating brand presence, we invite you to join our team.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive social media strategies to enhance brand visibility and engagement.</p><p>• Lead the planning and execution of paid social campaigns across multiple platforms.</p><p>• Oversee the creation and management of social media content to ensure consistency and alignment with brand identity.</p><p>• Analyze campaign performance metrics and use insights to optimize future social media efforts.</p><p>• Collaborate with cross-functional teams to align social media initiatives with overall marketing goals.</p><p>• Manage budgets for paid social campaigns and ensure maximum ROI.</p><p>• Monitor industry trends and emerging platforms to identify opportunities for innovation.</p><p>• Establish guidelines and best practices for social media activities and campaigns.</p><p>• Provide leadership and mentorship to the social media team.</p><p>• Ensure all social media efforts comply with legal and ethical standards.</p>
We are looking for an experienced Director to join our Media Analytics & Customer Success team in Pearl River, New York. In this role, you will lead strategic initiatives that drive client success by combining data-driven insights with advanced media analytics. You will collaborate with cross-functional teams to deliver impactful solutions for a diverse portfolio of clients across multiple media channels.<br><br>Responsibilities:<br>• Develop and oversee the implementation of measurement frameworks, campaign data strategies, and media testing plans to optimize client campaigns.<br>• Act as a senior analytics lead for key accounts, translating complex performance data into actionable strategies and communicating insights to executive-level stakeholders.<br>• Enhance media analytics offerings by identifying links between performance metrics and variables such as touchpoints, geography, creative sequencing, and channel placement.<br>• Design and manage advanced reporting solutions using tools like Tableau, Datorama, and Excel to deliver clear and visually engaging campaign insights.<br>• Analyze diverse data sources, including first-party and third-party data, ad server logs, and market research, to uncover insights that refine marketing strategies.<br>• Provide leadership and mentorship to a team of analysts, setting annual goals, conducting performance reviews, and refining team structure to achieve optimal results.<br>• Collaborate with internal teams such as Client Services, Data Science, and Business Intelligence to identify and implement the best solutions for client needs.<br>• Lead client-facing discussions, offering thought leadership and strategic guidance to ensure alignment with business objectives.<br>• Stay updated on industry trends and innovations to continuously evolve analytics strategies and practices.
We are looking for an experienced Social Media Account Supervisor to lead strategic and creative efforts across high-profile accounts. This position requires a dynamic individual with expertise in social media management, influencer marketing, and event planning, as well as a strong ability to translate client goals into impactful campaigns. If you excel in producing engaging content, mentoring teams, and leveraging data to drive growth, this role offers an exciting opportunity to make a meaningful contribution.<br><br>Responsibilities:<br>• Oversee the development and execution of social media strategies tailored to clients across various industries, ensuring alignment with their objectives and measurable outcomes.<br>• Act as the primary point of contact for clients, presenting creative concepts, campaign strategies, and performance insights effectively.<br>• Design and produce visually appealing and high-performing content, including photos, videos, and motion graphics, that align with brand identity and audience preferences.<br>• Develop and manage influencer marketing strategies, including talent sourcing, contract negotiation, and campaign delivery.<br>• Plan and execute impactful events and activations, managing all phases from concept through execution and post-event analysis.<br>• Collaborate closely with PR and creative teams to deliver integrated campaigns across owned, earned, and paid media channels.<br>• Create and refine written content for various platforms, maintaining brand consistency and strategic alignment.<br>• Lead and mentor team members, providing guidance on creative execution, analytics interpretation, and optimization techniques.<br>• Manage paid social campaigns, ensuring effective budget allocation, audience targeting, and testing for optimal results.<br>• Stay informed on emerging trends and technologies, applying insights to enhance strategies and elevate client outcomes.
<p>We are looking for an innovative and detail-oriented Digital Marketing Coordinator to lead paid media campaigns and optimize online marketing strategies. This role involves managing advertising platforms, enhancing brand visibility, and driving customer engagement through targeted campaigns. Join our team in Minneapolis, Minnesota, and contribute to impactful marketing initiatives that deliver measurable results.</p><p><br></p><p><strong><em>Responsibilities:</em></strong></p><p>• Develop and execute paid media strategies across platforms such as Google Ads and LinkedIn to maximize campaign performance.</p><p>• Monitor and analyze digital advertising metrics using tools like Google Analytics to evaluate effectiveness and identify areas for improvement.</p><p>• Create and manage email marketing campaigns through platforms like Mailchimp and HubSpot to engage audiences and promote services.</p><p>• Optimize website SEO, including both on-site and off-site strategies, to improve search engine rankings and organic traffic.</p><p>• Collaborate with cross-functional teams to align marketing efforts with organizational goals and branding guidelines.</p><p>• Manage B2B marketing initiatives to target key audiences and build strong client relationships.</p><p>• Conduct market research to identify trends and opportunities for campaign growth and innovation.</p><p>• Develop creative content and ad copy for digital marketing materials to effectively communicate brand messaging.</p><p>• Ensure compliance with advertising policies and industry standards for all marketing campaigns.</p><p>• Monitor budget allocations for paid media campaigns to ensure cost-efficiency and return on investment.</p>
<p>Copywriter (Design & Creative Analyst)</p><p>Location: Atlanta, GA (Hybrid)</p><p>40hrs a week / Contract to Hire / Performance Based</p><p><br></p><p>Senior Copywriter (Creative Analyst | P2)</p><p>Location: Atlanta, GA (Hybrid/On-site)</p><p><br></p><p>OUR TEAM</p><p>Our in-house creative agency is where high-level strategy meets creative impact. We craft award-winning work across design, video, photography, print, and digital platforms. Serving a diverse portfolio of major national restaurant and lifestyle brands, our team is a powerhouse of collaboration. We are dedicated to delivering best-in-class innovation that resonates across every project and every touchpoint.</p><p><br></p><p>OUR CULTURE</p><p>We are doers, not just dreamers. We thrive on innovation and welcome bold ideas at every level—from the service floor to the boardroom. Here, taking risks and thinking differently are celebrated. It is how we started, and it is how we continue to lead our industry.</p><p><br></p><p>ABOUT THE ROLE</p><p>Are you a wordsmith with a passion for crafting messages that inspire and engage? As a Copywriter, you’ll bring brand stories to life with compelling copy that resonates across global platforms. From punchy taglines to longer-form narratives, you’ll help define the voice of some of the most iconic names in the hospitality industry. If you thrive on creative challenges and love shaping ideas into impactful messages, this role is for you.</p><p><br></p><p>KEY RESPONSIBILITIES</p><ul><li>Creative Storyteller: Craft copy for various platforms, including digital campaigns, social media, in-store materials, and advertising, all while maintaining strict brand voice and tone.</li><li>Collaborative Partner: Work closely with designers, art directors, and cross-functional teams to develop cohesive and impactful creative solutions.</li><li>Brand Voice Champion: Ensure consistency in messaging across all materials, upholding brand guidelines and maintaining a strong connection with target audiences.</li><li>Detail-Obsessed Editor: Review and refine copy to ensure clarity, accuracy, and flawless execution in every piece of work.</li><li>Trend Spotter: Stay ahead of industry trends and consumer insights to create copy that feels fresh, relevant, and impactful.</li></ul><p><br></p>
<p>Digital Marketing Manager (Contract)</p><p><strong>Location:</strong> Atlanta, GA (Onsite 3–4 days/week)</p><p> <strong>Duration:</strong> Contract</p><p><strong>Overview:</strong></p><p> We are looking for a Digital Marketing Manager to plan, execute, and optimize digital marketing campaigns across channels to drive engagement and performance.</p><p><strong>Responsibilities:</strong></p><ul><li>Manage digital campaigns across paid and owned channels</li><li>Analyze performance metrics and optimize campaigns accordingly</li><li>Collaborate with creative and analytics teams</li><li>Manage budgets, timelines, and reporting</li></ul><p><br></p><p><br></p>
We are looking for an entry-level Graphic Designer to join our team in Atlanta, Georgia, on a contract-to-permanent basis. In this role, you will support renowned brands by creating engaging visuals across various platforms, including digital media, marketing campaigns, and event presentations. This is an excellent opportunity for a creative individual eager to grow their design career while collaborating within a dynamic and innovative environment.<br><br>Responsibilities:<br>• Develop visually appealing designs for print, digital, social media, and in-store displays to effectively convey brand messages.<br>• Collaborate with various teams, including corporate, brand, and franchise partners, to execute projects that align with overall objectives.<br>• Manage multiple design projects simultaneously, ensuring deadlines are met and high-quality standards are maintained.<br>• Uphold brand consistency by adhering to established guidelines and ensuring all creative assets reflect the brand identity.<br>• Maintain and organize graphic resources, including updating libraries and ensuring files are easily accessible.<br>• Embrace opportunities to learn from senior designers and explore new techniques to enhance creative output.
<p>Junior Graphic Designer (Design & Creative Specialist)</p><p>Location: Atlanta, GA (On-site 4 days a week )</p><p>40hrs a week / contract to Hire / Performance Based</p><p><br></p><p><br></p><p>OUR TEAM</p><p>Our in-house creative agency is the powerhouse behind world-class visuals for a global portfolio of restaurant brands. Whether it’s bold digital designs, stunning social media campaigns, or eye-catching print materials, our team thrives on collaboration, innovation, and delivering exceptional results that reach millions of customers daily.</p><p><br></p><p>OUR CULTURE</p><p>We are mavericks and visionaries, embracing bold ideas and creative risks. Innovation fuels everything we do—from the front lines to the boardroom—and every team member is empowered to make their mark.</p><p><br></p><p>ABOUT THE ROLE</p><p>Are you a creative thinker with a passion for design and a flair for details? As a Junior Graphic Designer, you’ll support our portfolio of brands by crafting innovative visuals that bring ideas to life. From digital and social media assets to event presentations and marketing campaigns, you’ll play a key role in shaping how our brands connect with the world.</p><p>If you’re eager to learn, thrive in fast-paced environments, and love collaborating with a team of diverse creatives, this is the perfect opportunity to kickstart your design career.</p><p><br></p><p>WHAT YOU’LL OWN</p><ul><li>Design Dynamo: Create dynamic cross-platform visuals, ranging from print and digital to social media and in-store displays.</li><li>Creative Collaborator: Work closely with teams across corporate, brand, and franchisee levels to bring multi-faceted projects to life.</li><li>Deadline Manager: Juggle multiple projects simultaneously, coordinate edits, and deliver top-quality work on schedule.</li><li>Brand Steward: Ensure all designs align strictly with brand guidelines, maintaining consistency across every consumer touchpoint.</li><li>Toolbox Organizer: Maintain and update the graphic elements library while keeping digital files organized and accessible.</li><li>Eager Learner: Embrace opportunities to grow by collaborating with senior creatives and exploring new design techniques.</li></ul><p><br></p>
<p>Robert Half Legal is partnering with a leading global agency renowned for expertise in filmed and live entertainment, sports, digital media, publishing, and brand management. This innovative company is distinguished by a culture of collaboration and exceptional client service, and is looking for an experienced In-House Employment Paralegal to join their dynamic legal team on a contract-to-hire basis.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Support attorneys in labor and employment matters, litigation, preparing responses to administrative charges, and drafting related legal documents.</li><li>Maintain electronic databases, manage document review/production, track dockets, and update employment contract grids using iManage and Adobe.</li><li>Liaise with internal groups, provide legal research, summarize findings, prepare reports in Excel, and handle ad hoc assignments.</li><li>Draft, redline, and manage employment-related agreements</li><li>Coordinate electronic execution and perform associated administrative/processing tasks</li><li>Maintain and regularly update internal grids and tracking tools related to contracts</li><li>Organize, file, and manage legal documents efficiently using iManage and Adobe tools</li><li>Perform legal research, provide general legal support, and assist with special projects as needed</li></ul><p><br></p>
<p>We’re hiring a Digital Marketing Specialist to support growth‑focused, performance‑driven campaigns across email marketing, marketing automation, social media, content, SEO, and analytics.</p><p><br></p><p>This is a hands‑on role for someone who enjoys executing campaigns, analyzing data, and collaborating cross‑functionally in a fast‑paced healthcare / life sciences environment.</p><p><br></p><p><br></p><p>Digital Campaign Execution</p><ul><li>Execute and optimize multi‑channel digital marketing campaigns aligned with business growth goals</li><li>Manage campaigns across email, social media, paid media, and SEO</li><li>Test and optimize strategies to drive engagement, conversions, and lead quality</li></ul><p>Email Marketing & Marketing Automation</p><ul><li>Build and manage email campaigns using Salesforce Marketing Cloud</li><li>Execute nurture journeys, segmentation, and one‑off sends</li><li>Monitor deliverability, open rates, CTRs, and overall campaign performance</li></ul><p>Content & Social Media</p><ul><li>Support social media planning, publishing, and optimization across key platforms</li><li>Contribute to content development including blogs, articles, short‑form video, and social posts</li><li>Ensure content aligns with brand voice and industry compliance standards</li></ul><p>Website, SEO & Conversion Optimization</p><ul><li>Support SEO best practices to improve organic search visibility</li><li>Assist with landing page creation and funnel optimization</li><li>Analyze website traffic and content performance to improve user experience and conversion rates</li></ul><p>Reporting & Analytics</p><ul><li>Track and report marketing performance using Google Analytics and platform reporting tools</li><li>Communicate KPIs and insights clearly to internal stakeholders</li><li>Use data to inform recommendations and continuous optimization</li></ul><p><br></p><p><br></p>
<p>Robert Half is seeking a Director, Digital Marketing (Demand Gen) for one of our clients in Atlanta, GA. This role is an onsite/hybrid position. Candidates must be local to Atlanta, GA. This is a full time/direct hire search.</p><p><br></p><p>We are seeking a strategic, data-driven <strong>Digital Marketing Director</strong> to lead our demand generation efforts and accelerate pipeline growth. This role will be responsible for developing and executing full-funnel digital marketing strategies that attract, engage, and convert target audiences across multiple channels. The ideal candidate combines creative thinking with analytical rigor and has a proven track record of driving measurable results in B2B or high-growth environments.</p>
<p><strong>About PennEngineering</strong></p><p>At PennEngineering, we innovate, collaborate, and engineer solutions that help shape the future of manufacturing. We believe diversity, equity, and belonging are essential to building strong teams and better products. Our culture is welcoming, respectful, and inclusive—offering meaningful opportunities for professional growth and impact.</p><p>Join us as we build the future of <strong>Manufacturing and Engineering</strong>.</p><p><br></p><p><strong>Position Summary</strong></p><p>PennEngineering is seeking an experienced <strong>Content Strategist with hands-on manufacturing or engineering industry experience</strong> to join our Marketing Team. This role requires a strategic, execution-focused content leader who understands how search is evolving—and how to structure content that performs across <strong>traditional search engines, AI-powered discovery tools, and buyer-driven research channels</strong>.</p><p>The ideal candidate brings <strong>real-world manufacturing knowledge</strong>, enabling them to translate complex technical concepts into clear, credible, and discoverable content that supports demand generation, sales enablement, and brand growth.</p><p><br></p><p><strong>What You Will Do</strong></p><p><strong>Lead Content Strategy & Planning</strong></p><ul><li>Own and execute a comprehensive content strategy aligned with business objectives, full-funnel marketing, and sales enablement goals</li><li>Develop solution-oriented storytelling that connects PennEngineering’s manufacturing products and services to real customer challenges</li><li>Build and manage an integrated <strong>content roadmap and editorial calendar</strong> across web, landing pages, social media, and sales materials</li><li>Partner with product marketing, demand generation, sales, and engineering teams to identify content gaps and prioritize high-impact topics</li><li>Establish messaging frameworks and content standards that ensure brand consistency across channels</li></ul><p><br></p><p><strong>Create & Optimize Content for Search & AI Discovery</strong></p><ul><li>Develop <strong>AEO (Answer Engine Optimization)</strong> content that directly addresses high-intent buyer and engineer questions</li><li>Create and guide production of white papers, case studies, technical articles, landing pages, video scripts, and multimedia assets</li><li>Structure content using SEO best practices, schema-aligned formats, and modular approaches that improve visibility and citation in AI tools</li><li>Optimize content to perform across <strong>Google Search, AI assistants, and emerging discovery platforms</strong></li><li>Experiment with new AI-powered search and content distribution tools to extend reach and engagement</li></ul><p><br></p><p><strong>Hands-On Content Development</strong></p><ul><li>Write and edit content in-house, reducing reliance on agencies</li><li>Collaborate on written communications, video scripting, and digital experiences for web and live delivery</li><li>Translate complex engineering and manufacturing concepts into clear, compelling, customer-focused narratives</li></ul><p><br></p><p><br></p>
<p>We are seeking a strategic and hands-on Director of Marketing to lead all aspects of our marketing efforts. This senior role will be responsible for developing and executing marketing strategies that drive brand awareness, elevate our industry presence, and support client acquisition across diverse market sectors. The ideal candidate brings a mix of creativity, construction industry insight, and a proven ability to lead cross-functional teams and campaigns.</p><p><br></p><p>Key Responsibilities</p><p>Strategy & Planning</p><p>• Develop and execute a comprehensive annual marketing plan aligned with company goals, including brand strategy, client engagement, and business development support.</p><p>• Conduct market research and competitor analysis to identify trends, positioning opportunities, and new growth segments in commercial construction.</p><p>• Define and track key performance indicators (KPIs) across all marketing activities, ensuring data-driven decision-making.</p><p>Branding & Execution</p><p>• Lead the development and refinement of the brand voice, visual identity, and messaging across all channels and materials.</p><p>• Manage all content creation including project case studies, brochures, proposal graphics, and website updates.</p><p>• Ensure consistent and high-quality messaging in presentations, and marketing collateral.</p><p>• Oversee social media strategy, PR initiatives, email campaigns, and trade publication presence to increase visibility in target markets.</p><p>• Manage photography, videography, and documentation of completed projects and construction milestones.</p><p>Digital & Technology</p><p>• Oversee website management and optimization, including SEO, project pages, and analytics.</p><p>• Lead the implementation and use of marketing technologies, CRM tools (e.g., Salesforce, Wrike), and automation platforms to enhance outreach and reporting.</p><p>• Maintain digital asset libraries and ensure up-to-date content across all platforms.</p><p>Leadership & Collaboration</p><p>• Manage and mentor a marketing team and external creative partners (agencies, photographers, writers).</p><p>• Work closely with Business Development, Estimating, and Operations teams to develop marketing strategies that support sales efforts.</p><p>• Coordinate with HR and Recruiting to support employer branding, career fair materials, and talent acquisition efforts.</p><p>• Represent the company at industry events, trade shows, and award submissions.</p><p><br></p><p>Required Skills and Qualifications</p><p>• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field (Master’s preferred).</p><p>• 8+ years of marketing experience, with at least 3–5 years in a senior leadership role, preferably within the AEC (Architecture, Engineering, Construction) industry.</p><p>• Proven track record of building and managing marketing teams and delivering measurable business results.</p><p>• Strong knowledge of the construction project lifecycle and the client decision-making process.</p><p>• Excellent writing, editing, and visual communication skills tailored for both internal and external stakeholders.</p><p>• Proficiency in Adobe Creative Suite, WordPress, CRM systems (e.g., Salesforce, Wrike), and Google Analytics.</p><p>• Deep understanding of digital marketing, brand management, and content strategy.</p><p><br></p>
<p>Robert Half is seeking a Full Time/Direct Hire Digital Marketing Manager with one of our clients on-site in Atlanta, GA.</p><p><br></p><p>The Digital Marketing Manager drives the execution and optimization of omnichannel marketing campaigns that grow audience engagement, brand awareness, and lead generation. This role oversees the digital strategy across SEO, paid media, email, website optimization, and analytics. The ideal candidate is a data-driven marketer with a strong grasp of digital tools and a creative approach to testing and innovation.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and implement a holistic digital marketing strategy across paid search, display, social media, email, and web.</li><li>Lead SEO/SEM initiatives to increase organic traffic and improve search rankings.</li><li>Own the website’s performance, UX enhancements, and content optimization in collaboration with internal or external development teams.</li><li>Plan, launch, and optimize paid media campaigns in Google Ads, Meta, LinkedIn, or programmatic platforms.</li><li>Analyze campaign performance and report on KPIs such as CTR, conversion rate, CAC, and ROI.</li><li>Collaborate with content, creative, and product marketing to ensure consistent messaging and brand alignment across channels.</li><li>Manage marketing tech stack including CRM, CMS, and analytics platforms.</li></ul><p><br></p>
<p>We’re seeking a creative, analytical, and highly motivated <strong>Digital Marketing Specialist</strong> to join our team. In this role, you will help plan, execute, and optimize our online marketing efforts across multiple digital channels. You’ll play a key part in enhancing brand awareness, driving traffic, and generating leads that contribute to our long-term growth.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop, execute, and manage digital marketing campaigns across channels including email, social media, paid search, display, and SEO/SEM.</li><li>Monitor, analyze, and report on key performance metrics to assess campaign effectiveness and identify improvement opportunities.</li><li>Optimize website content and landing pages for SEO and conversion performance.</li><li>Manage and grow social media presence through strategic content planning and community engagement.</li><li>Create compelling marketing content such as posts, ads, email newsletters, and digital assets.</li><li>Assist with marketing automation workflows and CRM data segmentation.</li><li>Collaborate with cross-functional teams including creative, sales, and product teams to support organizational goals.</li><li>Stay up to date with digital marketing trends, tools, and best practices.</li></ul><p><br></p>
We are looking for a detail-oriented Account Manager to join our team in Dania Beach, Florida. In this role, you will serve as the primary link between our agency and client partners, ensuring the seamless execution of creative projects, advertising campaigns, and marketing initiatives. The ideal candidate is organized, communicative, and thrives in a fast-paced environment.<br><br>Responsibilities:<br>• Oversee and execute creative, print, media, and web-related projects from inception to completion.<br>• Act as the primary point of contact for client interactions, ensuring clear communication and alignment on project goals.<br>• Develop and maintain comprehensive project schedules, timelines, and task lists for efficient workflow.<br>• Coordinate with design teams to disseminate project information and facilitate collaboration.<br>• Organize and lead weekly internal team meetings and client conference calls to provide updates and gather feedback.<br>• Utilize project management tools to track progress, schedule tasks, and ensure deadlines are met.<br>• Manage the deployment of email marketing campaigns and digital initiatives.<br>• Maintain organized records of all project documents, including approvals, audits, and reconciliations.<br>• Submit approved creative materials to vendors, media outlets, or designated recipients.<br>• Assist in the management of video production, photography, and special projects as needed.
