Programmatic Paid Media Specialist (DV360 / TTD) Hands‑on DSP execution role – DV360 & The Trade Desk required Location: New York, NY (Onsite 3–4 days per week) Work Schedule: Monday–Friday Education Requirement: Bachelor’s Degree <br> Role Overview As a Programmatic Paid Media Specialist, you will own end‑to‑end, in‑platform execution across programmatic CTV, OLV, and display. You’ll build, traffic, QA, optimize, and report campaigns directly inside DV360 and The Trade Desk—with a strong focus on pacing, bid strategy, audience performance, measurement, and post‑campaign insights. You’ll also support test‑and‑learn initiatives for emerging channels (CTV, digital audio) and help experienced playbooks for activation at scale. This role is ideal for candidates with 2–4 years of hands‑on DSP buying who want to stay keyboard‑heavy and deepen their programmatic + data‑driven marketing skill set. <br> Key Responsibilities In‑platform campaign ownership in DV360 and The Trade Desk: build line items, apply targeting, flighting, caps, tracking, and QA prior to launch. Manage daily pacing and optimization against KPIs (reach, VCR, CTR, CPA/ROAS), including bid strategy, budget shifts, frequency controls, inventory mix, and audience reallocations. Execute creative trafficking and tagging; validate pixels and troubleshoot discrepancies with vendors (e.g., DV, IAS, MOAT) and internal stakeholders. Activate across CTV, OLV, display, with the ability to test digital audio and new formats; curate PMPs and evaluate inventory quality. Build and analyze campaign dashboards and reports; translate data into clear optimization recommendations and post‑campaign insights. Partner with planning, analytics, and vendor teams to run pilots, document outcomes, and recommend channel/partner expansion. Maintain budgets, trackers, and documentation; contribute to playbooks, QA checklists, and process improvements for emerging channels and new DSP capabilities. Stay current on DSP features, ad formats, measurement, and targeting innovations; share learnings with the team.

Basic Qualifications 2–4 years of hands‑on programmatic buying, activation, and optimization. Demonstrated daily execution in DV360 and The Trade Desk (must‑have). Practical understanding of programmatic fundamentals: audience strategy, PMPs, frequency management, bid strategies, pacing to KPI, and inventory quality. Experience with CTV and OLV activation; comfort expanding into digital audio. Strong analytical acumen with experience interpreting performance dashboards and providing actionable insights. Detail‑oriented operator able to manage multiple simultaneous campaigns with accountability and precision. Excellent communication skills; collaborates well with planning, analytics, creative, and vendor partners. Preferred Qualifications Agency‑side programmatic experience. Experience with Amazon DSP or Yahoo DSP a plus. Familiarity with brand lift / sales lift studies and post‑campaign analytics. Exposure to verification tools (DV, IAS, MOAT) and pixel frameworks; comfort troubleshooting delivery issues. Comfort documenting SOPs, QA workflows, and optimization playbooks. Additional Information Onsite requirement: 3–4 days per week in New York, NY. This is a hands‑on, execution‑focused role; candidates seeking primarily strategic or managerial responsibilities will not be a fit.

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