<p>100% remote job with some travel.</p><p>150-200k base plus equity.</p><p><br></p><p>Chris Preble from Robert Half is looking for a dynamic Chief Marketing Officer. His Client is a next-generation at-home testing platform revolutionizing how individuals access and understand their health. Our technology integrates advanced biotech methods, including microbiome and molecular diagnostics, to deliver clinically relevant, easy-to-use, and personalized insights directly to consumers. By bridging biotechnology and digital engagement, our Client empowers individuals to make informed health decisions from the comfort of their homes—without sacrificing clinical rigor.</p><p>We are entering a rapid growth phase, expanding direct-to-consumer (D2C) channels and strategic partnerships with healthcare providers, pharmacies, wellness platforms, and enterprise organizations. To accelerate this evolution, we are seeking an accomplished Chief Marketing Officer (CMO) to lead the Company’s go-to-market, partnership, and channel growth strategy.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute a comprehensive marketing strategy that aligns with organizational goals and revenue objectives.</p><p>• Lead branding initiatives to establish a consistent and impactful market presence.</p><p>• Drive integrated B2C and B2B strategies across digital platforms, retail channels, and strategic partnerships.</p><p>• Cultivate and manage relationships with corporate wellness providers, pharmacy networks, and healthcare platforms to expand market reach.</p><p>• Oversee the development and implementation of co-branded and white-label initiatives designed to increase distribution.</p><p>• Utilize data-driven insights to continuously optimize partner marketing strategies and measure lifecycle performance.</p><p>• Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns and initiatives.</p><p>• Build scalable systems and frameworks to enhance customer acquisition and retention.</p><p>• Lead a team of marketing professionals, fostering innovation and accountability.</p><p>• Ensure marketing efforts align with the company’s vision for personalized and accessible health solutions.</p>
<p>We are looking for an experienced Director of Marketing to lead and execute strategic marketing initiatives for our client in Philadelphia. This role requires a dynamic leader with expertise in brand development, digital marketing, and communications strategy, particularly within law firm/legal services industry. You will be responsible for driving brand awareness, optimizing marketing operations, and implementing innovative strategies to achieve business goals.</p><p><br></p><p>Responsibilities:</p><p>• Develop and oversee comprehensive marketing strategies that enhance brand visibility and align with organizational goals.</p><p>• Lead the creation and execution of digital marketing campaigns, including SEO, paid search, and paid social initiatives.</p><p>• Manage brand development and ensure consistency across all marketing channels.</p><p>• Implement effective marketing automation tools to improve campaign efficiency and deliver measurable results.</p><p>• Build and execute a robust content strategy that supports business growth and engages target audiences.</p><p>• Drive social media marketing efforts to expand reach and foster meaningful engagement.</p><p>• Analyze marketing performance using tools like Google Analytics to identify opportunities for improvement.</p><p>• Collaborate with cross-functional teams to ensure alignment with business objectives and industry best practices.</p><p>• Develop and maintain strong relationships with external partners and vendors to support marketing initiatives.</p><p>• Monitor industry trends and competitor activities to inform strategic decisions.</p>
<p>We’re seeking an experienced and motivated <strong>Sales & Marketing Manager</strong> to lead sales operations and marketing initiatives in Houston, Texas. This position combines strategic leadership with hands-on client engagement, making it ideal for someone who thrives on relationship-building, team development, and creative brand growth.</p><p><br></p><p>The ideal candidate will bring <strong>industry experience in appliances or interior design</strong>, with a strong understanding of how to connect product aesthetics, function, and client vision.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Lead, mentor, and motivate inside sales teams to achieve performance goals and deliver an exceptional customer experience.</li><li>Spend time on the showroom floor engaging with clients and team members to ensure alignment between sales strategy and customer satisfaction.</li><li>Develop and maintain strong relationships with vendors, designers, and clients to support sales growth and brand partnerships.</li><li>Evaluate sales performance using data-driven reporting to identify trends and opportunities for improvement.</li><li>Collaborate with internal departments to align on marketing objectives and sales targets.</li><li>Utilize cloud-based systems and CRM tools to manage operations, reporting, and analytics effectively.</li><li>Travel between locations as needed to support team development and regional sales efforts.</li><li>Plan and execute marketing campaigns, promotions, and events to increase brand visibility and drive traffic.</li><li>Represent the brand at design shows, vendor events, and showroom launches to promote products and build relationships.</li><li>Provide clear leadership and communication to ensure a motivated, high-performing sales team.</li></ul>
<p>We are seeking an interim Vice President of Marketing to lead and optimize our client's global marketing operations during a period of significant growth and transformation. As a key executive, this role will focus on aligning marketing strategies with company priorities, driving demand generation, enhancing pipeline development, and establishing the organization as a prominent B2B thought leader. Collaboration across Sales, Product, and Business Units will be critical in fostering a cohesive and unified team culture.</p><p><br></p><p><strong>Core Responsibilities:</strong></p><ul><li><strong>Strategic Initiatives:</strong> Oversee the realignment of global marketing strategies, accelerate pipeline growth, integrate AI into marketing processes, nurture senior-level marketing talent, and optimize agency collaboration.</li><li><strong>Leadership:</strong> Provide strategic guidance, coaching, and mentorship to senior marketing team members, as well as align cross-functional efforts across Product, Growth, Operations, and Corporate Marketing teams.</li><li><strong>Execution:</strong> Manage key elements of the day-to-day marketing function, including global strategic planning, tracking performance metrics, maximizing ROI, campaign oversight, and ensuring alignment between external agencies and internal teams.</li></ul><p><strong>Role Details:</strong></p><ul><li><strong>Reporting Structure:</strong> Reports to the Senior Vice President of Product & Marketing, while collaborating closely across departments like Product, Growth, Operations, and Corporate Marketing.</li><li><strong>Team Management:</strong> Lead senior marketing professionals and supervise external agencies to ensure seamless execution of marketing campaigns.</li><li><strong>Work Environment:</strong> Fully remote role requiring flexibility in working hours to accommodate the global team’s schedules.</li></ul><p><br></p><p><strong>Top Strategic Initiatives for This Role:</strong></p><ul><li>Realigning and transforming global marketing efforts to meet company goals.</li><li>Leveraging AI to refine workflows and streamline productivity in marketing operations.</li><li>Building and sustaining a high-performing senior marketing team.</li><li>Enhancing cross-functional collaboration to ensure unified messaging and campaign execution.</li></ul><p>This is an exciting leadership opportunity for a marketing executive passionate about driving innovation, transformation, and measurable success within a global B2B environment.</p>
<p>Brand Marketing Manager — Contract — Atlanta, GA (Hybrid)</p><p>Support the creative execution and go-to-market strategy for brand campaigns in a dynamic, cross-functional environment.</p><p><strong>Responsibilities:</strong></p><ul><li>Manage campaign rollout across digital, print, and experiential channels.</li><li>Oversee creative production, messaging consistency, and audience targeting.</li><li>Analyze performance data and provide actionable recommendations.</li><li>Collaborate with creative agencies and internal stakeholders.</li></ul><p><br></p><p><br></p>
We are looking for an experienced Director of Marketing to lead brand strategy initiatives and enhance our presence in the market. This role is based in Miami, Florida, and will focus on driving consumer engagement, developing impactful campaigns, and ensuring consistency across all marketing channels. The ideal candidate will bring creativity, strategic thinking, and leadership to elevate the brand's position in the competitive food and beverage industry.<br><br>Responsibilities:<br>• Develop and execute a comprehensive brand strategy to strengthen market position and achieve business objectives.<br>• Conduct in-depth market research to identify emerging consumer trends, monitor competitors, and pinpoint opportunities for growth.<br>• Design and implement marketing campaigns across digital, print, and retail channels to boost brand awareness and drive sales.<br>• Collaborate closely with product development teams to ensure new products align with brand identity and consumer expectations.<br>• Optimize the marketing budget by allocating resources effectively and ensuring maximum impact.<br>• Partner with cross-functional teams, including sales, operations, and creative, to deliver cohesive and impactful brand messaging.<br>• Track and analyze the performance of marketing initiatives, using key metrics to refine strategies and improve results.<br>• Uphold brand consistency by maintaining adherence to established guidelines and ensuring all communications reflect the brand’s integrity.
<p>Our association client in Alexandria, VA is seeking a <strong>highly motivated Marketing Manager</strong> to join their team on a long-term contract. This role offers the chance to make a real impact by shaping campaigns, collaborating across departments, and driving results that matter.</p><p>As Marketing Manager, you’ll be at the heart of campaign execution—working closely with sales, communications, and leadership teams to ensure marketing initiatives not only run smoothly but also deliver measurable success. If you’re a creative problem solver with a sharp eye for detail and a passion for storytelling, this could be your next big opportunity.</p><p><br></p><p>What You’ll Do</p><ul><li>Partner with sales reps and vendors to oversee advertising placements, sponsorships, and website tracking.</li><li>Support the Director of Marketing Operations and Growth in monitoring campaign performance and ensuring projects stay on track and on budget.</li><li>Turn organizational objectives and KPIs into actionable marketing strategies and deliverables.</li><li>Collaborate with the Communications and Community Manager to maintain a consistent brand voice across all channels.</li><li>Contribute to cross-functional initiatives designed to boost brand visibility and member engagement.</li><li>Design and manage digital content—including visuals, web, and multimedia assets—that drive engagement.</li><li>Create and optimize landing pages and web content (Drupal, HubSpot) to maximize conversions.</li><li>Develop tools and templates that empower teams and support sales enablement.</li><li>Manage creative assets, ensuring alignment with brand standards and version control.</li><li>Leverage Adobe Creative Suite to produce high-quality marketing visuals and multimedia content.</li></ul><p><br></p>
We are looking for an experienced and driven Sales & Marketing Manager to oversee sales operations and marketing initiatives in Houston, Texas. This role combines strategic leadership with hands-on sales responsibilities, making it ideal for someone passionate about building relationships and driving growth. If you excel in leading teams and cultivating partnerships, this is an exciting opportunity to make a significant impact.<br><br>Responsibilities:<br>• Lead and mentor inside sales teams to achieve performance goals and foster growth.<br>• Spend dedicated time on the showroom floor to engage with customers and staff, ensuring an exceptional customer experience.<br>• Develop and maintain strong relationships with vendors and clients to support business growth.<br>• Evaluate sales performance through metrics and reporting, identifying opportunities for improvement.<br>• Collaborate with internal teams to align on business objectives and performance targets.<br>• Utilize cloud-based systems to manage operations, reporting, and data analytics effectively.<br>• Travel regularly to other locations to support sales efforts and team development.<br>• Shape and execute marketing strategies to enhance brand visibility and drive sales.<br>• Organize and participate in marketing events to promote products and services.<br>• Provide leadership and guidance to ensure a cohesive and motivated sales team.
We are looking for an experienced Director of Marketing & eCommerce to lead our digital strategy and drive growth for our retail business in Teaneck, New Jersey. This role is ideal for a visionary leader passionate about marketing innovation and eCommerce excellence. The ideal candidate will oversee campaigns, enhance brand visibility, and optimize online experiences to expand our company's reach.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies to enhance brand awareness and customer engagement.<br>• Manage and optimize digital advertising campaigns across platforms, including Google AdWords and Facebook Insights.<br>• Oversee eCommerce operations, ensuring seamless user experiences and maximizing online sales.<br>• Utilize Google Analytics and CRM tools to analyze data, track performance, and inform decision-making.<br>• Lead campaign planning and execution, ensuring alignment with business objectives and target audiences.<br>• Collaborate with cross-functional teams to create impactful marketing collateral and content.<br>• Monitor market trends and competitor activities to identify opportunities and refine strategies.<br>• Drive innovation in digital marketing and eCommerce practices to maintain a competitive edge.<br>• Manage budgets effectively, allocating resources to maximize ROI.<br>• Provide leadership and mentorship to the marketing team, fostering growth and development.
<p>Chris Preble from Robert Half is working with a Cortland client of his to help them hire a Marketing Manager. In this role you can work from home 1 day a week! This company has really good benefits, lots of growth and very good work life balance.</p><p><br></p><p>We’re looking for a creative and strategic Marketing Manager to lead digital and brand initiatives that strengthen customer engagement and drive measurable business results. This individual will oversee campaign development, manage digital platforms, and collaborate across departments to ensure consistent brand messaging and marketing execution.</p><p>The ideal candidate is both analytical and imaginative — someone who thrives on improving marketing performance through innovative ideas, data insights, and cross-functional teamwork.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and implement marketing strategies that enhance brand awareness and support sales growth across multiple channels.</li><li>Manage digital marketing campaigns including social media, email, and content creation.</li><li>Collaborate with internal teams and external partners to deliver high-impact marketing initiatives.</li><li>Review and refine marketing materials to ensure messaging accuracy, tone consistency, and brand alignment.</li><li>Analyze campaign metrics and digital performance to guide ongoing strategy adjustments.</li><li>Coordinate promotions, product launches, and special initiatives that align with business objectives.</li><li>Report regularly on marketing performance, customer engagement, and brand visibility.</li><li>Stay current on emerging marketing tools, trends, and technologies to continuously improve results.</li></ul>
<p>We are looking for an experienced Marketing Manager to lead strategic retail marketing initiatives for a manufacturing company in the beauty industry. This role focuses on driving brand presence across retail and digital platforms while ensuring consistent communication and messaging. The ideal candidate will play a pivotal role in overseeing marketing strategies, managing a team, and collaborating across departments to achieve business growth.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive marketing strategies to enhance brand visibility and drive growth across retail and digital channels.</p><p>• Lead product launches, promotional campaigns, and retailer-specific marketing activities to ensure alignment with company objectives.</p><p>• Collaborate with cross-functional teams, including Sales, Trade Marketing, Finance, and Creative, to optimize product flow and category performance.</p><p>• Manage the marketing team, setting clear priorities and providing guidance to ensure timely and precise execution.</p><p>• Oversee digital marketing efforts, including website development, analytics, and media strategies, to maximize online engagement.</p><p>• Monitor and manage the marketing budget, ensuring effective allocation of resources to achieve goals.</p><p>• Analyze market trends and performance metrics to identify opportunities for growth and improvement.</p><p>• Support retail partners and drive distribution expansion in a competitive marketplace.</p><p>• Ensure consistent brand messaging across all communication platforms to maintain a strong brand identity.</p><p>• Utilize financial expertise to manage forecasting, budgeting, and decision-making processes related to marketing initiatives.</p>
<p>Robert Half is partnering with a Plymouth area client in the recruiting for a Marketing Manager to join their team. This role is ideal for a creative and strategic thinker who thrives in a fast-paced environment and has a proven track record of success in event marketing. The ideal candidate will play a key role in shaping and executing marketing strategies to enhance brand visibility, foster partnerships, and drive growth.</p><p><br></p><p>This a permanent placement opportunity offering competitive benefits package, generous annual bonus eligibility, 401k match and additional profit sharing. <strong>Must be willing to work some weekends with events during an 8-5, no weekend nights.</strong></p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Event Strategy Development: Design and implement comprehensive event marketing strategies aligned with organizational goals, including trade shows, conferences, product launches, and experiential events. </li><li>Event Execution: Coordinate end-to-end logistics of events, including vendor relationships, budget management, site selection, and team collaboration.</li><li>Promotional Campaigns: Develop and execute integrated promotional campaigns to support events across digital, social, and traditional marketing channels.</li><li>Audience Engagement: Optimize event experiences to ensure active audience participation, brand consistency, and retention.</li><li>Data Analysis: Track, analyze, and report on event-specific metrics, including attendance, engagement, lead generation, and ROI.</li><li>Collaborative Leadership: Manage cross-functional collaboration with internal teams, stakeholders, and external sponsors to deliver seamless event experiences.</li><li>Budget Management: Develop, monitor, and optimize budgets relating to event marketing activities while ensuring cost-effectiveness.</li><li>Trend Monitoring: Stay updated on industry trends and innovative practices in event marketing to continuously improve strategies.</li></ul>
<p>We’re seeking a dynamic <strong>Marketing Manager</strong> to lead and execute strategic marketing initiatives that drive audience engagement and business growth. This role blends creative storytelling with data-driven execution, requiring strong writing, design, and project management skills. The ideal candidate thrives in collaborative environments and brings a sharp eye for detail and a passion for crafting compelling brand experiences.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><strong>Content Creation & Visual Design</strong></p><ul><li>Develop persuasive, audience-tailored content for digital campaigns, websites, promotional materials, press releases, and social platforms.</li><li>Maintain brand consistency across messaging and visual assets.</li><li>Design engaging graphics and presentations that support marketing efforts.</li><li>Partner with internal teams to ensure clarity and impact in all creative deliverables.</li></ul><p><strong>Campaign Management & Lead Generation</strong></p><ul><li>Assist in launching multi-channel campaigns across digital, event, and partnership platforms.</li><li>Align campaign goals with sales and business development teams to ensure measurable outcomes.</li><li>Evaluate and refine marketing channels based on performance metrics.</li><li>Translate technical or complex ideas into accessible, audience-friendly messaging.</li></ul><p><strong>Analytics & Reporting</strong></p><ul><li>Maintain marketing dashboards and assist in performance tracking and ROI analysis.</li><li>Provide actionable insights based on campaign data and market trends.</li><li>Communicate findings clearly to stakeholders to inform strategic decisions.</li></ul><p><strong>Cross-Team Collaboration</strong></p><ul><li>Support product and service launches through coordinated marketing efforts.</li><li>Share competitive intelligence and customer feedback to enhance messaging and positioning.</li><li>Uphold quality control standards across all marketing outputs.</li></ul><p><br></p>
<p>We are seeking an experienced and results-driven <strong>Product Marketing Manager</strong> to lead the creation and execution of brand strategies that fuel growth and deepen customer engagement. In this role, you will shape compelling product messaging, manage marketing assets, and leverage market insights to strengthen competitive positioning. This is a highly collaborative role with opportunities to influence cross-functional initiatives, enhance marketing performance, and drive the brand’s long-term success.</p><p><strong>Key Responsibilities</strong></p><ul><li>Design and execute strategic marketing plans that generate demand and elevate brand presence.</li><li>Ensure consistent application of brand messaging, standards, and guidelines across all channels and functions.</li><li>Lead packaging strategy, overseeing product communication hierarchy and partnering with design teams on visual execution.</li><li>Develop differentiated product messaging that resonates with target audiences and clearly sets offerings apart from competitors.</li><li>Drive content development for in-store activations, including video, display, and merchandising materials.</li><li>Manage the production and distribution of launch assets, collaborating with vendors and fulfillment partners.</li><li>Oversee marketing collateral inventory, recommending updates and new materials as needed.</li><li>Conduct market research to assess customer behavior and uncover key buying drivers.</li><li>Track competitor activity and industry trends to inform brand and marketing strategies.</li></ul><p>ance.</p>
<p>We are looking for a skilled and detail-oriented Field Marketing specialist to join our team in Austin, Texas. This long-term contract position involves planning and executing demand generation programs to drive sales pipeline growth and revenue for the Field Sales organization. The ideal candidate will possess a strong ability to manage marketing initiatives, track lead flow, and analyze metrics to measure program success.</p><p><br></p><p>The Field Marketing Specialist is responsible for planning, executing, and measuring demand generation marketing programs to grow the sales pipeline and revenue for the Field Sales organization. This role includes:</p><ul><li>Providing onsite execution support for marketing programs.</li><li>Tracking lead flow to ensure timely follow-up by Sales channels with event attendees and campaign responders.</li><li>Creating and managing program budgets.</li><li>Measuring ROI through metrics analysis and reporting.</li></ul><p>The ideal candidate has a proven track record in executing multi-faceted event programs, possesses excellent interpersonal skills, and understands the principles of sales, business, revenue, and pipeline management. Most importantly, they embody a <strong>Customer First Mindset</strong>.</p><p><br></p><p><strong>Core Responsibilities</strong></p><ul><li>Collaborate with campaign managers, sales teams, and operations to optimize demand generation efforts.</li><li>Execute marketing campaigns and events with precision and strategic alignment.</li><li>Analyze performance metrics to assess campaign effectiveness and ROI.</li><li>Ensure seamless coordination among internal and external stakeholders</li></ul>
We are looking for a dynamic Marketing Manager to join our team in Miami, Florida. In this role, you will oversee innovative marketing strategies for real estate developments, ensuring seamless collaboration with creative agencies, PR teams, and social media partners. This position offers the opportunity to lead impactful campaigns, manage events, and contribute to the broader marketing initiatives of our organization.<br><br>Responsibilities:<br>• Represent marketing initiatives in weekly development division management meetings, sharing updates and agendas with the team.<br>• Act as the lead marketing manager for assigned development accounts, coordinating creative efforts and collaborating with external agencies and partners.<br>• Organize and lead regular meetings with developers, presenting updates, tracking key initiatives, and maintaining detailed follow-up documentation.<br>• Develop tailored marketing strategies for exclusive developments, including production calendars to guide content creation and design teams.<br>• Partner with leadership to ensure alignment on messaging, copy, and visual direction for all marketing deliverables.<br>• Plan and execute recurring marketing campaigns such as digital newsletters, event invitations, and corporate advertising across digital and print platforms.<br>• Manage collaborations with PR agencies and social media teams to deliver consistent development updates and engaging content.<br>• Facilitate social media training sessions for development agents and general brokerage teams.<br>• Coordinate marketing inclusion in broader corporate initiatives, such as advertisements and market reports, in partnership with the real estate marketing lead.<br>• Oversee event planning for developments, including broker open houses, receptions, sponsorships, and corporate events, ensuring smooth execution and vendor coordination.
We are looking for a dynamic and experienced Marketing Manager to lead impactful campaigns for deposit products and credit cards. Based in New York, New York, this role offers an exciting opportunity to collaborate with cross-functional teams to drive strategic marketing initiatives and enhance brand presence. The ideal candidate will leverage insights, data, and creativity to deliver measurable results across multiple marketing channels.<br><br>Responsibilities:<br>• Develop comprehensive marketing and communication plans that align with organizational goals and values.<br>• Collaborate with leadership and marketing teams to strategize, manage, and execute key initiatives.<br>• Utilize data analytics and market research to inform and optimize marketing strategies, including segmentation and tracking studies.<br>• Lead a team of marketing specialists in creating and executing campaigns and materials.<br>• Drive efforts to support cross-selling, customer acquisition, retention, lead generation, and customer re-engagement.<br>• Oversee budgeting, forecasting, and monthly performance reporting for marketing activities.<br>• Maintain strong relationships with external vendors and consultants to ensure effective creative development and data-driven targeting.<br>• Manage day-to-day operations and ensure timely delivery of projects and campaigns.<br>• Lead special projects and perform additional duties as needed to support organizational priorities.
We are looking for a highly skilled Marketing Manager to lead strategic initiatives and drive impactful campaigns within our organization. This role requires a creative thinker who can design and execute marketing plans, analyze performance metrics, and collaborate with cross-functional teams to achieve business objectives. Based in Washington, District of Columbia, this position offers the opportunity to make a significant contribution to our promotional efforts.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies tailored to the organization’s portfolio.<br>• Design and implement campaigns aimed at achieving or exceeding established performance goals.<br>• Write engaging and persuasive content for a variety of marketing materials.<br>• Identify target audiences using historical data and demographic insights to optimize campaign reach.<br>• Oversee production timelines, ensuring all projects are delivered on schedule.<br>• Provide guidance on branding and creative direction for promotional assets.<br>• Create and manage automated campaigns to support organizational programs.<br>• Update and maintain web pages to ensure content is accurate and impactful.<br>• Offer budget recommendations for promotional activities to maximize return on investment.<br>• Collaborate with internal departments to cross-promote memberships, products, and services effectively.
We are looking for an experienced Marketing Manager to join our team in Irvine, California. In this role, you will oversee the development and execution of innovative marketing strategies to promote healthcare educational programs and strengthen brand presence in the competitive higher education sector. This position requires a strategic thinker with a talent for crafting impactful campaigns and collaborating across departments to achieve measurable business outcomes.<br><br>Responsibilities:<br>• Create and implement comprehensive marketing plans and campaigns across multiple channels to attract and engage prospective students for healthcare education programs.<br>• Analyze market trends and competitive data to guide audience segmentation, messaging strategies, and decision-making processes.<br>• Collaborate with leadership to ensure marketing strategies align with organizational enrollment goals and long-term objectives.<br>• Conduct research and competitive analysis to identify emerging opportunities and address potential challenges.<br>• Manage the full lifecycle of marketing campaigns, including concept development, content creation, channel selection, execution, and post-campaign evaluations.<br>• Coordinate with internal creative teams, external agencies, and cross-functional departments to ensure seamless campaign delivery and alignment with strategic objectives.<br>• Develop compelling marketing copy tailored to diverse audience segments to enhance engagement and drive re-engagement.<br>• Select impactful narratives, formats, and calls-to-action to resonate with target audiences while maintaining consistent brand messaging.<br>• Track, measure, and report on key performance metrics using analytics tools to optimize campaigns and inform future strategies.<br>• Serve as a liaison between the Marketing Department and other organizational units, such as Admissions, Student Services, and Alumni Relations, to ensure collaborative efforts.
<p><strong>About the Role</strong></p><p>We are seeking a strategic and hands-on <strong>Director of Performance Marketing & Paid Media</strong> to lead our clients digital acquisition efforts across multiple channels. This role is ideal for a growth-minded leader who thrives in dynamic environments and is passionate about driving measurable results through customer-centric marketing strategies.</p><p><br></p><p>You will be responsible for developing and executing paid media campaigns, analyzing market dynamics and competitive positioning, and optimizing performance across platforms to accelerate customer acquisition and revenue growth.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><br></p><p><strong>Strategy & Leadership</strong></p><ul><li>Develop and own the paid media strategy across search, social, display, video, and emerging channels.</li><li>Translate business objectives into performance marketing goals and KPIs.</li><li>Collaborate cross-functionally with brand, product, analytics, and sales teams to align marketing efforts with broader business goals.</li></ul><p><br></p><p><strong>Execution & Optimization</strong></p><ul><li>Lead hands-on campaign execution (“hands on keyboard”) across platforms such as Google Ads, Meta, LinkedIn, TikTok, and programmatic.</li><li>Manage budgets, bidding strategies, audience segmentation, and creative testing.</li><li>Continuously optimize campaigns for ROAS, CPA, and LTV.</li></ul><p><br></p><p><strong>Analytics & Insights</strong></p><ul><li>Monitor and report on campaign performance, providing actionable insights and recommendations.</li><li>Stay ahead of market trends, competitor activity, and platform updates to inform strategy.</li><li>Leverage data to identify growth opportunities and improve customer acquisition funnels.</li></ul><p><br></p><p><strong>Team & Vendor Management</strong></p><ul><li>Manage internal team members and/or external agencies and vendors.</li><li>Foster a culture of experimentation, learning, and performance excellence.</li></ul><p><br></p>
<p>We are looking for an experienced Product Marketing Manager to join an incredible client of ours in Irvine, California. In this role, you will play a critical part in shaping product strategies, fostering key vendor relationships, and driving cross-functional collaboration to enhance market presence for a marquee consumer product brand (within the home improvement space). The ideal candidate will have a strong background in product management, marketing, and leadership, with a passion for delivering impactful results.</p><p><br></p><p>Responsibilities:</p><p>• Define and implement product strategies, including pricing models and vendor partnerships, to align with business objectives.</p><p>• Lead and mentor a team of product managers and vendor managers, fostering growth and ensuring alignment with company goals.</p><p>• Analyze market trends and customer feedback to identify opportunities for growth and innovation.</p><p>• Oversee vendor relationships, including contract negotiations and joint business planning, to strengthen alliances.</p><p>• Collaborate with cross-functional teams such as Marketing, Technology, Operations, and Training to ensure cohesive product planning and execution.</p><p>• Spearhead sales reporting and forecasting initiatives to inform strategic decisions.</p><p>• Develop long-term product roadmaps and execute plans to enhance product offerings and market positioning.</p><p>• Drive strategic alliances and manage specialty product lines, providing day-to-day guidance to the team.</p><p>• Conduct performance evaluations and provide coaching to support team development.</p><p>• Perform additional duties as required to support organizational goals.</p>
<p>Robert Half’s enterprise client is looking for an Associate Director to assist with marketing campaigns by designing efficient processes, implementing tools, and ensuring smooth delivery. This will be a 6-Month contract with a high likelihood of extending. This team prefers someone onsite 3 days per week in Irvine, CA but has some flexibility. You’ll focus on process architecture, campaign rollout, and guiding senior stakeholders through change management initiatives. Responsibilities include creating playbooks, refining workflows, assessing tools for cost savings and efficiency, and embedding AI-driven solutions where applicable. Strong project management experience and Scrum Master certification are highly valued.</p><p><strong>Key Responsibilities:</strong></p><ol><li><strong>Process Optimization:</strong></li></ol><ul><li>Design and document end-to-end campaign workflows, define roles/responsibilities, and establish reporting structures.</li><li>Identify inefficiencies and implement changes that improve speed and scalability.</li></ul><ol><li><strong>Campaign Reporting:</strong></li></ol><ul><li>Standardize reporting workflows and build templates/dashboards that support executive-level updates and success metrics.</li><li>Partner with Strategy and Analytics teams on KPIs and campaign prioritization frameworks.</li></ul><ol><li><strong>Efficiency & Tooling:</strong></li></ol><ul><li>Audit current tools, recommend cost-saving measures, and explore AI-driven automation opportunities.</li><li>Collaborate with Procurement and internal teams to streamline tools and troubleshoot operational issues.</li></ul><ol><li><strong>Change Management:</strong></li></ol><ul><li>Act as the face of process updates and campaign improvements while partnering with senior stakeholders.</li></ul><p> </p><p>This hands-on role is critical to establishing structure and delivering operational excellence for the client’s major marketing initiatives, driving clarity, efficiency, and long-term success.</p>
<p><strong>Marketing Automation Manager</strong></p><p><br></p><p> <strong>Position Summary</strong></p><p>The Marketing Automation Manager is responsible for developing, executing, and optimizing automated marketing campaigns that drive engagement, nurture leads, and support revenue goals. This role requires a balance of strategic thinking and hands-on technical expertise within marketing automation platforms such as HubSpot, Marketo, Pardot, or Eloqua. The ideal candidate will have a strong analytical mindset, a deep understanding of the buyer journey, and the ability to align automation initiatives with broader marketing and sales objectives.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Design, implement, and manage automated marketing workflows, email campaigns, and lead nurturing programs.</li><li>Maintain and optimize marketing automation platforms and ensure integration with CRM systems (e.g., Salesforce).</li><li>Develop audience segmentation strategies and personalize campaign content to maximize engagement and conversion.</li><li>Collaborate with content, digital, and sales teams to align campaigns with overall business goals.</li><li>Track and analyze campaign performance metrics (CTR, conversion rate, lead scoring, etc.) to inform continuous improvement.</li><li>Ensure data hygiene and compliance with data privacy laws (GDPR, CAN-SPAM, etc.).</li><li>Support lead management processes, including scoring, routing, and reporting.</li><li>Test and iterate on workflows, messaging, and timing to improve automation effectiveness.</li><li>Train team members and stakeholders on marketing automation best practices.</li></ul><p><br></p><p><br></p>
<p>Are you a strategic leader with a passion for building impactful brands within the CPG industry? We’re seeking a Brand Manager to join our client’s team on a contract-to-hire basis, offering a unique opportunity to contribute to innovative projects while gaining long-term career potential. This role will require strong cross-functional collaboration, a sharp analytical mindset, and the ability to excel in a fast-paced business environment.</p><p><br></p><p>Day-to-Day Responsibilities</p><ul><li>Strategic Planning & Execution: Develop and implement brand strategies to drive growth and enhance market positioning.</li><li>Budget & Forecast Management: Manage budgets and forecasts to maximize ROI and operational efficiencies.</li><li>Product Launches: Oversee key initiatives, including new product introductions and go-to-market strategies.</li><li>Packaging & Media Strategy: Build creative packaging solutions and collaborate on media planning.</li><li>Market Analysis & KPI Tracking: Conduct regular market assessments and monitor vital KPIs to ensure success.</li><li>Digital & eCommerce Marketing: Partner with teams to drive digital campaigns and optimize eCommerce performance.</li><li>Cross-Functional Leadership & Collaboration: Work with internal and external teams, including marketing, sales, and supply chain, to deliver results.</li></ul><p><br></p>
<p>Associate Brand Manager with 3+ years of relevant experience needed for a full-time, hybrid (3/2) position in Greater Boston (Burlington MA area). Must have experience in brand management, ideally in CPG. Experience working with a high-growth, small to medium sized company is preferred. Salary is 78-100K depending on experience and qualifications.</p><p><br></p><p>The Associate Brand Manager drives the growth and evolution of the brand globally by supporting the development and execution of foundational brand strategies and marketing campaigns. Reporting to the Senior Brand Manager, this role analyzes market trends, monitors brand performance, and ensures brand consistency across all touchpoints while collaborating with internal teams and external partners. This role is ideal for a proactive, data-driven marketing professional passionate about global brand growth and consumer connection.</p><p><strong> </strong></p><p><strong>Key Responsibilities:</strong></p><ul><li>Support the development and execution of brand strategies and global marketing campaigns.</li><li>Manage timelines and deliverables for product launches and campaigns.</li><li>Ensure brand consistency by maintaining and enforcing guidelines across all consumer-facing materials.</li><li>Analyze North America brand performance, market trends, and consumer insights to inform initiatives and strategies.</li><li>Assist with content and marketing support for International markets and US/Canada projects.</li><li>Track, report, and forecast the marketing budget to ensure alignment with planned expenses.</li><li>Drive organic social content strategy, engagement, and community response in collaboration with partners.</li><li>Contribute to innovation, growth opportunities, and new product development projects.</li><li>Collaborate with cross-functional teams to execute marketing initiatives effectively.</li></ul><p><br></p>
