<p>Vice President of Marketing</p><p>Location: Hybrid - Dallas, TX (3/2)</p><p><br></p><p>Role Overview</p><p>The Vice President of Marketing is a strategic and results‑driven leader responsible for driving customer acquisition, revenue growth, retention, and brand expansion across a national retail footprint and digital ecosystem. This role owns the full marketing lifecycle—brand, demand generation, product marketing, eCommerce, customer experience, and loyalty—while leading a high‑performance team and managing a multimillion‑dollar budget to deliver measurable business outcomes.</p><p><br></p><p>Key Responsibilities</p><ul><li>Lead the development and execution of an integrated, data‑driven marketing strategy across acquisition, retention, brand, and digital channels to drive sustained revenue growth and market expansion.</li><li>Own full‑funnel demand generation, eCommerce, and lifecycle marketing initiatives, delivering measurable year‑over‑year improvements in leads, conversions, customer growth, and digital revenue.</li><li>Direct omnichannel performance marketing across PPC, affiliate, paid social, organic, and traditional media, optimizing ROI and customer journeys through continuous conversion rate optimization.</li><li>Define and execute go‑to‑market strategies while ensuring consistent, differentiated brand presence across all customer touchpoints.</li><li>Oversee customer experience, loyalty, referral, and engagement initiatives—including mobile platform innovation—to increase retention, lifetime value, and cross‑sell opportunities.</li><li>Build, lead, and scale a high‑performing marketing organization, managing and optimizing a $10M+ budget, developing top talent, and establishing performance metrics, operational rigor, and scalable processes in partnership with Sales, Product, and Technology teams.</li></ul><p><br></p><p><br></p>

<p>Qualifications & Experience</p><ul><li>Proven executive‑level marketing leadership experience in multi‑location retail environments.</li><li>Demonstrated success driving revenue growth through performance marketing, eCommerce, and lifecycle strategies.</li><li>Experience launching new brands, products, or markets, including rebrands and rapid geographic expansion.</li><li>Strong financial acumen with a track record of managing and optimizing large marketing budgets.</li><li>Data‑driven decision‑maker with deep expertise in analytics, attribution, and performance measurement.</li><li>Exceptional leadership, communication, and cross‑functional collaboration skills.</li></ul><p><br></p>

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