he Brand Manager will be responsible for executing an established brand strategy and ensuring plans roll out effectively and on schedule. This is a hands-on, execution-focused role that requires strong cross-functional collaboration, ownership of key initiatives, and the ability to motivate and uplift a growing team.<br><br>This individual will manage budgets, agencies, and product initiatives while maintaining momentum, celebrating wins, and finding joy in the work.<br><br>Key Responsibilities<br>Brand Execution & Strategy Support<br><br>Execute brand strategy as defined by senior leadership<br><br>Ensure marketing plans, campaigns, and initiatives are delivered as intended<br><br>Maintain consistency in brand messaging, tone, and visual standards across all channels<br><br>Own day-to-day marketing execution across digital, retail, and experiential platforms<br><br>Team Leadership & Collaboration<br><br>Manage a small team (2 direct reports) and support their growth and development<br><br>Set clear priorities, timelines, and deliverables<br><br>Be a strong team player, comfortable taking direction while driving execution forward<br><br>Motivate, uplift, and foster a collaborative, celebratory team culture<br><br>Budget & Partner Management<br><br>Manage P& L-related marketing budgets, invoices, and forecasting<br><br>Oversee and optimize relationships with third-party partners (PR, social media, agencies, vendors)<br><br>Ensure agency work aligns with strategy, timelines, and quality expectations<br><br>Product Innovation & Go-To-Market<br><br>Lead product innovation initiatives, including packaging design oversight<br><br>Manage go-to-market plans and timelines for new product launches<br><br>Partner cross-functionally to ensure successful execution from concept through launch<br><br>Campaign & Channel Execution<br><br>Execute integrated campaigns across digital, retail, influencer, and experiential channels<br><br>Support seasonal, cultural, and promotional initiatives<br><br>Ensure all campaigns align with strategic objectives and brand standards<br><br>Must-Have Qualifications<br><br>CPG experience (does not need to be food & beverage; skincare, apparel, or adjacent categories acceptable)<br><br>Deep understanding of consumer behavior and shopping behaviors<br><br>Experience managing and developing a team<br><br>Strong communication style with the ability to lead through clarity and collaboration<br><br>Demonstrated ability to execute deliverables with consistency and follow-through<br><br>Experience with innovation, packaging design, and go-to-market planning<br><br>Positive, energetic mindset with the ability to have fun and find joy in the work<br><br>Expectations & Growth Opportunity<br><br>This role offers meaningful opportunity for growth and development<br><br>The Brand Manager is expected to build momentum throughout the year, celebrating wins and driving progress<br><br>With strong execution, this role has a clear path to evolve into a more senior brand leadership position
