he Brand Manager will be responsible for executing an established brand strategy and ensuring plans roll out effectively and on schedule. This is a hands-on, execution-focused role that requires strong cross-functional collaboration, ownership of key initiatives, and the ability to motivate and uplift a growing team.<br><br>This individual will manage budgets, agencies, and product initiatives while maintaining momentum, celebrating wins, and finding joy in the work.<br><br>Key Responsibilities<br>Brand Execution & Strategy Support<br><br>Execute brand strategy as defined by senior leadership<br><br>Ensure marketing plans, campaigns, and initiatives are delivered as intended<br><br>Maintain consistency in brand messaging, tone, and visual standards across all channels<br><br>Own day-to-day marketing execution across digital, retail, and experiential platforms<br><br>Team Leadership & Collaboration<br><br>Manage a small team (2 direct reports) and support their growth and development<br><br>Set clear priorities, timelines, and deliverables<br><br>Be a strong team player, comfortable taking direction while driving execution forward<br><br>Motivate, uplift, and foster a collaborative, celebratory team culture<br><br>Budget & Partner Management<br><br>Manage P& L-related marketing budgets, invoices, and forecasting<br><br>Oversee and optimize relationships with third-party partners (PR, social media, agencies, vendors)<br><br>Ensure agency work aligns with strategy, timelines, and quality expectations<br><br>Product Innovation & Go-To-Market<br><br>Lead product innovation initiatives, including packaging design oversight<br><br>Manage go-to-market plans and timelines for new product launches<br><br>Partner cross-functionally to ensure successful execution from concept through launch<br><br>Campaign & Channel Execution<br><br>Execute integrated campaigns across digital, retail, influencer, and experiential channels<br><br>Support seasonal, cultural, and promotional initiatives<br><br>Ensure all campaigns align with strategic objectives and brand standards<br><br>Must-Have Qualifications<br><br>CPG experience (does not need to be food & beverage; skincare, apparel, or adjacent categories acceptable)<br><br>Deep understanding of consumer behavior and shopping behaviors<br><br>Experience managing and developing a team<br><br>Strong communication style with the ability to lead through clarity and collaboration<br><br>Demonstrated ability to execute deliverables with consistency and follow-through<br><br>Experience with innovation, packaging design, and go-to-market planning<br><br>Positive, energetic mindset with the ability to have fun and find joy in the work<br><br>Expectations & Growth Opportunity<br><br>This role offers meaningful opportunity for growth and development<br><br>The Brand Manager is expected to build momentum throughout the year, celebrating wins and driving progress<br><br>With strong execution, this role has a clear path to evolve into a more senior brand leadership position
<p><strong>***For immediate consideration, please message Ali Ferber (Scott) on LinkedIn with your updated resume***</strong></p><p><br></p><p><strong>Functional Role: PLM for Master Data</strong></p><p><strong>Salary: $100,000-120,000 (some flex depending on experience)</strong></p><p><strong>Onsite in Downtown LA</strong></p><p><strong>Industry: Retail (must have)</strong></p><p><br></p><p>We are looking for a dedicated PLM (Product Lifecycle Manager) to lead the development and management of business systems and integrations in our client's organization. This role is ideal for someone with a strong technical background and expertise in software tools, data structures, and system implementations. Based in Los Angeles, California, this position offers an opportunity to drive impactful projects and ensure seamless operations across various platforms.</p><p><br></p><p>Responsibilities:</p><p>• Manage and oversee business system functionalities, ensuring optimal performance and alignment with organizational goals.</p><p>• Lead integration projects, including mapping processes between various systems to enhance interoperability.</p><p>• Coordinate and execute project management activities for back-office software and system implementations.</p><p>• Utilize hands-on experience with NetSuite and other relevant software to manage technical processes effectively.</p><p>• Develop and maintain a functional understanding of data table structures to support system operations.</p><p>• Collaborate with stakeholders to identify and address system requirements for wholesale and retail operations.</p><p>• Work with IPaaS tools such as Boomi, Mulesoft, or Celigo to streamline integrations.</p><p>• Support the product merchandising lifecycle by implementing effective system solutions.</p><p>• Conduct backlog grooming and bug tracking to prioritize and resolve system issues.</p><p>• Facilitate Agile Scrum processes to ensure efficient product lifecycle management.</p>
We are looking for a Product Marketing Manager to join our team in Marina Del Rey, California. In this role, you will transform complex technical concepts into clear and engaging narratives that appeal to diverse audiences, including highly technical professionals and broader customer bases. You will play a pivotal role in shaping product messaging, driving go-to-market strategies, and creating impactful content that highlights the innovation and value of our cutting-edge mesh networking solutions.<br><br>Responsibilities:<br>• Develop comprehensive go-to-market strategies for new product launches, including planning and execution.<br>• Create technical messaging and positioning that clearly communicates product capabilities and value propositions.<br>• Produce and manage diverse content formats, such as whitepapers, videos, technical articles, and product explainers.<br>• Collaborate with engineering and product teams to translate technical specifications into customer-focused benefits.<br>• Provide sales teams with high-quality collateral, including datasheets, presentations, and competitive analyses.<br>• Represent the technical aspects of products at trade shows and through digital marketing channels.<br>• Oversee the customer experience during product introductions, including packaging, support materials, and onboarding resources.<br>• Experiment with innovative storytelling methods to make complex technologies accessible and engaging.
<p>We are looking for an experienced Marketing Manager to lead strategic initiatives and drive impactful marketing campaigns in the eye care (ophthalmic and optometric) sectors. This role demands a deep understanding of clinical messaging, competitive positioning, and retail marketing strategies to enhance product adoption and customer loyalty. The ideal candidate will possess both a strategic mindset and hands-on expertise to execute integrated marketing programs effectively.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive annual marketing plans for key product lines, ensuring alignment with organizational goals.</p><p>• Lead the coordination and execution of new product launches, delivering campaigns that resonate with target audiences.</p><p>• Partner with sales teams and key opinion leaders (KOLs) to craft innovative programs supporting clinical practices and patient care.</p><p>• Monitor and analyze marketing campaign performance using analytics tools, adjusting strategies to maximize effectiveness and lead quality.</p><p>• Manage collaborations with industry associations to strengthen partnerships and expand market reach.</p><p>• Organize continuing education events, webinars, and other initiatives to engage healthcare practitioners and showcase product benefits.</p><p>• Work closely with regulatory and compliance teams to ensure all promotional materials meet industry standards.</p><p>• Oversee marketing budgets, vendor relationships, and project timelines to ensure efficient resource utilization.</p>
<p>We are looking for an experienced Brand Strategist to lead strategic initiatives and drive brand excellence for our healthcare-focused clients. This contract position is based in Irvine, California, and offers an exciting opportunity to collaborate with media agencies and stakeholders in regulated industries. The ideal candidate will bring over five years of expertise in brand strategy, marketing, and client engagement.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive brand strategies tailored to meet client objectives within regulated industries.</p><p>• Conduct in-depth market research to identify trends and opportunities that align with healthcare-focused branding goals.</p><p>• Manage client engagements by maintaining clear and effective communication throughout project lifecycles.</p><p>• Collaborate with media agencies to ensure brand messaging is consistent across all channels.</p><p>• Oversee brand marketing initiatives, ensuring alignment with client expectations and industry standards.</p><p>• Monitor and analyze campaign performance to optimize strategies and deliver measurable results.</p><p>• Provide strategic guidance to clients on brand positioning and market differentiation.</p><p>• Coordinate cross-functional teams to ensure seamless execution of branding projects.</p><p>• Present insights and recommendations to stakeholders, supporting informed decision-making.</p><p>• Maintain up-to-date knowledge of healthcare regulations and industry best practices to ensure compliance.</p>
<p>We are looking for a skilled Senior Marketing Manager to lead and execute comprehensive B2B marketing strategies in Irvine, California or San Diego, CA. This role involves driving sales growth through innovative campaigns, managing retail partnerships, and optimizing multi-channel marketing efforts. The ideal candidate will excel in translating data into actionable insights, fostering brand awareness, and delivering impactful results.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement marketing strategies aimed at driving sales growth for retail partners.</p><p>• Collaborate closely with divisional leaders to align marketing efforts with business objectives.</p><p>• Create and manage campaigns across various channels, including paid media, organic social media, and influencer strategies.</p><p>• Oversee retail content marketing initiatives to optimize product visibility and engagement.</p><p>• Utilize analytics and data to identify opportunities for innovation and performance improvement.</p><p>• Coordinate go-to-market plans for new product launches and promotional efforts.</p><p>• Manage relationships with retail partners such as Lowe's, Home Depot, and Walmart to enhance brand presence.</p><p>• Optimize marketing automation tools and processes to improve efficiency and outcomes.</p><p>• Analyze campaign performance and prepare detailed reports for stakeholders.</p><p>• Stay informed on industry trends and best practices to ensure marketing strategies remain competitive.</p>
<p>We are looking for an experienced Demand Generation Marketing Manager to lead innovative campaigns that drive brand growth and visibility. This role requires a strategic mindset to execute effective marketing initiatives across multiple platforms and channels. Based in Irvine, California, you will play a crucial part in enhancing customer engagement and supporting business-to-business marketing efforts.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive marketing strategies to promote brand awareness and achieve business objectives.</p><p>• Oversee the planning, execution, and optimization of email marketing campaigns to drive engagement and conversions.</p><p>• Collaborate with cross-functional teams to create impactful B2B marketing initiatives tailored to target audiences.</p><p>• Manage digital marketing efforts, including social media, SEO, and paid advertising, to enhance online presence.</p><p>• Analyze campaign performance data to identify trends and make data-driven improvements.</p><p>• Coordinate the development of marketing materials that align with the company's brand identity.</p><p>• Identify new opportunities for growth through market research and competitive analysis.</p><p>• Ensure consistent messaging across all marketing channels to strengthen brand recognition.</p><p>• Monitor industry trends and apply innovative approaches to stay ahead in the market.</p><p>• Provide leadership and guidance to less experienced marketing team members to support their detail-oriented growth.</p>
