<p>Web Content &amp; Conversion Manager</p><p><strong>Work Arrangement:</strong> Onsite Monday–Thursday, Friday Remote</p><p><strong>Employment Type:</strong> Contract-to-Hire</p><p>Overview</p><p>This role is responsible for defining and executing the strategic roadmap for website content and conversion performance. It blends SEO expertise, data-driven optimization, content planning, and hands-on execution to drive engagement and improve conversion performance across all digital experiences.</p><p>The position partners cross-functionally with Brand &amp; Creative, Technology, Analytics, Revenue Management, Product, and Partnerships to deliver a best-in-class digital experience with measurable impact.</p><p>Key Responsibilities</p><p>Content Strategy &amp; Planning</p><ul><li>Own the strategic roadmap for all website content and conversion optimization initiatives</li><li>Develop and manage a strategic content calendar aligned to business objectives and an existing promotional calendar</li><li>Collaborate with cross-functional partners to contextualize offers and promotions across the website to support growth goals</li><li>Define site structure priorities and communication strategies that support customers across the full conversion funnel</li></ul><p>SEO &amp; Discoverability</p><ul><li>Execute SEO and GEO best practices across site content, templates, tagging, and taxonomy to maximize organic visibility and qualified traffic</li><li>Conduct competitive and keyword research using tools such as SEMrush to inform content strategy and on-page optimization</li><li>Partner with technology and development teams to implement SEO best practices in site architecture, wireframes, templates, and CMS workflows</li><li>Ensure all new and existing content is optimized to improve search performance, engagement, and conversion outcomes</li></ul><p>Data Analysis &amp; Conversion Optimization</p><ul><li>Analyze site traffic, user behavior, engagement, and conversion patterns to understand customer intent</li><li>Define and track KPIs related to traffic, engagement, conversion rate, and content performance</li><li>Develop and maintain an ongoing A/B testing and conversion rate optimization (CRO) roadmap</li><li>Use analytics and testing insights to continuously improve content, page layouts, messaging, and user flows</li></ul><p>Content Creation &amp; Execution</p><ul><li>Develop and oversee the creation of high-performing website content tailored to specific audience segments</li><li>Manage end-to-end execution of web content initiatives in partnership with internal teams and external vendors</li><li>Integrate partner and promotional content while maintaining brand consistency, clarity, and conversion effectiveness</li><li>Ensure all site content follows best practices for engagement, usability, SEO, and conversion</li></ul><p>Cross-Functional Collaboration</p><ul><li>Work closely with Brand &amp; Creative, Technology, Analytics, Revenue Management, Product, and Partnerships</li><li>Provide clear direction, insights, and recommendations to stakeholders based on performance data</li><li>Collaborate closely with UX and technology teams on execution and optimization initiatives</li></ul><p><br></p>

<p>Experience &amp; Qualifications</p><ul><li>3+ years of experience in a leadership or highly autonomous role within ecommerce, travel, hospitality, or service-based environments</li><li>Experience working in progressively increasing scope and strategic responsibility</li><li>Strong background in ecommerce for service-oriented businesses</li><li>Proven success developing and executing content strategies that drive measurable conversion improvements</li><li>Experience collaborating across content, UX, technology, and analytics teams</li></ul><p>Required Skills &amp; Tools (Must Have)</p><ul><li>Adobe Experience Manager (AEM)</li><li>Adobe Target</li><li>Customer Journey Analytics</li><li>Strong project management and cross-functional communication skills</li><li>Demonstrated ability to manage website content initiatives end-to-end</li><li>Strong quantitative and analytical skills with a data-driven decision-making mindset</li></ul><p>Preferred (Nice to Have)</p><ul><li>SEMrush</li><li>FullStory or similar behavioral analytics tools (e.g., Microsoft Clarity, Hotjar)</li></ul><p><br></p>

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