<p><strong>Job Description</strong></p><p>We’re looking for a creative, strategic <strong>Content Manager</strong> to lead content development across digital platforms for both B2B and B2C audiences. In this role, you’ll oversee storytelling, content strategy, and multi-channel execution—ensuring every asset aligns with brand goals, engages the right audience, and drives measurable impact. You’ll blend creativity with data, partnering with cross-functional teams to deliver high-quality content that supports brand awareness, demand generation, and customer engagement.</p><p><br></p><p><strong>Responsibilities</strong></p><ul><li>Develop and manage a unified content strategy that supports brand storytelling, demand generation, and audience engagement across B2B and B2C markets.</li><li>Create and oversee content across web, email, social media, blogs, landing pages, campaigns, and video—tailoring tone and messaging by audience.</li><li>Partner with product, marketing, sales, and creative teams to translate business goals into compelling content assets.</li><li>Manage content calendars, campaign timelines, and cross-channel publishing.</li><li>Optimize content using SEO best practices, keyword research, and performance insights.</li><li>Lead A/B testing for subject lines, CTAs, themes, and content formats to increase engagement and conversions.</li><li>Maintain brand voice, consistency, and storytelling quality across all platforms.</li><li>Analyze performance metrics and audience data to guide content improvements and future strategy.</li><li>Manage freelancers, vendors, or agencies when needed to scale content production.</li></ul><p><br></p>
